2y r,
AUTOMOBILES, DRAMATIC .
AND REAL ESTATE
SECTION FOUR
Pages 1 to 8
InnI
RING 1
VOL. XXXIV. PORTLAND, OREGOX, SUNDAY MORNING. FEBRUARY ?, 1915. Q- 6-
MONDAY
special fmm
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ERCHAND
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By ar fAe mos charming millinery we Aave fta d for many a
season. In all the new colors, the new blues, greens, and won
derfully becoming shaded rose colors, as well as sand, putty
and soft grays.
Petite Second Empire models, which are worn tilted for
ward over the eyes, with saucy little bows and tails and wreaths
of old-fashioned French flowers. Smart Tipperary hats, be
coming and very chic.
Models of satin or silk, with straw trimmings. And an ex
ceedingly new departure in Spring millinery are the new felt
hats, trimmed with straw. These and many other original
styles are shown in our Afillinery Salons. Prices from $5.00
to $20.00. Second Floor
0iv Custom tailoring isaIon
For Women
Is now fully prepared to lake orders for the making of Spring
suits and coals.
Assuring all patrons the very smartest creations of the day,
faultlessly made, from the very newest and most fashionable
imported fabrics. Seventh Floor.
fje latest part's ftfofcons
Just Received From Our Paris Office
The newest novelties that Paris has to offer and such wonderfully
colored and woven ribbons we have never seen. The new shades are all
portrayed Belgian blue, Tipperary green, beet root, sand and putty,
combined with rich gold or silver threads.
There are wonderful flowered velour ribbons, with garlands of the
richest-hued roses. Cross-stitch ribbons, quaint and beautiful and quite
covered with large natural rose-colored tulips, overshadowed with a wide
center stripe of gold brocade in moire effect.
These and more, are here, many specially designed for
the new sashes, and priced from $1.75 to $8.00 the yard,
- First Floor.
Jeto brimming m&rotberie$ txt
"Exquisite" is the only word to describe these most beautiful trim
ming embroideries. The sheerest organdie, and cobwebby chiffon or
gandies, beautiful crepes and marquisettes, are shown in this new and
most exclusive collection of Spring trimmings, and even the sheerest of
them will launder perfectly. There are embroideries with new colored
edges, striking black " while effects, which will be worn so much, wide
flouncings, embroidered so exquisitely) thai it seems that the graceful flow
ers could almost be plucked from their chiffon background, novelty
shaped scalloped edges, all-over patterns for the new Waists, and the
daintiest of bab) flouncings. They range from 4 to 27 inches wide.
And are priced from 25c to $5.25 the yard. First Floor.
Cxcltistbe i2eto jf rocfes Jf torn JBtxlin
For Small Girls From 2 to 7 Years
These dresses just passed through the Portland Custom-House Thurs
day. Owing to existing conditions in Europe, it was only by the merest
chance that we were able to secure these dresses. Our buyer Was in
Berlin at the time they were finished, and by persistent efforts was able
to forward a small part of the order.
And here liej ore the most adorable little dresses imaginable for
the small miss. There are silks, wool serges, Roman-striped cords, finest
Henriettas, velvets and beautiful imported wool crepes, the like of which
we have never seen before. Most attractive in style, with their cunning
short plaited or ruffled skirts, and trimmings of hand embroidery, pleat
ings, French knots, braiding and fcnofs of velvet ribbons. IVhitc, black,
and dainty shades, as well as more serviceable colors, are to be found
among these frocks. Priced from $3 to $16.50 Fourth Floor.
i2eto Spring ibtlks
Our collection of silks for the coming season is most complete and
contains the newest weaves and colors which will be in greatest favor for
dresses, suits and waists.
For instance, there is a beautiful crepe de chine in new sand shade,
with self stripes and dots. 54-inch pongee in the new. tan shades, which
will be used so much for suits and three-piece models. Satin-finished
faille for Spring suits, hairline and two-tone taffetas and the daintiest new
flowered Ceorgettc crepes for waists and evening gowns, and other
handsome patterns.
Tub silks will be in greatest demand for the new semi-tailored
blouses now so much in vogue in New York. And our assortment of
these silks is most unusual, in new designs that are exclusive at this store,
all-white or white with attractive satin and colored stripes.
Prices from $1.00 to $3.50 the yard. Second Floor
(Efjesc Smporreb &uite anb 9bercoats
for boys have just arrived
Our Berlin office was able to secure a few of these fine suits, which
we show Monday for the first time.
Only the finest of materials, the best tailoring and the most exclusive
styles are displayed in these suits, in black velvets, white and navy
serges and red flannels. Sizes 3 to 7 years.
Overcoats of suede, corduroy, plain red, blue and plaid cloth, in
sizes 1 to 7 years. -
And the prices are from $6.50 to $1 6.50. Fourth Floor
BEGINNING MONDAY WE WILL HOLD
An Epoch-Making Sale of
3500 Yards
New Sprin
Made Possible by an Exceptional Large Cash Transaction
Offering Regular $1.50 to $2.25 Materials
All 54-Inches Wide -
The finest and most beautiful Spring dress fabrics ever offered in a special sale at the be
ginning of a new season, consisting of such fashionable weaves as .
Gabardines, Whipcords, Almas, Prunellas, Venetians, Wool Char
meuse, Poplins, French Serges, Bedford Cords, Voiles, Wool Crepes,
Granite Cloth, Melrose.
In all the new Spring colorings, featuring the new sand and putty shades, grays, military
blue, Russian green, delft, navy, heliotrope purple, olive, old rose, brown, wine and black.
NOTE Two hundred feet of extra table space has been devoted to this great display. See special
window d.splay. Fifth and Alder. Second hloor
Featuring Two Exceptional Sales in
Fine Austrian China Dinner Sets
A Regular $9.50
52-Piece Set
At
$5.48
A Regular $8.00
48-Piece Set
At
$4.48
These sets are decorated in four different designs in floral effects, dainty sprays of pink roses combined
with light blue,, and all with gold edges.
The 48-piece set consists of six dinner plates, tea plates, soup plates, sauce plates, butter plates and tea cups
and saucers, one covered dish, one 1 4-inch platter, sugar and creamer.
The 52-piece set consists of six dinner plates, tea plates, sauce plates, soup plates, butter plates and tea
cups and saucers, one casserole, one open vegetable dish, one butter dish, one sauce boat, one pickle dish
and one large 12-inch platter. Sixth Floor
A Remarkable Sale of New Undermuslins
Representing a Large Special Purchase
Which We Shall Offer Monday at
For Gowns, Skirts and Combination Suits
That Would Sell Regularly to $1.50 Each
Gowns of plisse crepe, longcloth, figured floweied crepes, plain biui and pink crepes, skills
and combination suits of fine longcloth. Correct in quality, in workmanship and in styles that
conform to the new 1915 fashions. Crisp, new garments, with trimmings of lace, embroidery
and ribbons. Fourth Floor.
In Point of Quality and Economy This Most
Extraordinary Sale of Pure Thread Silk Stockings
At $1.15 Pair
Eclipses All Other Previous Similar Events
For it Involves the Finest $2.00 and $1.50 Silk Stockings
Every pair we guarantee to be absolutely pure thread silk of the finest quality, made with double-flare tops,
high-spliced reinforced heels and double soles and toes, some having pure thread-silk soles, others with lisle
soles. , II -
In black and white and in all sizes.
SPECIAL NOTICE These stockings were purchased under the following contract: "These goods
are sold under the condition that our name does not appear in the special sale advertisement." Signed Co.
First Floor
For $1.35 German Lambskin Gloves
Of extra quality 2 clasp style. Full line of sizes. Con
trasting embroidery stitched backs. In black, white and
limited assortment of colors.
First Floor
Valentines
and Valen
tine Decora
tions, large
assortment.
Mezzanine
floor.
MAIL ORDERS FILLED BY EXPERT SHOPPERS
'Merchandise rfcJLMerit Only"
Phon, Marshall 5000
J:
Phone A 6631
"Watch your
Step." The
new dancing
stockings m
'.roduced by
Mrs. Vernon
Castle. On
sale here.
First Floor
A Remarkale Sale of
TS.T TS
.ens ijecwear
Made of Imported Silks
Each One Bearing the Foreign Silk Label
59c
A Manufacturer's Samples of Which He is Unable to
Duplicate the Materials.
The Greatest Neckwear Sale We Have Ever Offered
Regular Prices, $1.00 and $1.50
. Owing to the unsettled conditions in Europe this famous neckwear
manufacturer was unable to duplicate these imported silk patterns, and
made to our especial order these handsome scarfs from the limited quan
tity of silks on hand. '
And tomorrow we offer in this sale the greatest, the most kaleido
scopic variety of newest, most exclusive, most fashionable scarfs at the
exceptional price of 59c. First Floor.
10,000 Yards of Dainty
Printed Cotton Voile
The Foremost Fabric for Spring Wash Frocks
14c the Yard
The Regular Price 25c Yard
Full 38 Inches Wide
The maker from whom we purchased these 1 0.000 yards wanted
to lighten his stock at any price, which enables us to offer them Monday
for the first time at this deep price reduction.
The patterns are particularly dainty, many floral and striped designs
in colors, as well as the very latest black and white effects. Basement
New Spring Models
W. B. Corsets
If Bought in the Regular Way Would Sell at $2.50
Sale $1.79
Though the corset is the foundation of every well-fitting gown, it is
forced to follow not set the styles.
The designers of W. B. Corsets make a close study of the trend of
fashion, and in these special models you will find the latest lines that
exactly answer the needs of the hour, featuring the new curve-in-at-the-waist
line.
They are made of coutil and trimmed with embroidery and ribbon;
three pairs of hose supporters attached; bones finished with silk floss.
In sizes from IV to JU. Models suitaoic lor an ngures.
Ill-Ik Flour
A SHOWER OF SPRING
Linen Handkerchiefs
Secured Most Opportunely for a Valentine Sale
At 25c .
For Regular 50c, 65c and 75c Qualities
Monday we shall offer this special collection, of handker
chiefs at the very lowest price we can recall for such fine and
beautifully worked designs.
They are of all pure linen, showing the deep and narrow
hems and exquisitely hand-embroidered designs in one corner,
featuring over 29 different and artistic patterns. First Floor
The New Velvet Border Veils
Very Special $1.25 Each
Once more the veil is the thing. With its return to popu
larity comes the loose-flowing veil that is worn well down,
almost to the shoulders, with a velvet border.
Tomorrow we feature this most popular and fashionable of
veils in black, brown, blue, green, purple and taupe, having the
velvet border on all three sides. 1 V yards long. rint Kioor
Two Very Important Offerings of
New Crepe de Chine Waists
In Four New and Original Styles
At $4.85 At $3.95
In White, Flesh, Sand and Putty Shades
Featuring the long sleeves, hemstitching, large ivory buttons, pearl
buttons, Dresden buttons, and smart little ties of grosgrain ribbon.
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