THE SUNDAY OREGOXIAy. FOKTLAXP. JANUARY SI, 1915.
LIGHT LAWS ARE DUE
New York Department to Pro
vide Restrictions.
NIGHT" DANGERS REALIZED
Objection Made to Dazzling Illumi
nations Within City limits, but
3eed of Adequate Signals In
Country Is Recognized.
With the announcement that the
street traffic committee of New York
City Intends to trame certain regula
tions restricting the use of headlights,
the attention of the motorist's world
has been called to the' whole question
of night driving, says Mitchell May.
Sw York Secretary of State.
It is a remarkable fact that few of
the serious accidents due to motor ve
hicles happen after nightfall, ana sucn
as do occur are eenerally in cities and
well-lighted places. This fact bears
testimony to the care exercised by the
majority of motorcar drivers wnea u
the road at night.
The average motorist long ago recog
nized, the deatrablity of having good
and adequate lamps as part of his
equipment, and some have gone too
far, perhaps, in the matter of carrying
dazzling lights, which constitutes a
danger to other vehicles on the road,
since the sudden appearance of a head
light with a powerful glare not prop
erly diffused does, without doubt, tem
porarily blind the driver of an oncom
ing vehicle.
Mast's Dancers Many.
Traveling by night in a motorcar in
volves more care and attention thaii
would be thought necessary by the
casual observer. Even on a well known
road the attention must always be on
the alert, for numerous dangers lurk
in the darkness.
One of the chief causes of accidents
Is the unlighted vehicle. On a dark
night, the dark back of a carriage or
not emerge from the sur
rounding gloom until the motorist is
almost upon it; even witn tne uwidj oi
a medium power the usual color of the
vehicle is scarcely distinguishable from
the color of the road. Corners, espe
cially right-hand ones, need careful
manipulation and a watchful eye and
ear must always be ready for anything
that may be approaching at cross di
rections. Uood Light Needed In Country.
In windy weather where several
trees have blown across the road, these
might easily be mistaken for a shadow
by the driver of a rapidly moving ve
hicle. Though all sensible motorists
realize that the use of a too dazzling
headlight is unnecessary in the well
lighted streets of cities, nevertheless,
good lamps with properly diffused non
blinding rays are essential for night
driving upon the country roads; now
that it is no longer an uncommon
practice to use a motorcar after, dark,
the question of safety requires some
further consideration.
It is argued that the headlight of
the motorcar is merely a selfish and
transitory illumination and is no more
than a means of safeguarding .the
driver and the occupants of the car
carrying the light.
But it should be remembered that
not only are the lamps useful in guid
lmt and nw4n9 -4ik- Xrwiarr Im
the car. but they act as a means of
warning to other vehicles and also to
pedestrians. While there Is much to
be said for the contention that dazzling
headlights form a danger to other users
of the road and that non-dazzling de
vices are desirable, yet it is quite im
possible for a motorist Using the road,
either main or other, at night to dis
pense with adequate means of illumina
tion. .
EMBARGO HURTS HONE
(.ouuitan company says stock
IS 'AM PI. 12 FOR AM. NEEDS.
Shipments Sent T Way of Canada
During Time Britain Itefused
Free Passage of Supplies,
There have been many reports as to
the effect of England's crude rubber
embargo ou tire manufacturers and
users, and consequently on the auto
mobile business. Now that the em
bargo has been lifted on all American
concerns who comply with Great Brit
ain's requirements, the following state
ment, of interest to the trade, is given
out by P. W. Litchfield, factory man
ager of thre Goodyear Tire & Rubber
Company:
"The rubber embargo by Creat Brit
nin. after being iu force for nearly two
month!", has been raised on all concerns
who have guaranteed not to re-export
rubber to the enemies of Great Britain.
The Goodyear Tire & Kubber Company
lias not been inconvenienced by this
embargo. Anticipating possible ' dis
turbances duo to the war, we endeav
ored to carry larger slocks than usual,
and have had more rubber in our fac
tory at Akron during the embargo than
we ever had before.
"The factory production for the
month - of November was 20 per cent
Kreater than last November, und the
factory production for December was
"3 per- cent greater than last Decem
ber. During the embargo 'our rubber
has been coming into Canada and
stored In Toronto, and we now have
more than 1000 tons of crude planta
tion rubber in storage there, which we
are making arrangements to have
shipped to us at once, and which will
arrive long before our present supply
in Akron is exhausted.
"Net. this means thtit while the- em
bargo held potential dangers for crude
rubber consumers and later for our
manufacturers and users, those dan
gers. have been avoided. It is not like
ly that there will now be any advance
in tire prices, and crude rubber prices
are dropping gradually back in the di
revtion of their level at the beginning
.f the war. The price of crude rubber
had almost doubled during the two
months of the embargo. Goodyear, as
the largest producer of tires in the
world, has been watching the situation
closely, and the bringing of stocks to
Canada means that this will be the
first company to receive raw material
ns a result of the lifting of the em
bargo." CltlDK KlBRKIt SHIPPED FAK
(iiwdjear Co. Kt-ceives Fi rst lot
Since Lale Embargo.
A trainload of crude rubber, carry
ing 500 tons of the product in 23 cars,
arrived in Akron January 22. for the
Goodyear Tire & Rubber Company.
This is said to be the first receipt by
any American rubber manufacturer of
crude rubber from the Far East since
the embargo was laid by England some
time ago. The Goodyear Tire ft Rubber
Company also has some 600 tons on
board ships due to arrive within a few
days, which will be the second receipt
ed shipment of crude rubber for Amerl
ica since England lifted the embargo.
A Goodyear official said today that
with a plentiful supply of crude rub
ber now in sight, the lifting of the em
bargo will"' probably prevent any ad
vance in prices of rubber goods prod
ucts. Much higher prices would have
been inevitable had England Insisted
upon her position in refusing to permit
crude rubber from any of her posses
ions to be sent to the United States.
As it was. the price of crude rubber
per pound practically doubled In the
two months the embargo was on. Now
prices are slipping back to a normal
position, and the Goodyear Tire Rub
ber Company sees no complications in
the matter of obtaining crude rubber
unless Great Britian recedes from her
present position.
President F. A. Selberling, who 'has
been in London for some time past, is
expected to return home shortly, now
that the negotiations with the British
Government are completed, January 21,
1U5.
Girl Completes 53O0 Miles.
When Miss Delia Crewe, the plucky
girl motorcyclist, who is touring the
world on her - two-wheeler, accom
panied by her dog "Trouble" as her
only companion, recently arrived in
Poughkeepsie, N. Y.. aha had covered
1 i " I
ii v ;
R. G. Hunter, Former Velle
Salesman, W ho Is Selling T7aed
Cars an New Basis.
5300 miles awheel. This la probably
the greatest distance ever covered by
a girl on a motorcycle with a sidecar.
And this is only a small part of the
trip which Miss Crewe plans to ac
complish. When asked her reason for
making the tour. Miss Crewe replied:
"Well, I love nature better than beau
tiful clothes or luxuries, and I decided
that I would enjoy a trip of this kind
more than anything else. Although I
have traveled a great deal. I never have
derived so much enjoyment from tra
veling as I have since I started on this
tour last June."
WAR AVIATOR TO RAGE
RE.B THOMAS TO DRIVE CAR ON
INDIANAPOLIS SPEEDWAY.
Wound Is Cause of Discharge From
French Army of Man Far Famed
aa Speed King.
Indianapolis Jan. so. Released
from the French aviation service be
cause of severe injuries sustained In
action, Rene Thomas, winner of the
last Indianapolis 500 - mile race, has
cabled speedway officials here that he
will be present for their next encoun
ter. May 29.
The car he will drive, though he did
not say so, is generally thought to' be
the Delase he raced in the last French
Grand Prix. This make of machine,
being he first to employ a positive in
stead of a spring-controlled valve ac
tion, is said to be the fastest of its size
ever produced. Its rather mediocre
showing in the last Grand Prix is at
tributed to the fact that a hasty car
bureter adjustment on the morning of
the race cut down its speed materially.
Thomas is famous the world over as
one of the most daring aviators evet
produced. When his confrere, Hubert
Latham, was keeping the telegraph
operators busy, Thomas was going him
ono better. His smashups would have
discouraged anyone save with nerve
of iron.
Robert Laly. Thomas mechanician in
the last Indianapolis race, will not ride
with him this year, having been cap
tured by the Germans shortly after the
outbreak of the war and sent to a con
centration camp far to the rear. It is
thought Thomas will attempt to pick
n an American mechanician in his
stead, being sufficiently skilled in au
tomobile construction to need but little
assistance, 'save in a race.
Kay Harroun, winner of the 1911 500-
mile race, opened America's campaign
against Europe for five-century honors
on the Indianapolis speedway this year
by taking to the track with one of lus
new Maxwells and clipping off several
laps in dare-devil fashion. Undaunted
by snow and Ice, he bit it up for' 100
miles an hour at times, cutting loose
on the straightaways with all he had.
Harroun s new creation looks very
much like his sable fliers of last year.
with the exception that the hood is
somewhat smaller, having been cut
down to fit the motor, which is only
300 cubic inches this year, instead of
150. The constructive features are un
changed, the same overhead valve Bys-
tem being employed, with an overhead
shaft. Harroun says he is through ex
perimenting this year, and now expects
his cars to bring results.
Car a .Minute Not Literally True.
The "car-a-minute" production of the
Ford factory, the source of much curios
ity and general discussion, is not'quite
an accurate statement. It is a Ford
every seconos, xo do exact, xnai
means that a Ford is assembled, put
together completely, every 49 seconds.
But It takes two mouths to make the
parts that go Into every Ford car. The
important thing is that every Ford
part is designed and made with such
absolute accuracy and taorougnness
that no "fitting" in the assembly is ever
necessary. There is no lost motion.
no lost time. Every Ford part fits.
That is due to the Ford idea, progres
sive efficiency. That is the funda
mental principle of Ford service, the
reason why. perhaps, there are almost
700,000 Ford cars in operation, and con
tinued operation, today.
A slight gasoline leak does no harm
on the road, but in the garage it may
lead to a bad fire.
A very small amount of emery paste
should be smeared on the beveled edge
of the valve, considerable pressure used
on the grinding tool and the valve
turned only half way around. Care
should be used to return each valve to
the opening from which it was taken,
and the space between the valve .stem
and the camshaft should not be over
the thickness of a visiting card.
Backfiring Is sometimes caused by an
over-advanced Ignition and is liable to
occur when the motor is running under
a heavy load. The fly-wheel in such a
case has not sufficient momentum to
force the piston over the dead center,
against the pressure of the already ig
nited and expanding gases.
For FAIR
Price-Lists
rriHlS is a deliberate Attempt to cut
the "Haggle" out or Twe During ana
selling, for Consumers.
It is also an Attempt to set nght, witn in
Public, thousands of wcll-int cntioned Retailers of
Tires and Auto-Accessories. . y , . -V
, These have, by circumstances, been forced into
the gradual adoption of a most Unwholesome Custom,
Viz. that of selling "PRICE-LISTS" instead of selling
Tires, to Consumers, of selling Discounts OFF
Price-Lists, instead of selling Mileage and Service
in Tires. ;
It is not an Attempt to make things battier
for the kind of Tire Manufacturer whose Product
apparently cannot be sold without the doubtful
Expedient of the Padded Price-List.
Said Expedient consisting of an alleged "Price
list' which is purposely printed "UP" so that it
may then be deliberately discounted DOWN by the
Dealer, to provide "a Special Bargain'' to the Con
sumer who is Unwary, or who is too busy to investigate
Values.
This Attempt is being made also with a sincere
desire to save the Retailer of Tires from the conse
quences of further growth of that Padded Price-List
CUSTOM which is inciting Consumers to patronize
CUT-PRICE SPECIALISTS and band together to
maintain "Supply Depts." with which to fight what
they, erroneously, consider EXTORTIONATE Prices
and Profits supposed to be charged by Retailers, on
"Price-List" basis.
Without the PADDED Price-Lists, which in soma
cases show as much as 55 Retail Profit on Tires (as
much as $11.00 Profit or a single 34x4 Plain-Tread
Tire), the "CUT PRICE SPECIALISTS'' would have
no reason for existence, could not make headway, nor
threaten to cut the market from beneath the
Dealer's feet.
TTTtTB the Padded Price-Lists, and the
tf bitter Price-Cutting conditions that ab
. ff normal profit always invite, the Dealer
makes, in the end, much less profit, on average, than
the normal and reasonable one to which he is entitled.
Thus he loses three ways, through the Padded
Price-List Custom.
1st. Through the impairment of his legitimats
Market and Volume, by "Cut-price Specialists,,' and
by Consumers Supply Depts.
2nd. Through obtaining a lower AVERAGE
profit per Tire during the year, because he must meet
the keen price-cutting Competition which excessive
profits always invite. ,
3rd. Through the heavy increase in the cost
of Selling Tires, for Salesman's Time, when each
Customer feels that he must Shop-around a number
of different Dealers Stores, in order-to find out which
will give him the largest Discount off the Price-List
of the Tire be wants to buy.
More costly and dangerous to the Dealer than
all three of these is the Undermining of .Public
Confidence, in the kind of Store that is popularly
believed to have several Prices for the same article
an unreliable method of Selling Goods.
That, and the TO-MORROW, which comes, out
of it, is the DEALER'S side of the Case,
The CONSUMER'S side now. claims our Atten
TIRES are often Emergency needs 1
When the Car Owner needs a new
Tire he is more likely to need it on-the-road,
and "PJD.Q." than to need it under leisurely
"order-far-in-advance" conditions.
Arm-?"? I -" f '"""" '-''' V 'V'X -
Y& - - ' :
r-T m k if,
tw m Mil
i! A' Mi? I
SERIOUSLY:
If he can step into an Auto-Accessory Storey
Garage or Repair Shop, in the neighborhood
of his need, and there get the Tire he wants,
PUT ON in 20 minutes, it is worth a great deal to
him to continue his outing without laying up his
Car while he awaits Shipment and Delivery of
same Tire, on bis Telegraphed order.
But, if Auto-Owners do not patromre Auto
Accessory,, or localized Tire Dealers, these must go
out of business, and such convenient Sources of
Supply would then be missed more by Tire-Users than
by anyone else.
That is whif the adoption of a FAIR Price
List, and the cutting out of the seemingly Extortion
ate Padded Price-Lists, means so much to both
Consumer and Retailer of Tires.
That is why WE take the RISK of lining up
the entire Tire Manufacturing Industry against us,
in a sincere effort to put the Selling and Buying of
Tires on the same sound, safe, and progressive basis
that practically all other Merchandise is to-day
retailed upon.
WE want' to see Price-Lists that are depend
able, Price-Lists that correctly and fairly represent
the Mfrs. own sincere Valuation of the Mileage and
Service he puts into his Tires.
Price-Lists that are reasonable, logical, and
reEabie, -not made to QUOTE DISCOUNTS OFF.
but to sell Tires on.
o
Compare these Goodrich "Fair-List"
prices, showing tremendous reductions with
prices you have previously paid. For in
stance, old price on Goodrich 34x4, Smooth
Tread, $2435. Present "Fair-List" price,
$19.40. Ask your dealer for Users' Net
Price List, showing prices on all sizes.
SIZE SIZE
TREAD TREAD
30x3 $9.00 30x3 $9.45
30x3 11.60 30x3 12.20
32x3 1335 32x3 14.00
33x4 19.05 33x4' 20.00
34x4 19.40 34x4 20.35
36x4 2735 36x4 28.70
37x5 3230 37x5 33.90
38x5 43.80 38x5 46.00
kF course there will still be wide differences
in the Value to iMnsumers, as great
as the difference in the Facilities. Capacity,
and Skill of each Manufacturer.
It is not expected, nor required, that Price-Lists
shall accurately gauge relative Values, but only that
they shall accurately and reliably measure the Value
which each Manufacturer intends to give Consum
ers, for the amount each Consumer invests in his
Tires. "
It is not desired that the Manufacturers' Price
list shall cut the Dealer's margin down to a profit on
which he cannot afford to do business and make
money.
. It is only expected, urged, and desired, that the
Retail Profits offered by Price-Lists shall be moderate
enough to-be bona-fide,
Not preposterous "Paper-Profits," that can
not come true without ruin to the future of the
Retailers' business, but actual Profits that he
actually makes, and that reduce his selling cost,
per Tire, to the minimum that moderate Profits
and the "One-Price System," can alone make
feasible.
That is our Hope, and Wish, for the future of
the Tire Industry.
, WE set the pace', to-day, by List-Pricing our
own Tires so as to carry a moderate but REAL profit
to the Retailer, instead of the Visionary "Get-rich-quick"
profits, of 30 to 55, that other Tire Price
Lists offer, but cannot deliver, when the price-cutting
such huge margins invite, does the settling.
therefore. YOU. Mr. Auto-
Owner, and Tire-User. find a Retailer
who recommends GOODRICH Tires to
You, bear in mind that he not only offers the Greatest
Mileage for what it Costs YOU, but proves hi
Good-faith by offering a Tire carrying only a moderate
and Normal profit for him, when he might have
recommended other Tires Price-Listed to carry 30 to
55 profit for him instead.
That's the kind of Dealer to "Tie-To"?
And youH find Aim "doing business at the
Old Stand" when the " Get-rich -quicker" are chauffer
ing for people who knew the Ways of the Worid better
than they did.
THE B. F. GOODRICH CO.
Akron, O.
Portland Branch, Broadway and Burnsidc
w
FAIR-LUSTED)
Tires
AUTO IDEALS WINNERS
FEDER.1L COMPANY FIKUS SEEDS
OF MAJORITY ARB MET.
All L,ine ot Industry Approve Trck
- Standards Best of Each Make
raed In Machine. '
"From an output of 50 trucks five
years ago to a production of 150 for
1915, la a story of the progress of the
Federal Motor Truck Company of De
troit, Mich., and the tale is far . from
an end there." says Martin U Fulcher,
general manager, "because the future
holds more prosperity than the past
has ever brought"
"We started five years ago with two
principal things In mind," says Mr. Ful
cher. "One was to choose the truck
capacity that fitted the needs of the
majority and the other "was to build
the truck of standard parts..
..t-i lria irioalx if vou wish to
call them such, we have held to closely.
The result Is that, today we are ..:
largest manufacturers of ton-and-a-half
trucks in the country. We are
the first to build a truck of standard
parts and we never have had cause to
regret it.
"To us it seemed to stand to reason
that a company that was concentrating
its efforts on manufacturing axels, for
instance, could build better ones than
we could as we make a specialty of
building motor trucks. Consequently
we looked about to find the axels and
the motors and the various parts that
were giving the best service, then we
combined them in one truck.
"That the one-and-a-half ton truck
Is the capacity that fills the greatest
need today is evident from the large
number of business that has become
Federalized, grocers, painters, con
tractors, brewers, bakers, manufactur
ers in fact, almost every Industry has
found the truck of this eise Jugi the
equipment it needed."
Agent Goes to the Front.
Word has been received that .Alex
Brash, representative of an American
motorcycle in Scotland, has become a
member of the First London Machine
Gun Battery, under the command of
Lord Lyveden. Brash says he used his
motorcycle with a machine gun hitched
onto it which fires 750 shots per minute.
"We leave soon for the firing line," he
continues, "and you'll hear from me
again maybe." ,
Motorcycle Fooled Doctors.
"My motorcycle fooled the doctors all
right," says Ray McKee of Parsons,
Kan. McFee was threatened with tuber
culosis. But instead of taking a doc
tor's prescription, he bought a motor
cycle, secured outside work, and is now
living out of doors as much as possible.
The great improvement in the short
time he has been taking this "medicine"
convinces McKee that-the motorcycle
will do the work.
'salesman Likes Motorcycle.
Last Summer when a strike In the
mining town . of - Pittsburg, Kan.,
caused the electric cars to be stopped,
one salesman. L. G. Atkinson, solved
with a motorcycle the problem of cover
ing his route. And so much did he like
the machine that when car service was
resumed, he continued to use the two
wheeler. . . .
THOUSANDS SEEK SEATS
SPEED EVENT CROWDS TO BIS OF
GREATER SIZE THAW EVER.
Mall Orders Pour Into Offices of In
dianapolis Travk fur Bis Races
. , Next May.
-' INDIANAPOLIS. ''Jan. SO. Sale of
seats for the fifth annual international
500-mile race on the Indianapolis motor
speedway, May 29, opened Monday, Jan
uary 18, with headquarters at the local
speedway office, and branch offices in
various motor clubs throughout the
country. Several thousand applications
are on file already, it is said, some of
them dating back to the last race. De
spite this fact, there Is plenty of space
available, the seating capacity of the
course having been increased recently
to 75.000, 16,000 more than last year.
All oders will be filled in. the order of
their receipt.
In general, seat tariffs remain the
same as last year, the only change be
ing in the gate admission, which is now
$2 to all parts of the grounds. To off
set this, the management announces
that it has opened two stands, seating
25,000, on the south turn, for 60 cents
each. The most desirable locations,
along . the main stretch and the first
turn, remain the same as before.
In point of attendance the manage
ment predicts the next race will be
record-breaking. The fifth contest in
as many years, it will be the rubber
event, between Europe and America,
each country having won two each,
Mai mon and National in 1911 and 191.
and Peugeot and Delates in 191J and
Mil. Foreign entries, however, will be
by- no means scarce, speedway officials
say. several surprises in this respect
being scheduled. Another factor to
help the receipts, it Is thought, will be
tourist travel to the Panama-Pacific
Exposition, foreign attractions being
closed this year.
WAK HOUSES SAVED BY AITOS
Quad Trucks Kcplaclnff Many Ani
mals at Front -Society Aid.
The Royal Society for the Preven
tion of Cruelty to Animals is raising
a fund for aiding British horses at the
front, according to President 'Charles
T. Jeffery, of the Thomas B. Jeffery
Company, who is abroad making the
final arrangements for the shipment of
several hundred Quad trucks to the
lighting nations of Europe.
Mr. JefTery reports that tbe Koyal
Society, under the chairmanship of the
Duke of Portland, and with the sanc
tion of the British Army Council, is
raising the money to provido 200
shelters for wounded horses, to cost
about $25 each: 25 horse ambulances
and motor wagons; 5000 rugs, nrw or
old; 6000 woolen blankets, 50U0 or
dinary head collars and 6000 halters.
In a letter to an American friend,
Mr. Jeffery deplores the enormous fa
tality among splendid horses at the
war. but takes a great personal pleas
ure in the fact that the Jeffery Quad
truck is making unnecessary the
slaughter of many thousands more of
these noble animals. This remarkable
machine, which drives brakes and
steers on- all four wheels, is doing
much of the work of the army trans
port on the tiring line, cnlng Into
places where ordinary rear drive motor
trucks are unshle to go, and usually
escaping unm-atht-d where horses would
be simply mowed down by a hall of
bullets and shrapnel.
.Motorcycle Enr Heewre.
An Interesting record whs kept by
C. K. Vllet, of New York City, of the
cost of operating his motorcycle dur
ing the past season. During the '
son Vllet traveled mile. Mis tolsl
gasoline consumption was .6 Kalloni".
costing $10.94. He used .3S gallons of
oil at a cost of 2.40, making a total
cost for fuul of $13.34. His repair nil"
for the year amounted to $2.1!S. This
makes Vliei's total expense for the !
miles $15.69, or at an average cost ol
less than one-half a cent per mile.
Douglas KK-nl 1H,S0 on Houdx.
ROSEBURG. Or., Jan. 30. (Special.)
Approximately $114,650 was spent by
Douglas County In building roads and
erecting bridges during the year 1914,
according to a report prepared here to
day. Nearly twice that amount will
be spent In road Improvement work
this year in the event the pres.mt plans
of th County Court msterlHllr.e.
RAIN VISION
A liquid preventing rain, steam or fog
from obstructing your view. Leaves
glass polished. Satisfactorily demon
strated to hundreds of autnlsta at
Automobile Show. Sold at first-class
garages. Manufactured by
PAlIr'H" COAST ITIMTV CO,
I'hone Main 3KtX
Offices T-lt-- Board of Triee Bids.