3
JASTJARXT 24, 1015.
101K T? FO "FOTTR" CRACKING NEW
1
- - 87 : . n
DESIGN TO APPEAR ON "AUTO ROW"
First Sample Car, Rushed Here Direct From Factory, Received During Week by Northwest - Auto Company,
Where "Fans" Have Gathered to Get the Latest Ideas in Motorcar Construction.
i- St- xi- .
"4" - v"V.; . .
fa -5 - J s V x1' f - .
CiMPLETE In every detail, embody
ing the beautifully curvd stream
lines of the foreign designer, the
Innumerable details which make for
comfort, economy and durability, and
conceded by those who have tried It
out to be the masterpiece of R. E.
Olds, pioneer manufacturer. Is the 1915
Reo tour," the latest to make Its
debut on Auto row.
The first sample car, rushed here
from the factory, was received during
the week by the Northwest Auto Co,
where "fans" have conglomerated to
pronounce the exposition year model
the latest word in motor car construc
tion. Incorporating all that Is essential,
but avoiding exaggeration and freak
lshness, the designer has followed
the dictation of the twentieth cen
tury motorist, with the aim of build
. ing. a family car that had both the
desired rakish' lines and the stability
to withstand the rugged mountain us
age to which such a car is subjected.
From the time that Olds attached
an engine to the family phaeton, in
18ST, and startled the calm populace
of Michigan by cBugglng about the
highways without the aid of a horse,
his entire attention has been devoted
to studying, analyzing and improving
' hi3 motor cars. That he has developed
his old phaeton idea to the highest
degree of engineering skill is the be
lief of those who have inspected and
ridden in his new Reo "four."'
With the new Reo comes the an
nouncement of a material reduction
in price, an item of considerable im
portance in Itself, but doubly so when
coupled with- the fact that Improve
ments, refinements and added equip
ment are to be found wherever it was
possible to add to the durability and
comfort of the new model. The wheel
base has been lengthened to 115
inches, a fact which, together with
the three-quarter elliptic springs in
the rear and the half-elliptic in front
will greatly increase the riding quali
ties of the car, although the Keo has
long been noted for making rough
roads smooth. ,
J. M. Menzies,-. sales manager of the
Northwest Auto Co., is very optimistic
over the outlook for the present year
and states that his greatest difficulty
will be in getting cars to fill the local
demand. He recently returned from
the factory and is Jubilant or the
fact that he succeeded in enlarging
his allotment by several hundred cars.
"This new four can truly be called
the "Incomparable car,' " said' Mr. Men-
zies. ' "because the buyer Is getting
. v. JaiiMa aecniynnrA nf the IvCO
i.mo. and refutation, together with
.. 1 1 faotiir,, thai- tF to make
high-class motor car. The superior
J : r, th. lltPA9 TTll 1T1 A effCCtS.
UCaiu 111 ..v -
which are carried even to the hub
caps, brand it as the monarch of the
fours' and the car that anyone would
proudly clafm as their own.
"It Is an automobile from the
ground up, incorporating everything
n fit th. nppils and nock fit
book, of the average motorist The
. n Ano.4nA with ItA hllll liOkT
L&U1UUB ucv -
strength, the drop forged axles with
Timken roller bearings and every
piece df machinery that forms a part
of the car is given the same strenu-
, . . Vw. faptnrv thnt Has made
UUH LCD It .. . . j
the Reo known as the most reliable
car of its class. '
: rrn i-t-o . nnthlnc? more COUla
be desired. Those abrupt corners of
other days have been replaced by the
niin. tv, o Ttrft wide full 'U
aucamu'iv)
doors are pleasing in appearance and
allow freedom In entering and leav
ing the car, the deep cushions 1 and
backs make for comfort the electric
lighting and starting system for con
venience and safety, and as a whole,
the car Is the most graceful and the
best value we have ever had.
BRALEY IS JOYOUS
War Fails to Effect Sale of
Pleasure Cars.
FRANKLIN AUTO IN DEMAND
Portland Agent Shows How Business.
Ending December 31, Increased
C4 Per Cent Over Previous -Six
SDonths of Sales.
"It Is remarkable how little effect
tne European war has had on the sale
of pleasure cars." says J. C Braley,
local Franklin agent. "For the six
months -ending December 31, the sales
by the Franklin Automobile Company
in Syracuse, N. Y., increased 54 per
cent over the previous six months,
while sales for the 12 months ending
December 31 Increased 60 per cent
over the sales the previous 12 months.
"Total sales In 1914 exceeded the
sales of any 12 months in the Com
pany's history, and December, usually
a slow month, was the largest month
the company ever had. The Franklin
factory has been on full time continu
ously and beginning with January the
output will be increased 30 per cent
over 1914. The Franklin Company
output Is confined to one pleasure car
chassis, no trucks or commercial ve
hicles of any kind being built"
An Idea of the immense amount of
work which modern efficient sales or
ganlratlons are called upon to do Is
shown by some figures given out by
the Franklin Automobile Company
which bear on their recently completed
December sales campaign.
Telegraphic communications, con
fined to sales information entirely,
numbered 723 during the month. Tele
phone toll calls totaled 145: 3540 spe
cial circulars and letters, 20,650 mall
grams and 8850 bulletins were sent
out to Franklin dealers and salesmen,
besides an unusual volume of daily
correspondence. The mailing depart
ment employing eight people, was kept
busy eight and nine hours a day on
this work alone.
- The results of this campaign are
considered phenomenal. Five hundred
and fifteen sales represented the busi
ness of the month, these being equiva
lent to .20.7 per cent of the total year's
output Orders for Franklin cars con
tinued to increase each week during
the month, the second showing 60 per
cent over the first the third 47 per
cent over the second and the fourth
189 per cent increase over the third.
The total December orders were
per cent over December, 1913, and ex
ceeded any former one month s orders
in the history of the company. It is
significant of the prosperity being
enjoyed by the Franklin Automobile
Company that purchasers spent con
siderably over Sl.000.000 for Franklin
cars In December. 1914.
F. A. M. Commissioner.
p E. Zimmerman, of Llndsborg, Kan.,
has been appointed commissioner-at-large
by President A. B. Coff man, ot
the Federation of American Motor
cyclists. Zimmerman is authorized to
solicit F. A. M. applications, collect
membership fees and nwalsd,f"
cept money for repair shop registra
tions and affiliation of motorcycle clubs.
Cotter Pin Offsets Vibration.
Among the many devices for pre
venting Black from nuts working loose
by vibration, the crown nut and cotter
pin in connection with thin steel wash
ers that permit correct adjustment
offer the best results. They are in
creasing in favor among the best me
chanics all over the world.
PORTLAND AUTO DEALERS WHO ARE EXHIBITING AT THE
SEVENTH ANNUAL SHOW WHICH OPENED LAST
NIGHT AT THIS AK.WKI.
Dulmage-Manley Ato Company, Twentieth and Washington streets.
National. HupmoDiie anu iua.. . . ,,,,
GerllnEer Motor Car Company. King Eight Oldsmobile and Federal
Frawu" Kadderly, East Twelfth street and Hawthorne avenue,
C.w'swor'rir Company. Twenty-first and Washington streets. Cad
illac and Dodge Brothers cars.
Plerce-Arrow Sales Company, Fierce-Arrow cars.
Kraut C. Rlss. Packard cars and trucks, Jeffery cars and Jeffery
"Quad" truck.
H. 1 Keats Anto Company. Chalmers cars and Saxons.
C. I- Bourn a Co.. Hudson motor ears and Reo trucks.
Mitchell, Lewi & Slayer, Mitchell cars.
Nob Hill tiarage Company. Haynes cars.
Wlntoa Motor Car Company, Winton cars. " "
Oreiron Motor Car Company. Studebaker automobiles and the Signal
truck.
rm Motor Anency, 460 Hawthorne avenue. Case cars,
ford Motor Car Company, Ford cars,
j. c. Brnlry Anto Company. Franklin cars.
White Factory Branca. White cars and trucks.
Pacific Motom Company. Maxwell cars. .
Xortawrst Anto Company, Cole cars, Reo cars, Loziers and Chevro
let In Accessory Annex.
Ant Palntln Company, Covey building.
Kennedy Anto Paintlns; Company. Studebaker building.
Columbia Carriage and Anto Works, repairs.
Frrd Dundee, modern repair methods and garage.
Ballon Wrisht. demonstrating Veedol, a new oil. other accessories.
Chanalor at Lyon, accessories.
Standard Oil Company. .
Archer Jt Mcrtn, accessories.
Laher Sprlas Company, full elliptic spring for Ford cars.
I, aarel-Kose Garage Company.
Knrtory Motor Car Repair Company, modern methods.
George H. Strow, accessories.
HUDSON SALES GAIN
Roy
D. Chapin Asserts, Great
Prosperity Is Here.
CAR MAKER CITES FIGURES
"Fine aa Csual," Is Advice of-Head
of Automobile Concern, Who
Declares More Than Just
Living Is Necessary.
son Motor Car Company of Detroit has
k. u i.t,i mrrttw , .utimnhiiA in
dustry so many years his opinion on
business conditions is particularly in
teresting. Business at nearly all the
t i . i. i l Kojm e-nsu .Thnt
L'eUUlt ICO HO. W1"' (1
of Hudson has been unusually brisk.
tiere are jar. unapui a reaowu iw
Increased sales:'
WCU JUUH I v. j k ........ .J
largely from an Individual viewpoint
Our personal impression of prosperity
or tne iaci oi prospcriLjr m wiuicu j
the glass of our own experience. Of
course, I am an optimist Of course.
the Hudson Motor Car Company is an
optimist. How could It be otherwise
WUUH CTCI 3 UIIUS 7A i.. 11 f i i.-ii.
the past year points to almost unparal
leled prosperity? Amazing la the only
Word that fits the season's business of
the Hudson Motor uar uompany.
Sales Increase ISO Per cent.
"During the months from July 1 to
nw..mhAi 1 the Rales fl&rures totaled
almost exactly 37,500,000. This in the
face or such a cataclysm oi nnance
and general business as the world has
perhaps never seen. Last year during
the same period our sales figures were
S3,0U0,UU0, snowing an increase lor lino
season of 150 per cent over the Hud-
BIPU O L' " " J mi i "
will notice that this is all war time
business. Evidently tne war nas maae
little impression on the buying power
Ox tne nuasoa a Liiciucic
ill IllUEk 11"' a jl vua.uw, - nvu.v
be considered that if the total sales of
this year during the war period had
The Answer to a
National Question
---- LA. z :-r ""y
Saxon Six $785
F. O. B. Detroit
The whole Nation has been asking: Why doesn't someone build a good low-priced
"Six"? The Saxon Motor Co. is the first to answer this question. Your kind of a
car is now being built You can take your family 20 miles for 20 cents worth of
gasoline. Isn't that cheap enough? Only by building cars in large Quantities do
you get goodness and low price combined, as in the Saxon. See us at the Tortland
Auto Show for specif ications and further detail
H. L. KEATS AUTO CO.
PORTLAND, ORE.
SEATTLE, WASH.
'i tnl . miiira hoTond the capacity "
medium. He has been operating his Investment now vag" , Th. electrlcT The electric Is us.d In
one electric, a StudeDaker, medium- a munu.. "- "k, " territory within six miles or neaaquar-
weight truck, about 3hi years, and finds gas cars on the outer e",hr' "JJd ttrV. and makes around 10 miles or 1...
that the upkeep cost not Including the more distant P" ' r'unn"g " n "1v "or,e. .re u.ed clo.e In.
driver or depreciation, or Interest on suburban points, and usuaJlyrunninK pt
s
lars more business' during this period
than we did last year..
This business came from very sec
tion of the country. To be sure, there
were spots here ana mere i
local conditions were not as good as
.i mum n Hnmf other sections, but
this will always be true as lonS as
the world lasts, wonsiuerina
try as a whole. Its buying power seems
to DO greauoi lub-h --
and rumors of war. with accompanying
financial and commercial jisi.hi
appear to have little or no effect upon
the mass of the people. Agricultural
districts have prospered amazingly
through the increase oi pnees
tremendous demand for their products.
a . ... i i TnotnnA nf continuing
JVS a jltO.li mmi ... .
prosperity and grood business condi-
lions. It occuio w a -
London at the beginning of the war
, n Vi exnanded
into the wider designation of 'living as
usual.' . in otner wonia, o -
. . the hir necessities
Known, it o - - .
of life that create the commerce of tne
world. There Is more to me man nice
ly to keep alive. Hence it is that our
J - T .nnurmis than merely
wants we m"' " , . ,
what Is required to keep us fed and
clothed. LKokea at m
everything that contributes to our hap
piness is a neceaoii.jf.
umi vu-niA TTnrt Trade"
"If everyone were to adopt the prin-
fhi-iri- and economy that one
reads of In some publications, business
would be tremendously anecieu. j.
cut In half normal expenditures means
x- i- i,oir nnrmil business. Hence
Id CUL HI ' . n i
it would seem tnat ior tvaj uu .
encourage the idea of 'Hvfng as usual
would De tne uiwi. i" , .
continuing nofmal business prosperity.
"From my own Bnauumi
lng through the rose-colered glasses of
Hudson business, I can only say that
the Hudson Motor Car Company can
see nothing ahead but favorable busi
ness conditions, continued excellent
buying power on the part of the public,
and the world-wide commercial domi
nance of the United States."
Ford Salesman's Aid.
Bach month's sales reports show an
enormous Increase in the use of Ford
cars by the large manufacturing and
distributing houses xf "the country.
Their utility for "salesman's equip
ment" Is becoming more firmly and
generally established as an economic
principle. The Ford cost of less than
2 cents a mile Is in Itself a convincing
argument In the last few months
698 Fords have been sold In Seattle. Of
these 240 Fords, or aoout ,u
of the total number sold, were bought
for merely commercial purposes.
Electric Truck Economical.
. . jkv-tATiriAj? rnmnarlson of
-STJSfSi o !ess it wou. reriliof
trie truck, E. Burr, proprietor of the
Rrr Creamery company, isoa fls'"
this year during the war period naa BU".i'':t f work lnv olvlng less
irt those of last year optimism considers that for worn nvoiyiug i
rr"w 7 v. -T h-n tkt. Yet the than 4 miles a day, tne electric u
would have been indicated. m u imh' - l;V.mi,i ripiivnrr
Hudson did four and a half million dol- I offers the most economical delivery
HERCULES TIRES
JfPIl .- Non-Skid i--..-J
1 1.3 unta t - -'
rn Out
The Tire That Stole the Skid
From the Automobile
A Superior Tread That Insures
You Safety and Durability
Sea Island Fiber on edge, placed
at acute angies with road, inter
woven with high-grade rubber,
prevents sand blister, cuts,
punctures, skidding and insures
50 OU miles.
'.. ,
-F.ESHERMAIi-Gen.AgL
63 Sixth SU
GRAY & D AVI
STARTING-UGHTING SYSTEM
for FORD CARS
Price
$75
F.O. B. Boston
Gray & Davis have appointed Hughson &
Merton, Inc., factory representatives
for tie Pacific Coast
Hnghson & Merton wiU handle the distribution and sale of the
Gray & Davis System
for FORD CARS in This Territory
Gray - & 'Davis, Inc.
Boston, Mass.
Hughson & Merton, Inc.
329 Ankeny St., Portland, Or.
BRANCHES Los Angeles, 1229 South Olive; San Francisco, 330 Golden
- Gate Ave.; Seattle, 8Q6 E. Pike
: C Rlgga Company.