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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Jan. 17, 1915)
THE SUNDAY OREGONTA,. PORTLAND. JANUARY 17, 1915. A. E. OLSON, OF H. L. KEATS, IS HANDLING THE SAXON ROADSTER, TO BE FOLLOWED BY A LOW-PRICED SIX HMENT! ii ik - . - RETRENC .1:: ! ' A t5s t i - - ?vmw" ; . OLSON HS OWE OF THE LATEST FOl'RS. THE SIX WIL.I. SOON BE HERE AXD PLACED ON SALE AT SEVERAL HUNDRED BELOW lO0O AUTO'S POSITION BIG Transportation Has Its Effect on Economics.' EDUCATION IS BENEFITED Motor Vehicle Has j Accomplished Wonders In Many Fields During . Recent "Years Autos Bring City to Country. mendous impetus toward transporta tion and consequent civilization has been the outcome of less than two de cades. Twenty years ago the automo bile industry in this country amount ed to nothing- Today the automobile industry represents a business Invest ment of over J500,00T),000 a year. And the $500,000,000 a year does not com mence to cover all branches of the business: a tremendous additional amount is Invested by the makers of automobile parts and the investment of accessory makers runs into figures that are astonishingly large. Auto Industry Young;. "An army of men find employment In automobiLe building and in selling cars after they are built. Take the case of Studebaker alone. We employ 12.000 men in our Detroit plant and 10,000 In our South Bend factories. We have nearly 4000 dealers scattered through out the United States, business conneo- "When you consider the question im partially, perhaps nothing has had so much to do with the advance of civili ration as transportation," says Fred erick S. Fish, president of the Stude baker Corporation, in a recent state ment. "It has effected economies in almost every branch. The feeding of nations, the growth of business, civll zation itself really rests upon the fun damentals of quick and easy transpor tation; the kind of transportation that has been evolved within the last 50 imiificaii voAi-a b sav&ire tribes felt the pinch of hunger every other year. Children and weaklings j Eg died because there was no food. Sta-jfc tlstics show that barbarous tribes were affected by famine about onee in every ; - six years, tjivmzea nations :n pangs of hunger at least once in every IS years. Carlysle himself wrote that in his day two-thirds of the people of Kngland did not know what it was to have enough to eat or to be sufficiently warm for comfort at least three months in every year. Transportation Blir Factor. "The last lingering vestige of fam ine felt by a civilized country was the failure of the potato crop in Ireland in the early '70a Since that time famine has been unknown in civilized coun tries. Of course, we hear of famine among the teeming millions of India and China, but even hunger conditions in Asia are much less dreadful than they were 50 years ago. "Today It is almost impossible for any one. In normal conditions, to suffer hunger in any part of the civilized world. Swift steamships, railroad lines that form a network over the country, make it possible for supplies of goods to be hurried from one point to another, and If there is not sufficient money in the threatened district to buy food the charity of the world is so large that food is offered to the people who re quire it as a free gift. "Perhaps the finest example that we have of this is the magnificent efforts made by the United States to feed the people of Belgium during the present - great war. "In no less remarkable way, perhaps, the automobile has had to do with the advance of modern civilization as has any form of transportation. The auto mobile has brought city and country closer together. It has brought com fort and contentment to the farmer, who, before the day of automobiles, was isolated on his distant farm. It has evrn advanced the cause of educa tion. Today, in the 'Middle West, fine schools are built at central points and automobiles are used to carry children from surrounding districts to the school. Better teachers are engaged, bigger and finer sohoolhouses are erected, children are better cared for and education is made much easier than it was in the old days when the farmer boy trudged three or four miles through drifting snows to the little red schoolhouse. The automobile has al ways had a tremendous effect upon urban life of- our country. It has en abled the city dweller to live in the country and to make his daily trip be tween home and office a pleasure in stead of a trial. "The automobile has even mitigated the horrors of war. Think how Impos sible It would be to feed the millions ' of fighting men in Europe if it were not for automobila trucks and lorries that operate on the edge of the far flung battle lines. And all this tre- I'curi r, a i wot u j i t u u m i j ...... ..'. 'millions In it,' and without capital or uusmess resources incy couiiueuucu w manufacture automobiles with as little fundamental Knowieoge as iney pos sessed capital. "Those were the days when automo bile knowledge was not very general. TVava tuaa on !noi otont riATYlnnH for cars, and selling almost any sort of automoDiie was easy, uooay wib aver age man has a pretty fair working knowledge about automobiles and year by year he becomes more critical as his knowieoge grows greater. CORD TIRES GET TEST GOODYEAR EQUIPMENT FOR ELEC TRICS MEETS NEEDS. Long Battery Mileage, rnrablllty. Com. fort, Security and Simplicity, Quail ties, Says Company Official. In its announcement for -1913, Goodyear Tire & Rubber Co. gives an important place to Its cord tires, unese t)r rucmtlv were out to severe test by E. C. Garbe, of the Studebaker Agency in Portland. Mr. Garbe sent a car equipped with cord tires 'over the Cninmhia. Hiehway. but the Journey over the worst of the rocks failed to have any effect, whereas few cars es- cjin, without tire trouble. Ooodvear was the first company in America to build cord tires lor electric passenger cars," says a Goodyear offl cial. "The company has been manu facturing and selling and steadily im proving these tires de luxe ever since. Eleven years ago, in ijih, w Koo-on tn TnnlTA T( tires. Builders Of electrics soon saw their advantages and they became stanaara eqaipmeuw most makes. t-. HnnHvMr exoerta have given all their time and skill to deveU oping an ideal electric car urc. j." result is seen in tne mosi romgruui" riding, the safest and handsomest tire to be had for the work. 'Successful electric tires must nave these definite qualities: long battery mile-nire. durability, comfort, security mri Kimnllcltv. To secure Gnodvear cord tires are made larger Hon. In nsarlv all the civilized coun- aooayear cum - . 17." .i... v. -" A .'"-IT.- m th Goodyear 34x414 cord tire same mileage irom i n ti i mnnniariiirR r'ji r k jii lihn cuuulii, i . . .. i . .... . . .. ... . , , i.k... io An nor cent more air t nan in t nas open estimated mat tne num- ivc. - - - oiner cuiu i... i- j v - v.a. " nil oiitAmnhil. alnra. suhwiAAl ers and limited dealers in the United States will exceed 25,000 separate and distinct concerns. This tremendous business has been evolved and built up by a well-distriDutea Knowieoge oi i " - 1. i . what a. .rood automobile should, be able moved, and it snaps on again Just as - .anitiA. r,f thaleRHilv and quickly when a lire is ap automoDiie as a iacior in moocrn tmnsnortatlon began to be known plied. And when the flange is on, it is there to stay. The tire itself is held l Degan to oc khwwu -- . . , . thousands of 'Mulberry on the rim by six tapes of braided piano With the outbreak of the war in Europe the injunction went over the land I to retrench. The banks said retrench. The manufacturers said retrench. The lawyers advised clients to retrench. " . From being a little-used word, "Retrenchment" suddenly sprang into prominence. Husbands told their wives to cut down on personal expenses. Mothers told their children to be careful of their shoes because they couldn't have new ones. Everybody started to retrench. , There was nothing much wrong with American business except retrenchment. Just stop a moment and think what retrenchment means. Suppose everybody stopped buvinjr there wouldn't be any business. Suppose everybody cut expenses m half, tE would PbTonly half as much barter and sale, half as much work half as much money in Circulation' and half as much profit. Retrenchment is the death knell of business Look at the other side of the picture. If everybody goes on spending just as usual, business is bound to be goal Every dollar you spend gives work to some body else. Every- dollar that man spends gives work to yet another. Spend your money. Spend so that others can spend, to enable others to spend, so that still others may spend and so on indefinitely. - ' Don't be extravagant. But don't stop spending. Don't cut down cm i your ' ne cessities just because, over in Europe, several million men are slaughtering each other in senseless war. You are not in Europe. You are right here in these United States. American business can only continue to thrive if you do your share toward increasing commerce. If you need an automobile, the Chalmers is an absolutely safe investment It is not complicated; it does not require a sMUed mechanic to make any possible adjust ments; it has been tried and foimd true, and best of all, it "stays put" Also the price is within reach of the great majority of the buying public. Our business is tne selling 01 auiuinuunea gwu mobiles and we want you to know, as many others have found out, that the Chalmers is a good, safe machine to buy. JTu's -monogram stands jbr all you can ask.) an a motor car- H. L. KEATS AUTO CO. Portland, Ore. Seattle, Wash. " " " - ,. I nt.anT!nal which IS & DlOSl 1 Til U U I L LI Ilk. I J loose. So much tor security. i ELECTRIC IS FOCXD EFFICIENT Kansas City Doctor Finds Average to Be Less Than $7.50 Monthly. mi., i . -v-ahtfiA Association is in receipt of a letter from a pnysiciau in Kansas City, one. of tne nu' cities in the country, extolling the vir . ... .1... vahiran as used in security i lues ui i r ... comfort, his practice in the place of ve for tne last si . ,." obtained is.vuv factor to men of this profession. Tire Tape Useful. The large knurled hand nuts that hold the wind shield in position some times are very hard to turn by hand. In such cases a piece of tire tape wound around the circumference of the nut Interliners Found Efficient. Extensive experience of actual users goes to show that interliners in any tire, new or old, are a positive ad vantage worth while. They render nail punctures BO per cent less, decrease acute flexing of tire sldewalls. quite largely obviate "stone bruises" and give better proportion between casing and inner tube than is offered by rom mon slses as now sold. As a result of a series of experiments I have found that an "overslie" casing with a good interllner well cemented in wlil give over twice the service that the common pneumatic tire of Intended sis will offer In use on common ros1n. mileage from his first set 01 tires. - He also advises tnai me cost of charging, which he does at , 4. ti cn month and that the re "cjmnncltv of nandiing is ooiainu ucme, 10 . u through the' use of the Goodyear rim pairs upkeep averaged less than which has only two parts, the base and J5 a month for h J1' Qsr the side flange. The flange snaps out hadthe vehicle, wblch 's still runn us in a second wnen a tire is io t - ' H..M , that of a 1 111 M UUV L"l " r " - i nt nhvsiainnfl all over the country, for the electric appeals espe cially to them for Its low operating cost its dependability and noiseless- ii!,.i4::;,aL.;!:ii!i::,.i':.ii,:.ii!:,:'!mi:ii,.;:ij:' REAL ZEST Human enjoyment demands individuality. The commonplace is tire some When men drove fine horses, the joy of it all was m the animals' splendid individuality a horse without "points" had no charm. So with motor cars. Utility is ordinary ; the real zest comes from owning a car of signal superiority over commonplace cars a car belonging to an entirely different class, a car of distinguishable individuality. This zest will be yours when you own a 1915 Winton Six. We give your personal car personal treatment to please your taste; and as for merit simply write your own guarantee. AT THE SHOW The Winton Motor Car Co. 23d and Washington Streets, Portland jj iilUll'WIMIllslltlll'lWii TltfrPl1'-'"iniwLiti" UlLMlliiUIIMHel lulilllnliw minis """"'" , THE SALES OF 1915 STUDEBAKER FOURS and SIXES exceed the sales of any car sold in Portland in the same price field by a large margin. This is due to several important facts, such as superior mechanical specifications, the enormous facilities and recourses of the Studebaker Cor poration, etc. " - . ' The automobile-buying public of today is surprisingly well informed on the mechanical construction of cars and the status of the various automobile man ufacturers, as well as the dealers distributing the product; therefore, it is perfectly natural to assume that the car with the largest sales meets the expectations of most of the automobile buyers. We give below the specifica tions of the 1915 Studebaker Four and Six, ard by checking them over you can readily see that there is a real reason for Studebaker popularity. STUDEBAKER SIX. Electric Starter, Electric Lights. Tires, Safety Tread on the rear wheels, 34x4, Goodrich. One-Man Type Top, good quality,' with Mohair Top Boot. " Iiigh-Grade, Larger-Size Stewart Warner Mag netic Speedometer. .New Design Locking Ignition and Lighting Switches. Full Floating Rear Axle. Complete Equipment of Timken Bearings. Wind Shield made expressly for Studebaker Body, Rain and Storm Proof adjustable to rain and clear vision and ventilation. Extra Deep Upholstery. Complete Set of High-Grade Tools, Pump and Jack. Electric Horn with Button set in center of Steer ing Wheel. Magnetic Gasoline Tankagauge. Studebaker-Schebler Carburetor with Dash At tachment. . Quick Detachable Demountable Rims with Extra Rim carried on Locking Tire Carrier at rear of Body. Studebaker Stowaway Side Curtains. STUDEBAKER FOUR. Electric Starter, Electric Lights. Extra-Sized Tires, Safety Tread on the rear wheels, 33x4 Goodrich. One-Man Type Top, good quality, with Mohair Top Boot. High-Grade, Larger-Size Stewart-Warner Mag netic Speedometer. New Design Locking Ignition and Lighting Switches. Full Floating Rear Axle. Complete Equipment of Timken Bearings. Wind shield made expressly for Studebaker Body, Rain and Stormproof, Adjustable to Rain and Clear Vision and Ventilation. Extra Deep Upholstery. Complete Set of High-Grade Tools, of Pump and Jack. Electric Horn, with Button set in center of Steering Wheel. Magnetic Gasoline Tank Gauge. Studebaker-Schebler Carburetor, with Dash At tachment. Quick Detachable, Demountable Rims, with ftra Rim carried on Locking Tire Carrier at Rear of Body. Studebaker Stowaway Side Curtains. OregonMotorCarCompany Local Distributors of Studebaker Automobiles. Frank C. Riggs, Pres. qot Chapman and Alder Sts. Thone Main 9402 A 7656