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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Jan. 17, 1915)
17, 1915.' 9 THE SUNDAY OREGON IAJT. PORTLAND. ' J AXUAR Y "QUAD" TRUCK HERE Loaded Jeffery Car Tested on Heavy Roads. ALL WHEELS ARE DRIVEN Bottomless Highways Traversed by Auto That Was Designed for Use of Government Logs, Bad Grades -and All Conquered. The first Jeffery "Quad" truck ar rived in Portland during the week and all tbat baa been said of it is claimed to be far short of what might be said, according to Frank C. Rlggs, who has undertaken to bring the wonderful per former into the territory. As soon as it arrived the truck was the Department of Labor reported that J for 1912 the various eBtaDiisnmenia making- automobiles, and parts, em ployed 89.413 men, and this number has increased. GOODYEAR TO SELL NEW TIRE Products or Motz Company to Be Handled in Future. The Goodyear Tire & Rubber Company-has taken over the sale of the products of the Motz Tire & Rubber Company; "Motz High Efficiency Cush ion Tires," for electrics; "Motz High Efficiency Commercial Cushion Tires," for gasoline and electric commercial cars, and "Motz Cushion Side Flange Truck Tires." The transfer of sales will take place formally February 1. On and after that date Goodyear will make all sales and adjustments. In the meantime special representatives of the Motz Company Will call at all Goodyear branches to make sure that all details are handled without confusion and that the trade Is taken care of. - By the new arrangement it is prom ised that users of Motz tires will re ceive much better service than before, i l, rnnnittaa npnvHH hv Goodyear branches in all the principal cities or tne country. Motz tires have been handled by dis- the sales methods and policies apply ing to tnem will pe tne same as txyyij COLE PLANS BIG TRIP Transcontinental Motor Tour for 1915 Mapped Out. MANY BODIES CO-OPERATE Indianapolis . Automobile Builder Has Aid of San Francisco and San Diego Exposition Officials as Well as Road Boosters.' Plans for the greatest transconti nental tour In the history of motoring have been mapped out by a well- 1 I .11 ...... 1 i ...... HllilHof Through his efforts, it is believed, the year ot isia win see nunareus oi nui nrobile owners traversing the United States to San Francisco and San Diego. J. J. Cole, president ot the Cole Mo- NEW TRUCK WITH POWER IN FOUR WHEELS, WHICH WILL BE HANDLED BY FRANK C. RIGGS. .'.fit SL- &St5b2 Pfr sTs JEFFERY "UL'AU" IN WAsHISGTOjr MID BUT NOT IN TROEBLE. taken to Vancouver and driven to La Center over that part of the Pacific Highway which motorists some time airo said was closed to traffic for the Winter. It might be well to mention what a "quad" truck is. It means "quadruple drive." which in turn means that the truck has power in every one of the four-wheels on the chasis. Loaded Truck Attempts Roads. One motor does the work but the power, through a unique but simple arrangement is put into the four wheels from one transmission set. The truck was loaded down Friday, just after the' night of rains. The piece of road selected has no bottom to the average auto. This truck, loaded to the hilt, was demonstrated for Captain H. A. Hagerman, of the quartermaster's department. W. B. Froude, of the Frank C. Riggs -Company, went along. A Vancouver man bet dinners for the crowd that the truck would never reach La Center with its load. W. B. Froude tells the story: "It is Impossible to describe ade qutely the condition of the road. Half the time we could not see the wheels. It was Just a furrow of mud, but the truck pulled through everything. . Second Gear Used Oftea. "A great deal of the work was done In second gear, but the differential on the front wheels, with Its lifting and pulling power, got the truck through. Captain Hagerman declared the per formance remarkable. He has done considerable testing of four-wheeled power trucks and recently went on a 1600-mile trip, averaging 60 miles a dav, "The part of the road which we traversed Is a formation of soft clay and red mud, making a slick and soft surface with little traction. "The efficiency of the 'quad has been demonstrated on the firing line of Europe for the truck has brought supplies .to all the camps through plowed fields and other ground, where only the pack horse would go. Truck Designed for Government. "This truck was designed to meet the requirements of the United States Government and especially to supplant the escort wagon. The idea of the Government was to have a truck which would go anywhere that the four-mule 'wagon could go. "The principle of applying the power to four wheels, gives the truck a pow erful leverage. For example. It will mount logs. 15 inches high and will rlimb any grade which offers traction. The limit is about 60 pet cent and the truck has climbed grades of that kind when the surface had to be made' into steps to give traction." This truck Is now on exhibition at the Jeffery and Packard home, at Twenty third and Washington streets, and will be shown at the Auto Show.. More Than 450 Factories Make Motor Vehicles. Mlrhlgaa Alone Has SR.413 M F.m ployrd In Hoildln Automobiles, and dumber Is Growing. except which are a new THERR are more than 430 listed manufacturers of motor vehicles, some making both pleasure and com mercial cars. Of these, 170 make gaso line, passenger cars. 245 gasoline com mercial cars. 77 cycle cars, 27 motor fire apparatus, IS electric pleasure cars and St electric commercial vehicles. There Is an increase in the number of manufacturers over the last two i i . i. veara. but a decrease as rempirei ,... t!ie number at the end of 1911 as regards cycle cars, development. The total production for the year rmiing June 30. 1914. was approximate ly 435.000 cars and trucks, valued at J4C5.000.000. The average valuation of ars has consistently decreased until It Is now about J9S0. more than half the cars selling at less than 6i0. Of dealers and garages, there are listed .15,500 automobile dealers. 13.630 garages, i:S0 repair shops and 680 sup ply houses. In exports there was an ' increase from $5.S02,00 in 1907. to $34,600,000 in the 12 months ending June 30. while the Imports during that period have decreased from 34.843.000 to 31.432.000. Fisures as to the number of em- nlnvex In the automobile industry are not available because of the various sUlied trades involved, but in Michigan to other products in the regular Good year line. For the present the sale of Motz tires will be handled as a part of the work of the Goodyear motor truck tire department, under the direction of C. W. Martin, Jr., manager of that de partment. Motz tires have made a big place for themselves In the automobile field. Their first strength was in electric pleasure car equipment and in a few years after their introduction they be came standard equipment with many makers of electrics. Of late years they also have invaded the commercial ve hicle field and' now are known favor ably in all branches of motordom. PRIZES FOR RAGES HIGH TOTAL OFFERED BY BIG TRACKS MAY REACH 400,000. Indianapolis Haa Fattest, Parse. With Stonx City and Omaha Fol. lowing at Heels. INDIANAPOLIS, Jan. 16. Prize mon ev for automobile racing, conservative ly estimated, will total 3200.000 this year, with the possibility that - this amount will reach 3400.000 before the season is out. The largest individual purse, of course, belongs to Indianapo lis, with its 350,000 in cash and 325,000 in accessory prizes and trophies. The various cash awards. In the order of their financial importance, are as fel lows: mdianapolis 50.000 Sioux City Omaha Tacomo. Venice .1 - Vanderbllt Grand Prize Elgin k El Paso-San Dieso Loi Aneeles-Phoenix Oklahoma City Gulesburg Gatvti.ton Unlontown HIII Climo 25.000 23.000 13,000 15.000 1U.UO0 10,000 10.000 10,000 10,000 10,000 5.000 CPU 5.OO0 Total SL)5,00U Prizes which may be added, provided the promotive schemes behind them do not fail, are: Chicago. 350.000: New York, $50,000; Minneapolis. $50,000: De troit, $25,000, and Los Angeles. $10. 000. together with minor offerings by dirt tracks, such as Feoria. Grand Rap ids and Kalamazoo. " The prospect seems most inviting, even to the most hardened pessimist. Certainly there are few other sports presenting a like inducement. Kelso Improvements Under Way. KELSO. Wash.. Jan. 16. (Special.) The lnman-Poulsen Logging Company, which operates west of Kefso. is be ginning toe construction of a new store building and dock at its landing on Coal Creek. J. D. Young, manager of the company, says the camp will re sume logging operations about March 1. A small crew will be employed in the meantime, however, putting the camp in shape and on the construction of the dock and store. Mr. Young pre dicts a fair year in the lumber and log ging business tor Company, is the originator of this transcontinental tour for Cole owners to the Pacific Coast. In this work he is receiving the co-operation of the of ficials of both the San Francisco and San Diego expositions and also the aid of the various highway and gflbd roads associations throughout the country. Twenty Cole owners already have sig nified .- their Intention of making the trip. "I believe," says Mr. Cole, "that the people themselves should have first hand information about the roads they are to build and own. ,' I do not be believe that Congress or State Legis latures should go ahead building what ever sort of roads they see fit. levying unexplained taxes and cavorting gen erally with the road proposition till the people themselves have a chance to pass on their purchases, or at least to form some kind of concrete notion as to what they need and ought to ha a. Real Touring Year Due, la View. "I often have thought," continued Mr. Cole, "that if ever there arose an oc casion when the people had a real in centive to tour across the proposed routes of the big National highways that everyone in a position to help the movement should lend his encourage ment. The coming California exposi tions give the incentive the people have needed. Couple with this the fact that a great traveling factor will now be compelled to tour America who here tofore have passed much time abroad, and you have the making of a real touring year. "1915 will be' the greatest touring year that the United States ever saw. "It will result beneficially to the en tire country, too. California will not reap all the benefit. Every state will come in for its share. The wholesale personal - education relative to every state traversed will result in a distri bution of wealth up to this time un known. . It will., result in interstate investment, which could never come from merely looking out of car win dows. Americans, as a rule, don't buy sight unseen. Once they have crossed the country in an open car they will see for themselves many waiting op portunities to invest profitably aside from the fact that they will spend a great deal of transit purchase money, from which every state will benefit. x Pacific Coast Routes Praised. "Manufacturers of motor cars now have a real chance to show their appre ciation of the public's patronage. They also have a chance to prove openly the permanence and unlimited and practi cal benefits accruing from the industry which they comprise. I believe they will grasp the chance, too. I believe every public-spirited builder of cars i.i the Nation will throw his power into the situation and help the country to realize the need of the great trans country highways and to educate the people themselves to such an extent that they can predetermine with their votes and their influence just how their good roads taxation shall be spent. "There are some wonderful roaffs on Che Tacitic Coast, particularly in the Northwest, and I intend to see that Cole owners travel these roads. These great American highways are going to be built rapidly. The people should study the problem at once. We already are in touch with prominent leaders of the two expositions and Western state of ficials as well, with a view to making the Cole tour a success. We will be l - u The i ' Motor Car of Today the FRANKLIN WHETHER you are a Franklin owrier or not, as a motorist you will be interested to know that the Franklin Car is closing the greatest year in its thirteen years of history That the sales of the Franklin Car are now greater than any other car at its price or at any higher price That the sales of Franklin Cars have increased eighty eight per cent, in the past twelve months. There is a more practical attitude towards the auto mobile in this country. We see it every day, and in the tone of every question asked us about the Franklin. More emphasis on running economy gasoline, oil and tires. Less concern about first cost. Wider understanding of what' ihe -direct-air-cooled Franklin Engine means in getting 365 days a year service from a car. Take ten minutes to stop in and see 'the Car here. Six-Thirty Franklin Touring Car, 2750 pounds, $2150 Braly Auto Co. Nineteenth, Near Washington Street Phones: Main 4880, A 3881 4 X "J i 1 k-j 1 1 0 1 1 S El glad to ' give other manufacturers the benefit o preliminary work, , if any care to write us for it. because wef want the Pacific touring fever to be a epi demic in 191S FARMER'S PIAX ROAD WORK Northwestern XJmatnia Residents After Route to Columbia. PENDLETON, Or., Jan. 16. (Special.) Farmers- in the northwestern part of Umatilla County have almost decided to construct a hard-surface road from the German Hall to the Cold Springs land ing on the Columbia River, a distance of 18 miles. They have, requested- the State Highway Engineer to make a sur vey and his assistant. Lyman Griswold. is expected to commence work this week. ' - . The expense of the survey will be borne by . the farmers interested, and they are prepared to spend as high as $15,000 a mile to build a permanent road. The purpose is to make it possi ble to transport wheat to the river by auto trucks and trailers: Value of Printers' Ink Is Ex plained to Dealers. Apperson Agents I'rged to Hammer Worth of Car at Public Constantly to Prepare for Eventual Increase In Sale. THE fallowing message on adver tising was sent to all Apperson dealers by Elmer Apperson, president of the makers of the Apperson "Jack Rabbit" car. It's timely and has been indorsed by other big men who realize, like Mr. Apperson, the need of the additional stimulant "Duiing the season, at intervals, we will write you about advertising. "it is a great question and one whieh you can no longer ignore, providing you have been ignoring it up to this time. "Advertising is so important and so closely linked with the success of your business that you snouia consiaer a part of your business and pay some attention to it. "Gecrge Fitch, in one of his clever C4LIFORNU-BUILT ELECTRICS WHICH DEMONSTRATED MILEAGE-MAKING ABILITY IX RECENT RUN. I JARDSLEY ELECTRICS AT START OF OTN WHICH CARRIED IHEH MORE THAN ,0O MIIE9 ON ONE CHAROE, essays, says this about advertising: 'Some businesses can get along with out advertising, just as some men can make a living, although both are tough Jobs.' Advertising has kept Sarah Bern hardt young and attractive for 67 years and the lack of it made Edgar Allen Poe starve at 40." "Advertising, to be successful in its purpose, mtst be persistent in char acter and methodical in appearance. You must remember that persistent ad vertising creates confidence and repe tition establishes reputation. Adver tising performs this wonderful miracle unconsciously. Let us cite an example. "Take, for instance, Steinway pianos. When we think of pianos do we not un consciously think of Steinway, and with out any apparent reason? It isn't because we are familiar with pianos, not be :ause we know about the construction, ot because we are Judges of tone falue, but because we have seen the jteinway pianos advertised for years, and the name has remained with us end is associated In our minds as the best in piano construction. Imagine, if you can, the value of the name "Steinway" as an asset ulone. And what is true of pianos is true of any other, persistently advertised product. "Apperson dealers should plan a local campaign of advertising, the same way we do a National campaign. "If you want to grow if you want to expand why not spend a limited amount of money In developing your name and your business? "Do it systematically regularly. Printer's ink is such a vital force to day that to Ignore it is simply to admit that you are backward that you are not a 20th-century merchant. - "Look about you. Notice those who are successful who nre coming to the front Invariably they are advertisers, believing In the use of publications thut bet Into touch with the people." For Tire Repair Mfn, In placing or replacing a valve stem In an Inner tube, drop the stem lnr.llo the tube before vuICBiilnIng the open ing, then crowd the stem un throimh the stem hole, tlrst making the edg"1" of the hole slippery with ruhber ce ment. Dnnperous to Hui-c loltr. The products of combiml ion and par tial combustion which are thrown out through the muffler aro often very poisonous when not freely diluted with air. This Indicates that In small, close rooms the engine should not be run for any lnith of time. .lb i THE CHEVROLET "BABY GRAND" TOURING CAR. COMPLETE WITH STARTER, $10S5, F. O. B. PORTLAND. The Chevrolet Won Fourth Place in the re cent Los Angeles-Phoenix, Ariz., road race in a field of 20 starters-all higher-priced cars and against such drivers as Barney Oldfield. The Answer Is, Chevrolet Cars are built by people who know. A GOOD CAR AT A REASONABLE PRICE See Us at the Show Northwest Chevrolet Motor Car Co. Broadway at Couch Street