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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View This Issue
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T1IE SUNDAY OREGOXUX, FOKTLAXU, .lAXIIAjlV 17, 1915.
ARMORY IS TO BE BEAUTEOUS FORAJJTOM
AfoirPurts ofCitv Also to Be Pictured.
- Panorama of Columbia Highway to Encircle Big Hall as uacKgrouna ior uyuxj - "
r Orl ff -n:VH I I- f n :i ifA K "&) 1 'n--- '-i
- S, 4- Pk lA'y a , i - f 'Sr
te vT 4 v pl.v' . :t lLs "feX-1
IKUKSPECTIVB of what tl tlealers
tlictuMlves wiU do in their Individ
ual booths, the Portland .-uto Shaw,
which opens next Saturday nisht nd
close the tollowins Saturday, will be
held In an auditorium made most beau
tiful. Manage loseph S. tei put
lined yaaterday the main Idea toward
which in army of work era la striv
ing. On oX the'teaturea of the scheme
will be a panorama of the Columbia
Highway, whjii-a will circle the main
showrauia of the Armory. This will
be the background for alt the auto
displays, and will, In a way. give the
vi'itora a chance to view the cars aa
they would appear out in the open.
rrt at VMjr Plotarea.
Entering the main, door on the lower
floor, the visitor will be in downtown
Portland. Ten feet further and he will
be on Morrison bridge. A view of the
harbor will be shown him. and a little
bit further oa he will find himself in
Laurelhurst, where Mayor Albee's home
ia pictured. The Mount Tabor School
is the aext Piut of interest, Mount
Tabor will be crossed in the trip, and
a view of the city Just passed will be
show oh the bis panorama. The nest
view will be the countryside east et
the city. About one-quarter of the
way around the Armory the visitor
will see the Portland Automobile
Clubs Sandy Kiver home, where he
may ret in the grove and watch the
1-elaesbia Hishway Kvatnrre
The new bridge across the Sandy
will be In the painting, although in
reality it Is not ulte finished. When
the traveler ia rested he may start for
the Columbia River liisbway. - All the
principal Falls will be shown.. Thors
Jlclfchts will be produced, to- show the
view up and down the river. The trip
will be conliuued aa far as Multnomah
. Falls, and the tourist will double back
as far as Latourell and then to Trout
dale. Instead or being taken back over the
Section Une road, the tourist will be
guided through the beautiful river
country along the Columbia Slough
road. He will be" taken down the
Sandy and thence over the Broadway
bridge, the trip ending at the Armory,
the scene of the Seventh Annual Auto
Show. . 1 ' - . . ; ,
If the visitor ; hasn't bought a car
i. -c ai-fimiri that -far.-he un
doubtedly will be so instilled with the
idea of touring- ana seeing uumU.
Oregon that he will not go out witn-
out -niacins .an order wua one w
Shew Uader canopy.
An immense canopy will cover the
show. This will be of purple and yel
low, complimentary to the Poitland
Automobile Club. It also will be the
n - n- th invArted system of
lighting which will be used all around.
This will give me enecv i e.
dome of light covering the entire ex
hibit. The lights will be covered by a.
big trough extending all the way around
the place, and a- large cluster will be
dropped over every exhibit to show
the names of the cars exhibited.
The exhibits will be placed in a cen
ter area and along the outside wall,
with an aisle all the way around. In
the Armory ballroom on the second
floor the exhibits of the accessory men
and the specialty dealers will be ar
ranged. Ma j Medels to Be See.-
Twenty-eight makes of 'pleasure cars
will be displayed, with more than 100
ears on the floor. The trucks will be
under the trade labels of IS makers,
with a toUil of 30 or more models ,on
the floors- ,
Knowing that the public has long
since tired of the recitation of speci
fications and delights in, the stripped
car and in the car which has Its pas
well displayed, the dealers have ar
ranged their displays accordingly.
- The accessory men are prepared to
show many new things. Ballou &
Wright will have their- new line of
oil Veedol, displayed in an educationai
exhibit inteuded to help every marno
matter what his favorite brand, to
learn hetter the use qt his oiling sys
tern. -' -
In the accessory room motion pic
tures of good roads and of the per
formance of trucks will be shown with
other educations films pertaining to
AUTO DEALERS VIEWING
PROSPERITY YEAR NOW
Manager Yhrioua Cf Branches Outline Outlook for 1915 and An
MHinee Theowelve. Ready Meet Demand Which Seems at Hand,
i UK power
of personality In the the way of foodstuffs and commercial
I sallinir force Is nowhere brought
out stronger than in the business
of selltng automobiles. No matter how
good the .product, essentially it is the
man in baok.
The men who now are selling auto
mobiles in Portland are men who have
mail a study of their business and
have succeeded. They know . their
product. They know that their prod
uct i something which fits the Oregon
country where tney are pikhw
Poitland dealers are men of sub
stance. Most of them are men whose
names are prominently identified with
the civic organisations of the city, with
the clubs which tend to make Port
land a blKger city and a better one in
which to make a home.
H. U Keats is the head of the Keats
Motor Car Company, which has the half
block at North Broadway and Burn
side street. He is one of the pioneers
in the business, and was graduated,
like many of the manufacturers, from
the business of selling bicycles.
Now he is the Northwest represen-
Mnrh Chalmers, the maker
that noDiilar six. Keats also sells
the Saxon, a good car at a low price.
C.'l. Boss heads the company of the
same name. His specialty is Hudson
r trucks. Five minutes
on any downtown corner shows the ex
. . 1,1.. ikli,in&ii.
Mr. Boss is the general representa
tive of both vehicles for the slate of
Oregon and his country business is
his big asset. v itn air. oJ "
Suitor, as mauager of the truck de
partment. Mr. Suitor is not exactly
, popular with the traction companies,
as he Is getting credit for a good
many of the freight and passenger
busses. - t. 1
Much of Portland's daily tounase in
u,,nr,ii. i moved bv Mack trucks. In
Dn,.nH ir f Atwell guides the des
tinies of that powerful factor in the
city's commercial rush. He represents
the International Motor company.
A. H. Brown is the head of the
ct..jak0vap Pnrtin nH branch, and is. In
the main, responsible for the big gains
which that car has made in the medium-
priced field. The Studebaker
holds' an 1 enviable position, and much
of Its success here is to be credited to
Mr. Brown. But not all of it, . Some
o( the orcdit goes to C. Mullck, who
as assistant manager oi m...w.
has a lot to do with the country trade.
The Studebaker is met on every coun
t -kV t h vitt & Co. wanted a
successor for Fred West, who resigned,
they looked around for a man
could keep up a fast pace, ior me
Overland branch has been getting rid
t fha ia.r at a rate which kept the
officials on the jump to set new ones
in. With sucn a mouse neeuus
tion they thought twice and then sent
H, H. Eling. who formerly managed
one of the California houses. He ar
rived last week, and will take charge
of the city sales of the Portland house.
J. C. Braly is the man who has been
making the Franklin cooling system
famniM through Oreeron. Hid greatest
occupation has been that of showing
that the ranaim an pui - uuwu
system is one which absolutely cannot
be overheated. One oi nis -siunui
to run the ear 100 miles in low gear
without stopping. Mis activities nave
made the ear -one of the popular high,
When the Maxwells first came 'out,
li j i AMnM Hnhpn t nn k the port-t
UU - ' " v--
land agency and the Maxwell was quite
a common "car on the streets. The
agenoy later went to the Paoino Motor
Company. However, the comuinawon
looked better with the. Cohens at the
helm and the brothers went into the
Maxwell agency. They report great
things for the little bjg-value car.
Vhna. K, cr aonaattitlls Were SDrUnft in
the auto world in the last year. The
h romin Kis-ht. The next
was manufacturing a car of their own
. . . 1 1 . 1 tkiMl
by the uooge uroiners mo
was the King Eight. The Cadillac and
. . i , i h.nlul In T'oi-tTunrl hv
IIIV VUHS" rn.iv in...... . ... - - - -
H. M. Covey, whose big plant at Twen
ty-first and Washington speaas sue;
nod nil? aias for netn cars are pre
dicted for the coming year.
The Howard Auto Company is send"
i .. - I ..,- i i .! nn t tminload of autos.
This trainload will coptain 200 Buicks
to be distributed in the Northwest. JJist
year tne .jtjuick cisinymuio vm
same thing." The head of the firm ip
Portland is Mel Johnson and the pro
portion of the aTorthwast's showing
which results through sales In Oregon
speaks well for Mr. Johnson and the
oar, he is placing.
SLudebakers in Portland are plaoed
through the Oregon Motor Car Cora
a t tha had of this concern i
V. C. Qarbe. This business has grown
so much that it demands more roam
, n,-.nn Motor Car Company
u-iii move into new quarters . before
ti. . 1. 1- aonMtifii, nr the' suto vear
was (he announcement that- the King
Motor Car uomnany, arier
year, would start the next with the pro
duction of an eight-cylinder car. When
the local agents were' selected, a suc-
cessful dealer was wanted. B. E. Ger-
inaer. who has maae severer iu
: i i Dn,iifln ncneoted tne
proposal of the King company and will
handle that oar in rofuuu.
: Mr. Qerlinger also sells Federal
trucks and Oldsmpbiles.
a ii t. matnr car a de-
iner a man ' .
Hahl nlune to buv his supplies is
a matter of some thought, Chanslor
& Lyon are known up and down the
Coast and have stores in all the fcig
cities. To estaBUBn sucn a uuP1...
thm mmi make a name of good goods
at the right prices. The ChanElc
Lvon Portland store is aiso f.
station of the LLB storage Daltery
Qearge W, Johnson is the Portland
' . - . 2a ,L. UnpthTVARt AlltO
1 lie ri i a i u i y ut ihtj ...... ... - - -
jiD,Hlhi,tis fnit the Reo. Cole
and Lozier, for the Northwest, begins
with Fred W. vogier, premuwii
company, or at least with the time
when he purchased an automobile and
took it to Blackfoot, Idaho.
The wonder of the inhabitants grew
when he announced that he was going
. ' . . a r v. i .1 IDA hnrnpj with
to replace t -
autos and established an auto stage line
between Tanoryih ano uojunem, --y.
Naturally he had to do some piopeer
ing and soon found that the tirebills
were running high on the rocky road.
One year the tire expenses amounted
to 0OO. '. . ' -
So he made his horses prepare the
wav for their successor by building a
road of his own. This gained him so
l. r.. ht aauerfll manufacturers
went after him with the result that inl
. . . . , . i i t ...... ,. him.
lyua he went mio me Muaiimoa ",
self and opened pp the Portland house
with a territory including Oregon,
Washington, Idaho and portions ot
British Uolumoia ana aiuuuuia.
Mr Voider is one ot tne aeaiers win-
i : 1 .. avaprino- nrAKSlll'A IQ Other
lines of endeavor, and for that reason
is known as one or tne oig oooisicio .v.
good roads. He also is a great water
a i. .. - tha Tiiiu0n Wanderlust
( U 11 aim i'J "i"
and tjie speed boat Voglcr Boy, winner
of several Pacinc coast hubs, f
Take the roster of almost any club
in Portland and look under the "R's.''
Then look up the name' Higgs. See if
Frank C. follows the name. If the
name. Frank C. Riggs. is pot on the
books, that club is either closed to
the male sex or has not yet grown to be
a power in Portland,
" Mr, Riggs is the distributor for the
Packard, one of the American cars
which always- rivaled the best in
Europe, the Jeffery, pleasure car and
truck, the Detroit Electric and the
Mr. Riggs is the chairman of the
Automobile show committee for this
year. He is one of the state's great
est boosters. Baok East they say that
about the only reason he comes back
there six or eight times a year is to
tell them about some new wonder In
. . v. .. r v,a , a ft nri- hranrhpn in
AIJUlllci U . . " - .---". -j ... ,-
Portland is that of the Winton Com
pany. This company has salesrooms at
Twenty-third -and Washington streets
with A. C, Stevens, a succeesrui sales
man from" Seattle. The Winton Six al-
OFFICER'S OF THE PORTLAND DEALERS' ASSOC UTIQK
WHICH IS SPONSOR FOR SEVENTH
ways has gone well in Portland and he I
is keeping tne pace.
mi. - T .! i nnmnanv of America.
ene of the pioneer makers of America, I
also has a Portland branch under the
direction of jr. . uowneo. i
Locomobiles which formerly were in
Portland created a demand for more.
and a branch was opened here.
"Our business for the year iust closed
gave us a substantial increase over our
.-: i.rvinn, vpsr. We con-
HBUma iwi 1 " ,J I - - - I
sider this a popular indorsement of the
policy of tne ousiness, v"ar.
the customer wnat no a-s "
..l..iAnf r, cnnrfintae tile best.
11 1 II C BUUIVIBM. n -
says E. R. Wiggins, general manager of
Aroher & Wiggins, one of the city's big
phi. firm made Its start in 1908 tp a
... , 1.. 1, atraJlt KnW it OCCUDieS
BlUirj M 1 1 i' v . . - - - I
most of the building at Sixth and Oak
streets and employes 4" oio...d... -
, . , mirmlt nf tllA firm I
is Diamond tires and Michelin tires.
Archer Wiggins aiso oi"'
, . . aarvtin station for this
I i. C 1 1 1 Y iiian I
territory. The Master carburetor, tne
make which has pecome me
of many racers ana ecuiiuuin- ...v.-.-
ists, is alBa nsnaiea ay m
. . u A,.,nA ha an automobile.
Aliur li i " ' I
the. eaatter of upkeep win not wu..,
him if the macnine is u.h.j
i. ua uhnn f,f reliable repair
men. The repair used to be the biggesl
part oi uio. b""1", , "r , . i.
.... j - , KdAn Intnnrtnc.fMl into tne I
repair shop bills, are small and work is
eX"U. '. nf Fred Dundee
are an example. In this shop can be
found the latest types, of machinery
, ..itrini.i construction of
.." i.i. Tk.ua iln the work as
WVllM vZi lid it in the first
PlC.6.V ..t nfr mnlrpo it DOSSiblO to I
QUI' 1 equijiuivui. t - -
bring such repairs as are neoessary to
a minimum uunow
fersop street is a model of the Kind.
His plant is even more up to date than
the average, and the resultant work i.
on a par with the shop.
. -dee knows a.i cars n." motor
took ms uegj" - -'' came
! '... -u untnr Car Com-
nere wun - - .
Dany and -bought tneir re"
fewvears ago. Now he employs 33
men in h's plant.
Along in J903, when the automobile
ttat vnimtr 1.1113 in itnsn,
Lewis Company, of Racine, decided to
i,. ...tomnhiies. The Mitchell peo-
Die had been maaine -matter
ef S3 years nd their factory
fitted them to make automobiles, and
good ones. Id 1910 the Mitchell again
aian.rid bv being one of .the ftrBt
i . U "Sivea." I
Deupia m in""- , . i
Two years later tne i"a.j
turn out-the line or
which gave ane imhi.wi 1
rtanding as a' high-class car .. The cars
were heavy ana etiuiypu. --
aThU year the Mitchell decided to
. A i-k iV nrhir.h looks as
turn out a "
good as any of the line. Th line now
copsists oi a miH '-i'i V 1, "i. i,
cial four, special s(x, and a bit six l
the heavyweign uip
The public demands accessories
which Bear tno i"n n,7,
manpfaeturers of known quality and
," "H . 1 In nrafrAll(!B tO
wilVpiirenase r----- - -
goods wnese vnmvn- - ---- -A
merit," E- O, Johnstone, Portland
manager of Hugnson .
.v.., , have those good
makes' it aJways a case of th .'best ya
Ye-l . ..nn nntrita stores lip
anS dn'the CoaThe head of flu. U
in San Francisco ana """"""
Portland, Seattle and Los Angeles.
Some of their specialties are: Weed
chains, AJax tire, and Rajah plug..
The Firestone Tire & RuDbert(S.
pany. of Akron. Ohio. ""7ht'"V'V"
Confidence in Oregon and
of the state by opening ffotor'
branch here in February. 1614. to
handle the rapidly Increasing dernand
for its goods in. this state. Southern
Washington and Northern California,
Fully appreciating the need of a
live, aggressive man In this important
and growing territory the company
transferred Fred W. Thatcher, nana.
gerPof its Memphis branch, to Portland
who since hi . arrival on September
1 has made many warm friends.
Mr Thatcher is an old-timer in the
automobile business, having served on
the Winton sales force, then taking
n x x ii . - ill -
r.. -r n in -
Jste.t,jr II k II l 'v II
imuLll tEesJ& jLsNwij fe...Ji
- . v in - u zji
SJ . 3 awa- - - ' .
r'c ' fx n 7 f N!m
III V: -V . A-.- i "". r
1 ' i'jyeMS" nia j n T'-f
(Concluded on Page D.
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