THE SUN-DAT- OREGOXIAXr rOTtTLANTJ, - DECE3IBEIt 27, 1914.
AUTOMOBILE SHOW
TO BE WONDERFUL
TWO AMERICAN MAKES THAT ARE DOING THEIR SHARE ON BOTH SIDES OF TRENCHES IN EUROPE
BIGGEST AUTO YEAR
OF THEM ALL DUE
JUST A MINUTE:
Save 15 to 35 on Casoline or Distillate
with a master Carburetor Ten Jas trial
. STORE OPEJf EVENINGS UNTIL CHRISTMAS
Sixth Annual Exhibit Here
Next Month Promises to
Be Most Elaborate.
Dealers Predict More Trade in
1915 Than for Any Pre
ceding Period.
ARCHER AND WIGGINS
OAK STREET, CORNER SIXTH.
AUTOMOBILE SUPPLIES SPORTING GOODS
fey"5'- -"" ' " "-" J - : . I - s-- ' ! . -,
'f KrS', ; , - -- tl ii- - '- "
100 DEALERS ALREADY IN
5isilay to Be at Armory January
23 to SO Calculated to Prove
Motor Xow Is "Within Easier
Reach Than Ever.
T BY RALPH J. STAEHLI.
The evolution of the American-built
motorcar in price and quality will be
the leading feature of the Sixth An
nual Automobile Bhowj which Port
land's dealers will stage In the Armory
from January 23 to January 30.
The success of the show is assured
by the fact that more than 100 dealers
In leading makes ot light and heavy
touring cars, motor trucks and com
mercial vehicles have already arranged
for representations This is in spite of
the fact that the automobile industry
every year brings out fewer of the
passing makes and is sifting down to
standard makes. All those on exhibi
tion at the Portland show can be
c'laEsed as belonging to the standard
types.
The sixth annual show promises to
be a revelationto the auto enthusiast
who owns a car and to the one who
coon expects to own one.
More pronounced than ever is the
evolutfon which has taken place in
price and quality. A glar.ce over the
display will reveal the fact that owning-
an automobile is no longer a pleas
tire for few only, but a source of
pleasure and profit for many.
- Autos in Easier Reach.
The 1915 show is planned to dem
onstrate clearly, that the family of
modest means need: no longer fear the
many things which formerly did make
the automobile a luxury. The old fal
lacy of a new car every year or a new
car every other year at least has long
since been worn out. While improve
ments and refinements are announced
every year, the automobile today is
built for a good many years' service.
That particular phase of the subject
Is brought out by the fact that motor
service companies now are basing
their interest, depreciation and other
estimates on a period of 10 years,
which they consider the life of the
modern motor car, even in the strenu
ous service to which commercial ve
hicles are subjected.
The family ear of today, after low
initial cost which includes all conven
iences, furnishes the family pleasure
and recreation at a cost which does
not exceed the cost of pleasure and
outings it replaces. ,
Trips Made Readily..
Not many years ago tours of any
distance created a lot of excitement.
Today, with the improvements on
motorcars, week-end spins to remote
points are taken as a matter of course
and regarded as most practical, even
without the aid of special mechanics,
way stations and special repairmen.
Aside from the .improvements of the
autos themselves,- the. highway work
which has been going on in every
part of the country, Is appreciated by
every motorcar owner and makes the
auto much more useful as a convey
ance than formerly. - This feature also
will be brought out at the automobile
Ehow by special displays and motion
pictures, if possible.
The entertainment feature of the
automobile show will be accentuated
by special attractions, changed every
night. Different nights will be de
voted to different cities. The show
will open on a Saturday night in keep
ing with the plan followed by such
exhibitions all over the East. This
is expected to give the exhibition more
force on the initial day and in that
way nakte it a greater success all
through the week.
'
The first films of the Columbia
River Highway ever shown in Portland
will start a three-day run at the
Peoples Theater today. These pictures,
taken by the Sill Motion Picture Com
pany, were obtained on a chance day
of all the year when the highway was
above a sea of clouds which hung over
the river a thousand feet below. This
eight is rarer than lee and snow in
the Columbia, for. as a usual thing,
there is so much wind in the Columbia
Valley that the fog has no chance to
mane such formations.
Still another remarkable view which
will be shown is that of Multnomah
I alls garbed in its cloak of ice. At its
foot is a pile of ice almost 60 feet high
and the whole cliff is a mass of ice
formed by the flying spray.
The highway itself is shown with its
wonderful bridges duplicated nowhere
in the United States.
Portland men and travelers have
named the road the "Wonder Road of
America." The films show many of its
most beautiful features. These Alms
later will be shown at San Francisco
to induce tourists to visit Oregon In
1915.
t
Federal truck dealers of the New
Kngland and Middle Atlantic states
have formed a service federation,
which is worth copying by other deal
ers in different parts of the United
oiaies.
The association was formed by Fed
eral dealers in seaport towns from
uaiumore, with a secretary
in New York. It is the first organiza
tion of its kind. Its primary purpose
is to assure a truck purchaser of the
jeaerai mane tnat he will be able to
Keep nis truck running-in cas of tmn
ble out of the city where he made the
purcnase.
i ne territory between these two
cities is sucu tnat the interurban traf
fic is dependent on the auto truck and
the service which the auto truck i
able to give. This makes such service
as tne dealers are planning an inter
esting feature of Federal ownership.
"Oregon for mine.'' is the slogan of
James L. Irvin, of Albany. Or., who re
turned last week from a five weeks'
tour of the United States, and who was
in Portland Wednesday on business
connected with the Buick line of auto
mobiles, which he is selling in Linn
County.
Mr. Irvin left Albany six weeks ago
and passed through Chicago, New York
and Washington, on his way to his old
home, Greensborough, r. C.
En route home to Albany he passed
through Florida and visited New Or
leans. El Paso, Albuquerque, Phoenix,
Los Angeles and San Francisco.
The traveler declared that the farm
land throughout the Eastern states ap
peared to him worn out. as compared
with the fertile land of the Willamette
Valley.
While the price of cotton in the
South is, ridiculously low, Mr. Irvin
found the great cotton mills at Greens
borough working to their fullest ca1
pacity, with. orders on hand insuring a
full year's work.
He saw a carload of apples from
Corvallls, Or., unloaded in Greensbor
ouh in his stay there, and declared
One of7e SOO Over7snc Cans-
Sri s3nw&7yo JotlZiS'2 o
"Hie &eZ7'cir7 s4rsT7y
s--
Mi
FIGURES SHOW INCREASE
4 Z&c&on of?f?e
0v&773 nets' J3e3e?z 7Zr
OXE VIEW SHOWS A DETACHMENT OP OVERL.IKDS WHILE THE OTHER SHOWS SCENE AT THE DOCKS.
- THE TURKS ARE TAKING CHARGE OF A WHITE TRUCK.
they were the only apples he found in
the Eastern market that were fit to eat.
He reports that land in the Carolinas,
which was valued at $10 an acre dur-
ng his residence there, now is valued
at $75 an acre, the Increase being at
tributable, in his mind, to the road im
provements throughout those states.
Mr. irvin expressed the opinion that
if land in the Carolinas is worth $75
an acre, land in the Willamette Valley
should be worth $1000 an acre, and
that nothing would enhance the value
of Oregon land as much as good roads.
'.throughout his journey around the
United States Mr. Irvin said he found
nearly everyone determined to visit the
Pacific Coast In 1915, to see the Fair
and other attractions.
. .
The time has come when the price
asked for an automobile, whether put
out from an acknowledged standard
factoryfor otherwise, does not mean its
true worth," says Edward E. Gerlinger,
manager of. the Gerlinger Motor Car
Company. .
A car of the popular price class may
be a much more satisfactory vehicle in
every way than a car selling for a much
higher figure.
"A buyer not only has to consider the
mechanical design, construction, mate
rial and nnlsh, but he must also con
sider the commercial possibilities of
the factory behind it.
The business man realizes that it is
possible for a factory that produces
more than 100,000 cars to place on the
market a greater value to the pur
chaser than the factory which places
on the market an output that may run
even to 60,000.
"This is one point that must be
taken into consideration in the output
or the Oldsmobile factory. The Olds
mobile factory does not build the num
ber xt cars that run near the six figure
mark. Dut the General Motors Co.
which owns the Oldsmobile factory and
buys its material, does own- plants
wnicn ao.
nis means tnat tne cost of pro
duction from raw material to finished
article is so cut by proper buying that
tne company can offer cars at a figure
uener ngure ana value.
H. M. Covey left for New York last
night for the automobile show In that
city. Mr. Covey admits that there is
but one show and that will be-the one
in Portland, but he found it necessary
to go East Just to compare the two.
Demand for -Japanese Gold Fish.
Indianapolis News.
America is a great market for
Japanese sold fish.
LIGHTER CYCLES HERE
BALLOU Jt WRIGHT EXHIBIT' 1915
MODEL. OF INDIAN MOTORS.
Mechanical Detail Said to Shoo Mnch
Improvement Pedals Are Absent
. and Foot-rc t la Comfortable.
Ballou & Wright are exhibiting the
1915 line of Indian motorcycles which
they believe will make a new wave of
popularity for the two-wheeled con
veyors inasmuch as they are much
lighter than was formerly believed ad
visable in motorcycle construction.
The mechanical detail of the power
ful cycle is much improved with a new
type of clutch that is heavier and
stronger than that used on previous
models.
The pedals are absent and starting is
accomplished by means of the kick
starter. This device is well forward
and is so placed as to allow the rider
a very comfortable rest for the feet.
Every detail has been watched to
make the cycle as comfortable as pos
sible. In placing the component parts
this feature haa not been overlooked.
The models come in the one, two and
three-speed styles in the heavy class,
either double or single cylinder may
be had. An addition to the line is a
light twin which also has the three
styles of speed adjustment.
This light twin has caused consider
able interest among the local riders
Another model of attractive build is
the 70-mile-an-hour "speedway cycle"
which has been tested to that speed
before being placed on sale.
A combination lighting and ignition
magneto is another popular feature.
ONE CARBURETOR DOF.S W ORK
Device for CatlUlac Eight but Little
Larger Than for Four.
Many persons who have inspected the
Cadillac Eight have expressed surprise
upon seeing but one carburetor for the
eight-cylinder motor.
The carburetor is set above the center
of the engine. One feed pipe leads to
it from the gasoline tank; two Intake
pipes lead fiom it, one to each block of
four cylinders. As heretofore, the car'
buretor is of Cadillac design and manu
facture. It has but one float chamber
a single spray nozzle and is but a trifle
larger, in fact, than the instrument used
on the last four cylinder Cadillac
The intake piping arrangement 1
such that it insures absolutely uniform
distribution of gas to all cylinders,
None is starved for gas, because, al
though thereare eight cylinders, the
problem of carburetion is no more diffi
cult than is presented by a four.
Industry Purified Since Business
Became Established and Men
Who Planned to Get Rich
Quick Are Weeded Out.
Nineteen fourteen is about ready to
be wished on its way. The year in
the automobile business has been bet
ter than the one before it and again
dealers, manufacturers, and all connect
ed with modern automobiling predict
that the next year will be the biggest
yet.
They base this on the business of the
last six months. The Fall of the year
is more or less of a business barom
eter. It is supposedly the slack time
of the year and when cars continue to
be shipped in and go off the floors almost-as
rapidly, the dealers predict a
big year to follow.
Auto Licenses Increased.
More cars were given licenses by
the Secretary of State at Salem in the
Fall of 1914 than ever before. So the
dealer has every reason to be enthusi
astic- over prospects.
The automobile man formerly was
one of the "Grab-a-Million-Quick type."
The uncertainties of the business were
caused by that individual who is al
ways present at the beginning of any
industry. His idea is to clean-up and
git."
He is now well weeded out. The men
who represent the business today are
among the most substantial of every
community and. their interest in any
car is a guarantee of quality.
In spite of the men of the other type.
the automobile business has grown to
Immense proportions. The biggest
years, the ones which marked its real
ranking with the other big industries
of the country, were-the last 12.
It is worthy of note that at no time
In the last 12 years has the business
as a whole taken any backward, steps.
Gain In Sales Recorded.
William Livingstone, a Detroit bank
er, has taken the trouble to prepare
some of the figures on the trade. The
tigures ior tne auto ousiness in juicni-
gan are stupendous.
From lesa than 1000 cars in 1902.
when the business may be said to have
begun, to 435,000 in 1914, during the
fiscal year ending June 30, the auto
mobile industry in that state alone has
grown.
The 435,000 automobiles represented
$12o.000. 000 in the cost of labor, steel
and the accessories which fit up the
modern car. Attention is called to the
fact that 47 per cent of the cost of an
automobile is in the labor, giving an
idea of the army of workers employed
In the trade.
The period which has seen the auto
mobile developed from a toy and an ex
periment to one of the greatest pieces
of modern mechanism also has seen
the car change from a luxury to
necessity.
Scope of Cars Broader.
It has taken its place with other
utilities such as the telephone and the
telegraph. The field has broadened
from the manufacture of pleasure cars
which carried not more than five pas
sengers to commercial trucks which
carry half the load of a freight car.
The man who still looks at the auto
mobile as a luxury is either retired or
In a business which does not demand
circulation among the markets and the
trade.
There are few doctors or other pro
fessional men who have not use for
the motor car. Whether the physician
lives in the city with the best trans
portation facilities or In the open coun
try. the car Is a necessity.
Mr. Livingstone defends the bankers
who have been assailed by others as
not appreciative of the industry. He
says:
Bankers Come to Rescue.
"As the greatest number of cars
are sold during seven months of the
year, the dealers often need the as
sistance of the bankers, and it is
a matter or record ana congratula
tion that the bankers have played a
most important part with practically
no loss.
'The figures I have at hand show
that the automobile business has been
less depressed since the start of
the war than any other line of trade.
"Present business conditions and
natural demands of the country would
indicate a sale of 450,000 cars for next
year, which I believe is no unreason
able figure."
Portland dealers expect the big
opening about January 15, or possibly
right after the automobile show. -All
the new models will be shown there,
and floors will be covered with the
different styles of each make.
THE SAXON DELIVERY WAGON WHICH HAS JUST BEEN
ANNOUNCED
Two thousand two hundred and fifty
miles in 102 hours. That's the time
made by Captain Ed. Lavlolette in a
recent motorcycle trip from Chicago to
New York. Laviolette is planning a
motorcycle trip to the Panama Exposi
tion next year, .
,&vU iLXSTu JJ
THIS MODEL IS MEANT FOR PACKAGE DELIVERY AND IS SUP
POSED TO CARRY 40 FOUNDS BESIDES THE DRIVER.
WEED CHAINS'
For Trucks With Solid Tires
Good Insurance
BALLOU & WRIGHT
BROADWAY AT OAK
BOWSER
GASOLINE and OIL TANKS
STORAGE SYSTEMS FOR PUBLIC AND PRI
VATE GARAGES. S. D. Stoddard. District Supt.
Sales, 413 Corbett Bids. Alain 1470.
DIAMOND TIRES
Yikuizisg& Retreading R.LBLODGETT.
29-31 North 14 th. near Couoi
Phone Maia 7O05
HEW 'FOUR' IS ABLE
Studebaker Meets Conditions
in Trip From Freight Car.
EVERY TEST IS WITHSTOOD
COMPANY'S RECEIVER LET OCT
Dfrnaiul for xrndersliing Type ol
Car Causes Talk at Factory.
INDIANAPOLIS. Ind.. TJec. 26. The
American Motors Company has been
discharged from bankruptcy. The pro
ceeding, a most unusual one, gives rise
to what seems to be a well-founded re
nort that V. A. LongaKer and asso
ciates soon will announce plans for
the return of the Unlerslung type or
motor cars to the market.
It is not unusual for individuals to
receive discharges from the Federal
Court in bankruptcy proceedings, but
it is uncommon in the case of corpora
tions and It was somewhat of a sur
nrlse when Judge Albert B. Anderson,
in the United States District Court,
eranted the discharge.
It has been known for a long time
that someone soon would rerlve the
underslung type of motor car, similar
to that manufactured by the American
Motors Company. During the com
pany's embarrassment many overtures
to revive the car have been made, but
no one has been able to get inside
plans. That at least 100 cars of the
underslung type could have been
moved from Indianapolis during tha
past year Is believed to be a conserva
tive estimate as a result of the many
lnauirles received.
This Is taken to prove that there is
a good market for a car of the under
slung type built In reasonaDie quan
tities. along proved lines, with Its low
center of gravity, large wheels and
true streamline effect.
The American Motors Company waa
organized in Indianapolis in 1905. The
car was advertised well and had sub
stantial representation all over the
United States and Canada. It is ca
t! ma ted that between 3000 and 5009
cars of this type are now being run In
the United States and Canada.
Latourello Hill Climbing Is . One
Feat Performed on Trial Before
Mechanics Adjust Its Parts.
Car Is Fine at Finish.
Studebaker efficiency of factory
tests and inspection was ably demon
strated last Sunday when a "Four" just
off the cars was taken out on the
Columbia River Highway by F. C. War
ren, sales manager of the Oreson Motor
Car Company.
This little four had been untouched
by the local mechanics and was turned
into the roads without adjustments of
any kind. Its performance for the day
was all that could have been expected.
The car was driven at all speeds
from 50 miles an hour on the Sandy
road to a creep in low through the
rocks of the road, and at the end of
the day. when the car turned in at the
garage, the mechanics found the motor
and transmission in perfect condition. J
One of the tests to which Warren
subjected it was climbing the hill In
front of Latourelle, and the Studebaker
got to a point which others will have
to strive to gain.
Steps of Falls Chalet Touched.
It probably is the first car which has
touched the steps of Falls Chalet. The
little hill Is not long, but it is mighty
steep, and is a severe test of the clutch
and flexibility of the motor.
The cooling system also was given a
test on the Latourelle Hill, and all
climbs, whether in intermediate or low,
left it cool. The day was cold but the
tests were strenuous enough to show
that nothing lacked.
The test principally showed that the
car does not have to be "broken in."
The fallacy that the car needs months
of driving before being in the best con
dition is one which still holds with
manv neonle. and possibly under the
systems which cars formerly went
through in their manufacture there was
some reason.
Aectiracy Finely Figured.
Rut In a plant -such as the modern
Studebaker today every part Is milled
to 1-10,000 accuracy and every part is
the same, whether it be the first from
the machine or the last of a series of
several thousand.
This remarkable finesse or manuiac
ture. the care which is taken in every
detail, and the exhaustive tests of all
parts before and after assembly, long
ago dispelled that idea. .
The Studebaker today is ready for
anv kind of service the day it la off
the cars. In fact, the salesmen of all
companies are working to get away
from that Idea and demonstrations oi
the order the Studebaker made are just
one way of showing the manufacturing
methods.
STUDENTS VISIT PUNTS
Y. M. C. A. AUTO SCHOOL INSPECTS
r FORD AND OTHER FACTORIES.
time get a thorough college education.
" e have men who are taking both
the salesmanship and the automobile
courses, learning the machinery that
they may be able to recognize the
talking points of a car and make those
points count."
This week the men will Inspect the
plant of the Willamette Iron & Steel
Works, studying closely the work of
every department.
New 1915 Model
$695
17 New Features
"I haven't found a hill yet that is too
much for my motorcycle, says F. K.
Lawrence, of Hickory, N. C. "It walks
up like. a. BO-lioreepower automobile."
We have, right here, the car
for 'which you have waited.
It holds the road perfectly
at SO miles an hour. It carries
five grown people comfort
ably. It has left hand drive
With center control selective
sliding gear transmission. It
has a Sims high tension mag
neto. It rides as easily as any
$5000 car H elliptic springs
on rear.
It has a famous make of
anti-skid rear tires and the
same size tires 30x3 inch
all around. It is fully equipped
top, windshield and speedo
meter, etc.
This "Wonder Car" is the
1915 model of the MaxweU
price $695.
With Electrio Starter and
Electrio Lights only $55 extra.
PACIFIC .MOTORS CO.,
Distributers.
HI, K. (ahru, Mtr.
::". Yttnslalaeian-Strertt.
Trip to Be Taken toWHIamette Iron &
Steel Works to Watcb, Making;
of Big Machinery.
Students in the automobile school of
the Portland Young Men's Christian
Association have been inspecting the
plants of allied industries In the city
during the past week, under the direc
tion of O. M. Angler, retired Boston
capitalist, who recently became busi
ness manager of the trades depart
ment.
Foundarles, machine shops, factories
and all kinds of industrial plants have
been co-operating with the Y. M. C. A.
to make the trip a thoroughly educa
tional one. During the week the plant
of the Ford Company was visited. The
students were divided into four groups,
each led by a guids who explained
every feature of the work to the young
mechanics.
The purpose of the Inspection is to
show the men every possible phase of
the automobile business. The school
is attempting to direct the energies of
the men along those lines that are best
suited to them.
"It is a question of fitting the right
man to the right place in the industry,"
said R. C. French, educational secre
tary. "We have in that department
men who started in to learn the
mechanism of the cars that they might
become chauffeurs. They since have
discovered that they really wanted to
become mechanicians. And one of them
has discovered that he can be a me
chanician at Corvallls and at the same
FRANKLIN
The Winter Car
THIS is the time when
the non-freezing char
acter of the Franklin
direct - air - cooled engine
shows itself automatically.
Get your Franklin novo
you can drive it every day
and get three months more
service out of it in the year
than with the ordinary car.
We've rot the Franklin here
and can show yon the special res
tarts of the Franklin dirrct-air-cooltd
engine, that cannot freeze.
The famous shock - absorbing
Franklin wood sill.
The Franklin extra-gize fines.
And mora to the man who
wants lus Franklin for this winter's
driving wc can promise delivery
bj Jaamary first. A limited num
ber of cars. Com .
Six-Thirtr FrmsLfis
Ztl0sautt, f2.H0
BRAI.T AUTO CO.
SI North I9th St. ,
i - Main 4880. A 8881.