LAND, DECEMBER 13. 1914. - - .
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1 117 J.JCH 171 O).-kHT The Six of "Sixty Superiorities"
piese w eraeriii v allies
Insurmountable Obstacle
eo's Golden Opportunity
ITH AT CONDITION was of the moment only
but it existed. And only because we were
alert and able to take instant advantage of it
are we now able to give you the unpre
cedented the unexpected the unhoped-for
values we announce in this ad.
I WE' HAD THE CASH our own, to use on the
instant without let or hindrance from anyone.
We could declare another dividend or invest
it to vastly greater advantage in the future of
Reo. We chose the latter course. s
ISO WE BOUGHT, and, paying the cash when
cash was at a premium, bought right. Bought
better than we had ever hoped secured qual
ity at prices theretofore impossible. From
tires to electric starters steel to leatherand
hail? and paint
1DID SPACE PERMIT we would like to enum
erate many points where wc have been able
- incnrnnrnte valnn heretofnre impossible.
)NE MUST SUFFICE. Among the "Sixty
Superiorities" you'll notice and you'll be sur-
prioOU AJ i-LLlUT- WU1U1 UCVX UlAVUAg
this $1385 Six.
in
rOW THINK" BACK and you'll recall that a
year ago worm bevel gears were louaiy em
phasized as a feature of $5000 cars.
CERTAIN CONCERN owns the patents on
the only practical machines for generating
this type of gears, l neir capacity naa Deen
spoken for by European automobile makers.
Our engineers wanted them. We tried to
buy impossible.
i.TM THE WAR BROKE OUT. European
factories practically closed. Our opportunity
again cabled for options. Lrot tnem ana ma
machines.
NOW YOU WHO BUY THIS REO SIX
rohtain this desirable feature one you have
"coveted to buy but considered unattainable at
any price you could afford to pay.
TOE WAR IS BENEFICIAL to those Ameri
can manufacturers who, like Reo, are alert to
take advantage of it
AND SO WE HAVE NO APOLOGIES to
make even to those friends to whom we sold
12,000 Rcos last season. Nor for a statement
that we made in the best of faith and must
now contradict in the same good faith.
FOR IN GIVING OUR CUSTOMERS the full
benefit of the Reo purchasing power instead
of retaining the former price and taking the
additional profit ourselves we are only carry
ing out that policy which, adhered to from the
first, has placed the Reo Motor Car Company
in the splendid position it occupies today.
SPEAKING OF POLICY let us correct an
impression that we know is abroad.
OUR FRIENDS CRITICIZE US at times for
what they call our "ultra-conservatism."
ABOUT THE ONLY COMPLAINT we ever
hear from Reo dealers is that we are too modest
in setting forth the merits of the Reo product
WELL, PERHAPS THAT IS TRUE if ad
herence to the strict truth in our ads; if a de
termination -not to be carried away by the
mania for mere quantities; if we prefer to be
second in numbers of cars produced that we
may be first in quality if these be indications
of "ultra-conservatism" why then we plead
guilty.
, BUT OUR FRIENDLY CRITICS must con
cede that that Conservative Reo policy has.
produced tremendous results. Note the state
ment in the third paragraph of this ad.
WE DON'T CALL IT that however. We call
it conservatism militant Aggressive con
servatism. Alert conservatism. Being sure
absolutely sure we are right then going ahead
unfalteringly' irresistibly.
DOESN'T THE VERY FACT that we were
financially able to and did take advantage of a
condition that we knew was transitory; and
the further fact that having bought better, we
instantly offered the' better values to Reo
buyers doesn't that look like "militant" rather
than "ultra"-conservatism?
WE THINK SO and so we leave the case in
your hands. t
i
r, Lansing, Michigan, U. S. A.
AUTO CO. F. W. Vogler, Manager
S8T, A 49S9 Portland, Oregon
THIS SIX IS SENSATIONAL not because It is a six but because it is a Reo Six.
FOR REO WAS NOT one of the first to embrace the "Six" idea. Reo was one of the last.
REO WILL NEVER BE one of the first to adopt any innovation any new any unproven
idea. For our policy has ever been, not to sell ideas innovations but automobiles.
Dependable automobiles.
AND YOU WILL ALWAYS find Reo "trailing" to just that extent. We will never be one
of those to "take a chance with our customers' money.
NOT UNTIL EVERY uncertain or unknown quantity has become a certainty will any new
type of car or motor or axle or part be offered with the Reo name-plate.
SO YOU CAN ALWAYS BE SURE as you have in the past .that in buying a Reo you are
investing in no experiment.
THIS SIX IS THE RIPEST result of Reo engineering experience. The very fact that we
make and offer it to you is evidence that the "Six" idea has now passed the realm of uncertainty.
(29) RBO Gear-shift direct connected lever you feel
the gears aa if your finger touched them. "It'i
a pleasure to shift gears."
(30) REO patented locking device impossible for two
Bears to mesh at once.
AND FURTHER, let us assure you that, every one of
the sixty points of superiority enumerated below
have been tried proven in fact, helped make the
fame of Reo the Fifth the Four that has set the
pace for several years and la today, setting it faster
than ever.
THE "SIXTY SUPERIORITIES"!
(1) FLAT TUBE RADIATOR won't leak through
freezing. Flat tubes expand don't fiactme under
pressure of frost.
(2) RADIATOR DESIGN an asset because the
sloping, curved viaor and graceful contour give
class to the entire car. Costs more worth it.
(3) STREAMLINE HUB-CAPS protect bearing
from dust, keep oil in. Removed with small screw
driver original with Reo. Will be widely copied.
(4) EXTRA HEAVY, one-piece, forged front axle
SO per cent over-sixe.
(5) TIMKEN BEARINGS (4) ha front hubs. Here
tofore indicative of high price.
(6) REO CYLINDER DESIGN guarantees straight
cylinders, uniformity of water jackets. No distorted
cylinders no scored pistons.
(7) SAFETY FIRST and sure oiling system.
(8) THREE-PIECE piston rings more power
quicker acceleration.
(9) FIFTY PER CENT over-size crank shaft. Ever
hear of a Reo crank shaft breaking ? Never.
(10) EXTRA HEAVY cam shaft extra large cams.
One reason for silence and uniformity of power in
this Reo.
(11) ECCENTRIC FAN BELT adjustment best
appreciated after you've owned the car a while,
(12) SPIRAL HALF-TIME gears. Silent and SO
per cent stronger,
(13) VALVE ACTION roller lifters. Some high
priced cars still have mushroom lifters. But they
also have a chauffeur to adjust them every little
while 1
(14) OVERHEAD INTAKE VALVE not exhaust.
Another reason for greater power and silence.
(15) FIBRE ROLLER tappets on intake enotber
"silence" feature.
(16) VALVE ENCLOSURE silences, and keeps them
silent see next paragraph
(17) BREATHER TUBE exhausts in valve enclosure
keeps parts bathed in oil spray, and
(13) NO OIL SPRAYED on outaide of motor by
breather-tube, most fruitful cause of dirt
accumulating.
(19) TWO FI.EXTBT.lt JOINTS between motor drive
and generator. Most use one only.
(20) ADJUSTABLE main crank shaftbearings. Only
motor made in America in which main as well as
connecting rod bearings can be adjusted without
tpirWig motor out of car. No shims. See the book.
(21) DUAL injector type exhaust manifold. Per
fect scavenging of cylinders no back-fire from one
to another more power, better cooling.
(22) WATER-HEATED intake manifold idea bor
rowed from high priced foreign cars.
(23) REO STEERING gear different and better.
Not a "talking point" because it's so simple you
can see it but a driving convenience much prized
by Reo owners. No backlash adjustable for wear.
(24) DRY DISC CLUTCH You know the superiority
of this type no tendency to drag. Saves gears,
axles, tires and the driver's temper.
(25) THREE-UNIT power plant Always was, always
will be a Reo feature. Only excuse for Two-unit idea
is cheaper and easier for maker less accessible, more
expensive to owner.
(26) FOUR UNIVERSAL JOINTS most makers get
along with one or two also at the buyer's expense 1
(27) BRAKE AND CLUTCH control system only
one hand-lever. Both brakes lock: both double
acting both "an vice brakes."
(28) REO ONE-LEVER CONTROL simplest ever
devised. Broadly covered by patents. They all
covet but they copy at a distance.
(31) HYATT bearings in transmission.
(32) "INDEX" PLATE surrounding control
novice could drive without a lesson.
(33) FULL FLOATING rear axle 50 per cent over
size shafts.
(34) TIMKEN bearings in rear axle everywhere.
(35) NEW TYPE torque-arm takes stresses that would
otherwise be transmitted to delicate mechanisms.
See the book.
(36) WORM BEVEL driving gears how we were able
to incorporate this feature is told in the "story."
Read it again.
(37) CANTILEVER rear springs most luxurious
riding springs ever invented. See the book.
(38) RIGID attachment of cantilever springs to axle
act as radius rods keep axle in perfect alignment
at all times.
(39) REMY electric starter and lighting. Made Cke
the car to stay good. Always starts. Some don't,
you know.
(40) STARTER hook-up exclusively Reo. Worm
drive connected all the time but no wear when car
is mnnujggy, No shifting gears no over-running
ratchets, olot of better features see the book for
the rest.
(41) STARTER LEVER handy, but unobtrusive
you touch it only when you want to.
(42) TIRE PUMP attached to starter shaft connected
at all times. Always ready no lifting of the hood
hose carried in special compartment.
(43) DIMMING attachments to headlights.
(44) INSTRUMENT light and tail light connected in
series if tail light goes out pilot light warns driver.
(45 SPECIAL tail-light switch a little thing but
most important when touring. Conforms to regu
lations of all states.
pressed steel cowl.
1 body on wood boast- so made it can't
spring "a'creak."
(47) 6M-INCH WIDER tonneau. Measure the
others measure them I
(48) 50 PER CENT OVER-SIZE in all vital parts
the Reo factor of safety.
(49) REO accuracy Reo care Reo inspection every
where. Parts ground to absolute exactness.
(50) 190-odd steel forging in many places where
others think castings good enough.
(51) REAL LEATHER upholstering we've never
found any substitute that was"just as good."
(52) REAL HAIR retains ita spring as nothing else
does.
(53) REAL RUBBER and Sea Island cotton in tires
not cheesecloth and Jersey clay.
(54) VENTILATING, rain-vision, clear-vision wind
shield and attached to stay put.
(55) CLEVER and etrong windshield and top sup
port have to study in detail to fully appreciate.
(56) GENUINE one-man top. 5-bow type only
other car using same kind sells for several hundred
dollars more.
(57) LIGHTER weight in proportion to power result
of using better materials.
(58) EVERY PART radiator-cap to tail-light Reo
made and Reo guaranteed.
' (59) MOST ACCESSIBLE car in the world. Adjust
ment can be made to any unit without disturbing
any other. Value in dollars to the owner is inesti
mable. .
(60) FINALLY and most important to you. the Reo
name-plate. This signifies that the Reo guarantee,
with all it stands for in integrity and financial
stability, goes with the car.
DELIVERIES: Will begin about January 1st. Only
way to be sure of getting yours early is to order
now. see your local dealer.
(46) PRACTICALLY one-piece pressed steel
Pressed steel body on wood baash- so made it
n ! i
ii . j i era