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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (May 24, 1914)
THE SUNDAY OREGON! AX. PORTLAND, MAY 21, 1914. 15 A t n V T7 TT TI fr If n Tl 7! time oeao off to it ism asudl Voluiimie amid "V O - aim .J Studebaker SIX sales . have shot ahead of all others in every State in the Union. The man ,who takes time to study values is buying the. Studebaker. He can't do. any thing else unless he shuts his eyes to stubborn facts. A Volume greater than that of any other "Six" in America, has resulted in Value greater than that of any other "Six" in America. What has actually happened is that the Studebaker SIX has fixed a new fig ure which represents the most that money can buy in a high-class car. Stueebaker sales have forged to the head and front because you can't get as much as this SIX gives you, even by paying more. i s i'-J' The Full Floating Rear Axle Full Timken Bearing Equipment Electrically Started and Lighted Complete Equipment ii. in mmn 1 .4 III I r. O. B. Detroit. FOIR Touring: Car flO-.O SIX Tourlns C'ar I 137.1 SIX landau-Roadster IWOn SIX Solan 2-iMl Model -35 Tour-in Car lano Model Coupe 1S50 Six-Passens-er SIX!' lS5u The Life of a Car The life of a "Six" and, of course, its value depends upon two things. These two things are, first The quality of steel used in its construction; and second The number and scientific accuracy of the heat treat ments. . In that respect Studebaker SIX construction may possibly be equaled by one or two cars selling for the very high i est price. It is not equaled by any car at anything " like its price or a thousand dollars higher. n t 1 n - M w tl ill f ii i fr m stii i,i t kx a I -s t .' f : ,cS"T..-5-.-r . . -j - II 2f . ft 1 A i "P'' ri'iViiVfa'ii '' .-J; 'in r' .i i i i - i r1- . " 1 Jf "aaIma fii Be? It :Becauiss It9 Studebaker Special Steels Studebaker metallurgists and laboratory experts furnish their own formulae for Studebaker steels. , The best that America's mills produce is not good enough. The steels must be made on special Studebaker specifications. Two" to Four Treatments Having insured this standard, Studebaker steels then receive ' . from stwo to four heat treatments. These treatments refine the steel by completely changingvits structure. ' ", Strength or hardness as required in axle shafts or camshafts and gears is doubled or trebled by . treatments varying from 600 to 1700 degrees Fahrenheit their intensity ac curately determined by means of the scientific pyrometer which registers for each furnace. The guarantee of long life, safety and value insured by this process could not be greater in any car you could buy, ' even if you paid $5000, , Full Floating Rear Axle Not every "Six" has a full, floating rear axle, "fcj But every "Six" needs one. i; V In the interests of safety, fOni in the interests of power CT -7' vr P" transmission it is ln- 25 v i t ' , i cuspensaoie to tne truly , scientific "Six." In the Studebaker SIX the- axle carries the car. The shaft only turns the wheels. It turns freely, in a steel housing carrying the last ounce of power TO THE WHEELS. Without a full floating rear axle the best "Six -motor is not at its best, because the efficiency of the one is dependent upon the other. Full Equipment of Timkens NV'Six" no matter what price you might pay is more thoroughly equipped with Timken bearings than the Studebaker. Even to. the hubs of the wheels this SIX is thoroughly Timkenized. We have equipped with Timkens.at every point where fric tion is possible at several points overlooked by other "Sixes." v , . We repeat you can't buy greater Timken value in any car. The Starting and Lighting Let us not mince words in regard to this Studebaker -Wagner starting and lighting system. We seriously doubt if it has an equal. . . We are certain that it has no superior. Starting trouble is unknown to Studebaker SIX owners. You won't because you can't better it at any price. Studebaker SIX Demonstration The Studebaker SIX will sell itself on demonstration alone. Demonstration would convince you even if you did not know . its internal superiority. If you did not know the close, fine, accurate manufacturing processes more than 6000 in number embodied in this SIX. , If you did not know that these processes require the com bined action of 5000 separate machines. If you did not know that accuracy with these machines is carried to the 1-1000 part of an inch in all vital factors pf the car. If you did not know' that there are 247 drop f orgings in this SIX more, we believe, than any other car possesses. If you did not know that we make all parts in our own plants ; the mag nitude of Studebaker operations permitting the most complete au tomobile and foundry installation in the world," at the lowest cost per "Six" produced. If you d"id not know any of these things, still the magnificent smoothness and superabundant power; the beauty, the ease and the luxury of this Studebaker SIX would convince you that it is indeed the king of all light-weight V Sixes." - ' STUDEBAKER, Detroit. Oregon M Gar Go. Chapman and Alder Sts. ocor Portland Dealers Main 9402. A 7656 Si mclelba,lc