TTTE SUNDAY OREGOXIAN, PORTLAND, 31 ARCH 13, 1914.
7
i
ANOTHER.
LOZEE
This Time on the Subject of Standards as Exemplified in
the Lozier Product Fours and Sixes
EVERY MAKER SETS HIS "OWN standard. And on whether he sets the right
one depends, more than any other one factor, success or failure.
SOME MAKERS INSIST on making the kind of car they know, from the full
ness of their experience, the buyer ought to have, while others , adopt expedi
encyor what looks like it as their only guide and design to meet the fad
' or the popular prejudice of the moment.
WHICH MERELY GOES TO SHOW that there are two standards of success
or two ideas as to what constitutes success. One that prompts "make and sell
what the buyer thinks he wants," the other insists "inform the buyer as to
what is best." "
THIS LAST MAKES FOR PERMANENT success the other seldom does,
though makers who adopt that policy may enjoy a brief vogue.
LOZIER STANDARDS are perhaps a combination of the two make what the
buyer wants but insist on making it as the maker knows it ought to be made
as it must be made to afford the buyer permanent satisfaction and the maker
a lasting reputation.
FOR EXAMPLE, LET'S CONSIDER the Lozier standards and ideals' as applied
to the much-discussed question of "fours" and "sixes."
SOME MAKERS ARE TELLING YOU it is fours verms sixes and they insist
it must be one or the other. Why? Do they in fact compete -or conflict with
each other? Do they, in fact, fill the same place in the scheme of things!
CERTAINLY NOT save in the minds of the half informed.
LET'S TAKE A LESSON FROM EUROPE-or let's at least study this question
as the older countries have studied it we can sometimes learn from Europe,
you know.
AT THE LAST PARIS SHOW 320 cars were exhibited, of which only 23 were
sixes 297 were fours. And no cheap sixes only four of the 23 sold for less
than $3500.
NOW LOZIER INSISTS that it is not a questioned fours versus sixes at all,
but fours and sixes, or fours or sixes. And that before one can determine
which it should be, he must first consider the means and the needs of the
, buyer.
AND SINCE NO ONE CAN KNOW THAT with certainty, save the buyer him
self and since, becanse of that, the buyer must finally decide the matter for
himself then Lozier believes the buyer ought to be fully informed as to both
sides of the matter.
LOZIER BUILDS FOURS AND SIXES because Lozier knows one elass of
buyer wants and should have fours, while another, more limited but easily de
fined class, demand and should have sixes.
FOURS FOR THAT LARGER CLASS of buyers' who have set their limit
"around $2000" and who insist on low maintenance cost as well as a moder
,!. ate first cost who, in fact, ask the cost of operation before asking the price.
For these, fours unequivocally. -
SIXES FOR THAT MORE LIMITED CLASS who want luxury, know that
luxury costs, but yet are willing and able to pay for just that luxury.
BUT LOZIER DOESN'T BUILD big cheap sixes for the one class nor insist
on forcing fours on the few who want sixes and are willing to pay for what
they want.
THAT PARAGRAPH will bear reading again. . -
WE DO NOT MAKE A FETISH of "Six" and worship that to the exclusion of
vastly worthier ideals. Lozier standards do not countenance a car having a
six-cylinder motor of indifferent design and mediocre build under the hood
and cheap, tawdry trimmings everywhere but in conspicuous places.' v
SPEAKING OF MOTORS inevitably reminds us to lift the seat cushions and see
if the real leather stops at the Line of Sight! . ' .
READING OF AXLES always prompts us to look at the gimp and see if it is
only stained cotton that will become "tacky" in a few weeks or if it is
brass, leather bound, as it should be and as it is in Loziers.
WE DON'T KNOW. WHY IT SHOULD, but hearing of "stream-lines" invari
ably suggests a look under the floor boards to see if tha fly-wheel is fully in
closed and hermetically sealed or if it is open as in the older types of cars so
that it throws oil all over the car, mucking up the wearing apparel of the luck
less occupants. ,
RADIATORS ALWAYS REMIND US of the leather will it run with the
rain 1 -
THE SALESMAN'S EMPHASIS on "crowned fenders" naturally makes us
think of sheet metal and that prompts us to look and see if the gasoline
tank is under the driver's nose and over the lead wires and switches of elec
tric lighting and ignition or is suspended at the rear of the chassis for safety
and balance, as it should be.
STEERING SUGGESTS "Safety First," and so we investigate closer to see
whether that vital part in the big cheap six is one of the cheapest that can be
bought ready made and assembled into the chassis or if it carries in the cast
ing the name and the guarantee of the maker.
PERHAPS WE ARE. MORE particular about that matter of steering than most
makers. Lqzier steering we learned in racing Lozier cars won as often be
cause they held the "road as for any other reason or, to put in another way,
Lozier 's competitors lost because they didn't.
INASMUCH AS THERE WAS an insistent demand for a Lozier "around 2000"
we made to meet that demand, that need, the now famous Lozier four the
car that has created the greatest sensation this trade has experienced in years.
A BIG, BEAUTIFUL 100 CAR seating" up to seven passengers and yet with
moderate wheel-base and light weight, selling for $2100. A car we can offer
the most discriminating; the most exacting buyer without a mental reserva
tion, confident that it will afford him as much pride of ownership as it af-
' fords us to attach the Lozier name-plate and guarantee.
LOZIER SIXES LEAD all sixes in power, weight and general excellence at thsir
price, $3250.
AND THE NEW FOURS are made according to the same standards precisely.
So well made, so perfectly adapted to the large class of buyer who, limiting
himself to "around $2000" in purchase price, yet demands, and should have,
quality in every detail quality that means not merely long life mechanically,
but quality also in those things that make for pride of ownership or chagrin
as the edges begin to fray and the new ear begins to show signs of premature
decay.
BUT LET US IMPRESS THIS ONE IDEA in your mind Don 't buy a -six just
because there is a six-cylinder motor under the hood. Don't buy a six unless
it is a six you need, desire and should have. Buy rather a first-class four
never a shoddy six.
AND IF IT IS A SIX you want then see that it iss a six you will be proud of
. satisfied with not for a day or a season, but for many seasons. In short a
six that is just as finely finished in the tonneau as in the chassis and every
detail done as well as the most famous maker of sixes Lozier knows how
to do.
FHWl
H
ST
UTO C
MP ANY
F. W. VOGLER, Pres.
Factory Distributors for the Northwest
Broadway and Couch Sts., Portland, Or.
. : 1 l 1
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OHE NOTFORftUTOS
Panama Far From Paradise
for Motor Enthusiasts.'
CONSUL REPORTS 0N.R0ADS
Hijhwajs in Republic Few in Num
ber, While City, Ways Are Nar.
' row and TJnsuitcd for
Speedy Machine Travel.
Visitors to Panama have returned
with enthusiastic reports of the ex
cellence of the roads which the Govern
ment has constructed on the penin6uia.
They, like many, others, have predicted
that here was another garden upot for
the motorist. But the rose-tinted Bto
ries which have made motorcyclists
and automobilists look for a lew
'promised land" have been recently
shattered by a report rendered to the
authorities at Washington by Consul
rteneral Snyder, of Panama City. When
the auto enthimlaats have completely
digested the report of the Consul-General
their present opinions are likely
to undergo a very decided change.
irrnrdinir to this report the Canal
Zone is very far from being a paradise
for the motorist. So lar as me moior
rvrlA is concerned, the Consul-General
reports that there are about 20 of
them in the Zone at the present timu
and the prospect of an increase is not
very favorable.
The i(ioH roads which the American
Government hae built in the Canal Zone
since the beginning of the construction
work on the canal and which have
been the cause of so much enthusiasm
on the part of tourists, are of such re
stricted lensth that the Consul-General
does not appear to think that the sale
of either automobiles or motorcycles
Is likely to be increased.
Roads Are Xarrow.
Tn his report, Mr. Snyder saysvJThe
surrounding country is hilly in places
and flat and swampy in others, and the
streets of Panama City, while well
paved are narrow, windlnar and not
at all suitable for motoring. Outside
of the Canal Zone highway leading
from Panama City to Gorgona, a dis
tance of about 18 miles, and one or two
short Government roads leading out to
the savannas from Panama, there are
really no roads of Importance. Thirty
miles would be a liberal estimate of the
length of all that are suitable for mo.
torinsr. The roads mentioned are fairly
well kept up by the Panama and Canal
Zone governments, but as far as
-know, no plane exist for any exten
sive improvement in this respect in the
very near future.
And yet it is hardly a year since an
enthusiastic, automobile man returned
with the most glowing accounts of
Panama as the future heaven of mo
toring. Like a well-known lecturer
who has been entertaining audiences
throughout the country withaccurate
and minute descriptive accounts of the
work on the canal, the gentleman must
have paid a one-day visit to the Canal
Zone.
Argentine Roads Good.
Apart from the roads the entire pop
illation of Panama Is only about 125,000,
of which 120,000 are located in the three
settlements Colon. Panama and Pan
ama City. Incidentally, and a very im
portant fact, the price of gasoline in
Panama is 40 cents per gallon retail,
and the rule of the road requires keep
ing to the left, after the continental
fashion, instead of to the right as in
the United States.
In the accounts of the recent visit
of Colonel Roosevelt to the ' various
South American cities it is of Interest
to note how much of his traveling has
been done in a motor car. American
visitors have reported that the roads
which .have been constructed by the
Brazilian government in the moun
tainous country about Rio de Janeiro
are of the finest type of modern con
structed roads. While these "new"
South American countries have not
yet attained the greatest amount of
road building, there is every reason
to believe that those which they have
constructed are built to stay.
Most notable of all are the roads
which have been built in the Argentine
in the near vicinity of Buenos Ayres.
The finest types of French and Eng-
ish and "American motor cars may
be seen on the streets of the rich cap
ital of the Argentine. A Connecticut
man who spent a part of last Winter
in the country said that the display of
motors to be seen outside of the Na
tional opera on an evening when Caru
so or Bonci sang or Toscanlni was con
ducting was quite equal to the crush
about "the Metropolitan In New York
on a night in mid-opera season. The
South Americans copy their styles very
largely from the French and In motors
they follow the custom of having the
beautiful French town ears or the Eng
lish closed car types which are seen
everywhere in Europe.
SHORT C0URSEJS OFFERED
Oregon Naval School Will Give
Credit for Special Work.
MONMOUTH, Or.. March 14. (Spe
cial.) A short course will be com
menced by the Oregon Normal School
on Monday, April 6. and will continue
for ten weeks. Twenty-nine studies
will receive special emphasis, for which
regular normal credits will be given.
The subjects of rural school adminis
tration, state course of study and rural
sociology will be under the instruction
of M. S. Pittman. who will return soon
from an extended tour of the
schools of the state.
Ono of the main advantages of the
short course Is to give students an
opportunity to enroll late in the year
without making many previous preps.
rations, and will afford an opportunity
for all persons of the state to take an
examination on unfinished studies.
BITE OF PAPER COST $20
Kljrht Days in Jail Also Penalty for
Swallowing Own Words.
PARIS. March 14. (Special.) For
damaging ft document by biting It, a
contractor named Sauze was sentenced
recently at Nimes to eight days' im
prlsonment and $20 fine.
The document in question was a con
tract Into which he had entered, but
coming to the conclusion that it was
not in his interest, he asked the other
party to produce it. He then seized
it and bit off the part on which he had
signed his name, andswallowfcd the
piece of paper.
Mrs. Catherine Hughes Dead.
WINLOCK. Wash., March 14. (Spe
cial.) Mrs. Catherine E. Hughes died
Tuesday of tuberculosis, after a linger
ing illness. She was a native of Den
mark, and born February 29, 1184,
coming to America when a child. In
1906 she married Banford Hughes, who,
with a 6-year-old daughter, survives.
HOBO HITS ROSE CITY
VIA LIMOUSINE ROUTE
Enters Luxurious Car as It Is Being Boxed at Factory Enjoys Fine
Trip Cigarette Ends and Note Tell Tale.
city, will probably be procured for the
city as a city park,. All the heirs of
the A. Hackleman estate except one
submitted a proposal to the City Coun
cil last nlht to donate this tract to
the city and the Council named a com'
mittee to see the other heir and ascer
tain on what terms his interest could
be obtained.
The tract has been desired for city
park purposes for some time, as there
is probably no better grove of large
oak trees In the state and the city has
grown out to it now, so that it Is easy
of access.
TO cross the American continent in
a closed-body motor car is an un
iimal feat, thous-h no lonsrer
unique slnee last Summer, when an ad
venturous Los Angeles citizen did it in
a Studebaker Sedan. To make the trip.
however, in the dead, of Winter, cross
ing deserts and mpuntain ranges and
penetrating even the far Northwest, is
a far different problem, yet one recent
ly solved by a tourist
The feat loses much of its motoring
significance through the fact that the
automobile rode in a bos car and car
ried a nameless knight of the road.
Nevertheless, it possesses many features
of an unusual nature.
Only last month this resourceful
hobo must have passed the Studebaker
loading platform in Detroit. He doubt
less marveled at the many freight cars
being loaded and noted that each car
carried on Its door the name of the
city which was to be its destination.
The variety from which he chose con
tained about every trading center of
moment in the country, but he must
have passed along until he reached a
ear tagged "Portland, Or."
Portland sounded attractive. The
hobo smuggled himself inside the car
with the automobiles. An Inspector
came along and verified the shipment,
the human freight keeping outof
sight. The car was sealed.
Once embarked on this trip the tramp
made his headquarters tn a Studebajjer
"Six" Sedan, which waa the crowning
glory of the shipment. Its cushions
made him a luxurious bed.- He had but
to touch a button to Illuminate its in
terior. Its body gave him double pro
tection against the weather. He must
have been provisioned for the trip, for,
when the car arrived at Portland and
the door was opened for the first time,
the hobo bounced out with abounding
energy and promptly disappeared, the
employes of tha local Studebaker
branch being too amased to give chase
An abundance of cigarette stubs and
a large empty Jug were left behind,
along with a note, which stated:
"Gents I thank you for the ride.
This is sure the awellest benzine buggy
I ever rode In." And A. H. Brown, the
manager here, was too amused to be
angry.
NOTES FOR MOTORISTS
FROM ACROSS THE SEA
BRUSSELS, March 1. Coming as it
does, the Brussels show every
year holds a somewhat unique
position among the big shows of Eu
rope. London and Paris have always
had their shows over and done with
quite a time before this show makes
its appearance, while the Berlin show
does not come along until nearly as
lengthy a time afterwards.
06nsequently Brussels Is looked
upon by many to be a kind of proof
as to what forms and devices have- met
with public (as distinct from and op
posed to engineering) approval at the
early shows because it happens fre
quently that features which were seen
on but a few products at London or
Paris have caught on extensively and
are displayed on a majority of tne
models at Brussels.
This year there were three American
manufacturers exhibiting; there were
nine English firms and 12 British ac
cessory .firms and nearly 30 French
manufacturers out of a total of 69 car
makers. In addition 18 makers of
trucks and delivery wagons had dis
plays, to say nothing of a very large
number of accessory dealers and man
ufacturers. Among the most notable features
was the almost entire lack of six
cylinder cars and motorettes; In fact,
the only six-cyjinder car shown was
the Bxcwlsior, a Belgian product. A
small French rotary valve car called
the C. I. D. attracted considerable at
tention, as did an air starter, the only
self-starter in the show.
Body designs would seem to have
come away from the freakish motor
boat type adopted by the Frenchmen
and ali the rage for a short while. At
the outset many considered them too
"outre" to last, though their life seems
to have been shorter than was antici
pated even by those who decried them.
Several makers showed sidelights on
the fender, and there were numerous
example of disappearing tops.
PARIS. Mareh 2. Entries for the
Grand Prix, to be run in July on tha
course near Bellevue, promise to total
25, of which practically every one will
start. The size of the motor Is limited
this year to iW liters, or 274.5 eublc
inches. The weight and, fuel limit is
to be the same as last year. There
promises to be the same strenuous
competition as last year both in this
country and In America and England
between the Peugeot, the Mercedes and
the Sunbeam.
Peugeot will have three cars in the
race and the Sunbeam factory a like
number, while the Mercedes people are
thought to haue five cars under spe
cial construction (they have three any
how). For these five it is rumored
that tbey already have engaged the
services of Salzer, Pilette (who made
such a record last year at Indianapolis
with the Mercedes Knight car). Nag-el
Seller and Lautenschlager.
Liat also has three cars entered, of
which probably Duray. Cagno and one
other, rumored to be Wagner, will be
pilots. In addition to these cars there
will be entries from the Bens, Berliet,-
Mathts, Isotta and other factories.
The course is 23 miles in extent, and
triangular in shape, containing many
hairpin and horseshoe turns- and
curves, though there is one long side
of the triangle almost dead straight
wliere an excessively high rate of
speed may safely be expected.
The Tour de France endurance test
started here yesterday. It will end
March 26. From the large number of
entries, 20 in all, including one Amer
ican car, the Buick, and a number of
Italian, English and French cars, the
test should be interesting in the ex
treme.
ALBANY MAY GET PARK
Seven Acres in Haokleraan's Grove
Offered by Heirs of Estate.
ALBANY, Or., March 14. (Special.)
A tract of seven acres In Hackleman s
Grove, a grove of massive Ola oak
trees, in the southeastern edge, ef the
SAFETY FIRST
in Goodrich Tires is as Fundamental as
Their Quality
Safety must go deeper than the tread
Safety First has to be much more than
an emergency proposition.
Safety must be made into the tire. Good
rich Tires are built on a foundation of
Safety and their entire construction is
based on Safety First Principles.
Nothing but the finest fabric and the
best rubber could help to make such tires
as Goodrich Tires.
The distinctive Goodrich Unit Molding
method calls for the highest type of
expert tire-making knowledge.
Goodrich Unit Molding makes the whole
tire on piece. The thick, tough Good
rich rubber tread, the fabric, the layers
of rubber, the side walls, beads and all
are converted into one structure.
&
The tough, live rubber goes through
. and through the tire- there are no layer
separations. That is one reason why
Goodrich treads do not strip or peel.
And now the Goodrich Safety Tread
. gives the motorist security against skid
ding or sliding.
More than that, it gives him control and
confidence. It makes the brakes effective
and it backs up his steering gear under
all conditions of road and weather, in
ordinary, driving and in emergencies.
Goodric
Tire
Best in the Long Ran
Ifiiiliil
J1B1IL
yd IP id
The Goodrich Safety Tread
Fire Bars and a Cross ties
The "Safety First" Symbol
Just the o nit-group of bars and crossrle to grip
the road and distribute Jolts and strains even
ly, so that the Safety Tread runs like smooth
tread and gives longer wear and service.
No odd projections to dig and jam into
the structure of the tire and help to dis
integrate it.
Don't experiment. Don't take chances.
Equip at least the rear wheels with
Goodrich Safety Tread Tires.
Here are the prices on the best tire ever produced in the Goodrich factory:
30x3 $11.70 $12.65 $2.80 34x4& $33.00 $35.00 $6.15
30x3& 15.75 17.00 3.50 35x4& 34.00 36.05 6.30
32x314 16.75 18.10 3.70 36x454 35.00 37.10 ' 6.45
33x4 23.55 25.25 4.75 37x5 41.95 44.45 7.70
34x4 I 24.35 26.05 4.90 38x5 54.00 1 67.30 I &35
Your Draler Will Gladly SeH You the Fsrnova Goodrich Tires at These Prlcee.
Portland branch, Broadway and BiR-vsroi; streets
The B. F. Goodrich Rubber Company
Factories: Akron, Ohio Branches in All Principal Cities
There is nothing in Goodrich Advertising; that isn't in Goodrich Goods
The funeral was held yesterday after
noon, Rev. Mr. Rees officiating.
. K