TIIE STJXDAY" OREGONIAX, rORTLAND, FEBRUARY 1, 1914. T
AUTO SHOW WILL
SCENES ALONG THE ROAD WHERE THE VANDERBILT AND GRAND
PRIX RACES WILL BE RUN THIS YEAR.
SANTA
TO
N
HAVE AUTO RACES
STY'
Annual Exhibit So Successful
That 50 Per Cent Dec
laration Is Likely.
Plans for Vanderbilt Cup and
Quality, Service . and Lower Cost Mileage for
Goodrich Tire Users
Grand Prix Events Will
Soon Be Completed.
oodricJa
DETAILS ONLY AWAIT NOW
BIG PURSES TO BE GIVEN
G
MONICA
RETURI
DIVIDEND
S.AF1
Absence or .lealous Itlvalry Features
1914 Display and Association.
Is Ktablislied on Even.
Firmer Foundation.
BY WALTER OIJTAM).
Much, has been written already con
cerning the success of the Automobile
Show almost from every viewpoint
that it would seem superfluous to say
much more, especially as the question
of actual details of the financial end
of it naturally will not be to hand for
a few days to come. In all probability
there will be a dividend of about 50
per cent to be declared, as the attend
ance last night and on Friday was far
above the average. This, by the way,
was all the more to be commended
when it is remembered that the
weather was unfavorable throughout
the week.
One feature of the show has been but
little discussed, but it is nevertheless
worthy of mention, as it reflects great
credit on the man who was at the head
of affairs. We refer to Captain W. H.
Gray. Last year he had great diffi
culty in pulling off a show at all, due
to one thing and another, principally
location and wrong season of the year.
Then the show came along and even,
though small, cemented the friendship
of the dealers which had Just been
begun. Since that time, with Captain
Oray. F. W. Hill, Frank Riggs, Howard
K. Covey, H. S. Colter and other big
men in the business all attending the
meetings of the Automobile Trade As
sociation, that body has gone on in
creasing in strength until now its
meetings, held monthly, are attended
by practically everyone.
Jealous Rivalry l'assea.
The success of the show was due to
the success of the meetings, and since
then the show has proved day by day
that the dealers have long since lost
that old spirit of rivalry, jealousy and
fear that every man who proposed
something was working for himself
alone. Who ever heard in years gone
by of one dealer even so much as men
tioning the name of a prospect? Today
it a dealer cannot sell a man the car
for which he is agent, he will turn
faim over to some one else In the as
sociation. The men are working to
gether to make the business a firm,
solid and highly thought of commer
cial enterprise, and from that stand
point the show. Just over has been a
mighty success.
Certainly it is only fair to all to say
that the efforts of every one were ap
preciated by the committee, by the
public, by the newspapers. The men
aided me personally in every way,
there was no request too trifling for
them and they went out of their way
to give information concerning other
exhibitors which speaks well for their
sense of fair play and desire to see that
one and all got fair mention.
Decorations Win Comment.
The decorations have been admired
and commented on in a way that should
fill the hearts of those concerned with
Joy and gladness. Captain Gray and
Joe Rieg worked day and night to' see
that everything was the best that
could be got and they have all the re
ward that they want in the knowledge
that nothing finer could possibly have
been done within $1000 of the money
they expended, and they have the
satisfaction of knowing that, in the
opinion of men present at the big
shows, there was more value for money
expended and more artistic taste dis
played than at any other show. The
electric lighting that the Pierce-Tom-linson
people laid down was very ef
fective, never a light went out and
they introduced a new system where
.every line was laid on the floor and in
all probability not a soul knew it.
To H. S. Colter goes the credit for
seeing that the papers, both local and
county, were kept well supplied with
news and in this connection it is
worthy of mention that The Oregonian
was officially thanked for the manner
in which space was given to the show,
and for the editorial on the value of
the automobile, and for the cartoons of
"Tlge" Reynolds.
As Mr. Colter put It, "The success of
this show has been a triumph for co
operation between the factors that
spell for success in the automobile
business."
MUCH GOAL IS HANDLED
THE PIERCB-ARROW COMPANY HAS
FINE FlTEL CONVEYORS.
Li -all 59 J
VIEW IS OPTIMISTIC
H. C. Bradfield Gives Reasons
for Faith in Future.
3Iotor Car Firm Aeedi Only Three Men
to Handle 28,000 Tons Yearly,
j Vacuum Pipes Vfwl.
The powerhouse of the Pierce-Arrow
Motor Car Company uses 28.000 tons of
coal every year. In the handling of
this large amount of fuel and the
burnt-out refuse ashes only three
men are employed. This is only made
possible by the use of a powerful vac
uum system run by a 60-horsepower
turbine-drive exhauster.
When the coal arrives in cars direct
from the mines it is dumped into a
hopper built underneath the tracks. A
10-inch pipe leads from the bottom of
this hopper to a steel tank on top' of
tho boilerhouse. When the valve at
the hopper end of this pipe is opened
tne suction draws the coal un to th
tank. Underneath the tank is a track
running the entire length of the
notiertiouse and over the storage beds.
.1 he coal is conveyed to the bunkers
Irom the large storage tank by a grav
Ity chute and thev in their turn ciroi
the coal into the bunkers, where it is
automatically led to the boilers.
The storage beds extend back of the
fcofliTtiouse and are tilled by the small
cars running on the overhead track.
'these beds hold 6000 tons of coal
enouKh to run the plant for two
months. The coal tn the storage beds
can be reclaimed any time by the
same system by merely opening valves
placed on the pipes leading to the
noppers unuerneatn the beds.
After the coal is burned the ashes
are pulled or raked to the front of the
fire-pit, where a vacuum pipe carries
them to another steel tank built above
a switch, rrora which they are loaded
into cars and shipped awav.
This system of handling: coal mil
ashes has many advantages. In the
first place the labor cost is small, nnlv
three men for 28.000 tons of coal a
year, ani uy Handling coal by this
vacuum system there is no waste and
aosoiuteiy no dust or dirt.
S "V ,JP
jk" W; ,
4- i
e
ten's ' .225. -35.;?PiLS s;iiSSga52SS
FIRST QUARTER IS BASIS
Growing Sales Reported Among Big
ger Manufacturers and Trade Is '
Xow in State of Stability Af
ter Transition' Stage.
In an analytical discussion of the
present and future conditions In the
automobile industry, H. C. Bradfield,
advertising manager for the Cole Motor
Car Company, Indianapolis, who was in
Portland for the Automobile Show as
the guest of F. "W. Volger, Northwest
distributor for Cole motor cars, gives
an optimistic Insight into the business.
Mr. Bradfield bases his comment on
the first quarter of the 1914 season
and he points out why there is every
reason to believe there will continue
a big volume of business for the sub
stantial automobile and manufacturers
this Spring.
The growth of sales among the big
manufacturers and their increasing
prestige and stability in the period of
automobile transition which has been
in progress are the main basis for fu
ture health in the industry, accord
ing to the promoter of the standard
ized automobile.
People More Kxactfng.
"An analysis of the first quarter,"
Mr. Bradfield declared, "shows today
many interesting and important facts.
It shows for one thing that the peo
ple are more exacting in their purchase
of motor cars. Every dealer at the
Automobile Show the past week who
has any doubt of this was convinced
before the show closed.
"The public buying automobiles are
confining themselves more to the
leading cars. In this they are helping
the industry generally to weed out and
strengthen the big manufacturers.
That public elimination is doing more
good for the industry generally, man
ufacturer, dealer and buyer than any
other one thing. Concentration of the
automobile business among a certain
number of manufacturers will bring
keen competition, for today the man
ufacturer cannot be made to believe
that the weak automobile manufac
turers are In any way competitors.
Successful Season Had.
"In their critical comparisons the
automobile purchasing public is de
termlned to find a machine which ap
peals just as completely mechanically
as it does in body design and general
exterior finish.. It is putting the 'acid
test to motor cars in every way.
"It la interesting to study the Fall
figures of the manufacturers. They
show that the companies leading In
their respective fields had a very suc
cessful season. The business of the
Cole Motor Car Company alone for this
period shows an Increase of $1,000,000
over the corresponding period of 1912
"But one does not have to stop here.
Pick out any of the leaders In the au
tomobile industry. Ford, Cadillac
Pierce-Arrow. and you will find an in
crease of no mean proportion over the
previous year. Sales have been great
er and naturally the financial volume
of business increased.
- Spring Brings Rush.
"During the first quarter there was
a rush to supply the demand. This
comes, of course, at the beginning of
every season. Both dealers and owners
are anxious for new. models. And they
all want them immediately. But in all
my experience I never saw such a de
mand. You must remember, too, that
all the leading factories were running
on increased schedules. Even with the
larger production, there were days
when there were automobile manufac
turers 100 cars behind on orders.
"And now with the generally healthy
condition of the country looming ahead
the South getting as high as 18 cents
for cotton, the Spring business looms
up big. Of course, there are certain
manufacturers who were hard hit dur
ing the alleged crisis period and they
will have cars to load onto the public,
but among the leaders In the industry
the cars that have been made popular
by the public, the story will be dif
ferent. The automobile industry is a
business today and in the transition
which has been under way the public
has used the big stick both on man
ufacturer and dealer. The end of the
1914 automobile season will prove this
very lorcioiy.
Iiincoln "Way Beautified in Iia Porte
LAPORTE, Ind., Jan. 31. (Special.)
Beautiful steel and concrete arches are
being considered here as a means to
beautify the Lincoln Way through this
city. Arches at each end of the city
would welcome the travelerrs. and there
would be others at suitable intervals
along the route within the limits of the
municipality. Tablets in bronze will
carry the names of pariotic citizens
who have been instrumental in raising
funds for the Improved highway In this
territory, and will be placed on these
arches.
Pastor Appointed Highway Consul.
DE KALB, 111., Jan. 31. (Special.)
Rev. A. B. "Whitcomb, of Dixon, rector
of the Episcopal Church of that city,
has been appointed County Consul for
Lee County of the Lincoln Highway
Association by J. "W. Corklngs, State
Consul.
Attendance of 100,00 0 Is Expected
and Ejrivers and Cars From AH
Parts or World "W ill Be on
Hand for Affair.
SANTA MONICA Jan. 31. (Special.)
Plans are progressing rapidly for the
Vanderbilt cup and grand prlx automo
bile races to be run over the already
famous Santa Monica course, February
21 and 23, respectively. The events will
be conducted under the joint auspices
of the city, the local Chamber of Com
merce and the automobile organiza
tions.
No money is to be made out of the
affair, and a purse of $7500 has been
guaranteed for each race. The money
going into the purse will arise from
entrance fees, sale of concessions,
grandstand seats and general admis
sions. The latter, however. Is an un
known quantity, owing to the fact
that as the course lies within the city
limits the city has no power to close
the streets or deny free admission to
anyone.
Five races have previously been held
under like conditions here, and as yet
the gatekeepers have found no one who
has objected to contributing an en
trance fee toward the support of the
enterprise. An attendance of 100,000
persons is expected and plans are being
made to accommodate 15,000 automo
biles.
Cars and drivers from all parts of the
world are expected here, as the double
event will bo the greatest racing event
ever pulled off In California or the
West.
Santa Monica Is Famous.
The Santa Monica course is already
famous in the racing world, it having
staged events in the past with the fol
lowing result:
First" race, July 10, 1909 Harris
Hanshue did 202 miles In an Apperson
at an average of 64.4 miles per hour.
His running time was 3:8:3. The fast
est lap of the 8.4 miles was made by
Tetzlaff in 7:27, which was at an aver
age of 68 miles per hour. The fastest
lap ever made was in 1913, when the
speed was 93 miles per hour. The light
car event was made by Bert Dingley,
his time being 3:38:35.
Second race, November 24 (Thanks
giving), 1910 Teddy Tetzlaff in a
Lozier won the 202.8-mile event In
2:49:59. Tetzlaff also won the heavy
car race of 151.5 miles in 2:4:10. Mc
Geague won the medium car race with
a Duro, covering the 101 miles in 1:41:4.
Fancher, in a Maxwell, won the 101
mile light car race in 1:41:31.
Harvey Herriek Is A Inner.
Third race, October 14, 1911 Harvey
Herriek, driving a National, averaged
74.6 miles per hour. His time was
2:42:24. Merz, driving a National, won
the heavy car event, averaging 74.4
and covering the course in 2:28:8. The
Marmon won the medium car race.
Keen driving, in 2:14:19. Nikrent was
winner of the light car event, driving
a Buick, in 1:42:21.
Fourth race. May 4, 1912 Tetzlaff,
in a Fiat, won the heavy car race, cov
ering 303.012 miles in 3:50:57, aver
aging 78.6 miles. David Brown made
the fastest lap at a pace of 93 miles
per hour. Ralph De Palma, in a Mercer,
won the medium car race, averaging
69.54 for 151.5 miles. His time was
2:10:43, being within five seconds of
the world s record.
Fifth race, August 9, 1913 Earl
Cooper, In a Stutz, won the 445.253-mllw
race at an average of 74:25 miles per
hour, covering the distance in 6:1:62.
KEO TRUCKS HAVE REAL TEST
Merit of Commercial Car Is Proved
by Vinegar Vat.
"A pickle in a vinegar vat is a real
dainty; but a vinegar vat 'in a pickle'
is a bird of another color," says a
sober Irishman who is a big man In
one of the large Eastern firms that
manufacture table relishes.
"Let me explain: We had to move
a. several-hundred gallon vat over to
a new plant. The weight was In the
Immediate neighborhood of three tons.
A quarry wagon with a couple of teams
could have turned the trick; but then
we would have had to build a special
rack. So we decided-to transport the
vat with a housemover's apparatus of
rollers. We even started out in that
fashion, but it was late in the after
noon when we began operations, so we
' Goodrich " Unit ' Molding is really 'tHe
' original "Safety First',' idea in tire con-.
struction.
Safety must go deeper than the tread .
It must be made into the tire. Goodrich"
Tires are built on a foundation of safety.
....
.The body. of the tire, side walls, fabric,
rubber, bead and tread are harmoniously
balanced.
Goodrich Tires are made of the finest,
strongest fabric that can be woven cost
ing more than the same quantity of
silk the best rubber gathered, com
pounded in the Goodrich way which ex
emplifies forty-four years of progress
and success in rubber manufacturing.
t"
! The quality of Goodrich Tires today is
jthe standard by which all high grade
.tires must be judged. This is because
they represent the perfection of tire
making and tire-knowledge which gives
Goodrich Tires their leadership,
The user of Goodrich Tires gets the ut
most in service and mileage, because each
tire wears as a unit every part of the tire
helping every other part to perform the
service demanded of it. This is one of
the reasons why Goodrich Tires give bet
ter service and lower cost mileage.
rAnd now the Goodrich Safety, Tread
solves the skidding and sliding problem
for the motorist and gives him "Safety
First" in actual operation as well as in
construction.
Best in the Long Run
I'M i I f :-5 1 ! 'm i M
m I 1 1 1
m
Five Bars and a Crosstie
The "Safety First" Symbol
The strong- ruBber fingers of the Safety Tread
clean and grip the road. They stop the skid
before it starts. They make the brake effective
and make your steering sure.
No odd projections to dig into end disin
tegrate the tire structure.
.
Just the unit-group of bars and crosstie
. which brace and balance the strain on the
tire so that the Safety Tread runs as a
smooth tread does and gives more actual
service and mileage.
Don't experiment any more. Save your money and save your nerves by equipping at
least the rear wheels with Goodrich Safety Tread Tires now. Don't pay more than
the price named here for the accepted standard non-skid and smooth tread tires :
Sis SnxothTrd Stlrtr TrMd Gry nnr . Sizs Smooth Tread Safety Tread Grey Inner
""" P" Tube Price. Priw Prices Tube Price.
30x3 $11.70 $12.65 $2.80 34x4 $33.00 $35.00 $6.15
30x354 15.75 17.00 3.50 35 x 4& 34.00 36.05 6.30
32x34 16.75 .18.0 3.70 36x4)4 35.0O 37.10 6.45
33x4 23.55 25.25 4.75 37x5 41.95 44.45 7.70
34 x 4 24.35 26.05 4.90 38 x 5 54.00 57.30 8.35
1'ortleMti Brucb.
The B. F. Croodrich Bubber Company
Hroadnar ami Ruraafd Street.
'Factories : Akron, Ohio Branches in All Principal Cities
There is nothing in Goodrich Advertising that isn't in Goodrich Goods
left the vat In the road over night,
with red lanterns hung out.
"louring the night some Johnny-on-the-spot
salesman evidently got busy,
for when I passed an eye over the oper
ation next morning I saw a newspaper
page advertisement pasted on the vat.
And a big blue pencil mark had been
made around the motto which served
as a heading 'You Can Do It With a
Reo.'
"Hum! I thought. Maybe so; maybe
so. But I bet they can't. It won't
take long- to find out.
"We found out The local salesroom
sent a two-ton, so-called; they got
busy with Jacks, backed the truck un
derneath, let down the three-ton vat,
and drove away without a sign of
fuss.
"We bought the truck next day."
Fierce-Arrow
- 1 nnmmmeemeeene
Worm Gear Drive
ISlotor Trucks
Reflect PIERCE-ARROW standards of
design and quality, giving maximum
efficiency at a minimum cost.
Built to a ''standard" and not to a
"price." '
Designed by PIERCE-ARROW engi
neers and built to PIERCE-ARROW.
manufacturing standards.
In trucks as in pleasure cars it is our
endeavor to build so well that the prod
uct stands unsurpassed and unequaled.
The Pierce-Arrow Sales Company
(Factory Branch)
North Fourteenth, at Couch, Portland, Oregon
Wlnlock Gets .Water Main.
YTINLOCK, Wash., Jan. 31. (Spe
cial.) C. E. teonard, who has the city
water franchise, has begun laying
eight-inch mains on First street this
week. Work of Installing the nnw n.-
ter system is progressing nicely.
To Automobile Owners
O. "V. Kennedy, the well-known auto painter, who maintains
one of the most complete and up-to-date auto painting shops
on the Coast at the corner of Chapman and Alder Streets, is
making a -special price of $50.00 for painting; five and seven
passenger cars. This work is guaranteed to wear for two years
and compares with the ordinary $75 to $85 work. Mr. Kennedy
is also equipped to enamel and bake fenders, hoods and lamps.
Automobile owners are invited to call and inspect work at all
times.
Q. W. Kennedy Painting Co.
CHAPMAN AND ALDER STREETS
Second Floor
Now You Are Thinking!
The Fifth Annual Portland Automobile Show has closed. It was a
grand success. You had the opportunity of seeing the latest models
with all their improvements, side by side.
You have seen the improvements that have been made, the attention
that the df ferent factories have given to each point. Some of you have
ridden in the cars of your choice.
Now you are thinking. You are making mental comparisons.
are studying the literature you brought home from the show.
You
That is perfectly proper. You want to get the best value for your
money. You want to do this if you are considering the purchase of an
automobile from the money investing standpoint.
NOW should there be any point that your mind is not perfectly
clear on, we extend to you an invitation to call us on the telephone or
'in person. We will be glad to help you.
We thank you for the interest you displayed in our line of motor
cars. And we wish you success and pleasure, no matter what motor
car you finally decide upon.
Northwest Auto Company
BROADWAY AND COUCH STREETS F. W. VOGLER, President
Northwest Factory Distributor for
COLE REO LOZIER