The Sunday Oregonian. (Portland, Ore.) 1881-current, January 11, 1914, SECTION FOUR, Page 4, Image 48

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    TOE SUNDAY : OltEGONIAN, PORTLAND, JANUARY 11, 1914.
AUTO SHOW PLANS
r FINALLY ADOPTED
PHOTOGRAPHS SHOW CLEARLY DISADVANTAGES OF BAD ROADS AND HOW THEY CAN BE ELIMI
NATED BY SCIENTIFIC WORK.
ROADS BIG FACTOR
IN MAIL DELIVERY
NUM-BER BRACK-ETTS
TO FIT TOUR 114 AUTO LICEXSB VLL, KINDS ALL
PRICES ALL RIGHT.
W Hem Licente Application Blank
ARCHER AND WIGGINS
Oak Street, Corner Sixth.
Automobile Supplies. Sporting Goods.
Accommodations Provided for
Rural Service Dependent on
Highways, Says Sargent,
Quoting Report.
75 Pleasure Cars and for
?. 16 Trucks.
HIGH STANDARD TO BE SET
SOCIAL LIFE AFFECTED
TL A HT1 For
Oil
HI
m
XVide Range of Motors Promised, as
"Well as More Than One of Kaon
; Make, Providing Opportunity
,Ior Agents to Make Choice.
r BT WALTER GIFFARD.
Only after going- over the floor space
and making three separate drawings
was it found possible to include both
pleasure :ars and trucks in the fifth
annual automobile show which is to
be held in the Armory, Tenth and
Couch streets, from Tuesday, January
87, to Saturday, January 31, inclusive.
Under the latest arrangement it has
been found possible to arrange full
floor accommodation for 75 cars and
for IS trucks, or a total in all of 91
vehicles.
As arranged at first the floor space
was capable of accommodating 95 cars,
but these were only of the pleasure
Variety. Trucks, from their size natu
rally take up more room than the
average pleasure car and consequently
It was necessary to re-arrange mat
ters and also in one or two cases to
cut down the allotments of some deal
ers. This large total does not include the
cycle cars, one at least of which will
be on exhibition, and which, by the
Way, should prove one of the drawing
cards, nor does it include the accessory
men, practically all of whom have en
tered, including Ballou & Wright and
Cbanslor &' Lyon, neither of whom ex
hibited last year.
Plana Are Ambitious.
These figures are authentic and can
not vary to the extent of more than
one or two cars, if there is any varia
tion at all when the doors open at
7 o'clock on the Tuesday night. They
are evident and conclusive proof of the
manner in which all the dealers are
working together to make this show
by far the largest and most compre
hensive automobile exhibition ever
staged in the Northwest.
The firms, whose namis are given
herewith, sell cars of the widest varia
tion in price, power and seating capac
ity, so that every prospective purchaser
of an automobile, every out-of-town
.agent or dealer can be sure of finding
here something that will fit his pocket
and suit the requirements of himself
and his family.
Among those who are .exhibitors of
pleasure cars, with the cars they sell
In brackets, are The Frank C. Riggs
Motor Company (Packard, Detroit
Electric). H. L. Keats Auto Company
(Peerless, Chalmers, Rauch & Lang
Electric), the Covey Motor Car Com
pany (Cadillac), the Northwest Auto
Company (Cole, Lozier and Reo) ; Pa
cific Motors Company (Stevens Duryea,
Chandler Six, Paige and Maxwell);
Gerlinger Motor Car Company (Olds
niobile, Oakland and Herreshoff) ; the
White Motor Car Company (White);
the Winton Motor Car Company (Win
ton Six); C. L. Eoss fe Co. (Hudson);
Oregon Motor Car Company (Stude
baker); United Auto Company (Meiz);
Mitchell, Lewis & Staver (Mitchell);
Dulmage Auto Company, (Hupmobile) ;
John Deere Plow Company (Velie);
Moline Plow Company (Cartercar); Ap
person Motor Car Company (Apper
son Jack Rabbit): Berger Motor Car
Company (Jeffery); T. A. Riggs Com
pany (King); Chevrolet Motor Car
Company (Chevrolet.)
Wide Scope Is Shown.
Among the commercial cars to 'be
hown are Packard, Peerless, Mack,
Saurer, Hewitt. White, Federal. Stand
ard, Menominee, Reo, Detroit Electric,
Velie, Studebaker Light Delivery,
Chase. Some of these will include three
or four different weights, varying from
1000 pounds to the heavy five and six
ton monsters.
The names of the cars entered have
been given so that the public can eee
for itself the wide scope of the show,
can feel assured that this year they
will be certain of seeing more than
one car of every class as regards
power weight, price, and in .this way
they can go into a definite comparison
of the various makes right on the spot.
Drawing for space among the vari
ous dealers will take place tomorrow
night. The decoration scheme has been
amplified rather than curtailed, not
one of the, dealers taking exception to
increasing the amount each will be
assessed for decorations, all feeling
that this is the occasion to make this
show the standard for many years to
come, not merely for Portland, but .for
the Coast.
IiCBRICATIOX EXAMPLE GIVEX
Plerce-Arrow Company Asserts It
Has Efficient Method.
j.ni.ie aia me numDie Portuguese
fishermen realize that in the year 1746.
when they built the old Nantucket
windmill for grinding the wild -grain
that grew in abundance across the
moors, they were constructing what is
called at the present time "the eighth
wonder of the world." It" Is true that
this mill has not been operated during
the last 50 years. However, - to the
critical observer of today every part
of the mechanism is intact and were it
not for later day inventions this old
mill would now be in operation.
It is not so remarkable that the mill
Is standing today. It is not so remark
able that the different parts which
enter into the makeup of this lasting
monument are still in existence.- The
most remarkable feature which stands
out in bold relief is the fact that the
spindle carrying the revolving wheel
has rotated in its crude bearings a
countless number of turns without
showing undue wear. The secret of
this apparent contradiction to physical
law lies hidden in the single word "lu
brication." The provisions for this per
feet system of lubrication were mod
ern In-the extreme. Briefly put it con
sisted of a forced feed with, a continu
ous supply, and means to convey the
lubricant throughout the whole bear
in sr.
It is a long step from 1746 to the
present day. However, a glance at the
worm driven inclosed rear axle on the
Pierce-Arrow Motor Truck immediately
suggests this idea of perfect lubrica
tion. This is accomplished by inclos
ing the gears in an air-tight case'half
filled with oil. and then forcing this oil
to every part of the case by means of
a patented distributor. While : the
. pierce-Arrow Motor Car Company 'does
not maintain that it is constructing the
"ninth wonder of the world," It does as
sert that it is using a wonderfully effi
cient reaT axle. . ,
; Electric Signs for Dealers l"p.
The famous Studebaker script trade
mark is appearing in blazing electricity
over all Studebaker branches aril over
the salesrooms of many StucAVaker
dealers, in uniform size and sheM--.
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sff'l'Jk" 4AKhf hr - !
7- " - - - -fv J v J
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I l ' 11
BRAKES
BIG
FACTOR
Few Buyers Inquire Into Im
portant Feature of Car.
ADVICE OFFERED OWNERS
F. Ii. Chapman, Manager Ever Ready
Company, Urges Prospective) Pur-.,
chasers to See If Automo
Mle Will "Whoa."
In speaking of automobiles, the in
dustry in general and the accidents in
particular, F. L. Chapman, manager of
the local American Every Ready Com
pany, who Mas been interested in the
automobile business and its various
branches for many years, says:
'Perhaps no article, vehicle or ma
chine ever sprang into favor and im
portance as quickly, growing from a
curiosity to a luxury, and from a lux
ury to a necessity, as the motor car.
It is almost as necessary today as tae
telephone, the telegraph or electricity.
"The automobile has grown in favor
so rapidly that the general public has
lost' track of one or two very vital
matters. Too little attention has been
paid, or is being paid, to the brake
facilities that is to say, the power of
make of control.
Few Inquire About Brakes.
"The vast majority of people Inquire,
when buying a machine, as to the
horse power, speed and ability to climb
steep grades; but seldom does a man
or woman inquire what kind of brakes
are employed, what kind of lining used,
and is the braking service dependable.
"How many men are taking out in
their cars their wives, children and
friends, knowing the high power at
their command, without giving a single
thought to their ability to stop in time
of sxidden danger? How many men
would consent to their family boarding
a train without brakes, and yet a con
veyance with no brakes is far safer
than a poor one. If a car had no
brakes at all you would realize the
danger and due care would be exer
cised; but the knowledge that you have
a rake makes one depend upon It
"The United States Government, some
two years ago, took up the matter of
brakes on railroad equipment, and the
roads - are more particular about the
brakes than most any part of the train
Now, if the power to stop, a train run
ning on rails over a private right-of-way,
with all of the most modern -sig
naling apparatus, is considered so
vitally important as to attract the at
tention of the United States Govern
ment, the railroad officials and the
public how much more should the at
tention of the public be directed to the
brake of an automobile, running as it
does, not over private) roadway vlu
guards and signals, but over-the pub
lic thoroughfare, with no special course
and' no immediate destination, with -the
thousands and tens-of thousands cross-
ing the probable path, at all times. .
"The fact that more accidents do not
occur is good luck, but we should not
stand by " and depend upon luck to
guard our families, our friends-and our
citizens. The builders of cars, most of
them, use great Mrs; , but we. are all
more or less human, and in these times
of keen competition are apt to be
guided more or less by cost, particu
larly when nobody is paying much at
tention. The cost of one brake lining
may be a few cents more than another,
but it is better to pay for a good brake
or a brake lining, like Thermoid, than
a good funeral.
Advice Offered Buyers.
"Would It not be great negligence,
and should it not be considered so, to
operate, on the public highway, an
automobile without giving some
thought and time to investigate one's
ability to stop? - In the breaking of a
horse the first thing it is taught is to
'Whoa,' and you are sure he under
stands that before you get into the
buggy. You perhaps never got into a
wagon in your life that you did not
say wnoa as you stepped into it. Tou
take no chance on Mister Horse getting
deaf over night, but did you ever see
a man try his brakes on his car before
he started on a long or short journey?
i Know, tnrougn my association with
the automobile industry, that it is a
shame to use on a brake some of the
materials now used.
When David Hanim boua-ht a hbrsa
he not only looked into his mouth, but
walked around back and looked at his
hind legs. So - you, Ir. Automobile
Owner, should not only look under the
hood, but take a little walk around
back and inquire and investigate the
brake and brake lining: and if you find
it is not put up right around back,
don't you care how good looking or
how pretty the paint, don't you take
your loved ones out ana venture on h
puouc streets until you are sure that
your joy buggy, truck or delivery
wagon will stop when you say by'
means oi your lever wnoa. "
Helps Fight Grasshoppers.
The motorcycle has entered a new
field in Kansas that of hunting down
grasshoppers, chinch bugs and Hessian
flies. Heretofore members of the en
tomological department of the Univer
stty of Kansaa have had to depend on
trains to carry them about the state
in meir campaign against these de
structive insects. But the state has
now purchased a motorcycle for the
use or tnis department.- and it is be
lieved that much mere effective work
can ne aone witn the aid of the two
wheeler.
$200,000 TO BE WON
Artificial Lava May Become Useful.
.' Among the newer inventions recently
patented which may become useful in
me automobile Industry. Is "artificial
lava." The process is to take talcum
with a binding material of magnesium
silicate and put the same under a high
pressure and simultaneously heat it
until it melts. At a temperature of 1832
degrees Farenheit the xnasa is pressed
into the desired shape. On cooling, the
result is a nonconductor which with
m. hub ruga temperature aa well as
-natural lava.
Large Total in Auto Races for
Year of 19H.
CONTESTS WEST 'COUNTED
Indianapolis Contributes Fourth of
Sum but While Less Amounts
Are Offered In Kast, Pres
tige Greater There.
Two hundred thousand dollars, of
which Indianapolis alone will contrib
ute one-fourth, is to be hung up for
auto racing next year in the United
States, on a conservative basis.'
The purses, in the order of their im
portance, are as follows: Indianapolis
$50,000. Seattle $30,000, Sioux City 125.
0O0. Vanderbllt and Grand Prize $16,000,
Los Angeles-Sacramento $14,300. Co
rona $11,000, lacoma. $10,500, Santa
Monica - and Elgin $10,000 each, Los
Angelews - Phoenix $9500, El Paso-
Phoenix $6400, Galveston $5000. The
grand total is $197,700. Together with
minor events, such as the San "-Diego
road race and dirt-track meets, the
figure of $200,000 - will easily be
reached.
A recapitulation of the individual
amounts involved shows that the West,
on the whole, will have the bulge on
the East next year. But for the In
dlanapolis track, the situation would
be rather uncomfortable, as the Sioux
City, Elgin and Galveston events, the
only ones this side of the Rockies of
real importance, save the 600-mile race,
total together only $40,000. The Hoosier
purse raises this sum to $90,000, and
with rich accessory prizes boosts
$20,000 more, or to $110,000. Against
this the West has $107,700 to offer in
straight purses, giving it a slight ad
vantage, at least, financially. '
In prestige, of course, there can be
no comparison between Eastern and
Western contests in the eyes of the
sporting world. The Indianapolis
sweepstakes are considered in a class
by. themselves, ranking with the Grand
Prix de France and other international
events. The Elgin, likewise, can fairly
claim supremacy, having now for four
consecutive years been staged success
fully on its own course. But for the
tumultuous vicissitudes of the Vander
bllt and Grand Prize, capped by their
lapse last season, no contests would
rank their superior; as matters stand,
however, they are shy much prestige.
Santa Monica, Seattle and Tacoma on
the whole, promise - to vie for su
premacy. .
A distinctly healthy tendency is ex
pected to manifest itself under present
conditions through the entry of mcJU
Maine Expert Sees Good Thorough'
fares as Aid to Keeping People
on Farm and as Essen
tial to Churches.
BT FATJI, X). SARQENT.
State Blshway Commtuloner of Stelae,
CHAPTER VII. .
The beneficial effects of the rural
free delivery service upon the happi
ness and home comforts of our rural
population have become established
facts, and nothing contributes so much
to its efficiency and regularity as good
roads. The Fourth Assistant Postmaster-General,
in his report for the year
ended June 30, 1909. wrote:
"Essential factors, in the value ot
rural delivery as a postal facility are
speed and regularity, and the attain
ment of a satisfactory standard in these
particulars is absolutely dependent on
improved roads."
The total mileage of rural routes in
operation on April 1, 1912, was 1,018,.
809, and the daily travel by the car
riers was 1,010,396 miles, which is near
ly one-half of the total road mileage
in the country today. There were 42,
100 delivery routes, with an average
length of about 24 miles each. The
cost per mile traveled by the carrier
could be greatly reduced and the length
of many of the routes . could be in
creased, if the roads were . generally
improved. In many instances the Post
office Department has found It neces
sary to discontinue rural routes because
of the impassable condition of the
roads. In a rural delivery route in
Mississippi, the mail was carried on
horseback for a time because of the
mud roads. On the other ,hand, the
cost of delivering the mail is reduced
to a .minimum in Chattooga County,
Georgia, by the use of motorcycles.
Social Conditions Improved.
The social conditions of rural com
munities are matters of serious consid
eration. If the term "social condition'
Is analyzed, it will be found that all
social activity is dependent upon the
gathering of people for some common
purpose. It is not difficult, therefore.
to see the connection between desir
able social conditions and the improve
ment of public roads. Social institu
tions, such as schools, churches and
public amusements are more or less
subject to valuation in any community.
out tney are Dy no means the com
plete measure of social conditions in
that community. Those subtle and del
icately adjusted relations which obtain
in any neighborhood are equally de
pendent in the country upon road con
ditions. It Is necessary to mention
these intangible things if one is to
have the breadth of view to understand
the influences which make for the, final
status of country life. Bad roads are
often a handicap to social intercourse
Under the worst road conditions all
travel may be completely suspended. It
Is not difficult to see such conditions,
but what is more difficult is to com
prehend the general Improved social at
mosphere which adequately improved
road conditions cause in rural communities.
The esthetic value of roads well built
and clean is sometimes . reluctantly
conceded or even denied by individuals.
It Is noticeable, however, that along
improved roads there is a visible ten
dency for farmers to improve tlje ap
pearance of their homes and their out
buildings. In fact, the presence of good
roads seems, many times, to stimulate
latent self-respect into practical ex
pression. There is no wonder that a
bog of well-nigh impassable mud be
fore one s door should react unfavor
ably upon the entire family. The im
proved road not only has an esthetic
value in itself, but it is potent in
awakening the dwellers along its bor
ders to a sense of esthetic values in
farm buildings and home surroundings.
Roads Affect Church.
Social activities in rural communities
need all the encouragement and stimu
lus that can reasonably be given. All
social activities take time and energy,
and the country road condition there
fore is a prime consideration to enable
. farmers and their families to afford
time lor social intercourse. The un
necessary subdivision of the church in
to numerous small buildings throughout
many portions of the country has
necessarily operated to weaken the at
tendance, but the concentration of
church funds and church attendance is
dependent upon improved road condi
tions. The drift of the country- population
to the city is certainly to be deplored,
and a way to explain this drift is often
sought. It is not clearly established
that good roads alone can turn the tide
of cityward movement, but it is clear
ly established that in seeking reasons
for the movement the, student of social
economics must be very patient in set
ting values upon many things which
are not reducible to the common de
nominator of the dollar, but which have
been repeatedly shown to be effective
causes in depleting country population.
AUTO OWNERS ARE INDEXED
Lien Record Company Prepares List
Covering Whole State.
To fill a demand heretofore unpro
vided for, the automobile and commer
cial car owners are being card-indexed
in Portland by the Automobile Lien
Record Company, in the Mohawk build
ing. The cards cover the entire state.
Cross indexes from 1913 license num
ber to the 1914 license number, with
separate sets for each machine and for
each county In the state, are also being
made.
Dealers and others interested will
find these indexes a great convenience.
In connection with the same work, the
licenses probably will be published in
alphabetical lists as a supplement to
the Automobile Lien Record.
- Motorcycles Numerous In Maine.
At .best, the riding season in Maine
is only seven months.'' But motorcy
clists there make the most of the sea
son while it lasts. There are now about
600 motorcycles registered in the state,
and the number is constantly increas
ing. Harry A. Roberts,- who works for
the telephone company of Portland,
Me., says he has used a motorcycle for
three seasons. Be rides . the . two
wheeler in collecting from pay stations,
and says he averages about 1000 miles
each month.
Long Business Trip Awheel.
A 6000-mile motorocyclo business trip
over several states and extending over
about five months' time has Just been
Greasy Hands
EVERY MOTORIST NEEDS IT
BALLOU & WRIGHT
Everything for the Automobile
BROADWAY AT OAK
HUDSON
AUTOMOBILES
I R1RO
TRUCKS
i f D JP Distributors for Ore eon and South. Wash.
V. JUi. JLJUOa VX. VU also. Portland Aeencv. 615-617 Wash. SL
BOWSER
GASOLINE and OIL TANKS
6TORAGK SYSTEMS FOR PUBLIC AND PR!.
VATfci OARAGES, a. IX. Standard. BcireMiu.
tlvm. sua iXiutUa MO. Mala Hi.
V airmailing- ana Betrewllns. B. K. ULODGETT. Z8-81 Herta 14th St. Mala 700S.
NORTHWEST AUTO CO.
Factory Distributors of
Cole Reo. Cars
BROADWAY AT COUCH STREET
Main 8S87 A 4959
AUTOMOBILE AND SHOP SUPPLIES
Spark Plugs TOOLS Brake-Lining;
MOTORCYCLES AND ACCESSORIES
Freer Tool and Supply Co.
74 Sixth and 311 Oak Sta.
Phones Main lGH'J. I lliJ
about the service or the two-wheeler
on this trip, which he considers one
of the most satisfactory trips of , the
kind he has ever undertaken. On the
motorcycle he was able to enter any
town he desired, stay as Ions as his
business required, and leave when he
was ready, without having to wait for
trains.
Motorcycles to Protect Roads.
If Forest Supervisor Woods, of Hai-
ley, Idaho, has his way, there will soon,
be established a motorcycle patrol
along: the roads of Sawtooth Forest, to
prevent careless sheepherders from
permitting their stock to damage th
roads. It is the opinion of Mr. Woods
that such a patrol would save the
county and the Forest Department
much of the money that is now being:
spent for repairs and would keep the
roads in better condition for the con
stantly increasing travel over tha
roads.
manufacturers into the game than hrfcj I completed by J. F. Johnson, of Fred
Indulsod tor torn time In the pa.erio, la. Mr. Johnson Is anthusiastio
1C s
T R U C
2-Ton Trucks $1825, Portland
More Tons g More Miles I
. . . . - . I S
Less Cost
That's the whole story of the success of this big Reo
Model J a heavy duty motortruck of the type you have
heretofore seen offered for sale at about 21000 more
than we ask. Only our immense production, backed by
Reo experience and perfect organization make possible
such an astonishingly low price.
MOTOR
TRUCKS
We want to show you how this modern commercial
machine will fit into yoox business. How it will earn for
you, save for you, and increase your present volume of
business.
Then when you see the exclusive Reo Features, that
put it ahead of all other power wagons, you will under
stand why so many business men are using Reo Motor
Trucks.
Reo Sectional Kadiatori Reo Right Hand Center Control
Reo Left Side Drive; Reo Hydraulic Governors Reo .Impregn
able Armored Front Frame; and other evidences of Reo nperiortrv
of design and coustructioa.
We'll give definite facts and figures if yoa ssy die word.
C.L.BOSS&CO. 615"617 xr st-
Reo Motor Truck Co., Mfrs., Lansing, Mich