THE SUNDAY OREGOXIAN, PORTIiATTD, 'NOVE3IBER 2, 1913.
9
WOMAN WILL RACE
Mrs. Northam's Car to Start in
California Run.
EXPERT IS HIRED TO DRIVE
Fair Manufacturer Will Try to
Carry Away Ixs An peles -Phoenix
Prize Owner of Seven Auto
mobiles Also Likes Babies.
LOS ANGELES, Nov. 1. (Special.)
Mrs. Leota K. Stoney Nortfiam, auto
mobile enthusiast, owner of seven cars,
luck In the race," says the Los Angeles
woman motorist. "However, we know
the chances we take, we have the sport
ing: Instinct and we can lose joyously
in case we have to."
Not only does she understand the
mechanism of her racer and touring:
cars, but through association with her
husband, the late Mr. Northam. who
was an inventor and manufacturer, Mrs
Northam has acquired a wide knowl
edge of the principles of machinery.
Though she formerly spent her time
almost without interruption in motoring-
and social pastimes, since the death
of her husband about a year ago she
has undertaken the settlement of hla
estate and has taken complete charge
of the Northam manufacturing plant.
"1 do everything but carry a tin
pail." says this beautiful worker.
"Week in and week out I have arrived
at the shop at 8 o'clock tn the morning,
staying until 6 In the evening. But
I enjoy it Even after I have disposed
of the business I shall never return
to bridge and theater parties and re
ceptions. Being a society woman Is
a profession and a difficult one, clever
women are engaged In it, but none of
them have anything to show for their
labor.
"Two things I love, babies and auto
mobiles," says Mrs. Northam.
Omar Toft, Mrs. Northam's driver.
SERVICE IS TAUGHT
Fred W. Vogler Counsels All
Dealers to "Show."
OWNER "KNOWS MORE"
Need for Making Reasonable Charge
in Plan of Kxploltlng "Free"
Offer Is Told "Bluff"
Advised Against. '
There is an old proverb that was ap
plied with some considerable sense and
reason the other day to that much-
OLD-TIME HILL, WELL KNOWN BY MOTORISTS, ENTIRELY ELIMINATED NEAR COTTAGE
GROVE.
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COTTAGE GROVE. Or., Nov. 1. (Special.) Probably no greater Improvements have been made In any
one Lane County road during the past year than those on the road between this city and London. The fea
ture of the work on this road ia the entire elimination of the Shortridge Hill, a landmark of a half century
and the ford of the 'Coast Fork. These were done away with by the purchase by residents of that section of
the country of a right away around both, a distance of a mile or more. The new road has a slight grade, Is
of convenient width and has been well supplied with gravel to be worked In this Winter.
Hills have been cut down and fills made .with the dirt at several points on the London road, which leaves
the city by way of Sixth street, which is being hard-surfaced for three-quarters of a mile beyond the city
limits. The Pacific Highway, for a mile north and south of the city, has been macadamized and the new
steel bridge to let the highway Into the city by way of Ninth street. Is under course of construction.
and the only woman in the country who
enters her racing machine in the long
distance road races of the Pacific
Coast, will have the official recogni
tion of the State of Arizona in the race
November 3 from Los Angeles to Phoe
nix. Mrs. Northam' formerly made her
home in Arizona and she and her fam
ily were friends of George W. P. Hunt,
of that state, before Mr. Hunt became
Governor and while he was a member
of the Arizona Legislature. In a tele
gram which Mrs. Northam received
last week. Governor Hunt says: "X
sincerely hope that the good fortune
which attended you while you were a
resident of Arizona will be with you
and your driver In the great race to
Phoenix."
Mrs. Northam's "boys" the mechanic
and the driver who won eighth money
and brought the Northam car in fifth in
the race July 4 from Los Angeles to
San Francisco, have just returned from
an inspection of the road which will be
traveled in the November race.
"It's the kind of road that will eat
up tires as fast as we can put them
on," is the report.
Up to date, Mrs. Northam is the only
woman who has entered her car, a
Simplex 60-70, built for road racing, in
the Los Angeles-Phoenix race. Under
the ruling of the American Automobile
Association and the Western Automo
bile Association, which will have
charge of the race, women will be ex
cluded from riding in the racing cars.
"But I shall be there with my heart
In my throat waiting to welcome the
'boys.' " says Mrs. Northam.
The cars will leave Los Angeles at
daylight November 8 and will arrive
in Phoenix two days later. There proD
ably will be 25 cars in the race.
"I have faith in the boys and I have
faith in my car It is built like a bat
tleshipand we expect to have good
has won honors In his profession and
has been a driver In the grand prize
races In Paris. The Northam car . will
retain its Panama-Pacific number In
the November races No. 6.'
POLK TO HAVE HEN SHOW
Poultry Association 'Announces Dates
for Annual Exhibit.
MONMOUTH, Or., Nov. 1. (Special.)
That Polk County will have a poultry
show is the announcement made by the
Polk County Poultry Association, and
the dates have been set for December
9, 10, 11 and 12. Plans are perfected
and committees appointed to the vari
ous tasks requisite to the making of
a first-class exhibition. Two new sil
ver cups have been presented !" the
association to be awarded on Buff Leg
horn exhibits.
"The pronounced success of last
year's show is evidence that the ex
hibition this year will be better." said
a member of the association yester
day. "Because some of the prize birds
were not in condition for the exhibi
tion during the county fair, some of the
best pens in the county were not shown
at that time. There is no foundation to
the rumor that the poultry show will
be abandoned on account of the county
fair. There are a large number of
cups and other trophies now in posses
sion of the association which must be
competed for at least two more times
before permanent possession can be
claimed."
J. M. Card has been elected presi
dent of the association for the ensuing
year.
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MRS. LEOTA K. STONEY NOnTIIAW.
vaunted word "service," as talked by
the motorcar dealer. It is "seeing la
believing" and the necessity of its
application was brought out strongly
the other day by Fred W. Vogler at a
luncheon of automobile dealers.
The talk had started along the lines
of the great steps in education taken
by the average prospect and the wider
scope of the knowledge of the average
owner of today as compared with the
owner of even a short time back.
It a ail along the lines I was taking
the other week, with regard to the
way demonstrations are dylne out."
said Mr. Vogler, "and the way people
are beginning to realize that it is bet
ter lo buy a car. which oerhana is not
quite one's highest favorite, from a
reputable dealer with a high-standing
firm behind him than it is to buy the
real car of one's choice if it Is poorly
represented locally.
Service Strong Point.
"It's Just the Same With aervie tn.
day. It was a strong talking- ooint at
first with a lot of dealers, whorealized
the value of it in aiding sales. But
the trouble was they got too extrava
gant in their promises and they were
not exactly, truthful in telling what
vney nau in me way of parts cached
away upstairs. In the lone run. of
course, their little game Just killed it
self, and Incidentally helped to the very
utmt-st those dealers who were trying
genuinely io SiVe an trie service they
could.
"When people are told today that
such and such a Arm Is able to look
after them from service viewpoint,
having such a wonderful stock up
stairs, the man will take a Mlssourlan
attitude and say: Til go up -with you
and take a look. In some cases he
finds that Jie has called a dealer's bluff
and saved himself much trouble.
'We happen to have a very large as
sortment of parte, between $30,000 and
$35,000 worth. Let me tell you. when
a man comes Into our office, we don't
wait for him to ask us about our
parts. We talk service to him and we
say 'you must come up and see for
yourself, seeing Is believing, you know.'
We insist that he does see for him
self. Service Kot F"ree. '
"Then another thing I would always
disillusionize him about is that Bervice
Is not always going to coBt him
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Four or Five-Passenger Phaeton
touring body type $2975
Seven-Passenger Touring Body
$175 Extra
Limousine, $4300
Equipment 1914 Oldsmobile, Model 54
Combination toctrtc and ll aid and tall tampa. apaalal
OldtmabiW daaiffn. Special daatffn Oldamofaiia alactrio haad
lamps. Spaclal design thrifwiy adjustable vantllatins wind
ahiald. Top. boot and patent adjuatabla aida curtalna.
9Q miiaa apoadomatar. Adjuatabla iUm aattlnc and winding
Waltham clock. Raar tira irons, capacity for two tlraa. Da
mountabla rimt,oniftra. Import ad horaa-bair tonneau mat, .
Motor-driven air pump. Famous Delca starting, lighting; and
Ignition system. Electric light in tonnaau. Extension alactria
trouble lamp. Tools, jack. Patented bow separating top
holders. Adjustable auxiliary seats In seven-pasaenger. (Extra,
at additional coat, wire wheels i special Oldsmoblio touring
trunks.) Motor. 60 horsepower, six-oyilnders. unit power plant
throe-point suspension. Bore AlAz stroke 64. Extreme length
or four and nva-paaaencar ntodr
els, IS feat. Extreme length
of seven-passenger, 17 feat
Springs front, aeml-alli ptla.
Springs rear 44 alliptic under
slung. Tires 36 a S both front
end resvr. Gabriel snub bora,
ICiexon horn.
Established !6SO
incorporated 1699
Here is the Greatest
Six-Cylinder Car
Ever Produced
OUR entire sales organization, engineering depart
ment and factory managers not only endorse the
statement that this is the greatest six-cylinder
car ever produced, but insist upon advertising it as such
there is no other expression which so adequately and
truthfully describes the new 1914 Oldsmobile Model 54.
We have never before in our sixteen years of auto
mobile manufacturing made so strong a statement. Our
policy has ever been, and will continue to be, a truthful
adherence to facts, and when we commit ourselves we
believe we can prove by demonstration or comparison
that we have not overestimated the position occupied
by Model 54 among sixes.
The motor of this new Oldsmobile 13 a marvel. To perfect
it, the largest corps of engineers, engaged in the exclusive business
of designing and building automobile motors, have labored for
years. They feel (and we believe you will agree) that thla
product i3 the most efficient six-cylinder motor either in this
country or abroad. Not too light not too heavy perfect in
balance and control it is all that knowing motorists mean by
the term "light on its feet."
-The 1914 Oldsmobile is not a triumph for ourselves exclu
sively, but one in which every American can share. Europe's
most noted car builders have yet to produce a car that will sur
pass this Oldsmobile in appearance, completeness or performance.
The 1914 Oldsmobile can now be seen at our salesrooms.
You will enjoy looking over this "greatest of all sixes."
J914 DELIVERIES NOW READY
Gerlinger Motor Car Co.
Iff ' ' J-fl( 694 Wasllinton St" Cor' KinS Portland, Or. - II I
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nothing. I tell a man frankly that we
have a uniform rate of charges, that it
does not matter whether he has money
to burn with a pleasure car only or
not, he won't get charged any more
than the man who can just afford his
car and has to have it for business.
"It's all very fine and nice to be told
'Oh, there's nothing to pay for that,'
but nine times out of ten he pays for
it in other ways. Let me give you an
example. Suppose a man bursts a tire
out on the road without an extra one.
He telephones In and the company
says: 'We are sending a man out right
away. Your car will be home almost
as soon as you are.' Our friend comet
on into town, leaving his car there
just as it is. The dealer does not
bother to attend to the matter righ--on
the spot, with the result that tht
rugs and perhaps some of the tools o
fixtures on the machine are stolen
Now that man is charged nothing foi
such a service, yet he has to pay dearlj
for it in the end because he has to buj
new tools or a new rug or something
Rcgnlar Scale lireed.
"Compare that with the dealer whi
keeps one or even two cars, and ha:
one and a man on hand to attend t
such matters. Within five minutes c
the receipt of that call he is off fo
the scene of the blowout: generally
knowing that the car really will b
sent out at once, the man waits fc
it, and saves the expense of hiring
Nothing Is stolen, nothing lost and h
has to pay, perhaps, at the rate of t
To Automobile
Ow
t
We could not get ready to make the
special announcement for today.
Full particulars will be given in next
Sunday's Oregonian.
The White Company
E. W. Hill, Mgr. Broadway, Near Oak
"In the Business District for Your
Convenience"
an hour for such a service. Now
which of those two really is service?
am I not right in saying that there
are times when service should cost a
man? Why should the dealer pay for
a blowout when It is not his fault?
"Another thing: Have a scale of
regular charges, let anyone see that ha
is being charged at the same rate for
the same kind of work as other people
and you establish confidence In your
dealings whl will react ' to voui
credit, and confidence is the one thing
needed right now in the game."
Centralla Would Promote Benedict.
CENTRALIA. Wash., Nov. 1. (Spe
cial.) It was learned yesterday that a
movement is on foot here. to secure the
appointment of Postmaster Benedict as
State Representative to succeed L. W.
Field, who has purchased a lumber
yard at Woodland and lfft the county.
Mr. Benedict was appointed postmaster
bv PrfiKiiiAnt Tu ft tn aiiri) hla r.tw
and at the time of his appointment was
the youngest second-class postmaster
in the United States.
A record session of chSH was held re
cently In a game between Frank J. Marshal),
the American champion, and O. Duras, lbs
Bohemian champion. Marshall won after a
10 hours' contest. In which the loser took
48 minutes for the consideration of one
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The Ford Town Car serves every closed-ear
purpose best. It costs least to buy and
least to maintain and is comfortable and
dependable.
The lowest-priced, most economical closed car on the market.
Six-passenger 4 cylinder 20 horsepower. Price includes speed
ometer, two 6-inch g-as lamps, generator, three oil lamps, horn
and tools, including jack f. o. b. Detroit. Get particulars from
Ford Motor Company, 61 Union Avenue, Corner East Davis St.,
Portland, or direct from Detroit Factory.
" Ford lodel T Town Car $750 jl
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