The Sunday Oregonian., October 05, 1913, SECTION SEVEN, Page 8, Image 76

8
Aronson's Jewelry Has
Good Location.
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WeU-Kaowi Bualaeaa Man Secures
Storeroom In Portland'. fewest
Bonding.
FCTXG two of Portland's principal
thoroughfares, Broadway and Wash
ington street. Is that section of the
new Morgan building which will be oc
cupied by I. Aronson, with an aug
mented stock of Jewelry, an extension
of his manufacturing business and an
engraving department for stationery of
the higher class, which he Is about to
Install.
Perhaps no other stock demands so
much attention to light effects and
color schemes, and In telling about it
recently Mr. Aronson recalled an In
stance In another town of a Jeweler
opposite to a building painted yellow.
Every afternoon when the sun hit that
building It reflected a yellow light and
gave all the diamonds a yellowish
sapphire hue.
. "We are going to have a beautiful
store," remarked Mr. Aronson, "and I
am not going to all this work- and
expense because my only thought is to
expand my business, but because I
like to do things. I have been In
business In Portland since 1897. And
don't forget one thing," he added, "ev
erything in my store will be new ex
cept my business policy and that's just
the same no raising of prices.
"You can't sell a diamond on a piece
of paper, you know, any more than an
actress could be a success without any
scenery, so all our cases are lined
with black velvet and our trays will
be of gray velvet. The floor and
walls will be white, the shelving of
mahogany. We win have French dra
peries. The crystal effects will be
shown in the electric lighting."
On the edge of the sidewalk, out
side the store, stands a large clock with
four faces.
The showcases are so arranged that
there will be an eight-foot aisle be
tween the side cases and the center
ones. The vault in the rear of th
store is interesting, for it is absolutely
burglar-proof. On the inside there is
a wall of concrete and next to th
Is a fine network of wires live
wires that will sound an alarm as soon
as thev're touched and on the out
side Is the steel covering. The net
work of wires is so close together that
at no Dlace could a hole be bored
greater than a quarter of an Inch In
diameter.
In addition to his stock of Jewels
Sir. Aronson has a fine display of
hand-painted china and brass work.
and the ensrravine that will be done
there will be of very high class.
The electrical fixtures for the entire
store were furnished by the J. c Eng
lish Company.
The store has an elegant appearance,
There is no carving nor fancy effects,
but srreat attention has been given to
straight lines.
The beautiful hand-made valances
and fine silk Austrian shades In Aron
son's new jewelry store, and the dec
ore live schemes of many of the offices
:.i t;ie new Morgan building were ex
ecuted by Olds, Wortman & King. They
line superior facilities for doing this
elnss of work
'I he Lutke Manufacturing Company
furnished the- showcases and fixtures
lor the Aronson store.
H ' - - lillliiililMwfw,
Decorative Wood for Lobby
Is Bought by Pound
Circassian Walnut Coats WOO Per
1000 In "the Rough," and Mnch
for Polishing.
w
t OOD by the pound that s the
way they bought It for the Mor
gan building.
This statement may sound a little
travagant, to put It conservatively,
but it Is just as true as is the asser
tion that the Beavers are making a
mighty good fight to win that pen
nant. This high-priced wood is Circassian
walnut, and was used in decorating the
lobby off the main entrance on Wash
ington street. It was imported from
Circassia hence its name.
It's an actual fact that the Morgan
Busbong Investment Company had to
pay $600 per thousand feet for this
lumber In the rough. It cost a little
something to cut it and polish it. All
the work was done to order at so much
per pound.
Of course not very many thousand
feet were used, but the little that was
used went the proverbial long dis
tance. "It was cheap at that," says Joe
.Boyce. "We needed it to give the
proper ornamental finish to the lobby,
and It certainly did the work."
Everyone who has visited the build
ing agrees with him.' The studied use
of this high-priced and delicately
marked .wood has given the lobby an
attractiveness both in substantial ap
pearance and In richness of color that
could not have been otherwise obtained.
Lease Shows How Value
of Property Rises
Sixty Years Ago Morgan Half-
L Block Sold for $300 It la Worth
VJlWmuw .ion.
TERMS of the lease for the property
upon which the Morgan building
stands show the wonderful increase In
real estate values in Portland within
the last 60 years.
When the full block of which the
Morgan site forms a part was sold In
1854 the consideration was $600.
The half block, according to this fig
ure, bad a value then of $300.
The lease of the Morgan-Bushong
Investment Company with the Fech
heimer Estate Company calls for a
rental based on an Income of 6 per cent
on a valuation of $1,000,000.
- Think of It! In 60 years the property
Increased in value from $300 to $1,000,.
000.
The lease extends over a period of
60 years. The terms provide a 6 per
cent income on a valuation of $1,400,000
during the last Ave years of the lease.
The lessees think the property will be
worth much more than that when their
lease expires. The building reverts to
the Fechheimer Estate Company at the
end of the lease period.
OTHER BUILDINGS TJNDER. WAY
Morgan Is First of Improvements on
X.pper 'Washington.
. With the completion of the Morgan
building the first of a series of im
provements for Upper Washington
street that promise to make that thor
oughfare one of the principal business
districts of the city comes to a suc
cessful conclusion.
Within the present year four Im
portant structures have been started
on Upper Washington street. Besides
the Morgan building, they are the Pit
tock building that is to cover the full
LONG service to a
loyal and appreciative
clientele haa brought
its reward a step forward
to a wider and a better serv
ice. A new store a new stock;
greater power to serve the
community in which we live ;
the realization of an ideal
the goal of a lifetime of en
deavor! A store where price shall be
measured only by intrinsic
worth a store where the
buyer of modest means is
equally welcomed with the
man of wealth a store
where he can find the article
he wants at the price he can
afford to pay; , these have
been the greatest factors in
the advancement of this store
principles that shall be
maintained with fidelity now
and throughout the years to
come.
This, in brief, is the story of
the old ; it shall be the story
of the new the store to
which we now welcome you
the Store Beautiful, the Store
Magnificent!
Ope
Wednesday
October Eight
rung
You Are Invited
URELY this is the
heart of Portland,
whero the resplen
dent windows look out upon
two great thoroughfares
which cross each other here
-yet each leads . up from
that great artery, the river,
and each stretches away to
the emerald hills beyond.
You will find in this great
store much to admire much
to desire. Nature, the won
ierful alchemist, has dropped,
from her lap a wealth of
precious stones and fine
metals and the sea has given
up her pearls her couch of
coral. Craftsmen in many
lands have fashioned metal
into many a quaint conceit
for use or for adornment;
diamond and pearl have been
polished until they flash and
glow in iridescent beauty!
Everywhere the eyes rest
upon the beautiful and al
ways the Beautiful smiles
back in silent appreciation.
With heartfelt cordiality
with a sincere desire to serve
rightly, we invite you to this
store YOUR STORE AND
OUR STORE,
Silversmiths
Stationers
Aronson 5
AT THE CORNER OF WASHINGTON AND BROADWAY
Jewelers
Diamond Merchants
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11
block bounded by Washington, West
Park, Stark and Tenth streets, the Piatt
building at the southwest corner oi
Park and Washington streets, ana mo
Stevens building at the southeast cor
ner of West Park and , Wasmngton
streets. '
Th Piatt building is virtually com
pleted and now is being occupied. The
lower floor will be used by the Fel-
denheimer Jewelry store, tne upper
floors for lawyers' offices.
The Pittock building will be a mam
moth structure 200 by 200 leet ana
eight stories high on the Washington
street side. The basement and a part
of the ground floor as well as some f
the offices will be occupied by the
Northwestern Electric Company. It will
be about six months before It Is finally
completed.
The basement of tne ttevens duuu-
ing has been finished. Steel construc
tion Is under way. It will be com
pleted early in the new year.
BRADLEY EARLY IX NEW HOME
Ponular Haberdashery. . occupies
Room at S32 Washington.
One of tte first tenants to occupy
the ground floor of the new Morgan
building was C. C. Bradley, who con
ducts one of the leading haberdasher
ies In the city. Mr. Bradley moved his
stock of goods Into the room at SS2
Washington street, which is Just a few
doors west of the main entrance lobby
of the building, last Wednesday night
nd was ready for business there on
Monday morning.
Before the old buildings were torn
down to make room for the modern
Morgan structure the Bradley store
was located at approximately the same
place it is now probably a few doors
east. While the building was in course
of erection he occupied one of the
store rooms across the street.
Mr. Bradley will continue in future,
as In the past, to carry a complete and
up-to-date line of mens lurmsning
goods, Including hats. He nandies
standard lines In each respective de-
nartmprrt of his business ana always
has enjoyed the constant patronage of
discriminating clientele, wis traae
at his new location promises to expand
rapidly.
Mr. Bradley is one of the most popu
lar young business , men In Portland.
Ha is past exalted ruler of the Port
land Lodge of Elks and is widely
known.
Joseph F. RIesch. a popular member
of the Portland Rowing Club and the
Turn Verein, Is associated with Mr.
Bradley.
In the manner of Its appointments
his new store will be In keeping. In
every detail, with the line of goods
that he carries. The fixtures for his
new place were made to order for him.
HEBE ARE SOME FIGURES SHOW
ISO THE IMMENSE AMOUNT
OF RAW MATERIAL USED
IN MORGAN BUILDING. .
Cement for outside and inside walla
and floors, 60.000 sacks. '
. Steal for reinforcing concrete walls,
TOO tona.
Wiring for el ec trio litht and power
service. 150.000 feet.
Wiring for Bell and Home telephone
service, 75.000 feet.
Conduits tor containing eleetrle
wires, 45.000 feet.
Channel iron for Interior partitions,
273,000 feet.
Metal lath for holding plaster on
Interior walls, five carloads.
Florentine glaaa for corridors and
partitions, 15.000 square feet.
Plata glass for outside windows,
10,000 square feat.
Gravel and aand for concreta mix
ture, 10,000 cubic yards.
Steam pipe for heating aystem, 20,-
000 feet. - :
Water pipes, 60,000 feet.
Gas pipes, 20,000 feet.
Plaster on Interior walls, 700 tone.
Brick for exterior veneer, 250,000.
PRODUCTS OF OREGON
ARE USED EXCLUSIVELY
State's Resources Given Preference Whenever Possible in Erecting Mor
gan Building Lack of Development Bars Oregon Cement.
the bankruptcy route. The property
was sold to satisfy his creditors. N.
J. Brittaln, a prominent resident of
his day, bought the quarter block at
Broadway and Washington. He bought
other property, too, and ' paid $11,050
for all. Others were associated with
him in the deal. - .
Early in 1879 Brittain and his part
ners sold It to ' Uriah K. Arnold, one
of the best-known landowners of the
times. Arnold only held it four
months. He sold It to M. W. Fech
heimer and J. W. Whalley.
It was not until November 2, 1882,
that Fechheimer secured possession of
a full half interest In the half block.
On February 23, 1900, the Feeh-
heimer heirs purchased the Whalley
half Interest, giving them possession
of the full half block. They paid $35,
000 for the Whalley half interest.
A few years later they organized the
Fechheimer Estate Company, which
took over the property, and which will
come into possession of the building at
the end of the present 50-year lewse.
w
HEEEVEE and whenever posal-
building have used Oregon material in
their construction work.
Of course, the very nature of the new
buildin precludes the possibility of
using the products of this state exclus
ively. . Were the state's resources fully
developed, however. It is believed that
the whole structure could have beer,
put up without going outside the Ore
gon borders.
The Item of cement, for Instance, Is
one of considerable importance in a
building of this kind, as its frame Is
of concrete. Now Oregon has enough
native cement to supply the world, but
lack of development has made its use
a commercial Impossibility. The cement,
therefore, was produced in California.
A lot of wood was required in mak
ing the forms for the concrete and a"
this was cut in the forests of Oregon.
Thin wood did not become a permanent
Dart of the building. It was removed
as soon as the concrete was poured Into
the forms.
All the reenforcing steel in the build
ing and there Is 700 tons of it was
prepared In Portland. The bricks for
the exterior veneer are state products.
The sand and gravel came from the
river beds near Portland.
Every contract for special work was
(riven to a Portland firm, even tnougn
the supplies for doing the work had to
be bought outside the state.
The owners were determined to pat
ronize Oresron Industries, even at ad
ditional expense. Their experience In
other construction work has taught
them that Oregon products as a rule,
are superior to those of other states
rr nf othr countries.
They have found It good business,
also, to patronize home industry and
invariably follow this rule where con
ditions will permit.
MORGAN BUILDING STANDS
ON GROUND WITH HISTORY
Property Passed From Government to Daniel Lownsdale in 1847 Many
Different Owners Have Held It Since.
w
HEN it comes to an Interesting
history the Fechheimer proper
ty, upon which the Morgan
building stands, has a record equal
to that of anything in the city. It
has changed hands almost a dozen
times since It first passed from the
government Into private ownership less
than 70 years ago.
The first authentic record regarding
its ownership was made in 1847, when
Daniel Lownsdale, a pioneer settler in
Portland, took this property as a part
of his donation land claim. But Ben
jamin Btark. the veteran steamboat
man and early-day real estate Investor,
owned a claim the lines of which con
flicted in some places with. the Lowns
dale claim. Stark street was the north
ern boundary of each.
In 1849 Stark and his associates. In
cluding Stephen Coffin and William
W. Chapman, went Into court to set
tle the case with Lownsdale. The
Fechheimer property was Involved,
with others In that neighborhood. The
dispute finally was settled In favor of
Lownsdale.
A year later Lownsdale sold the en
tire block in which the Morgan build
ing now Is located. In addition to some
other property, to Stephen Coffin for
$800.
Coffin held It until July 20. 1884,
when he sold the block bounded by
Broadway, Washington, Park and Al
der streets to Thomas F. Scott for $600.
So the half block upon which the
new building stands at that time had
a value .of - $300.
Scott, who was an Episcopal bishop.
wanted the property for church pur
poses, but never used it. Later he
founded the Bishop Scott Academy,
which still continues its usefulness.
Ten years later Bishop Scott sold the
half block to Elijah Mllwain and Owen
Joynt for $1375. Real estate was go-
ine un even in those early times.
A few years later Joynt sold his
holding to Milwaln. Other property
went with 1t. The aggregate consid
eration was $20,000.
Trouble arose once more In 1875,
when Milwain went broke. He took
Show Cases, .Wall Cases and Fixtures Furnished
Complete by;
The Lutke Manufacturing Co.
Branch
Grand Rapids Sho-w Case Co.
Manufacturers of
SHOW CASES
BANK AND STORE FIXTURES
R. LTJTKE, Manager.
CORNER SIXTH A"D HOTT STREETS, PORTLASTD, OREGOS.
ft
The
Note
Consistency
of this fixture, with the interior details
" of
Aronson's Jewelry Store
J. C. ENGLISH CO.
128 Park Street
When' You Visit the Morgan Building
Washington and Broadway
Don't fail to note the beautiful hand-made Valances and fine Silk Austrian
" Shades, .-which complete the artistic decorative scheme in
. Aronson's Jewelry Store
Also the Draperies, Curtains and Floor Coverings which we have so tastefully
installed in the Florsheim Shoe Store.
also in the offices of
Dr. E. C. Robinson, Dr. J. Young, Dr. Wm. ML Campbell, Dr. J. W. McCullum
Drs. Morey and Neulen and Others in the Morgan Building
All of which bear testimony of our superior facilities for executing first-class
Drapery; .work and carrying out artistic decorative schemes.
Olds, Wortman & King
Entire Block Morrison, Tenth, West Park and Alder Streets