The Sunday Oregonian., October 05, 1913, SECTION SEVEN, Page 2, Image 70

THE SUNDAY OREGONIAJi, PORTLAND, OCTOBER 5, 191ft
ply of towels will be provided eon
stantly. No towel need be used twice
HERE IS NEW MORGAN BUILDINQ!
without laundering and sterilizing,
This is in keeping with the general
PEOPLE OF PORTLAND IT'S YOURS
policy of the owners to make the Mor
gan building one of the cleanest and
most sanitary In the city.
"Individual towels will cost a lot
City's Latest Office and Business Structure Contains Every Modern Convenience for Comfort and Delight of
of money and will give us a big laun
dry bill each month," said W. L. Mor-
Patrons Its Owners Have Lavished Their Original Ideas in Its Creation.
gan, one of the principal owners, "but
we want to give our tenants and their
patrons the best that Is to be had.
"The day of the germ-bearing, filthy
roller towel Is passing. No one wants
to use the same towel that someone
else has used. To satisfy this demand,
for individual service we have arranged
to give the people who visit our build'
Ing individual towels.
While this may seem nice a mere
detail In building management it is
Important enough to prospective and
actual tenants to make It a vital factor
In the class of tenants that we have
been able to secure."
BCTLDIXG IS XOT "BVHiiDIXa
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BY SHAD O. KRAXTZ.
EOPLE of Portland: Accept here
in with your newest plaything, your
newest toy, your newest treasure.
It is the Morgan building-.
Use It freely, but not carefully. It Is
safe, solid, substantial and will stand a
lot of wear and tear, use and abuse. It
coat nearly $600,000 and appears to be
worth the money.
In designing- It and creating it. Its
owners and builders have had no
thought other than to satisfy not only
your needs, but your wants, aye, even
your whims, as well.
Now this Morgan building is some
what of a marvel, even in this marvel
ous day and age. It represents the
highest type of modern building con
struction. Every facility that can. In
any way, enhance the beauty, the safe
ty, the usefulness or the conveniences
of the structure has been provided. In
Installing some of the numerous details
the builders seem to have reached out
Into the future and appropriated some
of the Inventions of the next genera
tion some of the appliances that are
to become common in the years yet to
come.
These Innovations as well as the con
ventional features of the building are
the products of the practiced genius of
its owners the members of the Mor-gan-Bushong
Investment Company.
Members of Firm Well Kaowm,
The members of this firm are not un
known to the peopla of Portland; Tbey
are not strangers In the field of build
ing or of building operation. An ah
alysls of this Morgan-Bushong Invest
ment Company discloses:
That W. I Morgan is president. W. F.
Fliedner is vice-president, Joseph
Boyce is secretary and that W. A.
Bushong, together with the other offi
cers, is a director.
As the active members of the firm of
Morgan, Fliedner & Boyce, these men
have been active as builders and own
ers of apartment-houses, stores and of
fice buildings for many years. Their
success In this important field of opera
tion Is proverbial.
It Is characteristic of their methods
that the new Motgan building was con
ceived, designed, built and opened for
occupancy in less than a single calen
dar year. ,
It was nt until the late Fall of I9l
that they determined to erect -thl
building. Before the first of the year
the project had been financed, prelim
inary plans had been drawn and all ar
rangements made for actual construe
tion and operation.
Mr. Fliedner, a member of the firm.
bad charge of the construction work
and it was due largely to his efforts
that the building waa completed in
such a short time.
Sit Is Valuable One.
The half block on the south side
of Washington street between Park
street and Broadway is one of the
most valuablS pieces of property in the
city. It is on this traot that the Mor
gan bulldlnr stands.
The ground Is owned by the Fechr
beimer Estate Company, composed of
heirs of the late W. H. Fechhelmer,
a pioneer resident of the city. When
the owners decided to improve the
property they looked about for suit
able persons with whom to make I
lease. With this object in view they
approached Mr. Morgan and his asso
ciates. The proposal at once appealed
to them. In less than three weeks after
negotiations were opened the lease was
made.
The lease is for a term of SO years
and provides for an annual rental of
per cent on an arbitrary valuation
of $1,000,000. Annual payments
through the life of the lease are grad
uated to meet the probable Increase in
value of the property. During the last
live years or the lease the property
value is estimated at $1,400,000 and
payments are provided accordingly.
All construction work was done by
the owners themselves. They are ex
perienced contractors.
The lease dates from January 21,
1913. It was Intended originally to
give possession on January 1, but. ow
ing to failure of some of the tenants
of the old property to vacate, a three
weeks' delay was necessary.
Old Shacks Rapidly Raaed.
Demolition of the old frame build
ings on the east end of the half block
was started and nearly completed be
fore the Empress Theater, which occu
pied the fire-trap on the west end,
had moved out. It required but a day
to raze the old theater building. Ex
cavatlon began immediately.
Even while the debris of the old
structure was being hauled away the
basement was being carved out. The
concrete forms, the exterior veneer and
the interior finishings followed rap
idly. The building is of reinforced concrete
and steel. The exterior Is finished in
red tapestry brick and cream colored
terra cotto. The only wood that en
tered into . the construction is solid
oak of the Interior. The window and
door fixtures are of steel. The build
ing is fireproof. It cannot burn.
The plumbing, heating, ventilating
and elevator systems are the products
of the latest ideas of their respective
creators. Telephone service from both
V.
the Bell and Home plants la available
for all the tenants.
The first of the eight floors, is oo
oupled by a series of ten stores facing
on Was n In g ton street The lobby.
which Is finished in marble, is 26 feet
wide and also faces on Washington
street.
The full 200 feet length at the rear
of the building and extending from
Park street to Broadway Is occupied by
the Rainbow grill, the most ornate and
unique Institution of its kind on the
Paclflo Coast.
In the basement will be a barber
shop, a billiard parlor and a cafeteria
besides the boiler rooms, engine rooms
and central ventilating stations.
The detailed architecture is the prod
uct of the office of Doyle & Patterson,
of Portland, although many original
Ideas of the owners are embodied in
the plana.
Each of the seven upper Doors Is de
signed for office purposes. They will
accommodate an aggregate of about S75
separate tenants. More than 80 per cent
of the space, Including all that on the
Washington street side of the building,
has been rented.
The building Is so designed that
every office will have outside light.
The floors in the halls are of terraxao
tile. The wainscoting is of marble.
Marble also adorns the lobby at the
entrance and is used in the stairways.
The stairways between floors are in
closed in a solid fireproof wall. They
are accessible from each floor, but in
ascending or descending it is not neces
sary to enter the elevator entrance at
any floor.
The elevators are In the center of the
building. The distance from the ele
vator entrances to the farthest office
on any floor IS no greater than Is the
distance between the elevators and the
farthest offloe in a quarter-block build
ing where the elevators are at one
side
OWNERS OF BUILDING TO
HAVE ELABORATE OFFICES
Morgan, Fliedner & Boyce and Morgan-Bushong Investment Company Oc
cupy Suite on Eighth Floor Members of Firm Have Private Booms.
Sensible Spelling Method Employed
In Labeling Morgan Structure.
There is one sensible thing about the
Morgan building. It Is a building, not
"bvilding."
On the-arch over the doorway of the
main entrance on Washington street is
the simple Inscription "MORGAN
BUILDING." The architect, or who
ever was responsible for the lettering,
didn't substitute a "v" for the letter
"u" as has been the practice of those
smart boys who think they are doing
something artistic when they juggle
the letters of the alphabet around so
that no one can make out what they
mean.
'I believe In spelling words accord
ing to the dictionary, says 'Bill'
North, the genial manager of the
building. "I never could see the use in
switching the letters around for no ap
parent purpose other than to make It
hard for us to read." .
Building Named to Honor
Head cf Firm
Associate of W. I Morgan Want
Structure to Be Monument to Man
Whoee Genius Made It Possible.
Why the Morgan building?
Many Portland people have been
asking this question- In the last few
months In fact ever since the new
building was named.
Why wasn't it named the Fliedner
building, the Boyce building or the
Bushong building? some of them want
to know.
There may have been good reason to
honor any one of the men who are as
sociated with Mr. Morgan In the en
terprlse, but there was more than one
good reason to honor Mr. Morgan.
This building Is the particular prod
uct of Mr. Morgan's brain. It was he
who first conceived It. He nursed the
Idea along and labored ardently to
bring it Into material form. While his
associates helped him it was his guld
ing band that directed the enterprise
from its embryonic status to its pres
ent magnificent stage of completion.
After all these years of successful
building operation in Portland, during
which time he has engineered the II
nanclal as well as the physical details
of more than $3,000,000 worth of apart
ment houses and office structures, he
wanted to leave this one particular
work as a monument to himself and
his partners.
That's
TTLTHOUOH there are many ohloe Boyoe Is engaged In the general eon'
tractlng business they employ, con
stantly, a staff of architects. Rooms
suites of rooms In the new Morgan
building, none Is more desirable than
those oooupled by the owners them
selves.
An attraotiVe suite in the southeast
corner of the eighth fro or has been re
served for the firm of Morgan, Flied
ner & Boyce, which Is the father of the
Morgan-Bushong Investment company,
owners of the building. The rooms,
Nos. SIS to 821 Inclusive, comprise this
suite. It faces on Broadway and the
south windows overlook the southern
portion of the city and Portland
Heights.
Entranoe is through a big, swinging
door which opens into a spacious lobby
To the right, on entering, is a wide,
oaken oounter, about SO feet In length.
Back of this counter and facing the en-
tranoe are the bookkeepers and clerks.
In front of the counter are some of the
minor officials. A separate oaken desk
is provided for each.
.Light and air are two ot tne essen
tial features throughout the structure
and they have been supplied In liberal
quantities to the offices of the owners.
Windows open Into Broadway, Into the
rear and Into the light well to the west.
Mr. Morgan baa a private office In
the extreme southeast corner. Mr.
Fliedner. Mr. Boyoe and Mr. Bushong
each have offices respectively adjoin
Ing one another and each opening Into
the central lobby or tne general oiiice.
Massive furniture, designed for use
fulness as well as attractiveness, has
been supplied for each of these offices.
Tbe office of w. J. North, superin
tendent of the building, adjoins that ot
tbe firm and opens, both Into the gen
eral office lobby and Into the hall. Per
sons having business with the building
superintendent or employes can have
access to Mr. North's office without
first passing through the offloes of the
company.
As the firm of Morgan, Fliedner &
especially suited to their needs have
been provided in connection with the
offices.
MODERN ELEVATORS TXSTALLED
Speed, Safety and Efficiency As
sured to Morgan Patrons.
Elevator service in the Morgan build
ing will be an example of the highest
development of speed, safety and ef
ficiency. Three high-speed electric traction
machines have been installed. These
elevators are considered an improve
ment on the modern drum type and
embody many new features.
Although they will be required to
serve 140,000 square feet of floor space,
it Is calculated to have one elevator
leave the first, or main floor, every 30
seconds. They have a speed of 400 feet
a minute.
Electric signal service Is provided.
Tho traction arrangement insures ab
solute safety. They will run day and
night
Careful attention will be given to the
detail of elevator service. Inasmuch
as the building is designed to accom
modate a variety of classes of tenants
It must be adjusted to meet many needs.
These situations have been taken Into
consideration In planning the building
ana its many accessories.
INDIVIDUAL TOWELS AEE USED
Sanitary Methods Established on
Every Floor of Building.
Individual towels will he supplied to
patrons ot every floor of the Morgan
building.
Each floor has a men's lavatory and
women's lavatory. A plentiful sup-1
the reason his partners In
sisted upon calling It the Morgan
building. No hyphenated compromise
would suit them.
- So the Morgan building It Is, and as
such it will be known to present and
future generations.
WELCH DENTAL DEPOT TO MOVE
Everything Dentist Needs -Supplied
by Well-Known Firm.
Tbe Welch Dental Depot will occupy
a fine suite of rooms on the sixth floor,
well lighted and admirably calculated
for the display of the thousands of
things, from dental floss to the latest
Improved dentist's chair, that go to
make up their most extensive line.
This well-known firm has been lo
cated in the Dekum building, where it
has built up a business and reputation
that extends up and down the Pacific
Coast and even unto the Island of the
sea.
John C Welch is the head of this
concern, and tbe dentists or Oregon
Washington, Idaho and other North
western states look to him for their
supplies with absolute confidence that
he has Just what they want, ana mat
it is of the best quality.
NEW SHOP WILL LEAD COUNTRY
Murphy Brothers to Have Best Shav
ing Emporium In United States.
What is declared by those who are
acquainted with barber shops from
coast to coast will be the finest barber
shop In the entire country will be
opened by Murphy Bros. Tuesday, Octo
ber 14, In the basement room directly
beneath the entrance of the Morgan
building. Here has been gathered the
very last word In everything that per
tains to the tonsorlal trade. '
Sixteen chairs of special design, fur
nished by Paul gtelnmetz, manager
of- the Portland Cutlery & Barber
Supply Company, have been Installed.
Each Is described as being a com
plete barber shop In Itself, as each
Is equipped with oomplete accessories
of the latest type, so placed as to do
readiest to the barber's hand and to be
Most Costly and Most Exquisite Piano in America
Installed in the New "Rainbow" Grill
The Piano-de-luxe of the World
Mason & Hamlin Pianos furnish the greatest piano values to b"e
found in the world today. , They combine extraordinary beauty;
of tone with a hitherto unknown responsiveness and a degree of
durability never before approached. These qualities are the cause
of the universal demand for the Mason & Hamlin Piano at the best
concerts of our great orchestras, quartets and musical societies,
and are responsible for its ever-increasing sale to those who. wish'
the most artistic.
HAROLD BAUER, eminent pianist, now making his seventh American
tour, will be heard in Portland at the Hotel Multnomah concert musio
room on Sunday afternoon, November 23. As in tho past, Mr. Bauer
will use the Mason & Hamlin Piano.
Unusual facilities are offered for the examination and trial of these wonderful
' Pianos at our warerooms. Catalogue mailed on application.
' Other pianos taken in exchange.
mwiVrfWsggoag
MORRISON STREET, AT BROADWAY
most conduolve to the patron's comfort.
The shop will be germless, for no
germ can live In Its immaculately clean
and rigidly sanitary precincts. Towels
and other cloths used will be sterilized
at a heat of 260 degrees after each
service.
There will be no hair In the air or on
the floor, for as soon as it falls from
the scissors it will be taken up by a
vacuum cleaner. The electric lighting
fixtures will be installed by the J. C.
English Company.
The manicuring tables are the finest
possible In their appointments and
there are many other features of like
superlative excellence. Patrons will
be able to seoure telephone connection
from the barber chairs.
C C. Murphy and 6. S. Murphy are
well known as two of the best barbers
In Portland, having been engaged at
their trade here in the best shops ol
the elty for many years.
Ten Floors
Our Entire Building is Devoted to
Our Calling
We Completely Equip
Office, Hospital, Sanitarium
and Laboratory
for
Dentist, Surgeon or Chemist
Woodard, Clarke & Co.
Woodlark Bldg.
Alder at West Park
AMERICA'S LARGEST DRUG STORE
Rosarian Cafeteria
High Class, Moderate Priced Eating Place
for ladies and gentlemen. Open about Octo
ber 10th. Your patronage solicited.
Entrance Washington Street
Between Broadway and Park
East Basement Morgan Bldg.
J. E. & E. 0. DOLEN, Proprietors
This will be the largest Cafeteria in the city
and no expense has been spared to make
it the most modern and sanitary.
Music by the Orchestra
Open Daily-11 to 2, 4:30 to 8 p. m. Sundays 11 to 8 p. m.
15
r,