THE SUNDAY OREGONIAN. PORTLAND, AUGUST 3, 1913-
BRANCH HOUSES GO
Lozier Company Will .Sell by
Agency Method Aione. .
BETTER SERVICE IS OBJECT
Independent Concern With Money
Invested in Business Thought
Stronger Factor in Trade
Tlian Salaried Manager.
Every time that "Lou" Ross, the
Coast representative of the Lozier Com
pany, comes to Portland he seems to
have some news of the really interesting-
character to make public. He
was back here this last week and made
the announcement that from now on
all branch houses of the Lozier firm
will be relegated to the discard, since
it is the firm belief of the company's
officials that business interests are
better served by capable agents than
by branch houses. In consequence the
branches at Chicago, Boston, Philadel
phia and San Francisco are now closed.
Strong representation has been se
cured in each of these cities and the
Lozier Company will hereafter dispose
of Its product exclusively through
dealers. At a time when the majority
of motor-car manufacturers are vi
tally interested in the branch question,
the action of the Lozier Company in
abolishing this method of distribution
is arousing wide Interest in the trade.
"We have found that from both a
service and Bales standpoint there is
absolutely nothing in favor of the
branch house, as compared with a live
dealer," says Mr. Rose. "Most of the
prominent dealers now in business are
those who early recognized the neces
sity of furnishing satisfactory service
to owners. They have survived because
of their service facilities, and the fact
that they have obtained the publio con
fidence. "From a sales angle the dealer of this ,
type is vastly more valuable to a
manufacturer than a branch house.
The dealer's money Is Invested in his
business and therefore he has the nec
essary incentive to keep after sales.
"The factory branch, on the other
hand, is too often an institution merely
taking business that is forced upon it
A branch manager for an automobile
concern is oftimes harder to locate
than a reigning prince. He may or
may not be In his office when a car
owner arrives to secure satisfaction in
service. His attitude toward the busi
ness will decide the failure or success
of his particular branch. We believe
that by putting the matter squarely up
to the dealer, the manufacturer is tak
ing the right step in placing the retail
sales end on a permanent basis'
Strong Companies Formed.
The dealers who have taken over
Lozier branch business in the various
cities include three new companies
specially organized for the purpose.
Harry S. Houpt, Inc., New Tork City:
Albert V. Woodruff, Inc., Boston, and
the Bigelow-Willey Motor-Car Com
pany, Philadelphia, are the -companies
which have Just been organized. All
three concerns are composed of men of
large experience in the automobile
business and backed with strong finan
cial means.
The Bird-Sykes Company of Chicago,
which has been in business for some
time on Michigan boulevard, has taken
over the distribution of Lozier cars in
that city. This concern has one of
the best-equipped service stations of
any agency in the West. '
The Bekins-Speer Motor-Car Com
pany of Los Angeles, which has
handled Lozier cars in that city for
the past three years, has taken pos
session of the San Francisco branch
and will operate it as an agency. This
is known as one of the most success
ful companies in the high-priced car
field on the Pacific Coast.
E SOCIETY HELPS
CAKE HORSES REQUIRE USED
AS MOTOR ARGUMENT.
Loss of Time Caring for Animals
Shown to Cut Into Day's Work,
Greatly Redncing Efficiency.
Humane societies in various cities
of the country are doing an excellent.
if unintentional, missionary work for
the motor truck, by their highly com
mendable efforts to secure better
treatment for horses during- the Sum
mer months, according to G. W. Ben
nett, vice-president of the Garford
Company, Elyrla, Ohio. He bases his
observation on a bulletin recently is
sued by the Humane Society of De
troit, and published In various news
papers of that city.
The bulletin consists of a number of
suggestions for owners and drivers of
horses. Every one of these suggestions,
Mr. Bennett points out, is a potent
argument for the substitution of mo
tor trucks for horses in city transpor
tation work, not only from a humt
tarlan standpoint, but from those of
efficiency and economy as well. He
draws a strong contrast between
horse-and-wagon and truck service, by
considering each of the various sug
gestions in turn.
The first suggestion in the bulletin
is that the horse be lightly laden,
driven slowly and allowed to stop in
the Bhade whenever possible during
the Summer. Mr. Bennett points out
that the motor truck cannot be affect
ed by the weather, being absolutely
impervious to heat as well as cold.
Therefore there need be no loss of ef
ficiency because of light loading, slow
driving, or rest periods in the shade.
Drivers are told to water their
horses frequently, but to let the ani
mals drink but a few swallows at a
time. Allowing 10 stops of two min
utes each for a working day, Mr. Ben
nett points out that 20 minutes are
lost, time enough for the motor truck,
which requires water but once or
twice a week, even during the hottest
weather, to travel two miles, discharge
its load and start back for another.
To be properly cared for in hot
weather, horses should be sponged oft
carefully at the end of the day's work,
with care taken to wash the eyes, nose,
mouth and feet, but not the legs. If
the thermometer registers 75 degrees
or over, the animal should be wUed
all over with a sponge wet in vinegar.
The truck can work under capacity
loads and speed for days in the warm
est weather without any necessity for
washing because of the heat.
Military to Test Use of Motorcycles,
Eight members of the Ohio National
Guard recently started on a trip on
which they will test the utility of the
motorcycle for military purposes. They
will ride from Columbus to Camp Perry
cy way of Portsmouth. Zenia, Burins:
field, Urbana and Bellefontalne. Each
rider will carry tentage and complete
equipment on his machine. This is the
first trip of the kind ever made by the
guard, and will not only be a test of
i no motorcycles, out will give the sol
dlers experience in camping and sub
slating in the field,
Cadillac leadership in scientific motor car
development is once more strikingly demonstrated
A new element of efficiency
A hew quality of luxury
A new source of economy
Each year you have looked to the Cadillac for the real and substantial
progress in motor car development.
You have looked to the Cadillac for the great essentials in the practical
motor car. -
And you have not looked in vain.
Now conceive, if you can, a Cadillac with its essential functions sharp
ened, accentuated and. refined.
Conceive such a process of refinement culminating in an entirely new;
riding quality of unexampled ease.
That is precisely what has come to pass in this new car.
The principal contributing factor the two .speed direct drive axle is
described in detail elsewhere.
The Cadillac Delco electrical system of automatic cranking, lighting and
ignition, the first practical system ever made and first introduced by us, has,
after experience with it on 27,000 Cadillacs, been still further developed,
improved and simplified and the slight attention required from the user
materially reduced.
The carburetor has been improved, its efficiency and its well-known econ
omy increased. It is hot water jacketed and electrically heated to facilitate
starting in cold weather.
Therear springs are six inches longer.
The body designs are new and strikingly handsome.
Front seat passengers may enter or leave the car at either side.
These and many other refinements of essential details make for a greater
and a' better Cadillac and serve to more firmly, establish its position as
America's leading motor car.
The Cadillac Company has never disappointed you in the' smallest par
ticular or in a single promise. -
WV promise you again, in this new car, a positive revelation in motor
car luxury.
Cadillac two-speed direct drive axle
In this new axle the Cadillac Company once more gives evidence of its leadership in motor-car devel
opment and motor-car progress.
The advantages of this axle do not lie in its being particularly an Improvement so far as its
functions as an axle are concerned, tfut rather in the manifold advantages attained in other directions
through the medium of the axle.
-r l . 1 ntlAn:..J Dl...V..ir.l i.- r. ;1 w .rrvmWn tn nriUnnrV Construction,
There are two oevel pinions and iwo uevci anving gears, mis ftitorun iwv i"'' '-"i. ..v - -
driving direct from the engine to the axle without intermediate gearing.
In attaining; these mocb.-dei.lred qualities. Instead of adding; complleaxlons to the power plant which
make for greater fnel consumption and for greater upkeep expense, they have been attained by methods
which are strikingly the reverse, vis by methods which lessen the fuel consumption, methods which de
crease friction with its resulting; wear and methods which make for longer life, together with am ap
preciable decrease in the cost of operation and maintenance.
TV, .. .... ,. 1 ain(ria .lii-.ff O" . . a - rntin. r.nira frnm ohmi 3 K n 1 HnWTl tn 4 t r 1 aCCOrdlnST tO the CAT.
Any single-gear ratio is necessarilv what it is because a single-gear ratio must be, or should be, the
particular one which is best adapted for all-around general use.
No one single-gear ratio can possibly be Just right for all speeds and for all conditions But by
using two direct-gear ratlpB we nave exactly doubled the means for promoting the economical and effi
cient application of power developed by the engine to the driving of the car.
Specifications in Brief
ENGINE Pour-cylinder i 4 -inch bore by 6-inch stroke; silent chain-driven cam shaft pump shaft
and generator shaft; enclosed valve mechanism. Five -bearing crankshaft. HORSE - POWER 40-60.
COOLING Water, copper - jacketed cylinders. Centrifugal pump; radiator, tubular and plate type.
IGNITION Delco dual system. CRANKING DEVICE Delco Electrical, patented. LUBRICATION
Cadillac automatic splash system, oil uniformly distributed. CARBURETOR Special Cadillac design of
maximum efficiency, hot-water jacketed and electrically heated; air controlled from drivers seat.
CLUTCH Cone type, large, leather faced with special spring ring in fly wheel. TRANSMISSION Slid
ing gear' selective type three speeds forward and reverse. Chrome, nickel steel gears running on five
Annular 'ball bearings. 'CONTROL Hand-gear change lever and hand-brake lever at driver's right, in
side the car. Service brake, foot lever. Clutch, foot lever. Rear axle gear control, electric switch.
Throttle accelerator, foot lever. Spark and throttle leverB at steering wheel. Carburetor air control,
hand lever on steering column. DRIVE Shaft, to two sets of bevel gears of special cut teeth. AXLES
Rear full floating type; special alloy steel live axle shafts: two-speed direct drive (see detailed descrip
tion). Front axle drop forged I beam section with drop-forged yokes, spring perches, tie-rod ends and:
roller-bearing steering spindles. Front wheels fitted with Timken bearings. BRAKES One internal
and one external direct on wheels, 17-inch by 2 drums; exceptionally easy in operation, both equipped
with equalizers. STEERING GEAR Cadillac patented worm and worm gear sector type, adjustable.
18-inch steering wheel with walnut rim, aluminum spider. WHEEL BASE 120 inches. TIRES 36-inch,
bv 4-inch: Q. D. demountable rims. SPRINGS Front, semi-elliptical. Rear, three-quarter platform
FINISH Calumet Green with gold stripe. STANDARD EQUIPMENT Cadillac top, windshield, full lamp
equipment gasoline gauge, electric horn, power tire pump, foot rail and cocoa mat- in tonneau or open
oars, robe rail, tire holders, set of tools, tiro repair kit, Warner Autometer.
In the new Cadillac axle we have as before stated, two direct-drive-gear ratios.' The low direct-drive
gear which is 3.66 to 1. is especially adapted for city driving, where starting, stopping and slowing
down are frequent and where cautious operation Is necessary.
The high direct-drive-gear ratio, which is 2.5 to 1, is of special advantage where speeds -of about 16
miles or more per hour are permissible and desirable.
The change from one gear ratio to the other Is made by means of a simple, convenient electric
switch. ,
The advantages of the high direct-drlve-gear ratio lie primarily in the fact that with it, any given
speed of the engine produces an increase of about 42 per cent in the speed of the car. For example: at
an engine speed of 700 revolutions per minute, with the low direct-gear engaged, the car will travel
approximately 21 miles per hour; while on the high direct gear it will travel approximately 30 miles
per hour with no increase in engine speed. '
This great increase In car speed in its relation to engine speed accomplishes a number of desirable
things Among these is a decrease in gasoline consumption- for a given mileage. This is due to the fact
that with the engine turning over slowly comparatively speaking a given quantity of -gas sis utilized
to greater advantage and generates more actual power than with the engine turning over more rapidly.
Friction also Is materially reduced by reason of the parts operating more slowly and this. too. is a
factor in reducing gasoline consumption when driving on the high gear.
Another great advantage Is that with this direct drive high-gear ratio, there is obtained an ex
traordinarily luxurious smoothness in running, together with a marked quietness and a comparative
freedom from the vibration which, to a greater or less extent, is ever present when traveling at high
speed with a, low-gear ratio.
rive-Passenger Touring Car $1975
Other models
Seven-passenger car. $2075
Phaeton, four-passenger 1975
Roadster, two-passenger.......... 1975
All prices are F. O. B. Detroit and include standard equipment.
Landaulet Coupe, three-passenger
Inside drive limousine, five-passenger.
Standard "Limousine, seven-passenger. .
.$2500
. 2800
.$3250
CADILLAC MOTOR CAR CO., DETROIT, MICH.
DOUGLAS PRAISES COOS
GOOD ROAD'S SUPPORT BY CIT
IZEN'S COM MJEXDED .
Association In Xeirhborlng County
Highly Pleased! and Promises
Oo-op ration.
ROSEBURG. Or.. Aug. 2. (Special.)
Believing the interests of Coos and
Douglas Counties are in common, in
the matter of good roads, the Doug
las County Good Roads Association has
prepared resolutions praising the citi
zens of Coos County for the manner in
which they have answered the call of
Improved highways. Copies of the
resolutions have been sent to the Coos
County Good Roads Association.
The resolutions, which were submit
ted by George Neuner, Jr., George M.
Brown and B. B. Stewart, follow:
Whereas, The Good Koads Association of
Coos County, Oregon, has recently gone
upon record as favoring th bonding of said
countv for the full amount of its. legal in
debtedness, for the purpose of improving
Its highways and especially designating the
construction ot a hard-surface road between
the Douglas County line and Sunset Bay on
Coos Bay. Oregon, via .Bridge; ana,
vtirtu. Es.id Coos County Good Roads
Association has been and Is the pioneer In
favoring and advocating the construction
ana improvement 01 such a nignway, wnicn
would greatly aid in the development of
Western Douglas and Coos Counties and
bring about a greater commercial Inter
course between these two banner counties of
this great commonwealth generally; now,
therefore, be it
Resolved, by the Good Roads Association
of Douglas County, at a meeting held In
Roseburg, Oregon, oh the 25th day of July,
1913, that we heartily appreciate and In
dorse the activity of the Coos Counay Good
Roads Association In this great movement,
and do hereby pledge said association our
loyal support and hearty co-operation with
an endeavor of bringing about the construc
tion and improvement of a permanent high
way from Coos County to Roseburg via
Camas Valley and Brockway, and thus by
an united effort bringing us In closer touch
with our sister county and its great natural
resouroes. ...
MOTO METERS GIVEN" PRAISE
Grand Prix Winners Send: Commen
dation After Big Race.
The following tjablegram was re
ceived by the Motometer, Company,
New York, on July IS, after the Grand
Prix race in France, the blue ribbon
event of the foreign automobile racing
world, in which the celebrated drivers,
Boillot and Qoux, finished first and
second:
"Tour, motometers mounted on our
cars have given us complete satlsfac
tion. (Signed) Boillot and Goux."
The motometer la one of only two or
three American accessories ever put on
French cars by Frenchmen. And the
motometer has only been Introduced
IS
MAKERS OF NATIONAL- CAR AIM
FOR WIDE MARKET.
Motor Made Almost Entirely of
Stock Parts Slakes Record Un--beaten,
hy Foreign Machines.
It was more than 13 years ago, and
that's a long time In the motor car
business, that the builders of the now
internationally famed National cars
sought a name for their product. It
was the desire of those dreamers of
that day to produce a car that would
be favorably known and accepted all
over the country.
At first It was the dream of car
builders to produce cars that would
"make good" in the immediate vicinity
of their homes where manufactured.
The National was one of the first com
panies to go after a Nation-wide mar
ket. That this company has succeeded
is shown by the fact that the National
is not only In demand in the Nation,
but all over the world. This, then, is
why the name "National" was adopted
by the National Motor Vehicle - Com
pany, of Indianapolis. This name "Na
tional" was selected so that it would
stand tor such, superior qualities that
the car would be able to give service
in any territory and compete with cars
built in any city in the oountry..
The National car. today noias xne
world's stock championship. Last year
a National car, made almost entirely
of stock parts, won the famous inter
national 500-mile race. This year the
National was not entered, but the Na
tional's record remains supreme, as it
was not lowered by the splendid fcuro
pean cars that came across the water
to win the race. The company has en
Joyed steady prosperity and constant
growth. Today it is perhaps as well
known all over the world as any- other
one .car. The' company's motto Is
"quality." . -
Newspapers TJse Motorcycle. .
' Two motorcycles are used in the cir
culation department of the Chicago
Tribune to supervise the distribution of
papers throughout the city. Each night
these riders make the rounds, checking
up deliveries at the various stations,
reporting accidents or delays in the
receipt of bandies of papers. These
motorcyclists also answer hurry calls
to stations where the regular supply
of papers has failed to arrive. The
Evening Post, of Pensacola, Fla., also
finds a motorcycle van valuable to de
liver, papers to the stations in the
suburbs of the city. The News says
that (he cost of upkeep for the motor
cycle is nominal, and on account of
being able ' to get the papers to the
suburbs earlier, the circulation has
been greatly increased.
SPOKANETRIP REPORTED
CADIILAC makes hard
WITHOUT PO'OTUKE.
RUN
One Piece of 6 0 Per Cent Grade Bat.
fles Car but Other Heavy Hills
Are Taken Easily.'
SPOKANE, Wash., Aug. 2. (Special.)
A. Cohn, president of the Northern
Grain & Warehouse Company, and fam
ily. Pearl Boyer and Walter Steepy,
chauffer. In a 1912 Cadillac, recently
made the run from Portland to Spo
kane, without even a puncture
Mr. Cohn says, "Too much praise can
not be given the Cadillac for this trip.
We lost our road before coming to the
Deschutes River, and suddenly found
ourselves on the brink of a canyon,
"Two thousand feet below us ran
the Deschutes River. There was no
backing: out, so, after a perilous de
scent over an extremely rocky road, we
reached the bottom, when, to our nor
ror, we found that we were obliged
to climb the other side again. The
ascent was about half a mile long. We
were unable to take the grade at its
steepest place, but at the foot of the
hill It was 60 per cent.
"Never have I experienced such an
affair as that. A 'slip, a fault in chang-
been instantly filled. It is called "rat
tlesnake grade" and later we learned
that 'our car was the largest and heav
iest one that had ever come up that
grade. Several people could scarcely
believe we had accomplished it. I Bay
again that too much praise cannot be
given to the Cadillac for its unfail
ing service."
Mr. Cohn reports the roads to be in
excellent condition except for a tew
places in Central Oregon and South
eastern Washington. The distance
covered was 483 miles. Mr. Cohn and
party will leave for Portland Wednes
day mornlnf;. The route will be via
Penewawa Ferry, Walla Walla, - Pen
dleton and The Dalles.
Road Bond Issue Favored.
SALEM, Or,, Aug. 2. (Special.,)
"Jackson County will appropriate J500,
000 for building roads at a special elec
tion in August," said State Highway
Engineer Bowlby, who returned from
that county today. "The money will be
used in building 50 miles of what will
be a part of the Pacific Highway. I
found the people enthusiastic over the
subject of improving the highways, and
there is no question as to the proposi
tion being approved by a large vote."
Under the law passed at the recent
session of the Legislature providing a
state highway commission, all counties
that desire may have the services of
the highway engineer. Mr. Bowlby
has been asked to aid in the prelim
inary work tn Jackson County, and
will be there when the money for the
work is available. It will be raised
ing gears, and probably we would havetbrough, a bond issue.