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T1TE SUNDAY OKEcioXIAy, PORTLAND. MAY 25, 1913
AUTO SERVICE NOW
COMPLEX
PROBLEM
O. E. McCarthy. Gives Details
of Work Entailed in
Selling Motors.
RAPID EFFICIENCY IS AIM
Pacific Motors Manager Enumerates
Xtrmeroua Branches and Ghrea
Detailed Account of Work
Necessary .
, by. o. e. McCarthy.
Pacific Motor.
TMa I. tho concluding pert of J'
preh.nstv. article on aorrlco. Aoto Ea.
It Is necessary today that the forces
of a dealer be developed to a point
.. vi. . urn on the
products of the Tarings factories. Gone
i.v. i.ixkmli'i thnranarhlv familiar
with ail cars. They travel In service
cars and can reach any customer In
trouble within a few minutes from
the time they are called.
In every case these men send cars
on their way within a small fraction
of the time that would be required
by any other method of service.
Now as to the question of cost
compare labor charges and see that
they are kept low. for one-s aim should
not be to make a profit out of service.
How can It be kept low without-reducing
a laborer's wanes? By special
ising; In the varioua kinds of work It
Is possible to make a substantial re
duction In-the time required In all the
various portions of a repslr Job. In
this way a double reduction in cost
can be made.
What does this service mean to an
owner? It means a friendly. Interest
ed and efficient repair organisation at
his disposal. Furthermore the organ
isation should bo at the owners' dis
posal for minor adjustments without
cost. They should also be told that
the department welcomes an owner to
give him advice and to Inspect his car
say once a month or even of tener. .
Another point. The local concern
hould be able to carry out all parts
of the factory guarantee, for thereby
express and freight charges are elim
inated and the owner freed from much
trouble.
In other words, to sum up the ar
ticle, an owner should have the same
confidence in his dealer and his serv
ice department that he has In his law
yer, his doctor and his banker.
Family Buys Car.
Selling four pleasure cars to differ
ent members of the same family Is
AUTO FIELD GALLS
Manufacturer Says Business
. Needs Good Men.
POSSIBILITIES ARE LARGE
College Men Are Advised to Turn
JThelr Attention to Salesrooms.
From - These Factories Take
Their Confidential Men.
INDIANAPOLIS.- Ind.. May 2. (Spe
cial.) An article that has caused much
food for -thought among the. rising
young Americans appears today m me
Cole Bulletin, the monthly house or
gan of the motorcar company of that
name here. It is entitled "Auto In
dustry Is In Need of Good Men.'- and
written by an official of the company,
who Is continually traveling the United
States from coast to coast, mingling
with the automobile retail selling In
dustry generally.
This Is what It says:
" "Strength lies lnf an organisation.
HTJPMOBILE FOREIGN REPRESENTATIVES BANQUET IN PARIS.
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FIFTY DEALERS, COMPRISING FIFTEEX DIFFERENT RATIO VALITIES, PRESENT. ' ' '
The HuppMotor Car S. of" STSg
the Innumerable advantages arising from Jnternatlonal commercial relations.
Is the day of taking the promises of
any company that it will make good
later on present defects of the cars.
Every car has got to be right before
accepted. All the same that does not
cover up the slips that are bound to
occur In any manufacturing concern, so
as a result the Inspection department
springs Into service. The consequence
Is that all cars sre thereby gone over
(to make sure thwt- taey are all-right
before they pass Into the hands of a
customer. That Is a distinct advance
from a service point of view and means
not only a saving In money, but a big
increase In sales.
That takes us to the Instruction de
partment. Experience has shown that
most cars sre made or ruined In their
first 500 miles of running, and we fig
ure that if through the engineering
Torce. we could select a type of ear that
Is as nearly perfect as possible In every
detail, thoroughly Inspect every one of
these cars as It Is received and then
Instruct the customer properly In the
driving and handling of every car and
watch him carefully for the first SOO
miles, tie matter of guarantee will
take care of Itself.
saved la Imawrtaat.
. Now as to speed. When you buy an
automobile you Invest a considerable
amount of money In It. There Is only
one way to get that money back and
that Is to run It out. Most cars are In
service eight or nine months In the
j-esr. If you are going to run out the
amount of your Investment, your car
must always be In shape to run. The
dealer should assume this responsibil
ity. There Is only one way he can un
dertake to keep the cars he sells run
ning and that is by a -batantlal finan
cial" Investment In service.
' No matter how much he hates and
detests the detail and hardship of a
repair department he should maintain
, an efficient one. He should employ
the most capable men he can secure so
that he will be able to turn to any
emergency work that may come In and
rush it through as quickly as possible.
But of whst use Is it to have these
men if he does not also have every
part that goes Into the making of a
car on hand for immediate use?
That Is what I consider real service.
For this, of course, a large repair shop
i. Th dealer has to have
at his disposal a very large supply of
parts for the lines or cars that ne sens,
i- wa v and In this way alone, can
customers be guaranteed satisfactory
All the same, the old argument comes
.... rt m-i the fmed of the aer'-
If the service be not right? In other
words, speed and correct service spell
efficiency. t (J
The repair department should be
nurolv and slmDly as a
UlDtll -
service proposition to take care of the
..irf vm It must be run In a
'svstemati'c manner. Every man should
have to account for every minute of hie
time. -
Thi. . h Hnn hr means of indi
vldual Job time cards. A workman
- . a A'olnpV and is called
off at :-5 to handle some emergency
proposition. He stamps out at the time
clock on Ms original time card, takes
a new card and stamps In on it, stamps
out again when he Is through and then
stamps in his original Job. By this
means labor time down to a minute
ran he auoervlsed.
Un miu-h tnr th detail and nf it. NOW
you all know that when one comes to
that human element one meets vana
tlona that no system can eauallse. It
! therefor necessarv to studv em
ployes and to put them at the kind
nf work they are most adapted to.
rertain men are psneclallv adapted to
the adjustment of carburetors and
l-mltton svstem. Keen them on that
ark. Other men are especially effl
clent at fitting bearings. Keep them
tnr tha.t wnrk Tn this WSV
sometimes four or five men will work
nn a lob at different times, each one
a specialist In his line.. And when the
lob Is finished It Is tested by the fore
mr,A if ft K.d hv him Ii Kent from
the shop to be tested by the road men.
Sometimes a car win pass in inspec
tion nf the foreman to be turned back
In the shop by the roadman, but if It
the road Inspection It ts sure
o be tight, because the labor card
must be signed br the assistant fore
nan and the road tester before the
! k a .-! reachea the office.
To further Increase the efficiency of
i th.M hmiM n maintained a
ipeed . service; squad, which consists of
something of a record, but that very
thing has been accomplished by a sales
man of the Kissel Motor Car Company
of Hartford. Wis. This extraordinary
sale of Kissel Kara was made in De
troit. H. Houghton and Stanley Hough
ton purchasing Kissel 'Sixes." Chester
Houghton a "Fifty" and Roy Q. Hough
ton a "Forty." The buyers are all-members
of the manufacturing firm of H.
Hotaghton Sans,- and to further com
mit the concern to the Kissel, a flft
sale of a "Fifty" was made to Mr. Al
bright, another official of the company.
Wager Won and Auto Sold
Bnt Fine Imposed.
Detroit EIetrl Climb. Step of
Leotraa Statue la Chlco mmd
Drl-rvr Is Arreate.
attelllA T.iw IT . t QriAnfnl - Bfl
. . aM V.IM rAm tha AIftM but What Kind Of
V. cause Miss Rita Btanwooa. . pr-v ,
No matter how good the production, no
concern can have success unless the
..nnli.llnn behind the production Is
a, healthy and cemented one.
wnniin that thi la true in a man
.,r..i..,ln. organization, the lesson is
k. . . retail HAlllno mer
ilia -i j . -
chant. He may have a good salesroom,
Biaiinn and other attri
butes to back up a good production: If
his -organisation la poor he. will fall.
Therefore the automobile salesman or
the clerk is an Important factor, not
only for his own future, but for the
future of the man In whose employ he
may be.
Poaatbllltlea Offered Young Men.
Drohahiv no one industry In the
world today offers better possibilities
fn tne trn i n K-iiTi vuuiih auigi ivbu
.Kan K . elltomAhllA IndUHtrV.
"Despite tnis mere ia a aeann i
material in the industry and a smaller
amount to draw from.
The colleges or tne country are
torn In o- out men for professions that
- . . .v. Tnnnv America, la B0-
lng Into positions which look good to
. " . . . . . i . I.,-.,
young actress, wanted an niomuu
that could "climb the side of a nuiio-
tng," downtown Chicago has been
treated to a new sensation. Pedes
trians on Michigan avenue and guests
in the Blackstone Hotel were horrified
- . o im a Detroit
electric coupe suddenly leave the throng
of vehicles In the thoroughfare, and
after leaping- across the sidewaia. go
bumDlng up the steps of the staid
equestrian statue of General Jonn a.
Ixgan. on tne laae ironi. oi-i j
the car mounted the steep incline. So
feet hlrh. until its front wheels touched
the base of the ststue. Then It came
dow" v.. crowd and
Al lllfl 0"ll ca wrt
a burly traffic policeman, who gathered
In the adventurous anver ana io.
off to the police court. To the Judge
the prisoner gave the name of fc. r.
McDonald and said he was a salesman
for Detroit electric cars.
Asked why he had so Doia:y
the peace and blocked tne iraiiic
Donald said: ' "The sale of this car
hinged on Its hill climbing Ull ty, nd
. , . hill around the city
that was sufficiently step to suit the
young lady. It was a case oj Bu...s
up the statue steps or losing the sale.
I made a wager I couic go v "
would give her the car.
"Did you make the saleT queried
juage v 11 iiamo. .
T did aaid McDonald. I sot the
order and the check."
-All right." replied the Judge. The
. in .1 1 i .4 the enmmlsslon witn
coun win 1 .
.. ii.nrderlv conduct. Better no
your demonstraUng In the parks hereafter."
Motorcycle Notes
An endurance test of motorcycles and
tires will be made by C. H. Turner and
K. K. Davis, who will ride their ma
chines from Chicago to San Francisco.
They expect to complete the trip In 10
The California members of the F. A.
XT. wil hold their state convention in
Ssn Jose June 31.
If T lla.,.11 a .heencllltner Of Bara-
boo. Wis., saves a great deal of time
In going from one ranch to another,
eince he rides a motorcycle.
The 13 motorcycle officers of Des
l.in.. la have adooted khaki Uni
forms for Bummer wear and will appear
. 1. I ..... .itlla nn XfemOrlnt llnV.
"I have ridden my motorcycle more
than 40.090 miles in tne iasi wrco
years and It now runs as good as ever.
One of the largest manufacturers of
motorcycles in tne country says mai
the hulk of hla oumut thla season Is
going to farming sections.
Members of the Albany (N. T.) Mo
torcycle Club have adopted the official
...I. i.f th v x T
Robert Allen and Fred Osborn, mo
torcyclists of . Braiil, InL. are riding
tneir micnines w iitnttr.
Two fishermen from 'Riverside' Cal.
recently rode their motorcycles from
Lake Hemet up to the snow line of the
who have been able to reach that point
Members of the New Orleans Motor
cycle Club have Just dedicated a fine
new clubhouse. . ......
o future do thev noltl?
. K n men n.ho has a flTOod. Clear
hraln who Is not afraid to work, who
will put every bit or vim ana ginger
that he can muster into a proposition,
hla aiicftena- once he breaks into the
automobile Industry, is assured.
"Altogether too many automobile
manufacturing concerns have a-one into
the hands of a receiver because of in
competent executives, because the or
ganization was not a compact working
ora-anlaatlon. And manv In this class
had a. rood nroduct.
"In this dav of general tinanciai
health the vnnnr men about to Start
out on tho road to success might well
look to tne auiomooiie .nuuairy.
(Irtarlnalltv la Belna; Demanded.
"When he does make an entrance . he
nt he evall. headed heratltie of
nomnllment We mnt not He R t i S f i lt
with a title. He must not imitate. He
must be original. He must not get In
a rut.
"First he must familiarize himself
with his duties. Then he must go out
to get his particular line of endeavor
so firmly established that everything
ronnd him trill radiate with hla en
hiialaem and eiinceaL
"You can go into numerous automo
bile salesrooms today and find sales
men loafing around. These same men
are alwavs the first to ask factory -rep
at the fiLCtorv
"But you let any salesman practice
the art of salesmanship. Keep quiet
ahoti hla vortr lettlno result tell
and you will find that the factory man
on his visit to this salesroom will soon
nave nis eyes locuneo. on inia parncuiur
man. There Is a future for him."
Mr. Benson on Trip.
Sales Manager Benson, of the Etude-
baker Corporation, is spending the
month of May in a trip of the Pacific
Coast and the. Northwest, during which
he Is Inspecting an organization built
up under his immediate direction of
men. hundreds of whom he has never
met. Mr. Benson was In Portland yesterday.
Men Who Know',
am 1 '
TO
-. fj. r n
A Thdusiind Dollars Undei
Competing Cars
rUNDREDS of purchasers of the new LlWii
qty" Hrv-lai-P it thpir onin on that there is no
VJJ-iX UAlUi.W vae-a- , JT 1 1 11
competing car sold at within a thousand dollars
of the pnea We believe tney are ngni.
In fact the Lozier "LIGHT SIX" is the first car of very high
est character ever put on the market at what reasonably may be
called a medium price. It's a true Lozier, through and through,
and this fact, meaning so much to those familiar with motor car
values coupled with the. sensational price has made its first
season on the market a whirlwind success. Such a success as to
tax the capacity of our great plant to its utmost. By constant
increases in our facilities, however, we are .taking good care of
this, demand and making deliveries to purchasers very promptly.
t mnot-a o rfartfl ctY-rv!.ndr 60 horse tower
car. For there are six years of Lozier six-cylinder
success back of the "LIGHT SIX," and in this per
fected six there is such a continuous flow of power,
such freedom from vibration, such flexibility of con
trol as you would not expect in any but a Lozier Six.
If you want to enjoy the touring season to its
fullest, if you want all the satisfaction and all the
pride of ownership that you would find in a Lozier
"LIGHT SIX," let us have your order now.
Five beautiful body types: Touring car and
roadster $3250 ; Coupe $3850 ; Limousines $4450.
We said it means much that the "LIGHT SIX" is
a true Lozier. Do you realize how much it means?
Well it means that for $3250 here is a model of
the only American-made car which for eight years
has commanded and still commands a $5000 price.
And we could not have commanded a $5000 price all
these years if there had not been real $5000 value in
the Lozier.
It means that for $3250 here is a car whose en
gineering could not be questioned. Engineering that
guarantees the very limit of strength and endurance
and finesse of workmanship.
Demonstrations on request.
THE MOTOR CAR COMPANY OF OREGON
Phone Marshall 5300 PORTLAND, OREGON 497 Washington Street
L. H. Rose, Pacific Coast Manager, 217 Oregon Hotel, Portland, Oregon
i nrrFP MOTOR COMPANY. ' DETROIT, MICHIGAN
JJ,X-aA-k - -
ATTTOS LEAVE PRAIRIE
CITY ON SEVERE TRIP
Eight New Ford Machines, Purchased by Harney County Residents, Leave
on Ninety-Mile Run Over Mountains to Burns.
PRAIRIE "CITY. Or.. May 10. (Spe
cial.) That tha residents of Kat
ern Oregon are well to the front
In the spirit of progress and develop
ment, so markedly dominant in the
activities of the state, was strikingly
illustrated here this week by the over
land shipment from this point, the ter
minal of the Sumpter Valley Railway,
of eight Ford automobiles destined to
their purchasers in Harney County, 90
miles south and across the Blue Moun
tains. The sale was made by Archie Mo-
t o VTTri
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liaSaaVBSltttMijk.
FOHD CARS "GASSING I'P" FOR START.
Gowan. an automobile dealer of Burns.
Mr. McQowan. who is an active Ford
agent, met ' the . shipment here with
eight chauffeurs, including; himself, to
drive the new machines on their virgin
trip overland across the jagged peaks
and precipitous canyons of the Straw
berry range of the Blue Mountains,
lying between the John Day Valley and
the great Harney country, of which
Burns is the county seat.
This drive requires expert skill on
the part of chauffeurs because of the
rough and rugged nature of the road
over the mountains.
One cannot help picturing this pro
cession of eight modern distance de
stroyers under the guidance of expert
drivers threading its precarious way
among the defiles of these old moun
tains in the "days of the 'long ago"
(only little more than a half century)
when the only witnesses of the strange
apparition would have been the dark
visaged savage and the wild beasts of
the mountain coverts. Such a picture
brings into startling prominence the
remarkable fact that this vast state of
Orearon has been wrested from sav
agery and the wilderness and placed
in the forefront of modern civilization
and progress as a prominent unit in the
one great Western nation that is spell
ing out the solution of a human future
on the shores of the Western sea.
The wonderful part that is being
played by the automobile in the drama
of present day Northwest (development
Is nowhere more in evidence than in
Eastern Oregon. It is estimated that
in proportion to the population more
autos are owned and in use in towns
and on the ranches in this section of
the state than anywhere else in the
world. It was until very recently a
characteristic saying that the ranchers
of Eastern Oregon "farmed on horse
back." It is fast becoming character-
Dealer Listens to Horsemen.
G. C. Frey, general salesmanager of
the Kissel Motor Car Company of
Hartford, Wis., recently dropped in on
a convention of horsemen and listened
. . .... .u - onH riiatMia.qfon of sev
eral interesting papers on the purchase
and care of horses. "According to what
I heard," said Mr. Frey. "there is
scarcely a disease known to science
that a horse cannot and does not have.
And often even experts are fooled in
buying them. Why any one wants to
take a chance with delivery horses
when the motor truck will do the work
Ijr jpSf pll
Comfort, .
'a certainty - f
Jackson engineers design fcfjigff
for comfort, considering 1 ' -.fcfjjs ,?
it fully ss Important as .jl, JVM
safety, power and beauty fyA. ..4 -!5 k
of design. MISSf5
"oijmpie" hots skssm'm
"Majestic" 2I00 .Jf!Kl?U
"Bultanic," six.. $2800
F. O. B. Portland. ' I'frjVK-. Ij'i
HALE BROTHERS JeWt?
tern, Broadwa? and ! H"-"'--' CiiS!
Conch Sta. .Mara halt ! -vfcSCr W?;,
wt. r1
Promotion for Maxwell.
R. D. Maxwell has been appointed
manager of the Studebaker branch re
tall store In Los Angeles
VtfL TONT make your car
pay for your tire
experiments. Increase
your car's efficiency, and
reduce the upkeep ex
pense by equipping with
prestonl
NON-SKID TIRES
Car owners of experience
have proved the car-protecting;
resiliency, the mileage
and security value of the
Firestone tough, pliable tread.
H. 8. Plreatone'a book, " What's
What la Tires" tells how and why,
B. E. BI.OTHiKTT,
iB-Sl N. 14th Ht Portland, Or.
Irtotrlhtrtom for the Kirelon
Til1 Rubber Co., Akron, O.,
"Amerlra'a Largest Kxclualta
WSL. TiT9 R'm M,k,ir""
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