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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (May 25, 1913)
. f E nildi v,-t22r?--..-.-r: . v Jus HOMK Of THE MLEHROOM HI DSO A.ND REO .1 "-T' N-EW HOME WATERLV EUECTBIC, . "j a- : - r t . i , . - 1 i t. f jia ha 1 n b - t . v.i ftf ..... i !,7 - .-- -A- ;22 v-ir'-- ma ''rB 'S'TK ISli . r i - 'i . l wcv-. -i n- " VKLIE HEAD4CARTERS. of : " ... . i - " -. i i PACKARD. CARS C. 1-. BOSS fO, AGENTS. . i 'icrnal-H v. Mrs C1BSOX STORAGE BATTERY CO.'. 1 .m 4 Wm -r w.;sZr':i? ;:r'";'f'Sj? ?;Hf7J A i i u r Port r" HOUU OF FRANKI.IX, APPERSON AND OHIo'eLECTRIC. ALMOST ALL LOCAL FIRMS HAVE MODERN STRUCTURES Day of the Old Wooden Building Has Reinforced Concrete, Erected BY WALTER NOT very many years ago man was content to buy an automobile. He had no thought of service, that com plex and comprehensive word which cov ers so many branches and departments. Today the cry ot the man who buys a car Is, "Let me see who Is back of the oar. With money in millions behind the auto mobile. It is hardly likely that any .com ' pany could afford to sell something which would not redound to Its credit The pur chaser, however,. goes a step farther today than he used to yesterday. He not merely wants to know who makes the car, he " very Inquisitive to find out who Is back of the car locally. Bervlce enters so large ly into the solving of the rlirht car to buy that the would-be owner looks around. He must be sure his oar will be taken cars of. What, then, must influenoe him in his decisions? He oannot very well fc-o around making private inquiries as to tho financial standing pf the doalers. exeept In a very general way. He has to baso Ills opinions, to a rreat extent, on appoar ances. As a general rule, he who lives In a large house, with a number of servants, fine surroundings and beautiful furnish ings. Is rightly adjudged to be a man of considerable financial standing. It Is the same thing with a business man's offices. A companv with numbers of employes, with a fine building, has a general air of , prosperity .which Increases a man's confi dence In that concern. So, too. Is It true today of the automo bile business. In this respect Portland people have another opportunity to pride themselves legitimately on their olty. The writer has asked every one of the auto mobile dealers in- the city, he has asked the Coast representatives, the general sales managers. In fact officials of every sort whose business takes them periodical ly all over the states, what their opinion was of the buildings that house the auto mobile dealers of Tortland. They were eked to be absolutely straight and un qualified in their opinion, and there was not one who did not say, In effoet. "Port land has the finest, the most substantial and most solid automobile buildings of any city of Its sis, or nr It," In the olden days all that was wanted was a garage with a tool bench and a Showroom. Today there Is the spare parts room, tho storage-room, the repair de partment, the plain overhauling depart ment, the body work department, top matelng room, and stf on until each build ing really amounts to a miniature fac tory. Covey Motor Company "Leeds. One of the first new automobile palaces to be erected wag the Covey Motor Car building, situated as everybody knows on Twenty-first and Washington streets. Standing on tho hill as it does, this home of the Cadillao and the International Motor Company, not forgetting the quar ters of the Paige, hits the eye of any one coming up from the heart of the business seatlon. It Is the largest building on the Coast In the osttmatlon of Const repre- sentatlves, the nearest to It probably be-v ins that of Cuyler Loo, also Cadillac man. In Ban Francisco. The floor space covers an area of 14,400 square feet alone. The building Itself la one of four stories and a basement, the second floor being the garage, the third housing all the stock, one of the most extensive Imaginable, and taking care of the repairs. The top floor Is used for dead storage and for painting and decorating, while the base ment Is also for storage. Furnishings all through are of the best, and the show space Is placed In such a way that the cars show up most advantageously from the street Packard Building Typical. Every one knows the famous slogan, "Ask the man who owns one," which typifies all that Packard stands for. They have built up . their huge business, of course, on merit, but much of that has been In the service department That Is why the building at 65-7 North Twenty third, street, where Frank C.-Rlgrs takes ' -4 IF-NL it ' .. ... . , . . ..... II t . If iililfiaife Passed, Giving Way to Brick and Specially for the Industry. QIFFARD. care of local Packard owners, has few superiors In the country. No matter whether one enters by the garage, where the long double row of shining, glisten ing Packards offers mute testimony to the ears bestowed In this line, or by the showroom, which though small Is won derfully attractive, and appealing in lts good taste: all serves to convey the im pression that here Is a great amount of money laid out merely to give owners . satisfaction. The building Is as solid as could be, of brick, specially strengthened - with the view of standing all the strain of the repair department, and, what Is more, built with a foundation ready to accommodate another five stories, which, as Mr. Rlggs says, will be up before v-ery long, if the present satisfactory conditions continue. In the showroom there are some wonderful photos of cars on trips In every part of the world, varied with pic tures of a day's catch on the river, an outing here, a Jaunt there. Another thing, Packard service again; all the mechanics right from the Packard factory, so that they shall know their business, and an air of satisfaction among the men around, tndebaker Has Fine Retail Home. Just across the street Is another brand new brick building, with a spick and span salesroom facing the street, all tastefully decorated In white and green and brown. This Is where Messrs. Garbe and Wlnohell take care of the retail end of the huge Btudebaker business. The building has only just been completed, and from the front conveys but little fdea of the great spaoe at tne disposal of the workers. By a neat arrangement the offices are on a mezzanine floor, roomy and spacious. Be- low, of course, at the back of the show room. Is the day service garage. Upstairs are rooms containing the parts, of which a complete stock is kept. There Is the ; general repair shop, storage and night garage and also, moat Important point a shut-off repair-room, where any particu lar piece of work can be done, which many other dealers would otherwise come . around and Inspect. Pleree-Arrow Cnitonm Well Looked . After. . Just as an example of what the Pleree Arrow does for its owners it may be men tioned at the start that even their present eommodltloug quarters are not half large enough, in th opinion of H. 6. Colter, the well-known local man, They moved there not so very long ago, with the In tention of making It a temporary loca tion, but in their aim to satisfy custom ers have not as yet built other quarters, because, as Mr, Colter put it "When we build, we must have everything right" The present quarters are on Fourteenth and Couch streets, In a large two-story brick building, with a deep basement Modeled after the usual Pleree-Arrow alms of making its service the standard throughout motordom, there Is what Is probably the boit-equlpped repair shop on the whole of the Coast, Including as It - docs overhead cranes, which thereby en able the work to be done rapidly and ef- ' flclontly with a minimum detachment of parts. Alterations are now under course of way to lncreaso the space on the ground floor, by eliminating one of the entrances on Fourteenth street This will give an unexcelled showroom, and will add to the already commodious offices. Gerllnker to Have Fine Building. So great has been the increase in the business dona by the Gerllnger Motor Car Company, wnich handles more lines than any other concern In the city, that E. E Gerllnger has been compelled to lock for new quarters. He has Just secured what should be an exceptionally fine location, with frontage on three streets, Washing ton, Morrison and Stout streots. On the two former there wilt be carllnes. the one on Washington street of course being already there. ' The building is to be four stories, with basement absolutely fireproof, and built entirely along the latest lines for auto mobiles alone. Separate rooms for each 1 mm ifii ;;; Mi: ,j-H-'...r;. i. 1 i. -X r -T : ':iV,M.: R. E. BLOUUETT FAMOUS FIRESTONE TIRES. TIIE SUNDAY OKEGOXI-j : : ' l 4J i. . . ,.. --r MMY-....rf.v.-,-, .. ... .. HOME OF THE STEARNS. - A i -ji, - -muss iilStii ill nlf IT SIP I? .jJtt ...). At. rr- r. rr-t"t wij-i"- ntmmmm 'r mwrnmrn --:r-iiVltLi--:l'W. . .ri-s ' 1:: 5 M?f t jT BAIyLOU A WRIGHT, A liiiii MITCHELL. HOME. &7.v' 5 i ' "Service U Our Watchwc . Alii 1 kV;Sji HOME O 1 KW home: of the buick and national.
