The Sunday Oregonian., May 18, 1913, SECTION FOUR, Page 7, Image 51

THE SUNDAY OREGON! AN, PORTLAND, MAY 18, 1913.
VALUE IH SERVICE
IS
GAINING
GROUND
Element of Uncertainty in Pur
chase of Cars Said to Be
Disappearing.
PUBLIC'S DEMANDS KNOWN
O. E. McCarthy Discuss Changes
Being Brought About In Auto
mobile Industry for Benefit
of Buyer and Pealer..
BT O. E. SfCARTHT.
Pacific Motors Company.
(Part I of an article on service In the
Automobile World: a comprehensive
explanation of what the word really
means. Auto Ed.)
There Is this value In service that
it makes friends: yes, and It brlnps
admit at the start that service is a
mighty b!c word. Let's discuss it.
What you want to know about is
real automobile service.
Perhaps the first thing we can say
about service is that it should be
ccurteou. Yes, and it must be intelli
gent. A stupid servant Is worse than
no servant at all. Therefore. If one Is
to give real service, that person must
know his business thoroughly from be
ginning to end.
Prompt Venire Demanded.
Perhaps the next point in this day
of keen competition, rush and hurry.
Is speed. Service must be quick. The
telephone company, the department
stores, the railroads and the hotels all
realise that point. It is an admitted
requirement of real service.
The most Important point is effi
ciency. Service must be right. What
does it matter if the telephone company
gets a number for us in a hurry. If it
is the wrong number, or if the depart
ment store delivers the package for us
quickly if It Is the wrong package, or
the railroad carries us quickly to the
wrong destination, or the waiter hur
ries In the wrong dish? No! Service
must be efficient. It must be right.
Finally, the cost The price of serv
ice must be reasonable. Competition
establishes that point. Now we have
It. Service real service must be in
telligent, speedy, efficient and reason
able at to cost.
(To be concluded next Sunday).
USED CAHS FIXD Bl'YEKS
Foreign I.unds Open l"p Big Market,
Says Kxpert.
Statistics furnished by the United
.States Government to Inquiring econo-
FESTIVAL RUN IS 11
Portland-Seattle Series Is W.
A. Wiedrick's Proposal.
BENEFITS ARE POINTED OUT
Tour From Sound City to Rose Fete
in June and1 Counter Trip to
, Potlatch Jubilee as Di
versions Advocated.
A "Festival Run" Is an Idea advanced
hv w A Wildrlck. local manager of
th. Michigan Auto & Buggy Company,
In connection with the Rose Festival
and the Golden Potlatch at Seattle.
"At both of these celebrations thou
sands rather to witness the parades,'
says W. A. Wildrlck. "What is the
matter with Portland holding a tour
the same as the other large cities in
the East? Indianapolis, Detroit. New
York and Chicago have their annual
tours. Why cannot the automobile
club of Portland hold a tour of its
own?
"My Idea would be to have the auto
PAIGE SERVICE MEN UNLOADING NEW CARLOAD.
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FIRST PAIGE KOADSTER SEE.V I.V FORECBOISD.
honor to whoever serves well. The
highest Ideal that anyone can have is
to be a good servant, and it matters
not. then, whether you are a aervant of
humanity, of the nation of of just your
own little peanut stand.
In the early days the purchase of a
motor car was a gamble. Initial out
lay was a mere circumstance when
compared with the final cost of main
tenance and upkeep, and ii those days
a service department meant real serious
trouble. It meant continual argument
wherever a question of responsibility
was Involved.
Unscrupulous dealers took to adver
tising the sale of their cars free of re
pairs. They never Intended to do any
thing free If they could help it. They
only wanted to sell their product and
then squirm out of their responsibility
under any conceivable pretext. That
made it hard traveling for the respon
sible dealer.
The auto business was certainly a
"game." Playing roulette at Monte
Carlo was an Innocent pastime In com
parison with It: chaos reigned. But
that Is all in the past, thank goodness.
Yearly Model Pisa Disliked.
The automobile Industry has been
able to slow up from the terrible pace
It has maintained not that fewer cars
are being put out, but that cars have
been standardized. Attention has been
given to the perfection of individual
parts of the car. The yearly model
Idea Is a relic of barbarism discarded
by every manufacturer.
Farh factory is striving to produce
a perfect type of car and to hold that
type through intensive attention to the
perfection of the details of its con
struction, and the only changes that
come out. now, from year to year, are
matters of comfort and luxury.
The mechanical end Is practically as.
sured, and one Is safe In saying that
every successful car on the American
market Is an excellent car or Its type.
We wonder if the reader will realize
what a wide swing this Is from the
early methods of manufacturing auto
mobiles. It Is easy for you to understand why
a concern with decent .Intentions to
wards Its customers has been Inclined to
go easy where questions of service were
involved why they have hesitated to
sell their cars on the basis of service.
The questions of responsibility were al
ways involved vexing artruments were
a matter of course. Factories were so
busy building their current models, de
signing their annual new models and
getting their selling agencies estab
lished, they had little time or atten-
. tlon to give to the cars already in ser-
. vice.
Dealer's Bnrdea Shewa.
Replacements of defective parts were
' carried on along extremely loose lines
they passed through too many hands
and altogether too much time was con
sumed. These vexing delays caused
dissatisfaction to the owner and placed
an almost unbearable burden on the
dealer.
Frequently In the confusion of mod
els, the wrong part would be sent from
the factory with disastrous results, and
at the best there were so many parts
for so many models that even the
strongest manufacturer could not keep
them all in stock.
Standardization has solved the prob
lem. It has reduced the number of
models and the number of . parts to
each model, reducing also the cost of
manufacture. It has simplified the
handling of replacement parts, and
made real service possible.
Now we are keenly aware of the fact
that the reader wants to know just
what a service station Is. We must
mists of the automobile Industry do
not determine the number of used cars
shipped as export products to the four
corners of the world. A second-hand
automobile, as a rule. Is "old machin
ery" In the eyes of Uncle Sam.
Yet there are abundant reasons for
men In the Industry predicting that
there never will be a serious problem
In the United States due to a threatened
overplus of used cars, if the foreign
field for the second-hand machines is
properly exploited.
Going still further, as the result of
data furnished the United States Gov
ernment by officials of the Mitchell
Lwls Motor Company, of Racine, Wis.,
the political economy students say that
the export of used cars under the aus
pices of a well-equipped official organ
ization that will protect foreign buy
ers, would be a source of great finan
cial returns.
With branches In the best distribut
ing centers to dispose of American used
cars and offering some definite respon
sibility or guarantee to foreign cus
tomers. there Is little doubt that the
profits would be tempting, satisfactory
and mutually agreeable. The critics are
certain also that this form of outlet
would remove the menace feared by
apprehensive American manufacturers
that of a plethora of used cars.
POLITICS IS TUBED"
SALE OF STE.UXS-KXIGHT CAll
LOGICALLY FIGURED OCT.
E. C. Kirkpatrlck Admits He Bought
Machine of "the Moores Boys"
and Has to Take Banter.
E. C Kirkpatrlck, of Dallas, drove his
new automobile Into Portland on its
maiden trip recently and while at the
Imperial one night told a good yarn
in his inimitable way of saying things.
The Kirkpatrlck automobile was
standing along the curb In one of the
smaller towns up valley, blushing under
the flattering comment of the Inter
ested congregation of standers-Dy,
when a veteran political affiliate of
Mr. Kirkpatrlck'a nudged into the
crowd.
Now, let it be known, Mr. Kirkpat
rlck Is a Republican of the good old
fashioned sort, one who Is willing to
swear bv anything that his party does
and willing to swear at anything that
tries to "do" his party. He is aiso a
partner of Ralph E. Williams. National
committeeman for Oregon.
Anyway, going back to the small
town, the political chum saluted Mr.
KirkDatrlck In this manner:
"Prettv nice boat that. Kirk."
"None better built on all earth's
mud," replied the owner.
"What'a the make?'
"Stearns-Knlght," snapped "Kirk."
"Who'd you buy it of?"
"The Moores boys down at Portland.
"Sons of Charley Moores, our state
chairman. I 'nose.'1 flaunted the In
quisitor.
"Surest thing you know." Kirkpat
rlck came back.
"Humph, politics sold that car," closed
the townsman aa he sauntered off.
Mr. Kirkpatrlck stood pat.
mobile club 'of Seattle motor down to
Portland and take part in one of the
parades at the Rose Festival, and in
turn, the automobile club of Portland
could motor up to Seattle and take part
in a parade at the Potlatch. It would
be a good advertisement of each city,
as well as of the cars that partici
pated. "For instance, in our going to Seat
tle, we would have to start about 6 or
7 o'clock in the morning in order to
get into Seattle that night. . With ban
ners and pennants flying from each car,
we would attract a good deal of atten
tion. The different towns we would
have to pass through would also help
to advertise Portland. And It would
be the same way with Seattle coming
down to Portland. A delegation would
probably meet them outside of the city
limits and escort them through the
main streets.
"Seattle would have it on Portland
insofar as the Potlatch is held after
the Rose Festival. It would prove a
mighty good advertisement for the Pot
latch to make a good showing during
the Festival, as many of the visitors In
Portland go to the Seattle celebration.
Portland, on the other hand, by sending
a good delegation to Seattle, could do
some effective advertising for Oregon
In general and Portland in particular."
SEVERE TEST XOW GOIXG OX
Standard Packard Engine Starts
800-Hour Run.
What is said to be the most severe
test ever given an automobile engine
under official observance began Satur.
day. May 10, when the motor of a stand
ard Packard "38" was placed upon the
The World's Largest Builders of Six-Cylinder Automobiles
New
HUDSON "Six
rn
ft I, - i jrma rt.
Know the D
eater
These are the things you should know before placing your order for any
car. On them rests your motoring satisfaction. If you do not do business
with the dealer who possesses these qualifications, then you are likely to be
disappointed in the car.
Do not do business with an unprosperous dealer nor one whose business suffers through lack of capital.
You will find such a dealer, in a commercial sense, conducts his business from hand to mouth. He is
usually the dealer who will sell a car at a discount and whatever profit he makes on the sale must go to
the payment of his selling cost and overhead. He will have little or none to furnish you with service on
the car.
You know the truth of this fact when you consider that it is the same in all lines of business.
Purchase vour car of a prosperous after we have sold you the car than smoothness and ease that will be a
berore you have bought. let, we realize
in you
automobile dealer, which insures that
you get good service, and good service
with a poor car is a better buy than poor
service with the best automobile made.
Service a Most
Important Item
If you would know the value ri
dealers' service in the operation of an
automobile, you have but to consult
men who have owned several different
makes of cars and, if you will talk with
any HUDSON owner, you will appre
ciate the value of the type of service we
furnish to the owner of an automobile.
All business is done solely on confi
dence. - '
Confidence of one man in another. If
you cannot have confidence in a dealer
who sells the car you have selected, then
yours is an unsafe purchase.
There is scarcely any limit to which
we will not go to insure HUDSON
owners the fullest satisfaction from
their cars. We are more interested
your motoring interests
and
that this is contrary to the attitude of
the average automobile concern.
This service that we give you is but
keeping faith with the Hudson Motor
Car Company. There is a clause in our
contract with the factory, which insures
every purchaser of the highest standard
of motor car service to be had, and this
we cheerfully and rigidly adhere to in
our deals with owners.
The Secret of
Our Success
Any concern's success grows with the
increasing popularity of the goods it sells.
The New HUDSON "Six" rose to a
higher point as a sales success than any
6-cylinder car has ever seen in the same
length of time it has been on the market.
The "54" HUDSON'S smooth, sweet
running mechanism gives a sensation of
flying that is lacking in the greatest of
Four-cylinder cars. You can throttle it
down to 3 miles an hour on high speed
and pick up to 60 miles an hour with
revelation to you.
Avoid Disappointment in
Getting Delivery
Ninety per cent of leading dealers'
orders are for spring delivery hence,
within a few days, it will be impossible to
secure a delivery date for any one of the
three leading cars. You know the names
of these three cars if you are familiar with
the automobile market and you know
that one of them is the HUDSON.
Hence, we cannot impress too strongly
upon prospective purchasers the neces
sity of securing a fixed delivery date for
their cars.
The "54" HUDSON, fully equipped,
with speedometer, clock, top, curtains,
demountable rims and five-passenger
Phaeton body is $2450.
At $1873 you can obtain the
HUDSON "37."
It too, was designed by the same
engineers that built the "54." Experts
point to it as being the "Four-cylinder
masterpiece."
22S
See the Triangle on the Radiator
NORTHWEST AUTO CO., Distributers
617 -Washington Street
llfnsl
test rack In the garage of the Automo
bile Club of America, in New York, for
non-stop run of 200 hours. The of
ficial world's record non-stop motor
test is 132 hours, made over two years
ago in England by a Silent Knight en-gine.
The test is being; made under the aus.
pices of the technical committee of
the Automobile Club of America, which
will make a detailed report of the out
come. The motor is running under a.
brake resistance equalling the work
performed by a loaded Packard "38 '
climbing a 6 per cent grade at a
speed of 37 miles an hour.
A speed or 1200 revolutions per min
ute is being maintained by the Pack
ard motor. This is In excess of the re
quirements of the rules governing the
test. The throttle is wide open and
with the standard Packard gearing the
motor is doing work sufficient to drivo
car 888 miles every 24 hours.
If the motor runs the full 200 hours,
the test, figured in miles, would ex
ceed a non-stop run from New York to
San Francisco and return.
Tokay Grape Festival Kllnis Shown.
GRANTS PASS. . Or.. May 17. (Spe
cial.) Films taken last Fall by a pho
togropher for the Southern racific
Company have arrived and are being
shown at one of the local theaters. The
"movies" were made during the Tokay
Grape Festival last October, and show
that industry In many of its aspects,
Apple picking at a local orchard Is
shown and details of some chicken
ranches. A scenic part is the aquatic
view off Sixth street looking Into
Rogue River from the steel bridge
showing the City Park and the river
front lined with pleasure boats.
Maflsnchusetts Legislature may prohibit
presentation or bipuchi plays in rnat state.
M
H. L. KEATS AUTO CO.
AND BROADWAY.
if
For th nine months ending March SI the
merchant vhh la built In the unltea statea
comprised 1114. of 2n."Jr. gross tons. Thia
compared with 1"".l veaaets ot 151.:U1 ton
for th previous corresponding nine montha.
Do you want a good used Eoadster, prac
tically new, at a bargain?
We have oulv a few left at prices ranging
at $200, $500 and $900.
For business purposes, they might answer
your requirements just as well as a new car.
THE STUDEBAKER
CORPORATION OF AMERICA
Chapman and Alder Streets
Pacific Phone, Main 5969 Home Phone, A 2436
WM K ZJA M UA. : Til"! .... - a El .. .A strain fox eU driver of tf:
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The Standard Oil for Motor Cars t1 J IS " reMoa WiW
I ' . ' W-lWW ST" And a degree of comfort not " W(OS!w
ZEROLENE is the best motor ' WmC.W 8urpassed d rardy & MP54C
i oil I can buy and I've tried them MAwM f )) "K IZI S?2 f M2B? i
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f 1 1 r- 45JRjiS3Jl5 -VV1 ; :&rlS SIS HALE BROTHKKH Q
) gives perfect lubrication. VSaK Northt Dlrtrfbato Regular Clincher
I lSJr .-SS-lifiV-C; rs3 , ILTffi!. Broadway and Couch Sta. ; , ,
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Sold fj dealers everywhere fmHHfr Ira? Pfl 1 CT' 8!is' in
! PORTLAND SAN FRANCISCO -g) S&if ' SSW . fc ,
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THE PEERLESS
FOR WOMEN
THE beaT of Ae VetAsu and ut tmptietr"nl
X. cue cf control coouaend ft a a car tor women.
'ElcAric warring and easy Jteaing free th driver of
every element of fatigae.
In the open country for power and fpeed in
crowded street, far neribtliry and accuracy of response
in any environment for safety, comfort and beauty
' the Peerless is all that the name implies.
,The new model "36-Six" the favorite for
women is identical with the ."48'Si-,. and the
"fcoSix" in maturity of detail.
Electric atarrine and irreversible steerine electric
lighting; heat-treated steel parts; lona stroke, silent,
vfhrarionless motors: choice of Kvcn istuwuve PCCX'
lew body types