The Sunday Oregonian., May 18, 1913, SECTION FOUR, Page 5, Image 49

TIIE SUNDAY OREGONIAN, FORTLAyP. MAY 18, 1913.
UPrKEEP IS ARGUED
Rambler Manager Says it Is
Up to Driver Himself.
TALK BY RICH ONES BANE
Wealth? Owner, VHo Joke About
Big Repair Bills nd P Xot
Have to Care, Canne of Misap-
prehension. Says Dealer.
Burin automobiles Is Just as much
t business proposition as buying; a
typewriter or an adding machine, in the
opinion of G. W. Nelson, manager of
the. Rambler Auto-Company.
"There are cases when a prospect
hesitates about investing his money In
a car, for he fears that the cost of
upkeep will be more than he can af
ford. Stories of how It cost one man
f 150 a month to operate a machine and
take care of the chauffeur have reached
bts ears no doubt. He hesitates. Imag
ining that thes expenses win hare to
be Incurred by him.
"The people who do this, however,
belong to the wealthy class and In
many cases own cars whose original
cost runs up into the thousands and
which are In constant use from early
morning until late at night. They do
not care what it costs to maintain a
machine.
"For the man of moderate means who
contemplates purchasing an automobile
of medium price, which he plans to
operate himself, comparisons are out
of the question. To a great extent, the
cost of upkeep of a car depends on the
owner and driver. He can make the
cost low or high, depending entirely
upon the use to which he puts the ma
chine. It cannot be expected that a car
which runs on an average of 75 miles
per day, seven days In the week, and
this is a high average for cars In city
use can be maintained for the same
amount as the car used about 40 miles
a day. This latter figure about equals
the mileage that a car covers In an
ordinary day's usage.
"The streets or roads on which the
car is driven and the manner In which
It Is handled in bad spots also have
much to do with determining the cost
of maintenance. High speed driving
and reckless turning of corners are
great helps to big repair bills. Like
a good many other cars, the 1913
Rambler was built so that the average
man can run It himself easily thereby
eliminating the expense of a chauffeur.
Indeed, I believe that the majority of
owners think driving Is half of the fun
of motoring."
VSE OF RKCORU FORMS AIDS
B. F. Goodrich Tire Co. Provides
Plan for Truckmen Free of Cost.
Of the hundreds of motor trucks In
use. there is hardly an owner that isn't
Interested In keeping an accurate daily
record of the upkeep cost of his trucks.
For the want of something better
many owners have devised records of
their own more or less complete In
form. Probably the most accurate and
complete forms for keeping daily rec
ords of motor truck upkeep costs Is
printed and distributed free to motor
truck owners and persons Interested In
motor-truck upkeep costs by the B. F.
Goodrich company, Akron. O. This rec
ord system consists of two complete
but very simple forms. One Is a card
for the driver's record showing trips
made, mileage, the record of tires, load
pounds carried, the oil. gasoline or
electricity consumed per mile each day.
The larger form for the office files is
a monthly report made up each day
from the driver's dally report card.
The Goodrich record forms are so
complete that an owner can tell at a
glance Jnst what his trucks are costing
Mm each day. including wages of
drivers and helpers.
These dally report forms were first
made and used by the company to keep
an accurate record of the upkeep costs
of their trucks in Its tire and rubber
business at its factory in Akron. The
forms are so complete that they enabled
the company to find and correct many
"leaks" in the daily upkeep costs of
their motor trucks. Many truck own
ers throughout the country are finding
the Goodrich forms a great aid in keep
ing an accurate record of truck upkeep
costs.
2 FORDS SOL.D EVERY MIJTCTE
Output of 200,000 Cars Requires
Fast Work by Salesmen.
, A statistical fiend of the Ford Motor
Company has been performing feats
with figures again and cornea forth
with a declaration that during the
months of April. May and June Ford
salesmen will sell 50 more than two
cars per minute, every working minute
of those three months.
. The estimated sales for the three
months, which were really exceeded In
April, are 75.000 cara. In the three
months there are Just 37.440 minutes
that Is. working minutes figuring
tight working hours to each day. This
gives the average of more than two
cars per minute.
Calculating from the angle of hours
In a year, the Ford Company will sell
cars per hour this year, counting in
Pundavs. holidays and nights. There
are 8760 hours In a year of 363" days
and 22 cars per hour must be sold to
dispose of the 100.000 cars which will
be manufactured In the company a fiscal
year, which ends in October.
CHANGES ARE AXXOCXCED
American Motors Company Anjj
nicnts Sales Force.
Important chances are announced by
the American Motors Company. of
Indianapolis In Its s&les organization.
D. B. Williams, who for the last two
years nan occupied the position of ad
vertising and publicity manager, has
resisrc: that position to become dis
trict ales manager, with headquarters
at Louisville. Ky. G. I Moskovlcs.
formerly assistant advertising man
ager, take his place and E. H. Sher
wood, formerly with the Mercer Auto
mobile Company, of Trenton. N. J., be-,
comes assistant sales manager.
With the' addition of Mr. Sherwood
and the various changes in the sales
and advertising organiza'Sns, the
makers of the Vnderslung now would
appear .to have an even greater ef
ficiency In their sales department than
has characterised the mpany In the
past.
TEXAS ROADS' ADVANCE XOTED
Improvements Over Ixir, Desert-
. Like Stretches .Marked.
"Two years ago he who had made the
trip by automobile from Dallas or San
Antonio. Texas, to Kl Paso was hard to
find." says Dr. Charles O. Perclval. of
New York City, who has Just completed
a seven weeks tour of the Lone Star
State. "Two years ago 1 was one of
perhaps half a iloirn persons who had
ver driven over the luute, so tough
was it. owing to 'the continual up
grade, the desert-like condition of the
country and the absence of water and
shelter.
"Today in spite of the scattered pop
ulation, this long stretch of trall over
190 miles, has been sign boarded In per
plexing corners and the bad stretches
of sand filled in with clay and gravel
and aome of tire worst grades cut
down. So much good work has been
dope on this formerly impassable route
that the trip is no longer a bugaboo.
When one considers the vast area of
the State of Texas and its limited
population such good roads work . is
worth a Carnegie medal."
"AVOID OLD WIRE" IS ADVICE
"At Any Rate, Tet-t Ignition Wire
With Care," Says Grossman.
"When having your car overhauled
this Spring don't permit any of the
au ir.ttinn ia hut t n be used
again" is a piece of advice "from Kmil
- . . L.
urossman, manuiaciurer oi -
tr j l. ! v.n An have tO
use the old cable, examine each piece
careiuiiy ana see n incro .
1 1 . . . k. w. A m Pnhhr C-
umitB L uie Hli.l ' :.rua. - -
ble is therefore the best to use for the
reason that it will reveal cracKS caus
by age that would otherwise- be un
noticed. '
"Make sure that the cable is rirmiy
. .. . v. j.ii mivn.tii timer.
aiiatlllTIl IU lilTf WViI, . .. c ' '
batteries and switch before taking your
car out aner xne juk n
I hHrhl.n all terminals
and connections with, very fine. emery
olotn or scrape tnem so w r'""
all foreign substances which have gath
ered and which will interfere with
the proper functioning of the ignition
system."
MANY WANT S9-AUT0S
MAXCFACTCltERS LEARN . M
MA.VD IS- BIG.
Low Price- Advertised, However,' Is
Result of Error on Part .
of Printer.
One compositor, accustomed, perhaps,
tn vears of "sticking type. placed a
decimal point, the smallest character in
his case. In the wrong position. One
nronfreader. who doubtless had read
millions of words of "copy" in his life
time, overlooked the, mistake. That was
all. A small matter, one would say, but
for th noDle
m. I 111 ft 1 1 l J IPH)iw-H. - -
who were most concerned the business
f!rm Jn -whose adTerusing- copy ,n
error occurred. . ; - "
made in "setting
up" a page advertisement for -the
K-C-H corporation, or usrroii. in mo
composing-room of ona of the well
known automobile trade 'papers. It was
not discovered until the entire edition
had been run through tne presses mo
copies were on the fastest mall tra4ns.
Trt at the United
States. But It was discovered as soon
as the' trade paper came into me nanus
of Its readers.
In every mail delivered at its Detroit
.-nrr ih after the trade paper
was published, the R-C-H Corporation
heard of that mistake, ny.wnicn jis
waa advertised for 9 Instead of 3900,
the regular price. The first day nearly
100 letters were received in which were
enclosed checks, drafts and postofflce
and express money orders for 39 and
y,ut th. ear be shlDDed at
once. This continued for weeks. '
Beyond necessitating the writing of
a score or more of letters In which to
return the checks, drarts ana money
j . v. ml.talr. OAllKft. TIO trouble
at the factory. Anxious bargain hunters
were assured tnai on severi
the courts have ruled that such a rt-
-i i i n.unt mistake was in no
Uimivua i - -
way binding on the advertiser; friends
were thanked tor tneir innrem nu iw
Incident was closed. '
Th. r,,rn from that slna-le mistake
was an important object lesson for us.
in that we baa an excencni uu.i..
tlon of how closely the advertising of
. . r. ir i. fniinv.il " Hatd President
ii - r 4h. rTT Corporation.
commenting on the occurrence. "Though
that misplaced decimal point cost u.
a dollar or two In stationery and post
age, It waa a thousand times more val
uable to us in showing that the peo
ple are Interested in our car to the ex
tent of reading .. our advertisements
closely and that we have a host of
friends all over the country. Wo re
ceived telegrams from as far away as
Portland, Denver ana san
warnlnir hi that a mistake had been
made In our advertisement-" .
HUPMOBiLE HAS RECORD
OVER THREE HOURS CUT OFF
OF CALIFORNIA RUN.
Automobile Covers i Distance. Be
tween Los - Angeles and San
Francisco In -14 ' Hours.-
t... t ia.n . three hours and five
minutes were cut off the record for
the valley route between Los Angeles
and San Francisco on April ti by K. W.
Johnson, of Fresno, Cal.. driving a Hup
moblle "32."
Johnson drove the. Utile car.tnrougn
In the remarkable time of 14 houra flat,
averaging approximately miles an
hour. The best previous recora xor me
trio, which has been essayed for rec
ord purposes by virtually every car sold
on the Pacific coast, was K.nmn.-
five minutes. This record, which stood
for more than two years, was made by
a much larger car than, the Hupmoblle.
According, to the San Francisco pa
pers, which make much of the achieve
ment of the Hupmoblle, Mr.. Johnson
says that the record was due entirely
to a perfect freedom from mechanical
difficulties. The only stop on the way
was due to a spark plug wire jarring
loose, and this was fastened again in
five seconds.
Many swollen streams were encoun
tered between Los Angeles and Bakers
field, and these . were forded on the
high. The maximum speed attained on
the trip was 57 miles an hour. Mr.
Johnson figured to hold his average at
40. but when conditions made it neces
sary to slow up he made It- up on the
next good stretch of road.
The start was' made from the Times
building In Los Angeles at 4:30 o'clock
A. M., and the car landed at the. office
of the Hupmoblle dealer In San Fran
cisco at exactly 6:30 o'clock that even
ing. It is considered on the Coast that this
record will stand for some time.
Monroe Auto Club Active.-
MONROE. Or.. May 17. (Special.)
The Monroe Auto and Good Roads Club
Is an organization Just formed here of
auto owners and farmers who- are
vitally Interested In the good roads
movement. The membership has already
assumed encouraging proportions, and
Indicates success for the movement. C.
J. Ralls Is president and manager and
W. J.-Ford, of the Monroe State Bank,
Is treasurer, A start was made Monday
with the road grader and drags, oh the
road between here and Cor vail Is. It is
hoped to secure the co-operation of the
Corvallls Club In making this Import
ant 17-mlle strip of road one of the
finest la the slate.
Everv Arrument is a
Smasher for
Goodrich Tires
Best in th Long Run
Goodrich Tires are an advantage to
any car they are on. .
The makers of practically half the
entire 1913 output of automobiles real
ized this when they bought Goodrich
Tires to equip the cars they are making.
You can get Goodrich Tires put on any
car you buy or own .if you specify them.
Goodrich service comprehends so
much more than the mere making of
tires that you should familiarize your
self with it. '
Goodrich tire users and dealers find
Goodrich service stations always ready
to co-operate with them.
A Goodrich Route Book, mapping
and detailing the tour you plan, will
be sent you free whether you use
Goodrich Tires or not.
The Goodrich folders telling how to
avoid the common tire injuries will be
sent' you free, without regard to the
the tires you use.
Goodrich service in its broadest sense
is for the betterment of motoring.
But it is the service that Goodrich
Tires themselves give their users which
emphasizes the fact that Goodrich Tires
are best in the long run.
There never has been a "bad year"
with Goodrich Tires. One reason is
that there are forty-three years of rub
ber experience in every one of them.
Your dealer will supply you with the
Goodrich Tire you need.
The Goodrich principle of unit mold
ing was a development of our twenty
seven years of experience in rubber,
manufacturing preceding our making
of the first American clincher tire
sixteen years ago.
That principle has never needed
changing. All Goodrich Tires are made
by our unit molded method. Whatever
style of Goodrich Tire is best suited
for your needs it's the same kind and
quality as all other Goodrich Tires.
Each Goodrich Tire is molded into a
unit. Body and tread are one. The
thick, tough tread, being of the tire
and not merely put en it, naturally
does not slip or peel.
The extra sidestrips of pure rubber
reinforce the Goodrich Tire where the
strain comes and eliminate the chance
of rim injuries.
The whole tire ' wears uniformly.
There are no weak spots or dead places
because of over-vulcanizing which cooks
the life out of rubber.
Unit-molding the Goodrich single
vulcanization takes that danger away.
Fortify your own judgment with that
of the makers of so many of the oldest
and best known cars, as well as the en
thusiastic recommendation of thousands
and thousands of satisfied users, and
specify Goodrich Tires for your own car.
lhe 6. F. Goodrich Rubber lo.
There
is nothing
in Goodrich
Advertising
that isn't in
Goodrich Goods
V i lhe B. f. Goodrich Rubber lo. I 7
. , , I Portland Branch -325-327 Burnalde St. fl ""
" " B Factories! Akron. Ohio , I m y
Branch Houms and Service Stations in All
t , . . "" Principal Cities. Dealers Everywhere 1
Vs- 6 wm vaicaaeJ1 0Hfid- snsv 'in . "N.
'sJp grams' 0 . yky ?n
'ki"-K V A ' ..." ?: m$.
SSl -1' Write for Goodrich .(fih '. 'f0
MWJW vVJr'' Route Book, covering Of- V?y?J
$S VfOx V v-Y?7l' the auto tour you se- J . J4' 6
!VVvNl sent free on request. CSS 1Z yyZZy
Art and Beauty in All Models
sBe
I4J
Electric Lighting
Electric Starting
Demountable Rims
35x4 Tires , . -
12-inch Upholstery
1 All the 1913 Refinement
Hayn'es Model 24, 5-passengcr, 4-cyliudcr. .151950
Haynes Model 23, 5-passenger, 6-cylindcr. .$2650
Ask Us for Demonstration
Paquet Auto Sales Co.
Hawthorne Avenue at East Eighth Street
Phones: E. 1373, B 1514
lettle the Auto Question
Ince and for AD-
Not only for this year, but for next year and years
after.
Don't. think it's necessary to. purchase a new car
every year.
Get a car that will be new and up-to-date for yearr,
to come.
That means a Mighty Michigan Forty.
It's present popularity is due to Hs TEUMANENT
FEATURES a guarantee of its PERMANENT popu
' larity.
Note the following features they are only found
on high-priced ?ars. Just read them carefully you
'will then see why the Mighty Michigan Forty is the
leader for 1913 and years to come.
Four-speed transmission not the usual three. Left-hand
drive, instead of the awkward rigrht. Center control in easy
reach of the hand. Electric self-starter that really starts.
Electric flush side lights and headlights not the customary
tube and match affair. 118-inch wheel base with 412-incU
tires. Extra wide, flexible elliptic springs. Turkish cush
ions 14. inches deep and 50 inches wide. And so on dowa
to the minutest details.
1913 Models Now Ready for Delivery
ajid Service at $1850 F. 0. B.
Portland
Michigan Auto & Buggy Co.
Portland branch, 369 Hawthorne Ave.; W. A. Wildrick. Mgr.
Seattle branch, 1423 Tenth Ave.; John F. Campbell, Mgr.
Tacoma branch, 742 Commerce St., W. A. Shumaker, Mgr.
No-Hidden Values
SO-CALLED value when hidden is doubtful. The value is visible
if it is there. Otherwise it isn't there. Don't buy an uncertainty.
IN THE APPERS0N you plainly see the value. We use the 2-inch
crank shaft, whereas most others will not exceed lV2-inch. This shaft
runs on 5 bearings. In only three other ears has the crank shaft more
than 3. The APPERSON axle shaft measures 1 3-4 inches; only a few
exceed 1 inch.
, LIGHT WEIGHT
THIS APPERSON Is the llr-fmt-welicbt car for the developed 'horse
Dower We use expensive materials, whose strength Is in qunlltr ""'r
thtTn Vn bulk" The crank case is made of 3c ln.lnum against others
6e malleable. The nile -hiiftx are made of hrome nHkel terl and the
cam shaft are from litgli-ffrnde drilled rod- stork. Wi,., i .h
THESE value, are not hidden they are too essential. Where Is the
??2f? lVoL" 8 wTdon11'? env. tfMr d.MtT
APPERSON
1 JACK RABBIT, TEtE CAR WITH
THE POWERFUL ENGINE
inySSr rr. ra .ti'K; -
,-. H. I. TOVBIXG ( AH FOR K1VK. PRICK S1950.
5 H. P. KOAOSTKR FOR TWO. PRICK 1"0.
S H. P. TOIK1NU CAR FOR F1VF PRICK $3o0.
4."
45
Grav and Davis electric startinjr and lighting system.
.All prices f. o. b. Portland.
APPERSOK BROS. AlTOMOnitE COMPAX1,
.Repreaented at
BRALY AUTO CO.
.11. W. Curtis. Salra Manager.
OCR AIM TO SATISFY KACH INDIVIDUAL PVRCHASKR.
81-33-19th St., Sear Waahlnnton, Portland. Phonea Main 4SHO, A SSS1.