FEBRUARY- V, T3Y9.
L0Z1ER 'LIGHT SIX'
MODELS ARE HERE
FINE HIGHWAY TO SNOQTJAXMTE FALLS IN WASHINGTON IS ONE OF THE SCENIC ATTRAC-
TIONS OF THE NORTHWEST.
re!
it
New Design Said to Be in Re
sponse to Demand for a
Lower-Povyer Car.
Our Demonstrating Car of the new
. . ........ I
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.iie
,1
J3250
for
EQUIPMENT IS COMPLETE
All Advantages of Heavier Types
Declared to Be Retained, Wltb
Many Added Features for
Convenience and Comfort.
Combining the features that have
made the Lozier a distinctive motor
ear, the "Light Six" fulfilled the pre
dictions of its advance notices and
created no mild riffle in the Portland
automobile pond on its arrival here last
week. The new model Is typical of
Lozier design throughout. The only
noticeable difference is the smaller
horsepower and lighter construction.
If anything. Its body lines are more
graceful than the larger models.
Since the Lozier agency was taken
over by the Motor Car Company of
Oregon the efforts of the sales organi
zation have been mainly directed in the
Interests of the "Lisht Six." Conse
quently Manager Week and Sales
Manager Rushmore were kept busy
after the two cars arrived demonstrat
ing them to Interested and admiring
"prospects." Judging from the number
of people who asked for demonstra
tions, the. latest Lozier model will be
the leader of the line. Both Week and
Rushmore are gratified over the sen
sation the new car created and believe
they will have more orders than they
can take care of.
Cars Perform on Hills.
Karl Schnorr, special representative
of the Lozier Motor Company, re
mained hero until the little machines
were unloaded. After this expert, who
has been looking over the LiOzier here
for the past two weeks, finished ad
Justin? them, both cars performed no
tably on the hills and showed worlds
of speed on the level stretches.
Kvery convenience and luxury of
modern motor car design is embodied
in the "Light Six." The electric equip
ment Is complete, from starter to small
lights placed In convenient places to
facilitate driving after dark. Safe,
simple and certain of operation, the
self-starter on the new Loziers is con
sidered one of the best on the market.
Tests mads directly after the machines
were taken from the freight car. when
the motors were stiff, demonstrated
conclusively that the cranking mechan
ism thoroughly reliable.
The ease with which the new model
is driven makes a quick Impression on
the motorwise. The flexibility of the
motor, the even pulling at slow speeds
In high gear. Its "plck-up-and-get-away"
power and the easy steering ap
paratus combine to make driving In
heavy traffic safe and pleasant. The
silent, powerful purr of the motor when
running at high speed is Indicative of
the giant power plant under the hood.
Trend of motor car buying for the
past year showed the enormous de
mand for a light six-cylinder car of
"nigh-grade construction. Following
this Indication, the Lozier engineers de
signed the model that made Its debut
in the larger cities last week. They
were careful to retain the features that
have made the Lozier a desirable car.
The change is represented mainly in
horsepower. The new model is rated
at 36-horsepower, while the-larger Lo
ziers are rated at 72-horsepower. On
a brake test the "Light Six" Is said to
develop upwards of BO horsepower.
The big "sixes" have developed more
than 82 horsepower.
Four models of the "Light Six" of
frr a wide selection. It is made in the
Fairmount, Mount Clair, Metropolitan
and Coronado designs. The nrst is a
roadster, the second the touring car
and the Metropolitan and Coronado are
seven and five-passenger enclosed body
designs.
Easy RIdlna; Qualities Retained.
Though the new cars are much light
er than the big "sixes." the easy-riding
qualities have been retained with much
care. Twelve-Inch Turkish upholstery
and springs add. mace rial y in this re
spect. The wind-shield is built Into
the body and constructed In such man
ner as to make notse through vibra
tion Impossible. This typo of wind
shield, carrying the raln-vlslon fea
ture, does not mar the effect of the
.tream line of the dash, as is so often
the case.
Complete equipment is a feature of
the high-grade American cars this year.
In this respect the Lozier is not lack
in e. Everything that the most fas
tidious motorist could wish for is
placed on the car. As it comes from
the factory It is ready for the road
without the slightest addition in the
way of necessary accessories.
In the lighter car the Lozier en
gineers have adopted the L-head motor.
This type tends to make a silent-running
engine and is generally consid
ered more desirable for small "sixes."
The T-head type will be. retained in
the heavier models.
1 AvKV,-
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1
TWO-MILE AITO ROAD BUILT FOR HEAVY TRAFFIC.
SEATTLE. Wash., Feb. 8. (Special.) A view of the new road runnl ng through andout of Hedmono,
Wah to Snoqualmie Fails, one of the tourist attractions of the Pacific Northwest.
The heavy tourist, stage and auto freight traffic over this highway demanded a high type of road
conltructfon. and thereto?" this two-mile extension was built with a Portland cement concrete base, sur-
Vtrnu the King County 000 bond issue, .which
makes it possible to build heavy traffic roads wherever there is urgent need of them.
FUEL CHANGE URGED
Soaring Gasoline Cost Cause
of New Agitation.
KEROSENE IS SUGGESTED
M'CARTY BUYS STCTZ SIX
Heavj-weight lighter Likes Speed of
Machine.
MINNEAPOLIS. F.eb. 8. (Special.)
Luther McCarty. heavyweight champion
of the world, gave up his cowpony ideas
and became the owner of a motor car
when he reached this city.
It happened in an odd manner, too.
The bits' white battler had barely
emerged from the railroad station
when a big yellow Stuts racer
flashed by.
"Gee. McCarney, I want a car like
that. I wonder where a fellow can
get one." said McCarty eagerly to his
manager, Billy McCarney.
"Aw, wait a while. Luther," was Mc
Carney's advice. "It wasn't such a
long while since you were glad to get
a friendly ham sandwich. Tou can wait
tor that car.
But McCarty had already engaged
one of the sport writers in conversation
and derived the Information that the
tar he had seen was a Stnts and could
be secured at the Fawkes Auto Com
pany.
McCarty "plugged away" at his man
Hirer, with the result that both visited
Mr. Fawkes. A demonstration made
even his managerial nibs enthusiastic
The ride ended In McCarty purchasing
a Stutx "six.
McCarty is the bearcat of the heavy
weight pugs and bis purchase of
Stutz bearcat is therefore appropriate.
The speed mania seems to get into the
heads of all the champions, and in the
Stutz car Luther will have ample op
portunity to satisfy his hobby.
The career of the Azark Mountain
fighter has been spectacular in the ex
treme. His rise from obscurity to the
Mghest place In the pugilistic world
in a few short months has been the
wonder of the followers of the fight
game. The Stutz, too. has a rapid rise.
It was Introduced May 30. 1911. at
the Indlanspolls races. Since Its debut
it-vhas been known as "the caV that
made good In a day."
Truck MenShow Anxiety for Fut
ure of Industry if Method for
Using Cheaper Commodity
Is Xot Perfected.
As an echo of the National truck
shows, much prominence Is being
.an leonaainnsi on fuel consumption.
Soaring prices and inferior quality
have caused manufacturers, ora
nnerators to give serious consid
eration to the problem. Sentiment
leans against gasoune K.y-""-. -----prominent
in the automobile industry
are not entirely satisfied that the rapid
increase in the price of this commod
ity is due as much to the actual
scarcity of crude oil as it Is to manip
ulation. In motor truck manufacturing cen
ters in the East there is much agita
tion about the introduction of kerosene
as a substitute for gasoline. The
manufacturers realize. It seems, that
the fuel question is one of the most
Important affecting the future of the
.vt M.rnnt. them. At least
this is the declaration of F. W. osier.
head of the lteo ana nuu o'""":
uting company, who spent several
, i k raet ,-of-vi 1 1 v He de-
weejvh in
Clares that the motor truck world is
absorbing wltn Keen lniereai "
relating to this question.
Automobile Mea Investlsratlnsr.
i i . ..n.,t(nT n nesslmisttc
outlook or causing sales to fall off. this
agitating and Investigating has had
the effect of strengthening the auto
truck situation." said Mr. Vogler. "The
builders are constantly studying means
. i a nt nf operation and the
fuel question is one that has a direct
bearing on operating "P"-
"There seems to be a general Im-r.i-adf.n
that kerosene eventually will
be the popular truck fuel. Automo
bile engineers are conoununs c.x.iu
tive and expensive Investigations and,
. . i i . i. mAf nrlth Tri 1 1 c ll UCCSS
It IS 8iu, nt.ws ...... ...
in this line. Authorities have ex
pressed the opinion tnat n. win nut
long before carburetors are made that
will make possible the successful use.
of either gasoline or kerosene.
"During the past six months there
has been an increase of virtually 10S
per cent in the price of gasoline. This
rise is sufficient to make the cost of
operating an ordinary two-ton truck
for a year almost 300 greater for fuel
alone.
Truck Business Prosperous.
"No better evidence of the prosperity
-. . i i n 1 nor rilvlnion of tlK
Ul HIV (.MUUIICIWB. . -
Industry could be submitted than the
fact that the leading factories are be
ing worked to capacity. The fact of
the matter is that the truck business is
getting to be quite as Important as the
passenger car branch.
"The new two-ton Beo. which made
Its appearance this season, attractea
wide attention at the shows. Its sturdy
construction, simple design and utility
are points that won It no end of -orr.-mendation.
It is a rather peculiar
fact that thus far we have sold more
Reo two-ton trucks to people outside
of Multnomah County than we have
here. This probably is accounted -cr
by the fact that Beo cars have made
such an enviable record In the country
that the ruralltes are ready to ac
knowledge Its merit without exhaus
tive investigation. The fact that this
is the first season the model has been
made did not interest them so much
as the name it oears.
come to be such an easy task that Mr.
Covey has quit talking about the car.
using his vocal energy to convince
DeoDle that he has the only logical so
lution of the bad roads, evil.
Portland looks like the real field for
quick truck sales to F. C. Atwell ,of
the International Motor company. At
well has been here but a short time,
but he has unearthed any number of
live "prospects." Atwell declares that
the business men are only too willing
to listen to motorized delivery talk if
the right man with the right talk hap
pens along.
W W
Brie-hteninsr uo the front page of
the latest issue of the "National Joy
Smile" 'is a splendid photographic like
ness of Charles S. Howard, head or
the Pacific Coast distributing company
that handles the National. As usual,
Howard's facial features are set off
by one of his rare smiles.
Otto Wilson, who enjoys the distinc
tion of being the proprietor of the
Oregon garage having the largest un
obstructed floor space, was In portiana
last week demanding of Mel Johnson
that more Bulcks be rushed to the
Northwest. Mr. Wilson looks after
Marion and Polk Counties . for the
Howard Automobile Company, operat
ing out of Salem. During the recent
heavy snow storm, Wilson had a trying
experience in connection with his mam
moth garage. The weight of the snow
showed a defect in the construction of
the roof of the reinforced concrete
building. The whole covering dropped
several feet, drawing in the outer wall
which, but for some miraculous reason,
did not give way. This happened early
in the evening and there was a rush
to rescue the 47 cars stabled there.
This precaution proved unnecessary,
however, for nothing disastrous hap
pened. The reinforcement and rehabil
itation of the roof has since been ef
fected, and Wilson Is once more serene
in his usual quarters.
Agitation has been started for an an
nual National automobile show to be
held in Detroit in July, when the ma
jority of new models are ready. Many
manufacturers, it Is said, have Indorsed
the scheme. This exhibit would in no
way affect the New York and Chicago
shows.
It is quite possible that Douglas
Shelor, who talks fluently, aggressively
and convincingly about advertising
automobiles will leave for the East
soon. M Oerllnger, you know, left last
week.
C H. King, salesmanager of the
Keats Auto Company, was approached
on his opinion concerning the advisa
bility of having women sell electrics.
"Women don't like to deal with their
own sex," said King, "they would much
rather buy a car from an attractive
salesman." Then his glance wandered
in the direction of H. L. Green, the six
foot, 200-pound member of the Keats
sales force.
Frank Cary is as proud as a pea
cock over the frew Michigan "Brownie.
Cary thinks It has the edge on all the
cars in Its field and many selling hun
dreds above it. The finish of this model
is thorough and beautiful and in ap
pearance Is the most attractive of the
medium-priced machines that have been
seen here this year. P. J. F.
OLD RIVALS MEET HERE
DRIVERS OP EARILT RACIXG
CARS HECAM. OID TIMES.
SPARK PLUG FLASHES
LIVELY, attacks are being airectea
against the gasoline monopoly by
the automobile interests. Charges are
made that scarcity of production alone
Is not responsible for the aviation of
prices of the universal motor fuel. It
is suggested that since the automobile
made gasoline, if forced It can make
a substitute.
If you could combine C. H. King's
enthusiasm about the- Chalmers "Six,"
Howard M. Covey's faith in the Cadil
lac and E. R. Week's pride In the Loz
ier "Light Six," what a rare and con
vincing sales force you would have.
Mr. Week will admit to most anyone
that the Lozier is the greatest car
built: King frequently observes that
life Is getting monotonous since Chal
mers came out with a car that has no
competition, and peddling Cadillacs has
Agents Are Against Taking
Second-Hand Cars
Dealers Declare Inability to Give
Proper Service to Purchaser Will
Lead to Abolition of Practice.
rORMAL steps in what it believes will
be the solution of the second-hand
car problem were taken by the Auto
mobile Dealers' Association of New
York recently at a meeting at whlph
this subject was thoroughly discussed.
The meeting was attended by a large
number of the most prominent dealers
In the city, and the "no trading" plan
was decided to be the best one to adopt.
The dealers feel that they cannot do
business and give their customers the
proper amount of service required if
they are compelled to lose money, which
they do whenever tney maae a large
allowance for an old machine.
It was found that since the last
meeting s; number of -dealers had put
this plan Into operation, ano rouno
that It was very successful. In many
instances the owner of the - second
hand car has been put in touch with
a purchaser and has sold hie machine
at a price satisfactory to him, reliev
ing the dealer of any financial respon
sibility. The second-hand car question is one
that is agitating the dealers through
out the United States, and recently the
National Association of Automobile
Manufacurers appointed a committee to
investigate conditions with the idea of
adopting a policy that would relieve
the dealer and help to put him in a
better financial condition.
Kail contracts In 1912, partly for 1918 de
livery, by irnlted states railroad call lar
6,000,000 toss ox
Karl Schnorr, Often Opponent of
Fred Dundee, Sees End of Big
Races Between Automobiles.
Two old speed rivals met in Port
land last week and enjoyed a . long
chat about the autoracing game as
It used to be. That was the time when
motor cars of the racing type were
not nearly as certain as they are now,
when a wheel or a radiator falling off
was not a rarity: when a broken cam
Rhaft or a nlston rod or steering
knuckle caused no excited comment and
drivers took big chances In driving
against time. The two old stars were
Fred Dundee, now a prosperous ga
rage and repair shop proprietor, oi
Portland, and Karl Schnorr, expert
from the Lozier factory.
' The last time Dundee and echnorr
met . in combat was on the Elmridge
track In Kansas City. Schnorr was
the lucky one, carrying off the honors
after a gruelling race. That was in
1910. They did not meet again until
Schnorr was called to Portland to look
over the Loziers that have been sold
in this territory. He remained- here
until the "Light Sixes" were unloaded
and saw that they were adjusted prop
erly before leaving for Butte and Salt
Lake City.
For two years Schnorr was one or
the famous racing team that piloted
the Chalmers "Blue Birds" ' to many
victories. He manned the "40 model.
breaking many track records through
out the Middle West and East. In 1911
he ault the exciting sport for the more
prosaic work, of superintending the
service department of the Lozier com
pany on the Pacific Coast. The last
racing event he participated in was
the Vanderbllt Cup, or ne al
ternated with Knlpper, driving the
Chalmers "40."
Schnorr believes" that the days of
automobile racing are numbered. He
says that interest in the sport in the
East has fallen away rapidly in the
past two years.
"Road races, hill climbs and endur
ance runs are the only events getting
attention," said Schnorr, "and they are
necessarily so few and carry such lit
tle prize money that the game has
t-
I : ' - i J
! xtr?i . ;
f iu ..re :. I ;
Karl Schnorr, ex-Racing Driver,
Who predicts Demise of Game
lu a Pew Years,
ceased to be worth the effort. The Van
derbllt Cup, Grand Prize and Interna
tional Sweepstakes are not what they
used to be. I do not think it will be
long before the majority of the big
races are discontinued, for the manu
facturers have ceased to take such an
active part in racing as they formerly
did.
EDDIE HEAEJTB TO DRIVE
Two Keeton Cars Will Compete In
Big Race.
CHICAGO. Feb: 8. When "Bob" Bur
man, the speed king; W. G. Houck,
vice-president of the Keeton Motor
Company, and Eddie Hearne, the young
Chicago millionaire driver of fast rac
ing cars, were found at the automobile
show with their heads close together
and in confab for over an hour, it was
Buspected that a scheme was on foot
When Mr. Houck was approached with
regard to the matter, he only -hinted
at first that Mr.. Hearne would in all
probability drive" the second Keeton
car in the Indianapolis 600-mile race
May 30. As -the company had an
nounced no intention of making other
than the entry of Burman, the state-
The "LIGHT SIX"
Ltft-t!de Drio Center Control.
Stream-line body design Electric
Starting and Lighting Syete
12-inch Turkish Upholstery.
IT IS here now and at your convenience. Come and
verify to your own satisfaction our statement,
and the statement of automobile experts every
where, that in the Lozier "LIGHT SDC' for $3250
there is an automobile value never before approached.
The Lozierthe only motor car in America that
for eight years has commanded, and still commands,
a price of $5000 is in its sixth successful season
as a Six, and this new model marks an achievement
never before attained in the industry.
Deliveries will be made in tame sequence as orders are received.
Call or telephone for Demonstration.
THE MOTOR CAR CO. OF OREGON
497 Washington Street, Portland, Oregon
MARSHALL 5300.
LOZIER MOTOR COMPANY - - - I DETROIT, MICHIGAN
Works at Detroit, Mich, and Plattsburg, N. Y.
ment of Mr. Houck caused surprise,
later it was learned that without a
doubt two cars would be entered and
that Mr. Hearne would drive one of the
two.
In ability and daring, Mr. Hearne
is little short of Burman. He has been
a frequent and. sensational winner dur
ing his career and gained rank with
the top-notchers wherever he has ap
peared. The Burman-Hearne combina
tion will give Detroit a strong repre
sentation in the Indiapapolis event
and-other speed events of the year.
Hearne refused to make any state
ment with regard to his racing inten
tions, but It is known that he was im
mediately attracted to the Keeton car
by its simple construction, embodying
hundreds of less parts than any other
car, by Its long wheelbase, center con
trol and lefthand drive, its lightness
and also by the 3zS-lncb long stroke
motor.
Mr1. Hearne will join Burman at the
Keeton factory immediately at the
close of the Chicago show. He will
work upon his own car in the assem
bling and upon his engine at the Wis
consin engine works at Milwaukee,
where the Keeton engine is made un
der the patent of Mr. Keeton.
IS
SIAT WHO rSTTTS CAR SHOULD
IEARX ITS FEATURES.
By Getting Car Before Weather
Becomes Good, Dealer Says .
Owner May Learn Points.
The man who has made up his mind
to buy his first automobile and is mere
ly waiting for the touring season to
open to take delivery of it is making
a big mistake, according to Mel C.
Johnson, manager of the Howard Auto
mobile Company, Pacific Coast distrib
uters of Bulck and National cars. Mr.
Johnson points out that when the man
who buys his first car waits until the
roads are good he puts it into imme
diate service and through his not be
ing familiar with the lubrication and
mechanical features of the car, he Is
In danger of doing It more damage in
one trip than he would In a whole
season's touring after he has familiar
ized himself with the car.
Mr. Johnson does not recommend
that the man who takes delivery of a
new car In the Winter should start
right out on the slick streets and mud
dy roads, but advises him to leave it
under cover on wet days and spend
his spare time going over the mechan
ical features and familiarizing himself
with the different points on the car
needing lubrication; also determine by
referring to his Instruction book which
i3 the correct lubricant to use in each
place. He should also familiarize him
self with the different adjustments on
his car.
This will assist him In keeping it
in first-class condition later on In the
season when it Is getting the maxi
mum amonnt of service. The man who
selects his car at the present time also
has the advantage of a complete line
to select from and immediate delivery.
This is a condition that will not ex
ist at the height of the season and, of
course, it is the best and most popular
cars that sell fastest and there Is al
ways a possibility that the car he has
made up his mind to buy may be sold
and he will be forced to take a car with
which he is not entirely satisfied In Its
place.
Truck Makes Hard Run.
With either mud up to its wheel
hubs or plowing through heavy snow
drifts from 1 Inches to three feet
deep, a three-ton Kissel truck, loaded
to its capacity with furniture, made
its triumphant way from Troy, N. Y.
to Pittsfleld. Mass.. recently. The
truck la owned by William Lee Com
pany, of Troy, and the trip in question
was its first. It was undertaken with
many misgivings, as the route to be
traversed extends over the Lebanon
mountains, which includes one steady
four-mile climb with grades ranging
from 8 per cent, to 15 per cent, besides
many other hills. The entire distance
to Pittsfleld from Troy is 40 miles.
Bulck Dealers to Meet.
SAN FRANCISCO. Feb. 8. Charles
S. Howard, of the Howard Automobile
Company, left San Francisco Monday
for Chicago, where he will attend the
automobile show. At Chicago Mr.
Howard will be met by B. H. Collins.
general sales manager of tne jtuick
Motor Company, of Flint, Mich. Mr.
Pence, of the Pence Automobile Com
pany, of Minneapolis, and Mr. Leynan,
of the Leyman Automobile Company,
of Clncinnatti. Howard, Pence and
Leyman form a trio of the largest
distributors of Bulck automobiles In
the world.
Slotorcj-cilsts to Frolic.
Returning the complimentary open
house tendered them recently by the
Portland Motorcycle Club, members of
the Harley-Davidson Motorcycle Club
have invited the P. M. C. to a smoker
Wednesday night. An elaborate pro
gramme has been arranged and a night
of continuous fun and frolic is in store
for the motorcyclists.
"One of the greatest mechanical
geniuses of all times" a world
famed maker of a high-priced
car so refers to Henry Ford
whose great accomplishment is
the Ford car. You'll want the
mechanically-perfect Ford this
season and to avoid disappoint
ment you should get it now.
"Everybody is driving: a Ford" more than
200,000 in service. New prices runabout
$523 touring car $600 town car $800
with all equipment, f. o. b. Detroit. Get
particulars from Ford Motor Company,
61 Union Avenue, corner East Davis St.,
Portland, or direct from Detroit factory.
USED BY KINGS
Knight Motored Cars are the choice of Roy
alty; for is it not true that in Europe the finest
cars are all thus equipped? Remember, 18 for
eign countries use the Knight Motor.
Knight Motored Cars are owned by the King
of England, the Queen of England, the Kaiser
of Germany, the Czar of Russia, the King of
Spain, the King of Belgium and hundreds more
of the nobility.
A ride in a STEARNS-KNIGHT Car will tell
you why. '
The Moores Motor Car Company
Oregon Distributers 16th and Alder, Portland