CLASS FBD AJVaXHSlNI
.SPOt TING AND MACK it
SECTION TWO
Pares 1 to 16
cyo:
conomical
in
vn x.;v . SUNDAY MORSIXC. "l'ORTLAXP. OREfiOX. XOYE31BER 3, 1912. NO. 44.
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Piajblic
IE-very day H
0 ta
a g:ore for ail tfjt people
With assortments so complete and so varied that every
family may choose to their entire' satisfaction the sum
total of their requirements in merchandise from the most
modest to the finest.
Every day, since this new store has been opened; we. have
demonstrated the truth of this announcement People are rap
idly realizing that this store is operated out of the beaten paths
of the regular run of department stores.
This is essentially a group of specialty stores, each one com
plete of its kind.
We carry the finest merchandise obtainable from every cor
ner of the globe.
The mighty ocean greyhound, the camels of the waterless
waste, the slow mule of the cotton belt are used constantly to
hasten to you the best of the world's good things.
At the same time this store does not overlook the importance
of maintaining its supremacy over all other stores in MER
CHANDISE OF MODERATE COST.
To prove to you the selling power of this establishment we
submit a page of ready-to-wear apparel marked at prices that
we are positive are beyond the scope of competition. Our sys
tem of selection is positive and unerring. Our buying power
attracts to this store merchandise that must stand the closest
scrutiny of quality. Without quality price offers no induce
ments to us.
The liberal policy of this store i backed up by service
that is the foundation upon which the superstructure, on which
and about which this business is built Service begins immedi
ately upon a patron's entrance to our store. And it continues
beyond the consummation of a sale. It goes even further than
the home. It continues as a warranty of satisfaction that shall
outlast the goods bought.
Merchandise of cJ Merit Only
wfk-
Cbem'ng anb Qtnner otong
Special $35.00
".owns for theater, dinner and balls original models which
embody; all the fanciful drapery and trimming ideas that mark
the work of the best designers and dressmakers, yet the price is
extremely low.
Made of fancy brocaded charmeuse, em
bracing the most delicate evening tones of
light blue, peach, pearl, pink, black, white.
The Waists of these gowns are formed of soft shadow laces
in low neck style, forming a deep "V" in the back and front,
which is finished with folds of chiffon. In the front just above
the girdle is- a fancy ornament ; The skirt is fashioned with a
square cut train and draped in the front; it is also trimmed with
soft lace, which is used on the waist.
Messaline Silk Petticoats
At a Price Heretofore Unknown
Less Even Than the Cost of the -ilk
Special $1.00 '
These petticoats are made of an extra good quality of all
silk messaline in black, navy, brown, light gray, king's blue,
light blue, Copenhagen, lavender, dark gray, pink and an end
less variety of changeable shades.
' They are made in a variety of plaited styles well tailored
and finished throughout .
This quality silk petticoat is sold in many stores in this city
at prices ranging from $2.25 to $2.65. We place on sale over
one thousand of these petticoats.
Plain and Fancy Tailor'd Suits
Selling Regularly from $35.00 to ;, 40.00
. Special $27.50
This assortment comprises all this season's newest and most
popular styles in fancy and plain tailored suits.
Made of cheviot, serges," whipcords
and fancy mixed Scotch cloths.
Modeled with straight fronts' and cutaway styles, some
braid trimmed and others plab. The jackets are lined with
silk throughout, . ' ;
The skirts are made in the latest straight shapes.
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FUR SET
SPECIAL
This fur set consists of large shawl col
larette and semi-barrel muff. Made of extra
quality brown sable coney.
1 (") f) O I he shawl is all lined with the best qual
p J. J .VJVJ Skinner's satin and finished at the bot
tom with two large animal heads.
The muff is made in the large semi-barrel shape, with
shirred silk at the ends and lined td match the shawl.
Another fur set consisting of fancy col
larette, and muff of fine quality brown
Marmot The collarette is made with six
I O CA natural stnpes and lined with brown kin
P L.JVf ner,s satjn . jjjg front has jait lab effect
and finished with six fur tails.
Extra large seven-stripe muff all lined and trimmed with
brown Skinner's satin to match the collar.
Fur set of extra quality black Russian
Lynx, consisting of extra large shawl col
larette and Empire muff.
tOQ 00 I The collarette is lined with black satin
P I and finished at the bottom with two fur
tails and four natural paws. , ..
Extra size Empire muff all lined with Skinner's satin and
shirred at both ends.
FUR SET
SPECIAL
FUR SET
SPECIAL
See Our Double-Page
ANNOUNCEMENT
First Section Center
It contains details of sales so important that it commands
the attention of all economical shoppers.
It carries information of utmost importance to home-furnishers
and housekeepers.
if
Pa fc atm Coats
Very Special $25
Coats for afternoon . and
evening wear of fine quality
black satin, and all lined with
light shades of Peau de Cygne.
Made in' the newest side
button style fastening
with braid ornament.
This is a copy of one of the
most popular imported French
models. Has deep shawl collar
and revers of panned velvet and
cuffs to match.
- In'll ....
Sell Regularly at $4.50
Very Special $2.95
These chiffon blouses are lit'
tie works of art, as the styles
are so distinctly Frenchy, being
copied after waists designed by
these world famous designers.
: 77iep are built over Japan
zse silk and come in black, navy,
brown, taupe, white and Copen
hagen. They have high necks and el
bow length sleeves with net yoke
and cuffs. In the front is a wee
dainty vest of while messaline
piped with chiffon. The front,
back' and entire sleeves are laid
in plaits. '
Corduroy Dresses
Special $7.50
Plain tailored styles in cor
duroy dresses which bpen down
the front, fastening with velvet
covered buttons: " .
In brown, navy, gray, green.
On the collar and cuffs are
contrasting shades of satin.
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These Women's Tailored Suits
Bought Expressly for This Sale
Very Special $18.50
Made of extra quality all-wool hard twisted English serge
in navy, brown, wine or black. - ; 1 " ' '
The jackets are modeled in the correct thirty-two-inch length
and lined with the best quality Skinner's satin.
This jacket is double breasted with deep
revers and ' three-button front. And the
back is slightly fitted.
The skirts of these suits are unusually attractive, being cut on
lines that correspond with those of the coat .
Serviceable Long Coats
Veiy,Special $12.75 .
Full length coats of fancy Scotch mixed cloaking. In tan,
brown, green, oxford and light gray mixtures.
The front shows the very latest three
button side effect which will be seen
on all the more expensive models.
Modeled with a Franklin storm collar inlaid with velvet.
The back is shaped in a new plaited style with wide belt
$32.50 Pleated Crepe Dress
V Special $19.75
A most attractive and modish dress for afternoon or theater
wear of a fine quality crepe de chine.
In Navy, Copenhagen, Shrub and a Rich Brown Shade
This dress is made with an accordion pleated skirt, and the
waist is also accordion pleated. The sleeves are plain and reach
to the wrist where they are finished with a cuff of moire silk.
The. vest, and collar are also of this moire silk, the silk being in
a contrasting shade to the main gown. A white tucked chiffon
vest and collar finish this delightful frock.
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