THE SUNDAT OREGOXIAX. . PORTLAND. SEPTE3IBER 15. 1912.
13
LIGHT HEN COURT
PUBLIC CONTROL
Officials of Utility Corporations
Discuss Relations With
People.
REGULATION IS FAVORED
YV.. IV. Cotton, W. J. Hagenab, B. S.
Josselyn and Others Tell of Meth
ods Companies Should Vse
in Light Business.
That the future of the public utility,
and particularly the electric lighting
industry, rests primarily in conceding
the right of the public to control and
regulate them through a constituted
official body of the state government.
was the prevailing thought expressed
by the speakers at the banquet given
to the delegates of the Northwestern
Pacific Electric Light and Power AssO'
elation in the Multnomah Hotel on
Friday ninnt.
Plates were laid for 150, and the
evening's, discussion was upon the
burning question of the hour with all
public utility operators that ot tne
relation which should exist between
the cornoratlon and the public
B. a Josselyn. president of the Port
land Railway. Light & power company,
acted as toastmaster. The first speaker
was C C Chapman, secretary of the
executive committee of the rortlana
Commercial Club. After paying a
tribute to the wonderful development
of the electrical industry in the Pa
cific Northwest and its aid to the nat
ural development of the farming re
sources, he expressed the opinion that
the public too frequently does not give
the pioneers and the investors 01 eiec-
trical Industry the credit that Is their
due.
Cottosi Relates History.
In tracing the development of the
railway building of the country, W. W.
Cotton, general counsel for the O.-W.
R. St N. Co. lines, called attention .to
the fact that in the earlier stages of
the constructive period, railways were
built by the aid of local capital. This,
the speaker said, was particularly true
of the Pacific Coast. He cited that the
Southern and Central Pacific railways
were built by Huntington, Crocker,
Mackay, Stanford and Mills. It was their
money which started the enterprise.
In the O.-W. R. & N. Co. it was Ladd,
Corbett and other Portland men who
gave the enterprise its first impetus.
They were willing, the speaker said,
to sacrifice their time and money in
the interest of the community and the
hope of ultimate reward. As time de
veloped the ownership of these roads
passed from their hands to that of
men and women scattered all over the
country, and the world, for that mat
ter. An examination of the stock
holders' list of the various companies
in the country would disclose that
the ownership does not rest in any
single individual or group of Individ
uals, but with men of small means,
widows, small estates and savings.
James J. Hill, he declared, is the only
man remaining today of that early
group of railway constructors whose
personality is marked in the owner,
ship of the railway property. The
thought to be gained from all this. Mr.
Cotton said, is that the railways have
passed from the control of the original
owners to that of the general public
That owing to the diversified owner
ship railways are now thoroughly pub
lic property, and quite properly should
be controlled and regulated by the pub
lic He contended that it is the natural
outcome of a great enterprise, invented
and created by man, for a distinct gen
eral public purpose. There is no
ground, he said, for the man who op
poses public control and regulation, to
stand upon in these days. All that
is desired is a reasonable return for
the money invested. '
Electric Industry Similar.
The same thing, he continued, can
be said of the electric industry and
the establishment of electric light
plants. The first years of their ex
istence requires pioneering by men
who are patriotic enough to see in their
development a great benefit to society.
As the industry grew the pioneer
Investor disappeared from the stock
holders' list, and now the plants are
owned by stockholders scattered
throughout the breadth and width of
the land. New relations have been
thus created, and today the stockholder
concedes the right of the public to
regulate and control. All that any
corporation seeks today, ha declared,
is fair and honest treatment in all its
affairs. It "has no desire to keep its
affairs secreted from the public It
welcomes investigation and honest con
sideration. Therefore, public utility
commissions, based upon sound and
business doctrines, are heartily wel
comed. Outlining the development of the
public utility commission idea as it ex
ists In the United States today, was
the trend of the speech delivered by
W. J. Hagenah. for years chief statis
tician of the Wisconsin Public Utility
Commission. He dwelt with particular
emphasis upon the need of such a com
mission, and declared that it had come
to stay and become the strongest fac
tor in creating a stability to the pri
vately owned public utility that will In
the end correct many existing evils.
He believes that there are two essen
tial things in the formation of a public
utility act.
Peculation la Dlacnsacd.
They have the right to regulate the
issuance of bonds and the right to fix
a just and equitable rate for the prod
uct of the institution.
He has no faith In a local public
utility commission and asserted that
a state commission is the only success
ful method by which the problems con
fronting the public can be properly
handled. He was glad to see that Ore
gon is soon to have a state commission
and he expressed the belief that once
in operation the citizens of the state
will recognize its value. "There can be
but one method which will work to the
advantage of all and that Is an open
minded attitude on the part of the pub
lic and the corporation." he said. "There
must be a desire on the part of the cor
poration to give the commission access
to all of its data, its books and its ac
counts. A knowledge of all of the facts
is the only possible way for a commis
sion to give a Just decision. It is the
duty of a commission to deal fairly
with the matter in hand so far as the
public and corporation are concerned.
The more publicity a corporation gives
to its accounting system, and all Its
acts, the more the public will be taken
Into confidence, and, so far as I have
been able to observe, the public in the
main is reasonable in all of Its dealings
if it knows the facts. I am surprised at
the growth of the Pacific Northwest. In
the East, where business is on older
and more established lines the rate on
interest allowed on public utility In
vestments is small and the returns
more certain. On the Pacific Coast a
great deal of development is yet to be
made and for that reason I believe that
the rate of Interest for the returns
from Investments in electric light
plants should be higher.
"In .Wisconsin the rate of interest
allowed Is 7 to 8 per cent. On the coast
here the rate should be higher, due to
the speculative feature of the invest
ment and the great demand for; the
use of funds.
W. O. Johnson, of Portland, at one
time a master mechanic on the Panama
Canal, gave a brief description of the
work on the Isthmus and the rapid way
in which it is being completed.
B. S. Josselyn concluded the even
ing's talks with declaring that it often
Is the lot of a corporation to be looked
upon with suspicion if it declares its
belief in any measure pending before
the people for their consideration. For
that reason he did not desire io give
an opinion upon measures before the
people of Oregon, but as a public util
ity operator he desired to say that the
company he represents welcomes public
control through a commission. He be
lieved that the public had the right to
control and that the twentieth century
problems are only to be solved by ac
cepting and recognizing the rights of
the public in the regulation of public
utilities.
"Should it be the fate of Oregon,
said Mr. Josselyn. "to have a public
utilltv commission, so far as the com
pany I represent is concerned, it will
afford every facility within its powers
to srlve It the information it desires.
Our books are open for inspection, our
company is in their hands for such
reasonable regulation as they may wish
to put into effect. All we ask is an hon
est, square, business-like treatment
which will assure us of a reasonable
return for the money which we have
Invested in giving the public good serv
ice.
Delearatea Go oa Picnic.
The visiting delegates yesterday
were- the guests of the Portland Rail
way, Light and Power Company and
were taken by a special train to Esta
cada, where they were escorted through
the big power plant at River Mill, con
structed a year ago. Here the Clack
amas River has been dammed by
huge concrete structure of the Ambur
sen type. The engineers of the party
were delighted with the opportunity to
view this new form of hydraulic con
struction. The dam is hollow and has
something like 62 rooms in Its 432 feet
from shore to shore. Alter visiting tne
power-house, which is located in the
dam and under the water, the entire
party was taken to the Estacada Hotel,
where they were given a dinner,, pro
duced from the surrounding country,
such as mountain trout, spring chicken
and salads made of fruits from the gar
dens of Estacada. After dinner the
party wended Its way to Cazadero,
where another hydro-electric develop
ment was viewed. The younger mem
bers of the association indulged In a
game of baseball in Estacada Park,
there being a six-Inning contest be
tween the line and transformer employes.
RAYMOND IS ENTERTAINED
Calvin Heilig Gives Luncheon for
Magician Appearing This Week.
Calvin Heilig. president of the Heilig
Theater, gave an informal luncheon
yesterday noon in the Meier & Frank
restaurant in honor of George Ray
mond, known as "the great Raymond,"
the magician and illusionist, who will
open an engagement at the Heilig
Theater tonight.
Those who attended were George I
Baker, Samuel Hill. Major Henry L.
Bowlby, George W. Joseph. John F. Car
roll. Julius L. Meier. George Raymond,
Arthur L. Fish and A. De Lange.
Between courses the famous ma
gician entertained his friends with sev
eral card tricks and told of his travels
in the Orient and other foreign parts
and of his interesting experiences with
the nobility in those countries.
GLELAND RELIEVED
IN WAKEFIELD SUIT
Court to Recall Referee and
Plaintiffs Now Ask for
Change of Venue.
A few of the wonderful new Talking Machines,
the master achievements of Edison, and the
Victrola and Graf onola makers, to be shown
at Eilers tomorrow. Only place where all
makes are to be shown side by side.
CITY'S ACTION QUESTIONED
Edison's new $150
mission design.
Attorney Mannlx Says Effort to Have
Record Show Opposition to
Appointment Is for Po
' lltical Purposes.
After Attorney Coovert, for the plain
tiffs, had stated, that his withdrawal of
opposition nad been absolute and not
contingent upon the city paying the ex
penses Incurred by his clients. Circuit
Judge Kavanaugh yesterday stated that
be will make an order recalling from
Referee Cleland the suit of Wakefield
& Co. against the city. The judge said,
however, that he will base the recall
not on the motion as presented but
draw up an order of his own. The
question of costs will be argued as a
separate motion In a few days.
Judge Kavanaugh promised that the
order will be filed Monday and the -same
day the Wakefield attorneys will file
a motion for a change of venue, basing
it upon the alleged opposition to their
interests which has been engendered in
Multnomah County by the bitter at
tacks of an afternoon newspaper and
the action of the City Council in de
manding a jury trial of the case after
all the plaintiffs' testimony nad been
presented before Referee Cleland. Judge
Kavanaugh has stated that he will re
ouest the Circuit Judges to hear the
argument on this motion en banc if
Presiding Judge Morrow refers it to
him (Judge Kavanaugh). Many think
that Judge Morrow may do this on the
ground that Judge Kavanaugh has han
dled the case to date and is therefore
In a better position to deal intelligently
with the motion.
City's Position Explained.
Deputy City Attorney Tomlinson
based his motion tor a recall of the
case from the referee on the fact that
the order of reference signed by Judge
Kavanaugh showed opposition on the
part of the city. Judge Kavanaugh
contends, however, that no such oppo
sition was expressed by Mr. Tomlinson
when the attorneys met in his cham
bers and verbally agreed to the refer
ence and selected Judge Cleland as
referee. In this stand he has the sup
port of Attorneys Coovert and Mannix
and ex-Deputy City Attorney Benbow,
who also was present, in the press oi
business the Judge signed the order
subsequently drawn without reading It.
He intimated yesterday that the "de
ception alleged to have thus been perpe
trated on the court will be mentioned
in the order which he will draw recall
ing the case from the referee.
Attorney Mannlx, who arew tne
order, declares that Mr. Tomlinson
asked to have it appear for political
purposes that the city opposed, but
Tomlinson says that Mannix offered
the suggestion and that he did nothing
more than concur. Mr. Tomlinson still
ffe.f Tf f ' " t .';Sk1, The superb Victro- Edison's "5
I Si"-1 S -j ArH la XVI model, ?200 C . ' J,
U WfclL, isilfe' yj ... Model. kr4!--i 'WW
A. new Victrola, tff 1 X ,fi lT , '.-!!
characteristic de- II I I P i- Srfrjri'
sign, $100. An elegant newlf - f 11" JfEErSf' ffo M
Victrola. $150. f rRntfnKi5
, 'Ht.- WBm$m
yf 111'! ' V?21! Hm New Mission
"' . J i . Grafonola, $200.
A new Victrola
in dainty table
form, $75.
Always in the lead
Eilers service means satis
faction. No transaction is right
that does not mean satis
faction to the buyer.
All the Makes
and All the Records
All the Time
At Talking Machine Headquarters
HOME OF THE
CHICK ER1N6 PIANO
SEVENTH AND ALDER.
insists also that he voiced the city's
opposition at the conference between
the attorneys and Judge Kavanaugh.
Wakefield Files Statement.
Wakefield & Co. have filed a state
ment showing that it cost them, ex
clusive of attorney fees, $4409.75 ' to
present their evidence before Judge
Cleland. Judge Kavanaugh ordered
yesterday that the bill be itemized in
detail in order that he might differ
entiate between Ienittmate court costs
and other expense which the plaintiffs
incurred in preparing their case ana
TWENTIETH CENTURY PRESENTS NEW
PROBLEMS FOR CITIZENS TO SOLVE
Franklin T. Griffiths, in Paper Bead Before Electric Light Men in Portland, Declares Great Monopolies Have
Come to Stay, Subject to Fair Restrictions by Public Utility Commissions.
THAT the twentieth century was
presenting new and intricate prob
lems for the citizens to solve,
which only experience can point the
way, was the central thought in a pa
per read by Franklin T. Griffith, of this
city, before the Northwest Electric
Light & Power Association, which was
in session in Portland four days ot last
week Mr. Griffith traced In the growth
of the cities of America a change in the
economic doctrine in the handling of
public utility corporations. It is his
contention that the exploitation of vir
gin fields presented a doctrine 50 years
ago which the world followed, but with
the sudden growth of the municipality
from a struggling village to the mam
moth cities of the day, the treatment
of conditions for public welfare and
public good must be based upon an
entirely different doctrine of economy.
The free and untrammeled license of
individuals, he said, must give way to
public control and regulation. His pa
per in part is as ionows:
"Within the memory of some of the
men present, the first modern public
waterworks system, tne nrst electric
llnrht system, the first gas plant, tne
first commercial electric railway, and
the first telephone plant was established
in the United States. America waned
until 1842 before creating a modern
water system of any size. Candles gave
way to gas lighting in 1840, and elec
tric lighting had Its start in 1882, while
the telephone sent its first commercial
message in 1876. Thus we find, that
while we have existed as a Nation 136
years, only 36 of these cover the period
oi public utility corporations. ' Hence,
for a century, this modern institution,
as a corporate part of our existence.
was unkonwn. Thirty years ago no
citizen would have attempted to fore
cast the future of this wonderful ad
junct to our present day life. Not
knowinir. how should he understand the
fundamentals involved in the new rela
tion created between himself and the
privately-owned public utility?
Corporation! Present Problems.
'The only natural' outcome was the
establishment of whatever laws time
and experience would produce. In oth
er words, we. as Individuals, entered
into a new realm and a new world when
we created the modernized utility for
general public use. The economic doc
trines necessary lor tne control ot tnis
new condition had to go through the
test and fire of human experience. There
were theories galore when the corpo
ration was born, and it was as much
an untried thing as the later developed
public utility. Municipalities, In those
days, in the treatment of the newly-
created public utilities, were traveling
In unbeaten paths and out of the ex
perience gained by plodding through
this wilderness, a numoer oi weu
founded principles have been estab
lished, not the least of which is the
elimination of unrestrained competi
tion in public utilities.
"During the closing years of the
Eighteenth Century man asked and de
manded unlimited industrial oppor
tunities. " This fouml expression In
rs which recognised Individualism
and competition. The corporation was
treated as an inoivrauai. t ne raaicais
of the dav sought Industrial freedom
by demanding that the Government
keep hands otr ami leave eacn indi
vidual free through competition to
work out his own industrial status and
salvation. Such political theories were
Darameunt in 1776. and found complete
and ready acceptance in this country
when the Enttlish yoke was tnrown on
and we assumed the position of an
Independent Nation. Our industrial
history, therefore, begins with the gen
eral acceptance of the principles of in
dividualism and unrestrained competi
tion. These policies were well-fitted
to the conquest of the forest and the
prairie. They were not policies, how
ever, that were adapted to thickly
populated cities.
Society Accepts New Conditions.
"Men may well be given a free hand
in exploiting the material world, but
exploitation of the social world is an
other story. Hence the demand of the
Twentieth" Century is the substitution
of Governmental regulation of public
utilities as against unrestrained com
petition. Society is gradually accept
ing the principle of collectivism. It
is substituting group economy for in
dividual economy. Industrial success
in the 19th Century lay in developing
waste and unused areas; industrial
success in the 20th Century lies in im
proving the status of communities and
in capitalizing future social needs.
"This brings us to the subject in
which we are all directly Interested
that of the proper laws for the control
of public utilities. Through the ex
perience of the past as man devel
oped from the individualistic theory
to that of the communistic or collec
tive, he has learned this truism, that
unrestrained competition and individ
ualism in public utilities is an eco
nomic danger' and a fundamental mpon
which he must base the law of control.
One of the steps in this direction has
been the organization throughout the
country of state commissions, whose
of the company. As a result of the
agitation of the past 10 years, brought
about by. the muckraker, and encour
aged by the inconsiderate action upon
the part of the management of some of
the properties, there has developed
among the investors in privately-owned
public utility plants, a desire to take
the public into their confidence. Th,e
up-to-date public utility concern seeks
public control upon a business basis.
It seeks avoidance of political entangle
ments. It desires that its business be
an open book. It considers its busi
ness a public one and recognizes the
rights of the public in all of its opera
tions. Security for investment, and an
earning power of only a reasonable
character, is all that is desired. It is
upon this broad and comprehensive
basis that the stockholder Is willing
to admit of complete control by a com
mission composed of business men.
"A recent statement, made in a finan
cial paper, was to the effect that $25,
000,000.000 is invested In the electrical
industry. That represents an interest
charge of more than Jl, 000,000.000 year
ty. It can be truthfully said that there
has been created by the use of electric
ity within SO years an Investment which
takes rank among the very first of the
country. Its future from the stand
point of development la exceedingly
propitious, which might not be said of
the returns unless we secure a more
stable condition for operation than ex
ists in many states at the present mo
ment. No industry can withstand the
blight of political jugglery, nor can it
stand constant violation of an economic
duty it is to regulate: f to -afu.rd2 ubuJt
the interests of communities; to comperr- i Jf ,,,,ih i,o int as
1 1 V , in ........ rf
stable In character as a bond issued by
a municipality. Both are based upon
efficient service at reasonable rates; to
enforce honest relations between the
public and the public utility, and to
encourage the development of public
utilities by assuring investors therein
of fair treatment and security by com
pliance with laws based upon the the
ory that so long as the public utility
shall oonestly discharge Its obliga
tions it shall be entitled to protection
in its field and a reasonable return
upon the value ofvthe property it de
votes to public use. The creation of
public utility commissions is a recog
nition of the communistic rights rather
than the individualistic States have
placed within the control of these com
missions practically all matters per
taining to public utilities.
"It seems to be quite evident from
the citations presented, that public
utility commissioners are a unit in
opinion upon the competitive phase of
the industrj-. I have been unable to
find a decision to the contrary by any
public utility commission, and it is un
likely that there will be any in the
future. It is. therefore, reasonable to
assume that the doctrine of unnecessary
dupllcation is a generally accepted one
and will prevail. It is a fact that the
general public, as a rule, has not been
educated up to the full meaning of the
doctrine, and as a consequence we find
in communities where state commis
sions have not been established, politi
cians still engaged in fighting corpora,
tions with competition by advocating
the granting of additional franchises to
new concerns. Usually this is based
upon the desire to get even and is
never presented upon an argumentative
basis.
New Theory Gaining Ground.
"The theory that a public utility
shouldJ6 a monopoly under public con
trol Is gaining advocates daily as the
question is more thoroughly analyzed.
Operators engaged in public utility
work have come to the conclusion that
a safe investment is more to be desired
than a free hand to conduct the affaiss
public necessity, and the prosperity of
the community, determines the market
value of each.
Corporations Willing to Obey Law.
"I think we have all reached the
point where we are willing to concede
that the state has the power to regulate
ami control our operations. It Is simply
a question of an honest purpose on our
part to do our full duty to the public
we serve, and of the state to select
capable and conscientious Commission
ers vested with power not only to chas
tise but also, to protect. We are Just
as willing to obey the law as are men
engaged in any other occupation: we
are willing to go farther in aiding its
administration than men engaged in
other lines of business in that we are
prepared to tell - the public anything
and everything it wants to know about
our corporate affairs. Business secrets
no longer exist in the relation a public
utility bears to the public it serves.
"The primary powers Qf a public
service commission should be:
"First To determine the value of the
property devoted to public service and
to allow the earning of a reasonable
return thereon.
"Second To fix reasonable rates for
the service of the utility.
"Third To determine the character
of and compel efficient service.
"Fourtli To prevent duplication of
investment with the consequent loss to
the community served and to protect
the investments in utilities so long as
the obligations Imposed by law upon
the public utilities are faithfully per
formed. "All other provsions of acts creating
such commissions are minor details.
"Let us accept the new order of
things cheerfully, and being sure of
our own desire to do right, I think we
may confidently trust to the state and
our own several communities to give us
a square deal."
presenting it in court. The treat pro
portion of the Wakefield expense was
for expert testimony. Courts do not
allow such items to be taxed as costs
beyond ordinary witness fees.
Just what was meant by a resolu
tion offered by Councilman Daly and
passed by the City Council is also a
mystery. This resolution authorized
the city to pay half the expense before
the referee. This was read to Judge
Kavanaugh yesterday, but Mr. Tom
linson said that no one had been able
to determine whether this meant half
the Wakefield bill or half such Items
as the referee's salary and stenogra
pher's bill. When the case was re
ferred the parties stipulated to divide
the cost of the referee and reporter
equally between them.
CARGO OF RYE IS COSTLY
"Sandwich Man" "With Too Jluch
Sail Set Is Held for Salvage.
High winds, an unwieldy banner and
an overdose of rye whisky combined
to place George Angus, a "sandwich
man," behind the bars at the City Jail
yesterday. The arrest was made by
Patrolman Hennessy, after a hilarious
half hour, hugely enjoyed by hundreds
of spectators.
Angus earns a precarious living by
carrying through the streets a sign
heralding the merits of some dealer's
shoes. Yesterday he went to the Bache
lor saloon, on Third street, where he
deposited his banner, and imbibed
numerous drinks. Sallying forth, with
a list to starboard, he encountered head
winds and had to make short tacks to
get across the bar. Then a strong gust
came and he was taken aback and al
most stripped of his canvas. Other
craft obligingly gave him all the sea-'
room he needed and cheered him on
his devious way until the policeman ap
peared in the offing and boarded the
unmanageable craft and made It a
prize The top-hamper, which had been
damaged by the winds, was cleared
away and the disabled hulk was towed
to a snug harbor. Salvage claims will
be adjudged in Judge Tazwell's ad
miralty court Monday.
Your Child's Health
Your First Thought
If you have children, naturally your
first thoughts are for their health. You
certainly want them to develop strong,
healthy constitutions. The most care
ful attention must be given when chil
dren show the first symptoms of the
many common ailments. Perhaps they
aie weakly and thin, or grow too fast,
thus sacrificing strength. These and
other apparently minor ailments may be
the forerunner to a weak constitution
toT lite- T . .
Such children need Jayne's Tonic
Vermifuge, which is essentially a chil
dren's tonic. First of all, it will proper
ly care for the child's stomach. It will
also improve the appetite, and will add
strength to the other organs of the
body. In cases of thin or impure blood,
it increases the number of red cor
puscles enabling the enriched blood to
keep the body healthy and strong.
Among the most common ailments
that children develop is that of a dis
ordered1 stomach, leading to an im
paired digestion. In many cases this
trouble is due to parasites in the in
testinal tract. To correct such trouble,
Jayne's Tonic Vermifuge is unsurpassed.
For more than eighty years millions
of - children have been restored to
health through the use of ..this tonic.
Insist upon Jayne's; accept no other.
Sold by druggists everywhere. Dr. D.
Jayne A Son, Philadelphia. Pa.
COOS BAY LINE
BTEAMEK BBKAEWATKB
Sails from Alnswortk Dock. Portland, at
A. 1C September 2, I, 12, 11. 22, 47;
October 2, 0, 16. 23. HO. Freight received
at Ainewortn Dock dally up tp 6 P. M.
Paeeenrer tare Flret-cleea, $10; 1
clase. 7. including berth and meals. Ticket
office at Ainewortn Dock. Telephones
Main 3600. A 2332. Portland Cooe Bay
S3. Une. H. J- aionz.
YOUR GROCER (USEj)IT AT HOME
ALT J
MEAD
Lots in ALTAMEAD offer the greatest induce
ments in the city as an investment or a home
site. 'They are well located, convenient to school
and only three blocks to streetcar. All improve
ments are being put in,' modern homes are going
up, and plans are being drawn for four more,
ranging from $1250 to $2000. Go out today and
look it over. You will find salesmen on the
ground or phone the office for auto engagement.
Full size lots $10.00 per month. Western Ore
gon Trust Co., 272 Stark Street. Phone, Main
937, A 2693.
BREAD
healthful franz
wholesome Blltter-Nllt
nutritious
sanitary
Buy it
today
Made Clean
Sold Clean
Delivered
Clean
Phones E. 6044, B 2428
More and Better Bread
from every sack or
(feTjf your money refunded
w
E guarantee
your baking
firrmrUT -A whenvouuseOCCI-
'Je"yffl--'". DENT Flour. You
are bound to get
more nutritious, more strengthening
bread from OCCIDENT because it i
made exclusively from First Choice of
the prize bread-making wheat of America
the hard, glutinous Spring Wheat of
North Dakota.
DIRECTIONS Work doneh soft as possible; nee one-fifth to onehird
less flonr and more liquid and let raise longer than with other flour.
Russell-Miller Milling Co, 474 Glisan Street, Portland
OCCIDENT Bread stays moist and
sweet longer it is whiter, lighter, tastier
than any other bread.
OCCIDENT Flour never varies in
quality and it bakes more bread than any
other flour.
Ask your grocer for a trial sack. If
it fails to suit yo for all baking, your
money will be refunded without argument.