THE SUNDAY OREGOyiAN. PORTLAND, JTJTTE 3Q, 1913. NUMBER BIG ITEM Production Must Be Large to Maintain Executives. Expert Advises People to Re cuperate by Taking Long Automobile Tours. MARKETING COST IS HIGH HEALTH ENHAriGED BY LONG JOURNEY THOUSAND-MILE TRIP TEST Motorists Are Cautioned to Main tain Reasonable Speed, Have Light Machine and Provide Basket Lunches. To test the merits of the motor ear is a health producer, W. Earl Flynn, well-known health expert and lecturer. or four suitcases, will hold all the necessary changes, and make your baggage easy of access when reaching hotels. The nerves will be benefited If care Is used to find stopping places for the night where a bath may. be had each day. ' "A well stocked lunch basket should always be on hand, enabling one to stop anywhere for meals, eating In some shady place. Plenty of green vegetables and fruit should be used. When stopping, exercises should bo in dulged In. especially for the eyes, up per back muscles, legs, feet and neck. Muscles should be thoroughly exer cised, as there Is quite a. tension. 50,000-MILE CLTB POPCLiAR Owners Give Testimony of Durabil ity of Sturdy Machines. Fourteen more owners of Maxwell cars have made oath of mileages In ex cess of 60,000, Increasing considerably the number of gold medal .members of the SO.OOO-Mlle Maxwell Motor Club. In all sections of the country owners of these care are making sworn state ments of the service they have received and the indications are that the num ber of medals which the club must award will be several times as great as the officers anticipated. An analysis of some of the applica tions shows many Instances of unusual service. For example, Frederick E. Palmer, of Brookline, Mass., bought two second-hand Maxwell cars and Manufacture of Automobiles Must Be on Scientific Basis With Maximum of Service to Pur chasers of Cars. Although -C. G. Arnold, manager ef the Pacific Motors Company, which has the Oregon agency for the Oakland, Is strongly opposed to over-production, and has always been a "conservative" in the matter of the number of cars built In any one season, still he be lleves that a comparatively large pro- POETLAND MOTORISTS START ON LONG OVERLAND JOURNEY IN MAXWELL MASCOTTE. m . .- : W . -.v. v tUTr 'i 7K I w7-a. ,. ran 3 ;- ' " - v." v - , - V JCi DR. AND MRS. A. BERTSCHINGER IN MAXWELL CAR. Two Portland motorists, who have no fear of the Inconveniences suffered on a long automobile trip serosa the continent started for tho East last week in a new Maxwell Mascotte. the type of car which made such a creditab la showlny in the recent Santa Monica road race. The -Portland people will tour leisurely, "topping Sere and tnere ?as their "Ley dictates, and taking, short side trips frequently. The started out over the old Oregon Trail. . who Is touring the United States in a motor car for the purpose of testing its effects on the human body, has come to the belief that it cannot be beaten for its health-giving properties. In speaking of t"J0 motor car in its rela tion to health, Mr. Flynn prefaced his remarks with the following features as those that are the result ofoslng automobiles. Good for Insomnia. Good for reducing welfht. Good for tired brsln. Too esnnot keep your mind on buslnen and drive an automobile. On long trips everyone should learn to drive. It is interestlns, and distributes the work. "It has been claimed by some authori ties that the automobile is responsible for sick nerves," he says. "Teaching ' people how to get well and keep well being my profession, I was naturally Interested in the subject, but had no opportunity to try It out to my satis faction. I have driven a number of x.r on short trlDS of 100 to 600 miles, hut did not feel anv bad effects. I have taken nervous cases out on these trips with beneficial results, so I con cluded that the writers had reference to automobile trips covering greater mileage. As my home is in California and the roads being extra good and fair weather most of the time, I did not think that this was a sufficient test on which to base my opinion. Thousand-Mile Trip Planed. "While in Indianapolis I decided to take a thousand-mile trip or more if necessary, having aa my objective point Duluth. Minn. Included In my party were three women lecturers, as I thought this would be a good test, for two of them were considerably over worked, tired out and I decided to make not less than 100 miles a day and some days to ride a longer time, making 200 miles, believing that at the end of the trip I would have a fair idea as to ths effects on the nerves. "After the trip had been decided upon, the next step was to make it as pleasant and helpful as possible. To do this the ear to be used was of the utmost Importance. I have ridden in all kinds of cars, both heavy and light, good and poor, and my experience sug gested the lighter weight car. In Cali fornia, where we have mountains to climb and some sand to encounter. I found the light car an advantage. 4 Flae Roada Found. "When we want to take a Joy ride In Berkeley. CaL. wo usually select Los Angeles as the objective point 600 miles. As we made the trip in the car I used in two days, without any .trouble, loaded with five passengers and heavy baggage, and as friends who had made the tour said there were four things I bad to encounter hills, mud. sand and rough roads I naturally selected the same car that had given me such sat isfaction in my previous experience. "The trip through Indiana, Illinois. Wisconsin and Minnesota was an eye opener to me. The roads are in much better condition than I had anticipated, especially in Wisconsin and Minnesota. The dells of Wisconsin are particularly beautiful. We encountered in places some rough roads and deep sand, and being heavily loaded, it was a great test to the pulling power of the engine. We all learned to love the E-M-F "SO." ss it laughed at the bills and sand and seemed to take delight In showing what It could do. This added materially to our enjoyment. "A light car, unless It is well made, would soon go to pieces on such roads, and the engine's life would be short, but the expense of running and the upkeep of the heavy, high-grade car would have proven a waste of money on this trip. "Our speedometer registered a little over 1000 miles upon reaching Min neapolis. We had made the trip In a surprisl..gly short time, without any thing to worry us. "As to our physical condition, we all felt fresh and rested. Our nerves were In fine condition, and we were ready In the morning for another day's spin. The appetite for It Increases as the days go by. I would advise any per son to take 1000 or 2000 miles outing In a good machine, not trying to cover over 100 or ISO miles a day. avoiding the extreme heat in the middle of the day. riding early and late, not trying to speed, taking a steady gait, so that the scenery can be enjoyed, and tak ing aa little" baggage as possible. "A- good automobile trunk, one -that la dust and, water proof, holding three with each one he qualified for a silver medal by making 20,000 miles. Dr. E. R. DeLong, of Gelgers Mills, Pa., arrived at a total of 64,000 miles. He swears that he averaged 40 miles a day driving his car entirely In his country practice of medicine. William H. Patten, of Canastota. one of the oldest motorists In Central New York, now In his 76th year, has driven his Maxwell over 100,000 miles. Mr. Patten is the inventor of a new car buretor and most of his tours have been made for test purposes. Every owner of a Maxwell car Is eligible for membership In this mile are club and medals are awarded as fast as the owners adduce proof of the distances they have driven. AUTO ON SOOND BASIS POMTICAIi POT NO DAMPER TO TRADE, SATS AG EXT. Record Sales Answer to Men . Who Predicted Bad Spring for Motor Car Dealers. Calamity howlers who predicted a dull Spring for the automobile trade, on account of the Presidential nomina tions, have been sorely disappointed, according to the opinions expressed by the motor car dealers. Not only have the past few months been productive of a goodly number of sales, but they will go down In automobile annals as forming the most successful season that the motor vehicle men have yet experienced. "Political agitation does not seem to have had a dampening effect on the automobile business In general," said F. W. Vogler, a prominent dealer, last week. "It was freely forecasted by the pessimists that this Spring would be a bloomer for the motor car trade. Truth is it has been just tho contrary. Record sales have been the rule the country over and this applies with full force to Portland and the rest of the Northwest. "People who doubt the stability of the automobile business are growing fewer each year. To the men in the trade the fact that there are any doubting Thomases Is a source of won der. How long will It be before the whole public accepts this Industry as one of the most stable and Important of the universe? That is the rank it deserves. "Like many other of the world s great industries, the automobile has. taken a long while to receive lust rec ognition. The fact that It Is proving itself an Important factor in commer cial life is evidence that It Is some thing more than merely a means of en-- Joying life. By the use of the motor car business men can enlarge their business, while the delivery wagon and the motor truck are now fast replacing the horse aa a means of transportation In all the large commercial centers. "The fact that this Is Presidential year will not have any depressing ef fect on the automobile business. Judg ing from the start we already have. The motor car Industry Is on too firm a basis to be affected by political con ditions, any more than other world industries." Morrow Sow Sales Manager. George S. Morrow, well known to the automobile trade of the Northwest, has been appointed retail sales manager of the Oldsmoblle San Francisco branch. Morrow placed new agencies for the Oldsmoblle in Tacoma and Seattle and was In Portland frequently during the past few months. Heretofore he has been special traveling representative of the Olds Motor Works. He has been Identified with the automobile business In the sales department tor several years and Is one of the most widely known and popular men in the trade. Harris on Sick List, C B. Harris, sales manager of the Covey Motor Car Company. Is suffering with a severe attack of la grippe. He has been unable to attend to his work for several days and probably will not be on the Job again for two weeks. Auction is a decided benefit to the au tomobile buyer. - "Of course, there are limits in both directions, to the producing end of the motor car industry today," said the Oakland exploiter recently. "The buyer shoul 1 not necessarily think that be cause a oertaln firm is turning out so many hundred cars a month, this par ticular car is the one for him to pur chase. Neither should quantity produc tlon stand In his way when it comes to making the final decision. - - "It would be impossible to build the medium priced machine of today as well as it is being built without fairly large production, for In buying raw ma terial In large quantities It Is only nat ural that better prices can be obtained. This Is the first saving for the manu facturer, and also results In a saving for the buyer. "Another feature which is seldom considered is the fact that high salaried, competent men must be at the heads of the various departments of the suc cessful automobile manufacturer to in sure the building of a high grade prod uct. This is necessarily true with the concern which builds but 600 machines a year, as well as with those which turn out from 6000 upward. Just this one and seemingly Insignificant item has already caused the downfall of more than one small manufacturer. "Large production makes the stand ardisation of all parts almost an abso lute necessity. Each part must fit ac curately, in order to save time. The value of the standardization of parts to the purchaser is well known, for it has been widely discussed ever since the birth of the industry. "The cost of marketing cars, to the manufacturers who build them In large quantities, is also reduced. Placing the machines on the market is a big item in the final cost of the motor car, and when this cost Is materially reduced the consumer reaps a big benefit. "Another feature which should ap peal to the prospective buyer of a mo tor car is the number or branch ser vice stations and agencies maintained throughout the country by the manu facturer. The builder of many cars. naturally, has more such branches and agencies than the smaller manufac turer. This particular feature is of great benefit to the tourist, for It In sures his receiving the best attention along the route of his motor travels from the dealers who handle the par ticular make of car he Is driving. "Service has come to be a potent factor in the automobile business. The life of an agency depends, to a large extent, on the service extended to own ers. If the service Is poor, the owners will begin to howl, and as soon as you have a bunch of dissatisfied owners your business will fall off." Trailing off the service and produc tion question to the matter of business In and around Portland. Mr. Arnold had nothing but optimistic predictions for the sales outlook. 'Business has picked up surprisingly during the past few weeks," he said, "and I can see no reason why business should not increase at the same rate for the next four months. Some dealers may find the going pretty rough, but the Oakland line has been doing a consistently good business ever since the Pacific Motors Company was organized." SEATTLE TRADE FLOURISHING Garbe Says Tacoma Race Meet Will Be Banner Event of Week. C. E. Garbe,-manager of the 8eattle branch of the Studebaker Corporation, came to Portland last week for a con ference with his chief, L, H. Rose, who is at the head of the Studebaker auto mobile Interests throughout the Northwest Garbe, who was connected with the Portland branch for a long time, de clares business to - be flourishing In and about Seattle. He says that none of the dealers In the Potlach city have any cause for complaint and that the automobile business is the most pros perous ever known. "Thousands or people will go from Seattle to Tacoma to the automobile race meet there July 5 and 6," aaid Mr. Garbe. "The meet Is an assured suc cess. It will be one ef the biggest motor speed events aver beld in ths WftZ I The $800 Studebaker-Flanders "20" The Studebaker-Flanders "20" has a tremendous price advantage. No other car, offering as much value, approaches its price. Think for a moment what you get when you buy a Studebaker "20." It is a real car, modern throughout in design and construction, large enough, and so powerful that you will never find road conditions in which your Studebaker "20" cannot spin its wheels. . The motor is a marvel, very speedy, quick to pick up, flexible, the kind of a motor a driver grows to like and have full confidence in. The Studebaker "20" transmission sys tem is of the standard three speed type, any car speed you wish up to 55 miles an hour. The rear axle is remarkably well designed and built, giving the best of service. Every Studebaker "20" body gets 17 coats of paint and varnish, which are prop erly rubbed and aged. If you take care of your car, your Studebaker body will equal any automobile body on the market. These are some obvious points which show the car's value. But the deeper you go into the design and manufacture of the Studebaker "20" the better you will like it. We watch every sdetaLL Every Studebaker "20" is built not only for the first mile but for the 20,000th mile. In those qualities which make for endur ance and lasting satisfaction, the Stude baker "20" is incomparably first. Why? Because it is Studebaker-built, and Stude baker always builds that way. lT.h.lr.r.lrla.ri.N ttnn TfniHiir Car. SMHI. f . a. H. Detroit. Equipped, as above, with Top, Wladshteld, Prest-O-Llte Tank and Speedometer, S88S. Ask our dealer for the new Studebaker art catalogue or tend to us for it. The Studebaker Corporation Detroit, Michigan Seattle Brandt 3201-3 Second Ave. L. H. ROSE, NORTHWEST MANAGER. Portland Branch Chapman and Alder Sta. Tacoma Branch 1128 Tacoma Ave WINTON CHANGES FEW NEW MODEL WILL NOT DIFFER RADICALLY FROM 112. . Restful Riding" Machine Keynote of H13 Car Low Maintenance Record Is Cited. Thf the 48-horseoower Wlnton "Six" Is a standard product Is evidenced in the announcement made last week by C. S. Mantell manager of the Portland Motor Car Company, that It is to be eontlnoed for 1918 without a single radical changre. This model was first marketed in June, 190T, at which time the Winton concern became America's first maker of six-cylinder cars exclu sively. From year to year details have K.n n.mA mnA In 1911 the Wheel base was lengthened, but at no time slnoe Its introauction, xive years ago, has the change undergone any radical corrections. Not satisfied with simply producing fniDtart&hla ear. American manufac turers are seeking to get a "restful riding" machine. This will be the key note of the 181 Winton campaign. Every detail of springs and spring sus pensions, oz sealing laciuues wju wu-- nt iihfnn nnrl unholsterv has been carefully worked out. Luxurious fitting promises to be one of the big noints In all the hlsher arade Ameri can cars far 1913. -"The body design is free or eviaence .f .t.lvlnv fnr Affent. and lends Itself becomingly to the 130-Inch wheel base of the chassis." said Mr. Mantell, In discussing the new model. "Operating levers and door handles are insiae. a nt riu. front, with venti lators In the base, is equipped on speci fication. "The Winton self-cranking motor Is m , , .i-th v.,,. PnmnrMwfl air. supplied by the motor puts the pis tons Into motion oetore me spar, takes place. Accordingly, shocks re sulting from starting on the spark and from the use of priming types of self starters are avoided. "Other features Include ths Wlnton Stromberg carburetor, Bosch or Else-mao-nAtn with h&ttarv for start ing, ball-bearing multiple dise clutch, four-speed, selective transmission, three-quarter elliptical rear springs, ....t.hi. Hm. SS hv 4 XL tires all around and electric dash and tall lights with lighting nailery. t MiManc nf a n Automobile's dura bility and the low maintenance cost of some operators, Mr. Mantell pointed to the record of several winton cars In the service of Individual owners, covering a total travel of 744,080 miles ren agent will return to Portland in about two weeks. Motorcyclists Make Progress. GRESHAM, Or June t. (BpeciaL) Joseph P. Schantln and A. G. Nelsz left here recently for a motor-cycle trip to New York. They have left Los Anireles for their ride across the des ert and are headed for El Paso, Tex. From there they will go to New Or leans and thence up the Atlantic Coast to New York. Electric Chair Interferes With Court Docket Merchant With Fine Vela of Humor Riga Up Decoy for Loafers and Electrocutes Legal Attaches. at per a sworn repair expense of 22.S cents 1000 miles. Maxon Touring California. v. Mason, head ef the Portland- n.trnit Anto ComDanv. is on a tour of California in a Warren "40." He is aecon.pan.ed by Mrs. Maxon. Ths War- AFTER serving 51 years in Weth ersfleld prison, Connecticut, on der a conviction of second-degree murder, John Warren, 74 years old, was pardoned and released a few days ago. Warren had never ridden on a trolley or steam train, although he kept well informed of the march of civilization and current events auring his imprison ment. As he walked out of prison, the aged convict was met by Warden Garner and his first few hours of freedom since 1859 were enjoyed in Warden Garner's big Columbia Cavalier motor car. Warren's prison life left few traces of his half-century Incarceration. His figure Is erect and plump. While his hair is white, his face nas Deen oronzeu by outdoor life and shows few wrin kles. Four brothers of almost the same age and are still living in the vicinity of Eagleville, and his first trip from Wethersfleld was a visit to them. Pardon came to Warren' unexpect edly. From the Civil War to 1909 nu merous efforts to obtain his release resulted In failure and he had about given up hope when be was Invited to take a ride around Wethersfleld In the Columbia car. Warren says that he regrets that he must return to the only form of trans portation which he had previously used and he made plans to harness up an old horse and drive out Into the. country "to see bow it looks." REGAL MAX IS OPTIMISTIC Factories Preparing for Heavy Sales . Coming Season. With the past year having proved the greatest sales breaker for the motor car dealers, automobile agents through out the country are preparing for the banner season of the Industry, accord ing to F. L. Pierce, representing the Regal Motor Car Company in the West. Mr. Pierce arrived in Portland last week on his first trip over the North west territory and will endeavor to place an agency for the Regal under slung car In Portland before departing. He succeeds Beit Bingham as Western factory representative of Regal com pany. "Motor car dealers, especially those of the West, are finishing the most suc cessful season known to the trade," said Mr. Pierce. "There are few deal ers in California who got along with their 1911 estimate, and I understand on good authority that the same condi tions applies to the Northwest. Now the dealers are getting ready for a great season. "They have good reason to. The au tomobile business has not really start ed; it's just beginning. More sales will be made during the 1918 season than the dealers dream of. There is no evidence that the increase in the sale of motor ' cars will not continue through the next year; on the contrary, every indication points to a larger gain In sales." . Mr. Pierce recently returned from aa extended trip through the East and says that automobile factories are be ing enlarged to take care of the an ticipated demand for 19 IS. The Regal Company, according to Mr. Pierce, will Increase its output considerably. British imports of bops, about half e) which come from the United Statei, reached $5,335,000 worth last year, agalnit 3,83o,- 000 In 1910 and t3,3M,0O0 In 1909. If you Ford it you'll cut the world in half, double the length of your day, and increase your pleasures tremendously. Your debt to yourself will never be paid until you drive a Model T. It's the one car that completely fulfills its pur posewithout excessive expense. Seventy-five thousand new Ford Model T's will go into servica this season a proof of their wonderful superiority. All Fords' Are Model T's All Alike Except the Bodies ' Fort. Model T Tonrtmg Car, 4 cylinders. S passengers, 4'7fi fully equipped, f. o. b. Portland i..'0" Ford Model T Torpedo, 4 cylinders, 1 passengers, fully (CQC equipped, f, o. b. Portland UOJ Ford Model T Coram erelml Roadster, 4 cylinders, t pas sengers, removable rumble seat, fully equipped, f. o. 4fcCQC b. Portland wOOO Ford Model T Tawa Car (Landaulet), 4 cylinders, t J passengers, fully equipped, f. o. b. Portland. ., X f a Ford Model T Delivery Car, capacity 750 pounds mer- Q C , chandlse, fully equipped, f, o. b. Portland tPOlW Ford branches aad dealers la alt cities, towns and villages ar at yur elbow with Ford Service for Ford Owners Ford Motor Car Agency Phones, East 048, B 3117 East Eighth St. and Hawthorn Ave. ' E. E. SLERET, Mgr. 104.0