The Sunday Oregonian. (Portland, Ore.) 1881-current, June 16, 1912, SECTION FOUR, Page 4, Image 52

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

California Tour Book
Just Out and for Sale by
Oak Street, Corner Sixth.
Assembling Branch Will Be in
Motorist Gets Lost in Heart of
Operation. December 1,
Says R. P. Rice.
Dreaded Carson Sink on
Way to Reno.
. Agency
& ' Smith Take Retail
for , Six-Cylinder Ma-
- National . Factory
Man Visits Portland.
; An extensive expansion ' campaign
planned by the Ford Motor Company,
pf Detroit, calls for the ereotlon of an
assembling- plant In Portland, con
atructlon to be started -in . time for
completion no later than December 1.
The building will represent an invest
ment of 1250.000.
R. P. Rice, Northwest representative
of the Michigan concern, with head'
quarters in Seattle, confirmed the re
ported Invasion or Portland by the
Ford Interests while la this city a few
days ago. Mr. Rice was here to con'
suit with architects regarding plans
for the building and the letting of
contracts for its construction. He de
clared that building operations will be
started as soon as possible.
Besides the Portland plant, the Ford
company will erect assembling houses
in can Francisco, Los Angeles, Seat
tle and Kansas CJty in the near future,
according to Mr. Rice
r Phenomenal increase In the sale of
ears in the Northwest and California
made necessary the erection of
sembling plants. The Ford, one of the
most popular automobiles on the mar
ket, has enjoyed good success in Ore
gon, Washington and Idaho...
; Bis; Increase Shows.
J The following figures were given by
ifr. Rice to illustrate the growth in
he sale of Fords in his territory and
11 so to snow why assembling plants
are needed in Portland and Seattle:
J ear. Sold.
"IS , 91
IBlo 582
1011 275
. J12 1432
r Total S242
The last figures given, those of 1912,
Include sales from October, 1911, to
3une 1.
J "During the next year I expect my
ales to Increase to 4000 or 5000," said
llr. Rice. "It is not unreasonable to
look for this growth. Ever since we
have been In this territory, which in
cludes Oregon, Washington and Idaho,
ur sales have Increased by leaps and
It is easy to see why we have been
forced to resort to assembling plants
in order to Keep pace with tne a-
nana. At present 1 have In my or-
flee orders for over 600 cars which I
rannot possibly fill. I simply cannot
get the cars from the factory. - Al
though we turn out more automobiles
In a day than any other concern in
the world, right at this time the varl
ous branch managers cannot get any
where near the number of cars they
could dispose of. Therefore we have
to let a great part of this business go
by default. The buyers, as a rule.
want the stuff right off the reel and
the agent who cannot give them what
they want loses out.
' large Output Disposed Of.
"In the beginning of the season Mr.
ford announced that lie would build
15,000 cars for the 1912 season. Auto
mobile men did not laugh at this state
ment; they knew full well that what
Jlr. Ford undertakes he will finish.
Experience has taught them this. Sev
eral years ago be determined to raanu
fixture 10,000 machines. He told the
world so. His competitors laughed at
film. But he did, nevertheless, and.
what's more, he disposed of them
easily. Then he came out with the
Announcement that he would turn out
13.000 cars In a year. Again they
Inug'hed. Once more he made good on
his promise. The people bought cars
as fast as he could make them. They
havn been doing that ever since he has
been In the business.
"Seventy-five thousand cars may not
s-eni startling to some people at first
I ...... ;.y-'r - --u- .-HiTt I'jL Q ."'J
i tsars' - ??5.:&i w: v- - "sin r' u mm
all means to make the six-cylinder car
as popular In this city as it Is In the
Ease They also have the agency for
the Huppmoblle and Elmore pleasure
. ....
Fred L. Samuels,. Western factory
representative of the National Motor
Vehicle Company, of Indianapolis,
glance, but you realize the Immensity passed through Portland last week on
et the task when you learn that that
i approximately one-third of all the
Jnotor cars manufactured.
"la a sense we have no competitors.
There Is no man. or body of men, who
c-in produce and sell the volume of
cars that Mr. Ford does. He has un
limited ready capital to go Into the
market and buy hundreds of thousands
of dollars worth of material when it Is
at low price. He has an organization
that is second to none. He makes good
curs and sells them cheaper than any
one else has been able to do so far.
V "There are certain months when the
demand for automobiles Jumps sky
ttlgh. Everyone wants a car, it seems.
They don't want to wait. Of course it
In Impossible to satisfy this demand
as things now are. But wait until we
get our assembling plants in operation.
Then It will be a different story. We
will be in a position then to take care
et everyone who wants a Ford.
Northwest Field Fertile.
Comparatively speaking, the North-
hls wy to the factory. While here
he was in consultation . with . Mel G.
Johnson, manager of the Oregon
branch of the Howard Automobile
Company, which has the Pacific Coast
agency for the National, air. bamueis
will visit Seattle and Spokane before
going to Indianapolis.
Machine Owners In 'Washington
Rash Applications for 1913.
OLTMPTA."- Wash., June 15. (Spe
cial.) In June 271S motor vehicle llr
censes were Issued by X. M. Howell,
Secretary of State, which Is more than
three times as many as were issued In
May. The new licenses all nave to be
secured this month, and as a result
owners from all parts are rushing is
their license money. '
The cost of a license Is but S3, and
il-le fields In the country for the Ford. tbe ame whether for a motorcycle
or a nig iruca, ana no owuncuun
Cur sales have increased here with
'.artltng rapidity. I can see no reason
why this Increase should not continue.'
. The Ford plant will be located at
Cast Eleventh and Dlvtsion streets.
The property has a frontage on the
Southern Pacific
Present plans provide for all parts
be shipped here from the East,
t-ady to be assembled. However,
anould it be possible to purchase cer
tuin parts In Portland or Its immedi
ate vicinity as cheap as in the East,
tin tracts will be let to Oregon firms,
-cording to Mr. Rice. These materials
lhclHde tops, bodies and accessories of
various kinds.
It is expected that those automobile
manufacturing concerns depending on
volume of output for their profits will
be forced to follow In the footsteps of
Wenry Ford and erect assembling
plants to supply certain territories. In
Chat event Portland is in line to be
3)6 Mecca of the motor-car trade of
tj"ie Northwest. The manufacturers are
tmust a unit In the belief that this
ally is the logical distributing point
fi,r the Northwest and the plants nat
urally would be built here.
Dulmage A Smith have taken the
arency for the Havers "Six." This was made when the Michigan
3Cot'rs Company gave up the retail
end of the business. Hereafter the lat
ter company will handle only the
wholesale part for Oregon. Washing
ton and British Columbia.
In taking on the Havers. ' Dulmage
A Smith have a machine that will take
tie place of the Mitchell "six," which
they handled until recently. The
leavers car has not been represented
very actively In the retail line In Port
land during the past few months and
for that reason few sales have teen
made. Dulmage & Smith intend td use.
made between touring cars and ma
chines used for dray purposes. -
As In May, the Ford car leads the
list with ill machines registered, or
more than half as many as .were 11
censed during the month of May. The
E. M. F. comes next with 163, and th
Cadillac third with 157, while 148 Reos
were licensed. During the month 101
licenses were issued for Bulck cars,
and these are the only autos which
passed the 100 mark. The Indian mo
torcycles licensed during the month to-
taled 10S, against SI Excelsiors and 48
New Jersey Man Rewarded for Eight
Tears of Careful Driving.
Long distance records for automobiles
are getting to be so common nowadays
as to attract little comment, but when
marathon mileage is coupled with mini
mum maintenance cost It serves as
food for thought. Arnold Cohen, of
the United Auto Company, Maxwell and
Columbia distributors, is exhibiting a
statement received from the Maxwell
Briscoe division of the United States
Motor Company, In which the informa
tion is gives that James Marshall, of
East Orange, N. J., has driven his Max
well machine 61.000 miles and has ex
pended only l. 86 -for repairs.
Mr. Marshall made affidavit to' this
record in applying for admission to
the SO.OOO-Mtle Maxwell Motor Club. A
gold medal has been awarded to him
for his careful driving. His report of
62.000 miles cavers a period of eight
years, or an average of T7S0 miles a
Fred Howe Points Out Econ
omy of Motor Transporation.
Overland Dealer Declares Saving of
at Least 20 Per Cent Can Be '
Made by Use of Power '
"That merchants and manufacturers
in all lines are alive to the value of the
motor truck Is evident to all who get
a broad view of the situation all over
the world," says Fred Howe, manager
of J. W. Leavltt & Co., Overland dts
trlbuters. "Tne progressive business
man of today avails himself of every
modern device for doing things eco
nomically, which at the same time is
always a saver of time and labor. Past
century methods. In this age of pro
gresslon, fere an Impediment. .
if merchants In all lines would make
a practice of keeping Itemised accounts
or the cost or their delivery system
they would become easier converts to
the use of motor trucks. All must con
cede that stable equipment must be
maintained, whether business Is active
or dull, and the horse out of use is
Just as expensive as the horse that Is
giving full service. Compare this with
tne economy of the motor vehicle.
which needs neither fuel nor oil. ex
cept when In service, and which re
quires but little stable room and atten
tion when not In us. This Is the most
forcible, and In all probability will be
the decisive feature in inducing mer
chants to abandon past-century meth
ods m ravor of power-wagon trans
The amount of saving, .of course.
varies with Individual business require
ments; but speaking In general terms.
4t may be truthfully said that a power
wagon In constant service will cut -delivery
cost from 20 per cent upward.
The cost of transportation can be de
termined just as logically a the cost
of operating any other machine. ' It Is
merely a question of measuring the
work required and measuring the cost.
and placing one against the other. In
other words, you pay only for measured
service. . .
"Delivery in large cities Is becoming
mere and more difficult, owing to the
enormous territory to be covered; es
pecially where a large and successful
trade is to be established and main
has gradually become extended until
the horse Is Incapable of covering the
necessary distances during the day, and
when used is practically unfit for serv
ice the following day whenever ex
tended routes are attempted. With
motor trucks these long routes are
easily covered with dispatch, making
possible earlier deliveries of goods In
districts which previously did not re
ceive deliveries until the following day.
"The Increased efficiency of this
service means increased satisfaction
among the merchants' patrons. It is a
strong feature in attracting a greater
volume of trade. Quick deliveries are
always appreciated, and the trad-e will
inevitably drift to the store which can
guarantee such service.'
Rockwell Now Directs Exploitation
of U. S. Company's Cars.
Announcement has been made of the
appointment of Berry Rockwell
general advertising manager' of the
United States Motor Company, to suc
ceed Grldley Adams, resigned.
Mr. Rockwell is one of the pioneer
advertising - men In the automobile
field, having been advertising manager
or tne Maxwell-Brlscoe Motor Com
pany before the formation of the
United States Motor Company. Since
then he lias been advertising manager
of the Maxwell division.
In his new capacity, Mr. Rockwell
will have general supervision of all
advertising of the Maxwell, Columbia,
Stoddard-Dayton,' Brush and Courier
motor cars and Sampson motor trucks.
Tire . Maker Says Tbey Will Give
Added Life to Cushions.
Several manufacturers of automo
biles in this country have been looking
into the wire wheel question with
view to equipping their product with
this sort of wheel. In the 600-mile
race at Indianapolis, four of the cars
to start were fitted with such wheels.
The move toward wire wheels inter
ests time-makers greatly, too.
- Wire wheels mean longer life to
tires,", says J. C. Matlack, of the Ajax
tire concern. - "Greater resiliency In
the wheels means 'a great deal toward
comfortable riding as well as Increas
ing the service given by the shoes. The
stiffness of the wooden wheel with a
hard-Inflated tire on it would be re
placed to advantage by the springier
combination of wire and "tire."
. Track Supplants 12 Teams.
- Kovel methods of emphasizing suc
cess and economy in the use of motor
trucks were adopted by the Hecker-
Jones-Jewell Milling. Company in New
York a few days ago when 12 horses
and six men, supplanted by a Sampson
xive-xon uuun, were pa.ra.aea Denina
the truck throught the downtown busi
ness section pf the city. This firm re
cently took -delivery of" their' third
Sampson- truck, which was the second
The range of delivery service repeat order In less than a year.
George E. Wilcox Recites Trying
Experiences of Hazardous Jour
ney Over Desolate ''waste '
- In Motor Car.
From Odgen to Reno Is 600 miles
as the crow flies."" Six hundred miles
of the toughest going ever created by
an errotlc nature. A mixture of mut
sinks" crusted with alkali, of hub-rut
ted wagon trails, as if designed to lead
in an everlasting nowhere: of wash
outs, of burning hazy distances, of long
desert vistas, of mirages, daylight
dreams of trees and shade and crystal
wells,- of thirst, of the ever-present
feeling that you are lost, of memories
of pictures you have seen, bleaching
bones under a cruel sun. with some
where out of sight a vulture as a warn,
This Is the medley of experience one
endures on the way . from Ogden to
Yet there is a quiet. Joyful compen
sation about it all, for you are con
fident that your car Is a steed you can
trust to bear you through, besides you
are on no ordinary tour, but a crusade
of high endeavor for man and car an
achievement you have set your heart
From Ogden you decide to follow, as
, closely as nature will permit, the route
of the Southern Pacific Railroad, and
start on Saturday afternoon overladen
with water bags, extra tires and pro
visions. - - . -
Night discovers you some 90 miles
from the starting place, an Introduc
tion like a prologue, to the work be
fore you. . .
Sage-Brash Scenery Desolate.
On Sunday's dawn you are heading
northwest into a land of desolation.
Ahead Is the northern extremity of the
Great Salt Lake, which you skirt.
Then commences a laborious steady
climb over country that nature must
have preconceived as bump the bumps'
with precipitous hills as a diversity
of endurance- for. car and man.
One appreciates the Irony of the word
"scenery," for here monotony and sage
brush are synonymous terms.
Your car thrashes like a shin in
cross sea through the sage brush and
grease wood. It Is 40 miles to "west
ward" until you come to the great salt
marsh at the head of the lake, 10 miles
wide and as white as snow. It is
smooth and apparently an Ideal course
for a speedway, but the old adage,-"all
not gold that glitters, is Impressed
upon yoTi forcibly, for that alluring
exterior . hides a black swamp that
could - swallow a thousand cars at
meal. With the utmost care you cross,
but as If these difficulties were in
significant, you are given a taste of an
alkali dust storm.
At 8 P. M. you arrive at Lucln fit
subjects. In appearance, at least, for a
descriptive illustration of Dante s In
ferno. But your trouble have Just be
gun. How would you like a day s tour
through fine sand, hub-deep, with overa
neau me nonest sun mis siae tne
equator, griddling .the sand?. That's
the real touring. - -
The next day, after leaving Montello,
more desert, more foot-hills, more sand,
more sagebrush, more greasewood, with
one distracting experience of losing the
trail, then, after 80 miles of rough go
lng, you reach Wells for bed and rest.
Four A. M. finds you again on your
way. By 8 o clook, 40 miles have been
covered and you are In sight of green
trees, fer here the Humboldt River
flows, and ahead are ranches with their
white houses and hospitality. -
I shall not bore you with too many
details of your schedule, of stopping
points Battle Mountain, Mill City,
Lovelock. Hazen, until you reach the
Carson Sink, where the- Humboldt
River so mysteriously disappears. For
35 miles now you cannot possible get
water. - westward stretching Inter
minably, is the white salt lncrusted
alkali plain. Southward, the moun
tains and the railway at their base re
cede into the hazy distance. You now
experience one of those nerve-racking,
anxious times that give to a trip like
this a spice of danger --you are lost
In the dreaded "sink."
Darkness no water no food and
the trail where? '
Trail Found Again.
Dim wagon tracks cross and recross
on the white surface. By lamp light
you tollow nrst one, then another, on
the thin crust of sun-baked mud, un
til you strike a spot somewhat softer
and down the car goes Into the yield
ing black mass. Floor boards, shovels,
clothing, everything goes : under . the
wheels to save her. What an anxious
time. ' At length, - after an hour's
strenuous work, you get her out again.
Now you begin to realize the serious
ness of the situation. If the sun finds
you here in the morning and without
water, what then? The darkness seems
to have destroyed yonr sense of direc
tion, but you plug along, apparently
at random, but Joy, the fickle jade
Fortune has not deserted you, for by
luck you find the trail ones more and
are soon at Leets Station and Salt
Works. Here you refresh the inner
man with food and a big drink from
the well, where the water, although
10 per cent salt, tasted fresher than
any you had ever drank before.
On again, following the Southern
Pacific's abandoned right-of-way up to
Desert station, eight miles west, then
striking south through the sand . to
Hazen, from thence through- the moun
tains over the old railroad grade.
which makes a splendid, although
somewhat dangerous, road to Reno.
Atterbury Truck
Columbia Carriage & Auto Work. Afta,
209-211 Front Street Phone Main 289X
General Ante Bepairinjj. Bodies and Wheels Built to Order. v
English Tracks Record High Mile-
age With New Gear System. ' '
Totals of 58,000 and 124,000 miles
are recorded for two worm gears used
in the final driving mechanism of two
motor trucks in England. This type
of final drive was not formally Intro-1
duced In this country until the early
part of 1911, when the Plerce-Arrow
Motor Car Company, of Buffalo, an
nounced its adoption for its five-ton
truck. By reason of this no American
trucks - can shew such a mileage at
this time as those used In England.
Competent engineers, however, believe
that there is nothing In American ser
vice that should prove a bar to similar
records In this country. If this proves
true, the next few years should see
some high mileage reeords for worm
gears on this side of the Atlantic
The truck that has 58,000 miles to
its credit in England Is used by a
prominent firm of biscuit manufactur
ers, while the one whose worm gear
has driven it 184,000 miles is owned
by the London Omnibus Company. j
Auburn Motor Car Co.
505-7 Burnsido Street
A 7339, Main 2674
Largest Stock ,
Automobile Accessories
as ii ! ! iW9s-sMaMM
M. & W G. & J., and Hartford
Tires, Monogram Oils
8042 Seventh St, Cor. Oak. Portland; Or.
BALLOU & WRIGHT, 80-82 Seventh Street, Cor. Oak
K. D. Stoddard. Act ilvS Oulumkla ulna. Mala I4TS
Crowe Auto Co.
Sixteenth and Alder Streets
MAIS TRUCK f Gear Driven)
The Best 'American-Made Truck ,
- . i . - .
-. Distributers for Oregon and Southern Washing-ton. .
Northwest Distributors.
Pbones: E. 3887, B 1625.
The car that comet hilly equipped
Best for the Money
Ford Motor Car Agency
E. E. sleret, pres. aad Mart E. 8 th and Hawthorne Ave. Psoas East 64a.
nlcanUInK Jt Retraadlms. B.B.BLODG KTT, S. 14tm. Mais
A Car tm tke Diaerlmlaatfoa- Few The Safest Car vat Berth.
Nob Hill Garage & Auto Co., Inc.
SO-SO Kearney St Between Twentr-flrst aad Twenty sconeV,
F. W. VOGLER, President
617 Washington Street. Pbones Main 7179, A 4959.
Headquarters for Shop Supplies
and Automobile Tools
Schacht Motor Car Co.
We Guarantee Our Repair Work Work Called for and Delivered.
349 Oak Street, Portland, Oregon.'
Main 9513. Open Till 2 A.1 M. G. W. Stevens, Prop. '
Our Motto: "Quality and Square Deal"
Western Hardware & Auto Supply Co.
Vnlcanizing, Hardware and Auto Supplies. '
' Phone: Main SS2S. Hmn A 201 B.
? Main 73 Fhone-A 4655 . '
- 682 Washington Street