TTTF STTX1IAT OKKfiOXIAX, FOKTLAm MAT 26, 1912.
3
1 . - ,. i -" - -
JEWELERS' MEET
OPENS TUESDAY
Retail Association of Oregon
Craftsmen to Hold Two
Days' Session.
PROPOSED LAWS COME UP
Gathering at Multnomah Hotel Will
Ix-bate ExprCM Rales and femug
1 1 1 n g Oood Social Prutnimnie
Prepared for Event.
Nearly every city of Importance In
Orrtoa lll send rpreatatlva to
Portland In the deleratlon to th fifth
annual convention of th Oregon Retail
jrwclrn' Association, which will be
h-M t the Multnomah Hotel. Tuesday
and Wednesday. May il-23- In addi
tion to the business sessions the local
retail Jwrrs are preparing many
poojI features for rlaltora from other
cities. ... .
A reception to th visitor will be
held at the headquarters at 10 o'clock
Tuesday mornln;. followed by a nieet
In of the esecutlv committee. Tho
rater pa" of tho first days session
will be devoted to routine business.
urh aa report of officer and com
mittee', resolution and new business,
i- Chapman. In behalf of tho Port
land Commercial Club, will ! an d
tre of welcome after the conventton
1 railed to order, and In the business
seulon will be lnterperd paper and
addresses by 8. l-andstrom. of Lebanon,
and K. J. Jaeiter. treasurer of tho as
sociation, and a discussion of "Fraudu
lent Advertising." by C. II. William,
of Condon.
mtm Kinrtle la PrTamae.
Wedneaday mornln an automobile
excursion will start from tho Multno
mah i'oiel at 1 o'clock and the vl
Hor will be carried throughout the
busmen end residence fectlon or
Portland. A oc:al -re-;ethrr meet
Inn" will be held at 1:3 before the
openlnn of the afternoon es!on
The foliowln addrease will be giv
en In the business 'lon: "Our Local
Oraanlaatlon and What It Ha Accoro
Pii.hed." by K. J. Jaeer. president or
the rortlar.d Jeweler' Asaoclat.on;
-Honor and Intecrlty In th Jewelry
Basin-.." by A. Feldenhelmer:
tionshlp of the Manufacturer and the
Keiailer." by J. U Shepherd, of New
Tor "System In the Itepalr Department.-
bv 1 K. Ftaple.: -Co-operation,
hv W F nielachneider. of McMlna
ille. five minute talk by members
and jruest. .
I. hi. Staple will preid aa toa't
master at the annual banquet, which
will be held at the botcl at JT "clock
Wednesday 1.1.1.1. R'
will .peak upon "The Guild of CoM
sml.h." and J. U Shepherd, of New
Vork. will reipond to the toaat. "The
Old Guard." The banquet 1 lven
under tie auspice of the following re
tail and wholenale Jeweler of Port
: . .... f r.i.i.nhnmtr. Jaeger
Brother. O. Heltkemper Company. F.
Frledlawler. 1- -- " ,
Panr. I. K. Ptarle. Marx Worn. I.
Aron.on. F. Ar.endrr.th. A. and M D
Invare. Sinclair Bo, and Butter
f'.rld Brother.
Pr.ed Ui l for Debate.
In the buiilne elon. feature In
the declaration of object of Jhe as.o
. .... . . Wonted by tne
nation, w nn- - - - ' .t
esecutlre boafd at it annual meettns;
In February, will come up v
ration and acted upon by the
tlon. Some of the principles et forth
In this declaration are:
A itold and silver .tamplne; law in
each State; a trano wwr
...mp on all roM and 1,rw7M
N.ttenal and State law aaalnst frau
dulent advertising;: criminal prosecu
tion of diamond nd Jewelry smu--tiers:
reduction of express rate. State
Uw, allowln. article, left for repair
to be ...Id at the exrlrmtlon of one
vear; mutual Information bureau In
each cltr for protection asalnst shop
lifrlnc: elimination of price etittlna.
...ctlen and f.ke .ales: Increased cir
culation of trade Journal, and orn
Nation of Jemeler.' club, or round
table In every city or town.
Member, of the committee In char:
of the preparation, for the convention
ax,: Arrangement ami programme, r.
A. Heltkemper. E. J. Jaeaer and I. t
Stapl': altrhtseelr rommlttee. f.
FrledUnder. F. Abendroth and I. Aron
.on: reception committee. F. A. Helt
kemper. William Andreon and It. a.
Butterfleld
The new".te.n.w,t. F. Pere. con-..ru'i-l
at th. Reese .hlpv.rd In
barch. ms.le It trial trip p the Mdalena
IM.er r-hrur I. Thl ! th !r anJ
fUt steamer en the Mdlena lll'er.
ml-r It. every w.j. lighted with electric
ity throu.heulL
NO BILLBOARDS HERALD
COMING OF THIS CIRCUS
Owner, of Sells-Floto Show, in Portland June 3 and 4, Break Old Tradi
tion of Usim Gay Posters Featnre. to Bff Told in Newspapers.
r
J'
4 A ' '-.,;
.V s
. -' T.
.
v
- . - . . .- .
1I1RRY H. TMMF.V. EDITOR Of BBJIEK nwr u iw"'"
UWXER OK SELIS-FLOTO CIRCI S.
POR the flrit time In the history of
Portland a big; clrcua la Rolna; to
vl.it it without resorting; to the bill
board, a. a mean, of heralding; Its
cotnles;. Instead of that the men vino
are directing; Its publicity are u.ing
the newspaperg In so far aa lleg In
their power to a grreater extent than
they were ever used by any attraction
coming here before. For yearg clr-
cuiri and ofen-alr ghowg of all decri
tlona have used outdoor adverti.lne;
extravag-antlv and consequently the
coming; of the Se!ls-Floto circus on
June a and . from a newspaper stand
point, i. one of especial moment.
Asked yesterday concerning; the rea
on for adopting- thl remarkable de
parture. Arthur Bennett, who la the
show' chief director of publicity, aald:
Tradltloa I laaoreel.
"The fact that H. H. Tammen. who
Is general director of the 8clls-Floto
circus. Is alo part owner of the Den
ver Post and the Kansa. City Post may
In th flrt place pc.lbly account for
our retting; away from a .ystem of
publicity which ha. been a tradition In
the clrcu world for more than 100
yeara, I think when Mr. Tammen de
cided to try the experiment he waa
actuated by the common experience
which come In the natural course of
events to most men who keep pace
with the trend of modern newspapers
and their far-reaching; field of ex
ploitation. He argued that the bill
board had In earlier times grreater and
more prolific ue than It has now
. . t j thl. rioea not apply to
every case, because a rule that will not
bend must break . But g-enerally speak
ing- his Idea was mat too ro-.u '"
. . K . .4 rome to what
pusineM r ilir r - , .
I popularly known as 'clrcuslngv tne
outdoor punl.Clty. v nai myv-'-:" --
the eye In tho flrst place years sbo by
reason of Its being- unique did not have
the same -punch' later on. because the
public eye became satiated. In other
words, amidst the ma.s of advertising
tho circus paper did not stand out any
more. ......
-Another reason pnrhap was that a
decade or two aro there were no rural
tree deliveries or suburban electric
services, the weekly paper so far as the
country was concerned was about the
only way In which you could reach the
home The demands of business or
pleasure could be satisfied with news
a week or two old and In many other
way a clrcu could not have been ex
ploited successfully without an extra
ordinary display on dead walls and bill
boards. Dailies Reaek Far Today.
"But today It i reaonable to fig-ure
that 40 or as least 30 per cent, oi too
Issues of the great metropolitan dallies
g-o J direct as the mall will carry
them to the home of the farmer and
country merchant. He wants to read
the latest telegraph news to keep pace
with market reports, sports, politics
and everythlnsr else. When you gret
. . . i wi j.iiu vnur itnrr ernes right
into 1 1 1 CT win jm7 . . - - j .
Into a man's pocket and Is passed from
hand to nana in m nwr.
"If you travel through the country
gg a circus man does, these facts ad-
r ps'iimant. Tmi can buy one
.w- .ii... ..r th leading papers
or ihb --. - - -
wnerever you g-o. frequently hundreds
and hundreas oi mun mmr
v. . r- thv are nubllshed. And
when you come to think of It. if one
wants to find out what the weather Is
going to be like tomorrow or who has
Kv.nrf a f the court of St.
James or the price of radishes or the
latest sensational itramn .
young- ladles disclosing: all the secrets
'. ... mnh and everlastlcsr beauty
you Just turn to the column of the
H.arAat ni ir di r ina mere JWU miv.
If they haven't g-ot It they are not pub'
llshlng- the news.
latest Works Baeeessfully.
"I think It Is Just the same with the
coming- of the circus. I suppose you
mm to sv that thia Is a great
vent. Well so It Is. And I think
Mr. Tammen's idea Is that people will
must i " i iiio "nj miiu
the remarkable anecdotes of the press
agents In the columns of the papers,
... ... r..nn. .1.. hut
too. n ki a una t . j v.
have something- to sll and we want to
tell the greatest number of people In
tne most economical way.
"As to the success of the project so
far this season, all I can say Is that
we have tried It out in tne larg-er ciiiea
of the Coast visited by us this Spring
Including I)S' Angeles, San Francisco,
Oakland. Pan Diego. Fresno. Sacra
mento, Stockton and other places oi
lesser note. In I-os Anueles for three
days we had four turnaways out of six
shows. At Oakland we doubled our
business over that of 1911. and at San
FrancHsco the newspapers credited us
with doing the bisgest four days' bus
iness that was ever done there by any
show. 1 might add that In a general
way our biislnes uniformly increased
In the smaller towns adjacent to the
larger cities, all of which arc nowa
days thoroughly covered by the bis
newspapers.
"Of course I "do not want to he un
derstood as holding out the argument
that the billbotrds have not got their
uses. They msy and undoubtedly do
serve lots of purposes excellently. I
can only give you the experience of
th Soils-Kioto circus this year and
th results as measured by the cash
In hand.
OREGONSPAGEGIVEM
Big Opportunity for State at
Land Products Exposition.
NEGLECT SHOWN LAST YEAR
will A. Campbell, of Northwest De
' velopmcnt league. Tells Advan
tages td Be Gained at Small
Expense ' From Show.
." . Annnrlu'nltV tO
rjregon nu iu
show about 200.000 people the products
of her aoll, lakes, river..
ractorle. at the N?rtn.wr8t"n xnont"
ucts Exposition to be held in Minne
apolis November, practically at the
expense of the business men ' f lnn
apolls and St. Paul." said Will A
Campbell, manager of the showand
secretary or tne "t1"""', V
ment League, wno is m . -
-The products of your soil Inspire,
lb? love of the land A display of
fruits and vear-
e7.bler.n "the lil-dT. W..t I. PO-lvely
the best advertising you co
i ney pun - ,
mer at the brain, get In and get under
In an appeal which cannot be made
In worda or by piciurea.
1 . s.m m PTITSIB Bcicran
M lJ. . .w.
-t- uin. not being pro
. . n nm nnf eom-
moted by any pnvaie - ---
- h h the commercial
organlsationa of the Northwest. The
a. . . u 1 1. 1 nasi ntTl
space for an uregon
7 L. t.. - .i Commerce
OOUgnt uy ii.w ' " --- ,
Association of Minneapolis and given
to Governor west, wno win w
..... ii... commercial
nave to iooa to e". -----organization
or patriotic Individual to
011 ll- ' . ..it
"Most expositions are out to sell
...-. .od make a profit We furnish
the atate space free and with th
money paid oy tne juui."i
.a ht received from trans
portation companies, we will be en
abled to put on a oiij
American Northwest and attract about
200 000 people the cream of the rarm-
. . i . . ijiJU W.st to
ing population in ino
come in and see what Oregon soil, rain
and sunshine will produce."
(Iregoa Shows Neglect.
Mr. Campbell says Minnesota. North
Dakota. South Dakota. Montana. Ida
ho and Washington have prepared to
make a display, but as yet there is no
assurance, that Oregon will make an
exhibit as a atate and. with his asso
ciates, he Is anxious to get Oregon In
terested. .
"Last year Orepron as a state failed
to vet together atllsplay and the Great
Northern Railroad had to put on a dis
play from Its surplus stock and call It
an Oregon state exhibit. This ought
not happen again," said Mr. Campbell.
"People in the East and Middle West
are coming to demand more and more
authentic information about a state
from the state Itself. The railroads are
doing what they can, but the farmers
of the Middle West have been appealed
to In so many waya and sometimes de
ceived, that they are looking for dis
plays of products and literature with
the authority of the state Itself be
hind them.
Kxpenae Would Be Small.
"All that is necessary is a little work
and a small amount of money to pay
the expenses of an attendant or two.
The expense of gathering the samples
Is small and every ruo
right under the Interstate commerce
law to transport these samples and the
entire exhibit to Minneapolis free of
cost. The railroads will gladly do this."
The exposition last year was held in
St- Paul. i,000 people attended it, and
about 40 per cent were farmers. The
exposition was put on in four months
last year. Thia year the Northwest De
velopment League has been working
-i i.nn.ru mnA MlnneaDolis business
men have not only put up the money to
promote the exposition but have put up
f.75 000 to erect a great exposition build
ing In which the displays will be
placed. The exposition opens Novem
ber 1! and continues two weeks.
The annual meeting or ine league
and Northwest development congress
will be held In Seattle from June 5
to 8. More than 150 business men
from Minnesota, Montana end North
Dakota are coming by special train
over the Great Northern. Governors
of Northwestern states will deliver ad
dresses and many speakers of promi
nence have a place oa the programme.
Thronfth the
Storied Northwest
Q See America NOW! Q
See the most beautiful and interesting part of ,
it from the NORTH COAST LIMITED or
ATLANTIC EXPRESS, running through to
Chicago daily from Portland and the Pacific
North-west, via Minneapolis and St. Paul.
EXCURSION TICKETS
On sale to all points in the East for various dates to September 30. Liberal time limits
and "stopovers" en route. Additional stop allowed for making,the side trip through
YELLOWSTONE NATIONAL PARK
. Through Gardiner gateway, the official entraace to the Park. Park season June IS
to oepiemDer o
Full information as to rates, train service, etc., gladly furnished. Let
us arrange your trip and make your bertn reservations..
A. D. CHARLTON
Assistant General Passenger Agent
255 Morrison Street, Corner Third Street, Portland, Oregon
Main 24w Phones A 1244
orthern Pacific Ry
aag.,.,..,, ... - ttttj
afcasll Tl .MM 111 TMgn---' AArxEaassmaaMsTaaSaa-aammB----i
MT. HOOD TRIP PRAISED
EASTERN VISITORS IMPRESSED
WITH SCE"ERV.
Unbroken Snow Trail Bars Portland
Dealer From Taking; Guests to
Government Camp.
J. J. Bayerllne, formerly general man
ager of the Warren-Detroit Automobile
Company, of Detroit. Mich., was In
rortland with his wife, as one of the
visiting Shrlnera. Last Sunday they
were guests of J. E. Maxon. Oregon dis
tributer for the Warren, on an automo
bile trip to Mount Hood.
Mr. and Mrs. Bayerllne were mucn
Impressed with the scenic beauties of
Portland and vicinity. The rarge va
riety of scenery to be found so close
to Portland was forcibly demonstrated
to them, when they started on their
homeward trip after a journey to Rho
dodendron. From an unbroken ex
panse of snow of considerable depth
they passed through mountain, forest
and countryside, arriving In Portland
In the evening, with roses and other
flowers In a riot of bloom all over the
city.
The party started out Saturday and
arrived that night at Rhododendron.
Sunday they proceeded to a point
within one and one-naif miles of Gov
ernment Camp, where they encoun
. nAW ,.n...rlnff thA ipronnd to a
depth of two feet. The trail was un
. . ii v, a a m nr it to
n ro Ken, ana uu . -
Government Camp for four days.
. . A a I rt a 1 Wa T-
The trip, wnicn wan - --
.A t. . tKnrrmo-rilv delliThtiUl
one. Mr. Maxon says the road is at
present In better conoi " - -
T . . . i .Aoan when dust Will
be more or less troublesome. Mr. Maxon
is elated over xno tL
two cars to make the end of the road
this season ware Warrens.
. . . , j nn t)iA rnad rje
WOrK IS UCiiiS uiimo - --- -
tween Flrwood and Brlghtwood, and
i i.v.l nir wnrK
the grading, scraping
which is taking place there now will
make this drive one of the most popu
lar In this part of the state.
FLORAL EXHIBIT PLANNED
Xehalem Women to Give Dahlia
Show Late in August.
NEHALEM, Or., May 25. (Special.)
Plans are under way by the women
of Nehalem for a floral exhibit and
dahlia show to be given the latter part
f In "addition to the exhibits, special
entertainment features will be pro
vided for the occasion. General in
vitations will be extended to citizens
of Portland and other cities and towns
to attend the show.
' Cottage Grove Women Elect.
COTTAGE GROVE, Or., May 25.
(Special.) The following officers have
been elected by the Woman's Club for
the year: President, Mrs. Ethel Sibley;
vice-president, Mrs. Marguerite John
son; secretary, Mrs. Maud Shlnn; cor
responding secretary. Mrs. Grace Cru-
treasurer. Mrs. jviinnie miuv.
GfilPilfJ SEEKING WOR
tJXION KEEPS OLD CABLE LIX
JI EX FROM LABORERS' JOBS.
Employes Who Lose Positions Whe
Road Is Torn Vp Xot Permitted
to Fill Other Places. N
' . . or. ec3nrliilj
With James C. McElwin, for 24 yearj
--,o rv.utrppf road, at
a gripman "
spokesman, a - -
' .... .. mnlnvoa of tn
many or inem lunnci ... --
Geary-street municipal caole railroacl
, , , . . n make Wat
which IS Deins i"" - ",i
for a modern electric system, applle
to Mayor Rolph this morning for relie
from the situation on the road tha
prevents their being longer employe
thSince the road stopped operations, th
contractors, at the express w sh of th
supervisors, have been employing a
laborers the greater number of th
former employes of the road Will a,
Dwyer. walking delegate of the Unl e
Laborers' union, uai.c. w.. ---laborers
on the job. As a result of th
atrike the contractors deeded to am
ploy only union men and advised th
former tieary-sireei
union carps. .wv.r. how
When tney caneu """" '--. ,.,
ever, with a tender of the 10 initU
tion fee into me uumn, w.w .
refused, the. business agent taking h
position tnac an ,-f ' -.J
should be first put to work before nes
members were
Road Repaired; Services Resumed.
BAKER. Or May 25. (Special.)
The Sumpter Valley Road today com
pleted the laying of five miles of track
which has been torn by floods near
Austin and service will be resumed to
Prairie City and other Interior points
after a tieup of a week. The people
tn that country have to depend solely
on the road and therefore have been
practically Isolated from the world
during ia uiac
f "MKETT-YEAE-OLDrKEKCH-IITOIAN DIRECTS CLAMBAKE FOB. P ORTLAND EXCURSIONISTS I
I
BlMmiS AT AT CITY. KDWAW) SEKT.. ."J ,h. clsm tak. at Bay City conducted by
"mG.. V born .0 year. ao ar-out --'. lt " t t" dam bake, U also half brd- She Is SI years old
2; .pVni'o? sKW:r w- b.. - -
PAIN
HED
Great Local Anesthetic Discovered
and Now Used by the Wise Dental Co.
By Its Use Extractions Are Painless
and Sickness, Drowsiness and Other
Disagreeable Af ter-Ef f ects Are Entirely
Eliminated a Boon to Timid People.
ARTIFICIAL TEETH
t nr
for -J jeais
Dr. Wise has
been known as
a leader in his
profession
along this par
t i c u 1 ar line.
v SEE That soft tiPl Xow that this
famous Iwal anesthetic has been discovered and
you have the positive guarantee of absolutely pain
less extractions without the disagreeable after-et-fect
such as nausea, heart disturbance and kindred
annovances, timid people will hail the discovery with
delight. Come now, without fear of pain, and let
us fit you perfectly with one of our flexible suc
tion plates, the best and Latest in modern dentistry.
It won 't hurt a bit.
BRIDGE WORK
Bridge work must be
perfectly adjusted to re
ceive satisfactory results.
In placing the mouth in
condition to receive the
bridge more or less pain
is usually inflicted. With
our new anesthetic, pain
will be a thing of the past
at our office. We have given this wonderful discov
ery a thorough test and are so positive of its efficacy
that we give it our positive and unqualified guaran
tee If you have a few teeth missing, let us make for
you one of our famous bridges on which tha teeth
are' interchangeable at will without removing from
the mouth. .
Good
each
Bilbtr
The Bert 'lied Rubber Plate.
Xt - caraV'Goid or porcelain
Plates,
.... SO.VU
STJSO
. .S.OO
ZZ-earat Bridge Teet. W""-JM
teed, each w"iTX
;ld or Enamel
by 23 Years la Portland, t
WB CAJf EXTRACT
one to 32 teeth at one sitting with
out the least bit of pain or bad
af tar - effects. You may have your
teeth extracted in the morning and
go home at night with new ohes.
Tailing Building. Second rioo, Tafce Elevator. Southeast Comer of Third and Washon Streets.
Dr. W. A. Wise, Dr. D. S. Bomgaxdner, Dr Van K. Bilyeu, Dr. H. A. Kewton. .
The Wis
D
enta
25 TEARS' ACTIVE PRACTICE IN PORTLAND.
Go
Hour.: Daily, 8 A. M. to 6 P. M.; Sundaya, 9 A. M. to 1 P. M. Examination Free. Phones: A 2029, Main 2029.
-