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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (May 5, 1912)
TIIE SUNDAY OREGOXIAX, PORTLAND, MAT 5. 1912. DEMAND FOR SPREADS Portland Dealer Optimistic After Trip to Hub of Auto Industry. CLUB COMMITTEE NAMED CAB FOECED TO CLIMB TO EIGH ELEVATION AND FORD SWOLLEN STREAM ON SHORT TRIP IN SOUTHERN OREGON. President Clemens Flaccs JoM"Ijn J5oe and Chans lor on House Board Four Shipments Break AH Records. Br PALI. J. FF.ELT. Pessimists are doomed to disappoint mnt If th opinion expressed by F. W, oiler on his return from the Kast las wk prove correct. For a while th Impression prevailed In some quarters that there would be a decided alum in the sales of motor cars. This be lief, however. Is shown to be wrong; bjr the manner In which automobiles are being bought. Mr. Vogler paid a visit to the Reo factory at Lanslnir. and spent a few days In letrolt. Ills mission Kaat was to aet more cars than his May allot ment calls for. lie found this not only Impossible, but considered himself to be fortunate In being In line for as many cars as he Is. While In Detroit, the hub of the .American automobile Indu3try. the Northwest wholesale distributer me a number of automobile men. and learned that the condition prevailing at the Reo factory obtains in the ma Jorlty of plants producing reputable medium-priced cars. "It Is simply astonishing the way the demand for machines has Jumped up In the past few weeks, said Mr. Vogler on his return. I was dum founded to find the .way things are a - the Reo factory, but later learned that the same conditions obtain In numer ous other factories. "The capacity of the Reo plant Is dO cars a day. Orders aggregating joop month for th next three months are being received. Therefore It was im possible for me to get either my May, June or July allotment Increased. Ieal ers within a radius of ZOO miles of the Lansing plant were driving their cars away from the factory. The day I ar rived there no less than II agents came to take machines, not being able to wait for freight delivery." Instead of fear being felt for dis posing of their product, the manufac turers are trying to figure out how they can increase their production, ac cording to Mr. Vogler. He says that I Keneral air of prosperity pervades the Kastern automobile field, and that the general opinion Is that the present. heavy demand will continue through out the tiummer. "Detroit is a beehive of activity.' continued the Reo representative. "Fac tories are working overtime there as a result of the sudden Increase In the demand. While this demand Is not con fined wholly to medium -priced lines. It Is an evident fact that makers of reputable cars In tbls division are all doing their utmost to Increase their output. The Reo factory Is working nlKht shifts four times a week. Few radical changes will be made In models due to appear this Summer, ac cording to Mr. Vogler. "As far as I could learn, the main changes will be confined to refine ments, both In bodies and mechanical construction. said Mr. Vogler. "Au tomobile engineers ar frank to con fess that there Is little room for Im provement In the present day machine and their future efforts will be directed towards adding comfort and little con veniences for the motorists." Being unable to get as many Reoa as he figures he could sell In Ms ter ritory. Mr. Vogler turned his attention to other fields. Jle contracted for 100 1-ittl. cars. Thes machines are made In Flint. Mlch by Ueorge Little and AV. C. Durrant- These men were con nected with Bulck company for sev eral years. The cars are all of the roadster type. Another bit of interesting news to followers of the automobile game brought back by Mr. Vogler la that -Louis Cheverlot. noted racing pilot, has forsaken the speed field to enter the manufacturing business. Chever lot, one of the pioneers of the game, was a popular Idol for several years. He Is voted one of the most daring and Skillful motor car drivers In America. He is making a six-cylinder machine In two models, to sell at a medium price. Men In close touch with the automo bile Industry predict that during 111 the volume of pneumatic tire sales will amount to more than 1120.000.000. They base this estimate upon the num ber of cars In use and the probable tire requirements of each year. There are somewhere near COO. 000 machines In operation In the United Ftatrn at the present time. Figuring Six tires to a car for IS months serv ice (this is the manufacturers, basis f estimation). It will be seen that the motorists of this country will require approximately 4.000.000 tires this year. J utting these down at an average cost f 110 each, an aggrregae of 1120.000, 000 la shomn. Tortland received an appreciated boost last week when the Ford Motor Car Company purchased a alte here for Its Northwestern assembling plant. This move Is proof that this city Is a more desirable distributing point for the Pacific Northwest than feattle. liotn cities were considered before the derision was made. W. J. Clemens, president of the Port land Automobile Club, has named the two most Important committees han dling the club's affairs. He has ap pointed B. S. Josselyn. president of the Portland Railway, Light Power Com. pany: L, H. Rose. Northwest manager of tre btudebaker Corporation, and W. Chanslor. head of the accessory company of Chnslor aV Lyon, on the house committee. Oliver K. Jeffery, II. L. Keats and Frank C. Klggs have been placed on the Rose Festival com mittee. The first work the house committee will have to attend to Is the grand opening of th new clubhouse, ' which probably will take place next month. From that time on they will have plenty to do. Cpon Rlggs. Keats and Jeffery will fall the work of handling automobile day during the Rose Festival. They w-lU have complete charge of the au tomobile parade, which la one of the features of the Rose Carnival. Oliver Jeffery has done some work In ar ranging for parade entries already, see According to an Eastern authority, th production of the Overland plants Is th largest, outside of the Ford, for the first quarter of 111. The General Motors comes second, the United States Motor third, the Bulck fourth and the ilea firth. rr' a'F ')-. -T-:' "las f 1 M't A6 Z-te3- 5W " ; e .'.w 1 -naf ' PHOTOGRAPHS MIOW THE VAHIF.TY' OF WORK RRQl'lRED OF AN At TOMOBII.K IS Till: 1()! T1IKHN PART OK TIIE STATE THE PIC TIRES SHOW C. K. liATES IN A OVEULA.VD. Company are correct, that concern broke all records for automobile ship ments In Detroit last month. In 27 shipping days, 8004 care were sent to distributors. Such figures are unpre cedented In automobile history and the record Is causing considerable comment In the Last. ItACIXG AIDS AUTO-MAKIXG Strenuous Strain Mtows Any Little Defects In Cars. That automobile racing Is popular may be seen In the Immense crowns that always attend. The fascination of watching cars going 70 or 80 miles an hour attracts nearly everybody. Many persons attend races because they are exciting. Others, more deeply interested In motor cars, attend to ses what a certain car can do. It Is from this standpoint that the manufacturer thinks racing a good thing for th In dustry. It is not hard to find manufacture's who laid the foundation of their suc cess on racing and durability contests. "Some people," said L. If. Rose, North west manager of the fstudebaker Cor poration, "take great pride in owning a car that was ably represented at race. To th prospective owner there something In this, ss one naturally thlnka that If a certain car made record In a speed contest or endurance run he Is getting a car with the same characteristics. "Other advantages In racing Is the Invaluable experience gained In the con test, enabling the manufacturer to build car that will endure and that wll combine the many additions which th contest proved were lacking. CELLULOID IN FAVOR Manufactured Substance to Replace Auto Glass. CHEMISTRY AIDS MOTOR Transparency May Revolutionize Lighting System In Closed Cars, Sayt Writer In Current Is sue of Automobile. SAMUEL HILL TO SPEAK FXAXS ARE PARTLY A RRAXGED FOR BIG COXVEXTIOX. Noted Portland Good Roads Booster to Play Important Part In Pa cific Illghvra-r Session. Plans for th third International con ventlon of the Pacific Highway Asso ciation, to be held In San Franclsoo, August S, and 7. are well under way n that the two evening sessions of the association have been definitely ar ranged for. Samuel Hill, a wealthy good roads enthusiast of International reputation of this city will occupy the rst evening session or the convention n view of the fact that Mr. mil hai spent almost a lifetime In developing he cause of highway Improvement, both In America and Europe, his lecture will probably be the most educating and In terestlng feature of the meeting. The other evening will be taken up by an Illustrated log of the two path finding trips that have been promoted by the Pacific Highway. Th first will be th on to Haselton. which was car rted out by P. K. Sands, of Seattle. An Interesting set of British Columbia lews have been collected that were taken on this trip. Then will come th recital of the hardships and difficulties overcome by the pathfinders laving out the Pacific Highway route from Los Angeles to the City of Mexico, by Ches ter Lawrence and T. J. Beaudet. Pic tures of this trip will also be shown. Lawrence Is now laying out the ocean- to-ocean rout from Los Angeles to ew Tor city. Th arrangements for these two even ings are of sufficient Interest to attract a large audience, even though there was no special Interest In this International highway project. Inquiries concerning th convention are coming In at a rate that will Insure a delegation of at least 100 motor cars from points north of San Francisco. EXGIXEER TO STCDT ABROAD Carte rear Designer Will Learn Euro pean Methods. Charles A. Trssk has discontinued his active services for th Cartercar Com pany, In order to maka a trip to Europe to study automobile engineering prac tice and aeronautical work In th most Important centers there. For several years he has been chief of th engineer. Ing department. Mr. Trask will be In Europe about thre months. He will divide his time about equally between England and the Continent. In addition to his work for the Cartercar Company. Mr. Trask will make Investigations for several other IX th flgurea gurpUed fcj tif. rordJloaOlng motor far concerns. Celluloid windows for automobile bodies promises a lighter construction than could be contemplated so long as glass panes are considered Indispens able, says a writer In th Automobile, speaking of chemical progress In re lation to the motor car. It is at least u constructor's chance. he continues, that the art of building 1 convertible types of automobiles, readi ly changed from open to closed and per haps with tHi cover portion well adapt ed to be folded away somewhere In the vehicle Itself, may be revolutionized through the new opportunity which ad vancing chemistry ls offering. And, besides, the celluloid window panes, be the body panels as rigid KB they are now or much lighter, hare the advan tages of clouding less with precipitated moisture. Used, In the transparent varieties, for motor hoods, uninflammable cellu loid might be found to have a deco rative value. It would show scratches less than painted sheet metal. But several years may elapse before the celluloid manufacturers can contem plate entering upon such an enlarged scope for their activities. While the widespread efforts among the leaders In organlo chemistry aimed at the economical production of rubber from new sources are directly traceable to the demand arising from the auto mobile, movement, those which go tn the direction of devising substitutes for celluloid are explained In the first phsse through certain defects In arti ficial silk, and have received their strongest Impulse from the urgent need felt In th movlng-plcture Industry for an uninflammable material for picture films, and it is only Incidentally that the products which have been found to possess properties which place them di rectly In line with certain possibilities for new forms of work which are al ways more or less definitely before the vision of automobile builders. The moment an overwhelming ma jority of automobiles are produced In series from 1000 to 30.000, all alike and necessarily at the lowest possible cost of production, a plastic material which may be rolled Into sheets or molded Into shapes by machinery at once recommends Itself for the body panels and for a number of other parts. These at present are made In wood or light metals, and often have to be shaped or fitted with considerable amount of thumb-rule work. Therefore, when the strength of such a new material Is suf-, flrlent to admit of light, graceful lines. will not warp or weaken, and when. In addition, there appears to be a pros pect of saving large bills In th paint shop, even the conservative builder, who ls Justly cautious of nothing so much aa being too far ahead of his contemporaries, may find himself ex cusable for lending half an ear to the story of a new industrial material or number of them. Cellulose, the base of celluloid, fiber. gun cotton and artificial silk, was nat urally the starting point for many of th achievements. The shortcomings of Its . derlvatles were naturally the points upon which the attacks were di rected. Celluloid Ignites at almost any temperature above 110 degrees Centi grade, although frequently it endures greater heat, It varies somewhat un accountably. Fiber, though hardened to serve for locomotive wheel rims. swells and .warps tn water. It Is not plastic and must be worked by strong, drastlo pressures. Artificial silk falls apart when wet; spots canpot be re moved from It. It was discovered neiore Jll that a i sort of celluloid not really combustible could be made by using acetic acid In- I stead of nitric For more than 20 years i acetate, and. la make Ui acetate i. Go go go a-Fording.' Not a "joy ride,", but a Ford ride with " class" and speed and sane economy. For'd in a Ford that's the cry! And it's going to take seventy-five thousand new Ford cars this . season to satisfy that world-wide cry. Satisfy yourself that there is no other car like the Ford Model T. It's light est, rightest most economical. Ford Model T Tonrlng Car, 4 cylinders, fully" equipped, f. o. b. -"Portland 5 . passengers. $785 Ford Model T Torpedo, 4 cylinders, 2 passengers, fully (CO)' quipped, f. o. b. Portland OOOJJ Ford Model T Commercial Roadster, 4 cylinders. 2 pas sengers, removable rumble seat, fully equipped, f. o. dQ b. Portland wOOJ Ford Model T Town Car (Landaulet), 4 cylinders, 6 41TJ passengers, fully equipped, f, o. b. Portland J 1U I J Ford Model T Delivery Car, capacity 750 pounds mer- tfJQiC chaadlse, fully equipped, f. o. b. Portland J01J Ford branches aad dealer In all cities, towns and villages are at your elbow with Ford Service for Ford Owners Ford Motor Car Agency East Eighth St. aad Hawthorne Ave. Phones East 648, B 3117 ' E. E. SLERET, Mgr. 3QC 8 FRED DUNDEE Auto Repairing and Storage STS Jefferson Street Bet. Chapman and Nartilla The best equipped and most modern shop in the city. We repair and store all kinds of automobiles, trucks, flying machines and make a specialty of regrinding all kinds of ball bearings. Phone Main 2858 cellulose Industrially solvable and thereby adaptable to plastic purposes, were prosecuted without real success. So recent have been the -last touches of Improvement in the manufacture of celluloid from cellulose acetate that the condition immediately preceding the final conquering of all difficulties ls reflected In other patents of 1911. Other methods of producing unin flammable celluloids have also gained much headway. As soon a formic acid was produced synthetically and cheap ly, and It was discovered that - such formic acid acted directly upon the cel lulose If some sulphuric acid or chlor'de of zinc was added, effects for making both celluloids and silks from formic cellulose became numerous, and these hold out great promises, especially with regard to low cost of production and greater facilities for Introducing color. Ing matter. Ashland Entertains Masons. ' ASHLAND, Or., May 4. A visit of the Masonic hierarchy of the State of Ore gon was an interesting feature In lodge Why The Paige Has Forged Ahead This is why. Simply because the auto mobile buying public has found out that materials, . workmanship and design, are the vital considerations in the building of the Paige and not details of equipment, untried and unproved, and not experimen tal construction features. While others have sought greater vol ume of business by reducing prices, cheap ening the product, and attempting to replace essentials with selling arguments, we have sought to hold and conservatively increase theloyal Paige following by main taining prices, retaining quality and pro viding in the Paige everything possible that makes for comfort, and long, satis factory service. Thet!fifiCar gives power, more horse power for every hundred pounds of car weight, than is given in ninety per cent of all other makes. Speed more than a Paige owner ever needs. Comfort roomy bodies, perfect balance, deep upholstery, easy riding springs. Style most advanced body types and excellence of finish. Economy 20 to 25 miles per gallon of gasoline, light weight, over-size tires, absolute interchangeability of parts. Model Beverlv Toroedo Touring Car, Folly Equipped. S975 Six snappy, stylish bodies 4 and 5-passenger touring cars, roadsters and raceabout prices $975 and $1000. The beautiful La Marquise Coupe, $1600. All built on the one Paige chassis and with the one Paige unit power plant. Regular equipment of Paige cars includes top, wind shield, 5 black enamel lamps, generator, horn, tools, . jack and tire repair outfit. Quick Demountable Rims (set of 5), on touring: car models, including tire irons, $15. Same equipment on Roadster $12.50. (Self-starter and Prest-O-Lite tank in. tailed at factory for $25 if desired). Telephone, write or call for demonstration. STODDARD-DAYTON AUTO COMPANY Edward E. Gerlinger, General Manager. Service Department, 86 Tenth St. Marshall 2043. Salesrooms, 690 Washington Street. Marshall 1915, A 1917. PAIGE-DETROIT MOTOR CAS COMPANY. DETROIT. MICHIGAN fa circles last evening:. Incident to the call of Henry B. Thlelson, right eminent grand commander; Frank J. Miller, rrand high priest, and Thomas W. Baldwin, grrand master, who put In an appearance In this city on their return home from a trip to Klamath Falls, where they had been on official busi ness. Upon their arrival within this jurisdiction, Commandery Chapter and Blue Lodge vied with each other In en tertaining the distinguished visitors. HAVE A SIGNAL THAT ACCORDS WITH ALL THE REQUIREMENTS OF THE LAW ONE TONE mmm CHIME TONE POPULAR WITH PUBLIC 3$ C" 1 Bectase "" J It gives timely, courteous, effective "warning. It is not harsh, discourteous or offensive. POPULAR WITH MOTORISTS Because . It preventis accident. It meets all requirements of city, ordinances. It costs little to install and nothing to maintain. It is always dependable never clogs or balks. Any. Motor Car Agency, accessory dealer or gar age will equip your car with Jericho or Jubilee and the bill will be less than $10. THE RANDALL-FAICHNEY COMPANY, BOSTON, MASS. Used on 200,000 Cars This new-type tire the sensation of Tiredom now far outsells every other tire. Over one million have been tested out, on some 200,000 cars. Some 200,000 separate users have proved them the most economical tire. The present demand which results from these testsis three times larger than one year ago. The 13 -Year Tire CLIODEN TOUR WINNER WE GIVE SERVICE Maxwell owners do our advertising. More than 500 satisfied owners now in Oregon. MAXWELL MESSENGER $ 675 MAXWELL MASCOTTE $1200 MAXWELL SPECIAL $1550 EQUIPPED UNITED AUTO CO. 534- 'ALDER STREET POHTLA5D, OREGON MAIX 4337 J A 7171 No-Rim-Cut tires are the final result of 13 years spent in tire making. In formula and fabric, in ma terials and making, they repre sent the ultimate in tires. In our opinion based on 13 years' experience tires can never be built much better. The Patent Tire These tires are made so they can't rim-cut. The method of making- is controlled by the Goodyear patents. Other devices for making tires of this type have proved unsatisfactory. That is why this flood-like demand for tires that can't rim-cut centers on Goodyear No-Rim-Cut tires. These tires are also made 10 per cent over the rated size. This is done to give an over tired car. It means 10 per cent more air 10 percent add ed carrying capacity. This saves the blow-outs due to overloading. Save 48 Per Cent Statistics show that 23 per" cent of ruined old-type tires are rim-cut. This patent tire saves that 23 per cent. - Experience shows that 10 per cent oversize, under average conditions, adds 25 per cent to the tire mileage. These two features! together mean an average saving of 48 per cent. Vet No-Rim-Cut tires now cost no more than other standard tires. They used to cost one-fifth ex tra. That's why 200,000 users have come to Goodyear tires. No-Rim-Cut Tires With or Without Non-Skid Treads Ourl912Tire Book, based on 13 year of tire making, is filled with facts you should know. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio This Company haa no connection whntpvrr with any otber rubber coucern wbicit ues the Goodyear name. PORTLAND BRANCH 62 Seventh Street. Phone, Pacific, Main 2190, and Home, A 4046. r
