. ft
. tlTE StTNDAY OltEr.OMAy. FORTLAyP- ArRIL 21. 1913. .
STUDEBAKER
AUTOMOBILES
RED WING ENTERED
her continuously. They are alwava
keeping their eyes on Detroit, looking
for pointers. Why should they not find
them at the World's Fair of Automo
biles r'
"There haa been a great deal of talk
of making the Detroit Show a National
event. I believe that It would lose
much of Its prestige If simply called
the Detroit Automobile Show. That Is
why I offer the suggestion of the name
World'e Fair of Automobile." Adver
tising our exposition In this way would
Impress upon the motoring world In
general the place Detroit holds In the
world trade."
STABS TO SEE TAGOMA
FIVE-MILE ROAD RACE OX JULY
S AND 6 ATTRACTS.
Lee Frayer to Try Again in
A Timely Tip to Tardy Buyers
50O-Mi!e Race.
Two-Score Entrlea for Three Chief
Events Now Assured, Says
Committee.
MACHINE IS OVERHAULED
Kanrrlence Gained by Driver In
Long Grind Prove Valuable in
Preparing Car for Similar
Krent on Memorial Iay.
INDIANAPOLIS. Ind.. April 10. One
of the veterans of the first S00-mll
international sweepstake" race will ap
pear In the second annual hoMIng of
that claslc event next Memorial day at
the InHlanapoll Motor Speedway, when
th Firestone-Columbus "Red Wine;"
will imin he a contender for the purse
of I50.000. The car waa entered by the
Columbus Buariry Company, of Colum
bus. O. Lee Frayer. who drove It last
year, will again appear behind the
wheel.
Frayer's car. which finished thir
teenth last year, has been overhauled
and refitted with new parts. Last year
Frayer rode alone In the five-century
Brtnd, but this year the rule require
that mechanicians (It beside all of the
drivers.
The engine will be of the lonar-stroke
type. 5 by S4. with four cylinders, and
the piston displacement of 433 cubic
Inches, belns;' far below the maximum
allowed In this race, which haa been
established at 00 cubic Inches.
Try lac Experience Valuable.
Frayer's experience In the last E08
mlle rare tauirht him . many thlnjrs
shout the motor racing: tame, especial
ly about lons-distance events, and all
Winter th Flrestone-Columbua en
gineer has been busily ensaged at the
factory working" out some of the Ideas
which occurred to him during the In
terminable hum of the last Memorial
day grind. His car finished In splen
did shape last year, and with th ad
dition of a few new parts and general
overhauling. Frayer writes that the
machine Is ready to take the track to
day for Its long Jaunt.
Lee Frayer Id one of the oldest men
In the automobile industry. He gradu
ated from the Ohio State University in
1VJ and Immediately entered the' gaa
engine field, designing many station
ary engines, one of the best known of
his products being the Columbus sta
tionary engine.
Karla Game Eatered In lfK.
After short experience with motor
cycles and air-cooled motors, a type of
the latter being adopted by several
aviators. Frayer began the production
of the Frayer-Mlller type of air-cooled
motor and. after one year of experi
menting, organized what was known aa
the tscar Lear Automobile Company
and placed the first machine on the
market in the Fall of 1)04.
Frayer's first Initiation Into the rac
ing game was In 1905. when the Oscar
Lear Automobile Company entered a
car In the six-day contest at Long
Branch In August. Frayer did most
of the driving in that race and during
the week covered 3.102 miles, making a
continuous run of 1S77 milea without a
stop.
Tweaty-Flvc Can Entered.
His connection with the Columbus
Fuggy Comruvey dates from July. 10.
- when he took charge of the engineering
department aa chief engineer.
The other entries to this event are aa
follows: Two tuts cars with Oil And
erson and Len Zengle named as driv
ers: two Nationals, .with Herr. Wilcox
and Merz to drive: two Mercedes, to be
driven by Ralph DePalma and Spencer
Wtshart: two Case racing cars, with
Ilirvey Ilerrlck and Louts Dlsbrow at
the wheels: a Flat, under the hand of
Teddy Tetzlaff: one Lexington, driven
by Harry Knight; a Cutting, with "Wild
Bob" Burman. world's speed king, as
pilot: a Simplex, driven by Bert Ding
ley, and a Knox, owned and driven by
lulph Mulford.
With the tentative entries now of
fered the field is brought up to 25 cars,
with several others ready to declare
their Intention of entering the lists.
Bt'ICK "35" CLIMBS MOCXTAIX
Low Priced Car Goes l'p Mt. Diablo
With 3 Men and 700 Pounds.
A truly remarkable demonstration of
the fact that the low-priced motor car
of today ran carry four passengers any
where under the sun they may wish to
go. was made last Saturday, when a
Mod-1 35 Bulck climbed to the top of
Mount Diablo with three, grown men
and about TOO pounds of tonnage, the
frorerty of some 30 members of the
Sierra, Club, who were -camping over
nlxht at the top.
The car was driven by Karl De Vore,
of the Howard Automobile Company,
and carried Claude McOee. of the same
company, and a newspaper man. It
climbed the grade which represents an
ascent of some 40i0 feet In about three
miles without the least mechanical dif
ficulty and under Its own power at ail
times.
The nr with Its three passengers
left (ikUnJ Saturday noon, picked up
the baggage of the Sierra Club mem
bers and obtained a special permit to
enter the private roadway at the en
trance of line Canyon leading to the
mountain trails.
Throughout the climb the car hong
tenarlourly to Its grinding task and
brought Its load to the very top of the
mountain, and then to further show Its
power, wormed its way up the rocky
formation at the peak and rubbed th
radiator against the brick monument
that marks the surveying point for
California. Nevada, Utah and Arlsona.
DETROIT AUTO HEADQUARTERS
.Manufacturer SusgcaW Unique Title
for Bis fchow.
-World's Fair of Automobiles" Is the
name suggested for th much-talked-ot
Detroit National Manufacturers' Auto
mobile Show, by R. C.' Hupp, president
of th R-C-H Corporation.
Mr. Hupp la one of the manufactur
ers who Is strictly In favor of the plan
of making the annual Itetrolt show a
National event. Speaking of the pro
ject, he says:
-During the comparatively abort life
of the Industry. Detroit haa established
herself aa the automobile manufactur
ing renter of the world. It is not only
the center of trade because of the Im
mense number of cars turned out to
its fartore. but also because the great
majority of th constructions In the
well-nigh perfect car originated In tha
local plants.
'Furthermore, Detroit manufacturers
have proven conclusively that It Is
possible to put high-class workman
ship into low-priced cars. We have
practically a monopoly of the American
auto export trad and the machine we
are turning out here are considered
nothing short of marvelous In foreign
automobile circles.
"Conseiuently these foreign manu
facturers look up to Detroit and ex
pect new motoring Ideas to com from
CARE OF AUTOMOBILE TAUGHT
-
Delivery Men Learn to Drive Ma
chine Instead of Horses.
To offset the Idea that a special me
chanic Is necessary to the proper driv
ing of delivery cars, the Instruction de
partment -of the Studebaker Corpora
tion will teach drlvera the proper way
to operate Flandera "20" delivery ears,
and at the same time the proper meth
od of taking care of them, thus get
ting the most efficiency from their
service.
It Is psrtlcularly noticeable in th
East that the big mercantile Institutions
who are superseding the horse -for the
motor delivery, are having their regu-
That mora than one star will be seen
on the flve-mlle road course July S and
C at Tacoma, when road races will be
held In connection with the mid-Summer
carnival, th Montamara Festo
there, seems quit evident from the In
quiries coming in dally to the commit
tee directing preparations for the meet.
Several manufacturers, whose cars
are worked out on the track thla year,
have wired that Tacoma will be In
cluded In th seseon'a programme.
The committee Is now practically as
sured of two-score entries for the three
principal events a 800-mll free-for-all:
a 300 or J50-mile event for heavy
chassis, and a 100 or 150-mllo run for
lleht chassis cars.
At the helms of seversl of the can
LITTLE MACHINE IS FIRST TO MAKE HARD PORTLAND
STTTtt.t twtt THTS YEAR.
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51 r- r.
v eWe
f J i v.vi. - - ..... . --- w.--'j '.-
uUkTVIIU ItHllH XAUtl JOlK.MiV LAST WEEK.
lar drivers trained to operate the new
delivery cars. Instead of employing
chauffeurs.
-This is th most practical." says l
H. Rfse. Northwest manager of th
fctudehaker Corporation, "because th
man who has driven a horse Is famil
iar with delivery problems, the han
dling of merchandise, loading, unload
ing, etc. The actual operation and
care can be learned In a short time.
That the merchants of Portland are
realising th efficiency of the delivery
cars to solve their delivery problems
Is readily apparent from the number of
Increased cara on th streets.
BODT POLISH RECOMMENDED
Manager for Thomas Company Gives
Formula for Mixture.
George Fitxslmons, sales manager
of th K. TL Thomas Motor Car Com
pany, gives good advice to motor car
owners on the care of automobile bod
ies. Th following Is th mixture Mr.
Fitxslmons recommends:
One pint turpentine.
One pint wood alcohol.
One quart, distilled water (or rain
water.
On quart paraffin oil.
"Mix the alcohol and turpentine to
gether; then mix the water and paraf
line oil together." says Mr. Fitxslmons.
"In order to mix the two latter Ingre
dients It Is necessary to put them to
gether In a . gallon bottle and shake
briskly until they mix; then add the
alcohol and turpentine, which have
been previously mixed .and shake until
the whole Is thoroughly mixed.
"This mixture Is apt to separata af
ter atandlng. ' but brisk shaking will
bring the ingredients together again.
Apply with th soft side of a canton
flannel cloth and polish with a dry
one."
now aaaured for th longest run will
appear auch drlvera as Teddy Tetslaff
and Caleb Bragg, two of the pilots
named for part of the Flat team.
"Speed King" Bob Burman's Interest In
the free-for-all la announced, and there
la little doubt that he will bring with
him th four cars named by L E. A.
Morosa, his manager: Lightning Bens,
Blltsen Bens. S00 and 200 horsepower
respectively; a 100 horsepower Hotch
kiss and a 100 horsepower Mercedes.
Burman la looking for new records and
hopes to nail on on the prairie roads
at Tacoma, where a track with wide,
sweeping curves and a natural surface
almost aa hard as macadam await him.
Th Tacoma Automobile Club ta sending-
cars Into all the Northwest cities
to stir up a hearty Interest and th
entire route of the Pacific Highway
will be awakened.
' Th Tacoma Automobile Club and
the racing committee of tbe Montar
ama Festo Jointly sent a pathflnding
Flanders 20" last week to lay out th
rout and put up algns every three or
four miles giving the exact mileage
between Tacoma and Portland. T. E.
Dunbar was the driver. With him were
Chester Hansen and J. G Rowland, of
the Tacoma Automobile Club and th
Montarama Festo.
The pathfinder left Portland last Sun
day evening and was escorted as far
as th Vancouver ferry by J. L. Austin
and party.
Oil Company Incorporates.
A LB ANT, Or., April .(Special. )
Th Linn County Oil Company with a
capitalisation of $1,000,000. filed articles
of Incorporation with the County Clerk
yesterday. The Incorporators are J. D.
Turmldge, B. E. Davis. P. II. WatkJna,
J. D. Stedman and G. H. Ray. This Is
th second oil company to organize in
Linn County within th year. '
r? V-'Tt'Aft.V-. -.2
i ..... .r ' ' " -liT"
f
Izl'Zt-. i v". . .'.v it'.Kf- v5ibto;'T'
Built by The Auto Reconstruction Co.
Capacity 1500 pounds, 20-horsepower,
4-cylindfer engine, 100-inch -wheel base,
32x3-in. tires, fully equipped and sold
with an ironclad guarantee.
Price $750
We will build you any kind of a car,
truck or delivery wagon, to meet your
requirements and specifications. "We
can save you 33 per cent on first cost
alone. Look over our plant, and see the
high quality of work we are turning out.
We have expert mechanics in oar machine,
woodworking and painting departments.
We do all kinds of repair work. Our prices are
reasonable and repairs are fullj guaranteed.
The Auto Reconstruction Co.
COB. 22d AND TH HUMAN STREETS
v Phone Marshall 4018
v ;js--xj- ..fit-.. r -. v U r ' . .-. . -
FLANDERS "20" TOTJRTNQ
CAR, $$00. N
WE HAD HOPED that this season the tisual spring
scramble for automobil-cs would be averted in the
case of Studebaker cars at least but alas foe well
laid plans I
NOT THAT WE ARE COMPLAINING not in tiie
least. ' So far as we ourselves are concerned. Far
from being unpleasant the condition that confronts
the Studebaker Corporation this Spring of 1912 s well
nigh ideal.
THAT IS SPEAKING from a manufacturer's point of
view. .
BUT FROM YOUR STANDPOINT it is different.
That's what we wanted to talk about and to advise
you how best to go about it to meet the conditions
that obtain and ward off disappointment.
HERETOFORE AS YOU KNOW there! has always
been a tremendous one might almost say a hopeless
shortage of Flanders "20" and E-M-F "30" cars
in the Spring months the rush season.
ONE OR TWO OTHER MAKES that were popular
with buyers shared with us to ah extent this pleasur
able over-demand. Pleasurable, but disheartening at
that. For one dislikes to disappoint so many good
friends. Then .too, when you know you make the
best automobiles for the money you hate to see good
friends forced to accept second bests.
THAT HAS ALWAYS BEEN THE CASE. We were
powerless to remedy it. The E-M-F. Company was
young. Had made tremendous progress, but there
was a limit to financial resources. And, anyway, fac
tories can be equipped only about so fast. Machine
tools can't be wished into form.
BUT THIS YEAR it was different. This big forty-five
million dollar Corporation felt equal to the task of
supplying the full demand for its two models
herculean tho it was.
WITH UNLIMITED CAPITAL at its command; with
the largest and best equipped plants in the world;
with an engineering and manufacturing organisation
second to none; contracts for material placed and
deliveries assured; it seemed as if even our splendid
sales force would be unable to keep ahead of the pro
duction department.
AND WE HAVE DONE ALL we set out to do. That
is to say, we estimated that 50,000 cars (divided into
80,000 Flanders "20V and 20,000 E-M-F "30,s").
would surely supply the demand. . -
WE FELT SURE WE HAD NOT under-estimated the
demand. We knew the unparalleled popularity of
these famous cars not only throughout the length and
breadth of America, but in all other civilized coun
tries, but
WE THOUGHT 50,000 CARS would do. Some of our
competitors warned us it was too many the rest of
them didn't believe we would or could make that
many.
, jWELL, WE'RE UP to schedule a few ears ahead of
it on April 1st and we carried over from March to
April orders for 4722 cars. Most of them Flanders
"gov
LOOK AT THIS RECORD it's almost unbelievable.
, In December, when would-be competitors were sub
sisting on snow balls and waiting for "the season" to
open up, the Studebaker plants shipped 2800 cars. In
"January (inventory month), 4000.
IN FEBRUARY 4200; in March 4601, and the schedule
for April is 6000 and, as we have said, we are a little
ahead of the schedule. '
IN THE WICKEDEST WINTER in fifty years, youH
recall. You'd have thought that would help us by
retarding demand it did leave other makers' cars on
their floors. But seems as if the harder the condi
tions of roads and weather the more careful people
are about selecting their automobiles. .
000 A MONTH IS THE SCHEDULE for April, May,
June, July and August, and well make them, but as
the little boy said, that's our almighty darndest.
WORKING OVER-TIME NOW and men can stand
only about so much of that. We don't like overtime
at aQ. But we're doing our utmost to keep up with
the demand and ws are still in sight of it, tho
breathless.
THERE'S THE CONDITION as it stands today. It is
up to you. What are you going to do about it?
'ANALYZE IT: It means that a lot of people are going
, to have to wait for deliveries and a lot more will be
disappointed compelled to accept some other car
second best value for all will not be able to get '
Flanders "SO" or E-M-F "30" cars.
IT ISNT SO BAD as it looks, in a way. The shortage
of Flanders "20's' is more apparent than real for our
capacity is 50 more 20's per day than 30s. But it's
bad enough. And it shows we have again fallen
, short of our ambition, hard as we have tried to
realize it.
WE ARE TELLING YOU THIS because we havo
repeatedly asserted to dealers and the public that we
would surely avert . the Spring scramble. Now that
we know that we have failed we feel that we owe you
a frank statement of the facts. .
OF COURSE IN TELLING YOU we cannot help
telling our competitors also and very naturally they
will use it against us try to persuade you to buy
; their cars on the same grounds as former years, "You
can't get Studebaker Cars either model." And that'll
be true unless you beat some other buyer to it.
WE FELT SURE we would be able to supply every '
possible customer with a Flanders "20" but remember
THE ENGINEERS WHO BUILT the levee along th
Mississippi were eminent and honest men and they
were equally certain they would hold any floods that
might ever come. But this has been an exceptional
season and the dykes have given way in places.
WE WERE EQUALLY CERTAIN we had gauged
demand aright thought we might be over-sanguine,
in fact. But we under-estimated the flood of orders,
that have poured in increasing volume on us thru our
big branches and dealers and our thousands of smaller,
but no less alert representatives. We are swamped,
despite our elaborate precautions!
IT'S MOST GRATIFYING to see how Flanders "20"
. has gained impetus with the years. It is the story
of E-M-F "30" over again and we have ceased to
, marvel at the way that car grows in demand, selling
itself as fast as we can turn them out. And with
scarcely any effort on our part.
IT'S THE ENDLESS CHAIN principle at work on
mammoth scale. When we make a good car we start
it. Every satisfied buyer tells three more and each
of the three tell three others and it grows at a
wonderful rate. ,
FLANDERS "20" ENJOYS that happy state today to
an extent greater than any other car. And because
there is more value more automobile, more quality
of performance, and better looks, than in any other 20
or 25-horse power car in the whole world at the price.
AND IT ISNT CHEAP at any point Better steel is
not used in any automobile on earth. Get that any
regardless of price. We use the best the science of
metallurgy and of automobile engineering can specif?.
IN APPEARANCE it is just what you have been
looking for, a smaller edition of a high-powered, high
priced car. It looks $3,000 it sells for $800.
WE FIND TWO CLASSES of people, mostly, buy
Flanders "20" cars.
FIRST: DISCRIMINATING FOLK who will not
have will not be seen in a poorly-made, noisy,
under-powered and cheap looking car at any price.
, THESE HAVE WAITED for years for the arrival of
a car the man of pride but moderate means could buy
and drive with pleasure. They found it in Flanders
"20" as in no other light car. But these people are
conservative too they don't care to take risks or to
experiment with new models.
SO THEY WATCHED Flanders "20" thro three sea
sons. The first, the usual discovery and corrective stage,
was like 'most other new models. Then 6he struck
her gait and for two seasons past, she has been
steadily forging ahead till now she leads undisputed.
THERE ARE TWO WAYS to buy an automobile.
One is to buy a cheap car because it is cheap in price
and then pay. in installments the difference between
that and the value of a good car in repairs and
replacements of inferior parts and then find you
have nothing.
THE BETTER WAY Is to determine just what is the
lowest price at which a really first class 20 horse
power car can be made. Decide which car i3 backed
by the best reputation for quality and service after
ward. Then pay that difference in the first place and
have not only quality but a car that in appearance as
weH as performance will be one your family will be
proud to ride in.
THATS FLANDERS "20" if you search the world
over you will decide that way.
WHY, FRANCE BUYS Flanders t'20's" to an extent
greater than any other car made outside France. Ger
many also; Belgium, Italy, England. We exported
4,000 Flanders "20V' last, year. Of what other Amer
ican car can this be said?
EVEN THE GREAT E-M-F "30" does not enjoy the
demand abroad that Flanders "20" does. The "30" is
essentially an American product made for American
roads. The "20" accurately conforms to European
ideals and engineering standards and in competition
with their own it sells as fast as we can supply them.
APPEARANCE is worth while is worth all it costs.
Beauty is more than skin deep in a motor car. Hag
to be made good to look good. A "tin car" cannot
but look "tinny." ,
YOU'LL FIND IT'S CHEAPER by the end of th
first year to pay the $150 to $200 more and own a
Flanders "20" that looks the part as well as performs
it a car in which the repair and maintenance billa
are practically nil than to pay less and get so much
less. And have everybody know it too.
BUT YOU'LL HAVE TO HURRY if you expect to
get a Flanders "20" this Spring. There isn't an hour
to lose. You may be too late now your local dealer
may be sold up to his full allotment. If so, we can't
help him. Only way is to see him at once and get
your order in.
AND DONT EXPECT 'the dealer, just because you
have know him, so long, to take a verbal statement as
an order. He can't. We won't permit him for one
thing. If he hasn't bonafide orders for every car he
has been alloted by a certain date, we insist on ship
ping such cars elsewhere to dealers who are heavily
oversold.
FIRST SEE THEM ALL hear all the salesmen's
stories. Else you won't fully appreciate your Flandera'
"20" after you have gotten h. And you will never
know how nearly you came to buying the wrong car t
See them alL Then decide, and having decided delay
no longer else you will surely be disappointed, as
more than 10,000 persons were a year ago.
REMEMBER THE STUDEBAKER GUARANTEE
and Studebaker reputation and service goes with
everjr car carrying the Studebaker name.
IOt course job arc comlnsr o Detroit for Cadillaqua. tbe Kreat water carnival, the fourth week In July. While here yoi I
will vlt letrol's famous, milomoMIe fwi-torles. We Invite yon to visit the Stodehnker plnnts. the largest In the worlil. I
ABOVE MENTIONED PRICES ARE AT FACTORY
Studebaker Corporation DcTV
. I.. II. ROSE, Northwest Maaager. PORTLAND BRANCH, Cbapmaa and Alder Streets.
SEATTLE BRANCH, Second Av, TACOMA BRANCH. 1120 Tacoma Ave.