THE SUNDAY QUEGOXIAS. PORTLAND, ATOIT; 7, 1913.
FORD PLANT WILL
RISE
PORTLAND
Auto Company to Build Assem
bling Factory on
East Side.
OREGON TRADE. BRIGHTENS
Motor-tar nalrra Here Experienc
ing Great Prosperity Ralph
Ma I ford Tcll Secret of
His Saccesft.
Further vidn-e that rortlaml la
tha logical distributing cntr for the
NortAwaat automobile territory la fur
nished In the announcement made yrr
t.rdar br C. K. llenrv that th Ford
Motor Car Company """HI establish a
branch factory here In the Immediate
future. The plant will be more of an
assembling house than anything eis.
the rarloua parte of the Ford care be
in ahlpped here from the Eastern fac
tories. , It baa been known for im time
that the Ford company Intended to es
tablish a branch factory to care for
the blB business It la doing In the
Northwest. All points were carefully
considered before a decision was
reached and the fact that this city as
chosen speaks well for lis superior ad
vantages. An Investment of approximately
$200,009 will-be made by the Ford com
pany. If present plana materialise. Mr.
Henry, who Is president of the Tort
land Realty Board, now Is negotiating
for the plant site, which will be lo
cated on the Kast Side.
The establishment of an assembling
plant will greatly facilitate the hea
dline of the Ford company's business
In the Northwest. The present freight
car shortage has caused the automo
bile manufacturers no end of worry.
This obstacle would be entirely ",one
away with If the makers shipped Their
product In parts and have the ma
chlnea put together here. All com
panies manufacturing cheap cars, like
the Ford, eventually -will have to re
... . ihia method to satisfy the irnT-
moua demand for Inexpensive trotor
cara which is springing up In the
Northwsat.
All Fortland motordom were a cheer
ful smile the greater part of the week
Just closed. With Spring here lr all
lta beauty, the automobile business baa
been given a strong Impetus. The ex
cellent weather and 'he generally
good character of roads about the city
have acted as an effective stimulant to
- the motor car trade. Last week waa by
far the best one of IMS from the atand
polnt of sales.
Since Marcn II the IT. I. Keata Auto
Comptny haa delivered more thin 0
machines and Is disposing of car as
fast ae they come from the Fast.
During the past week the Northwest
Aato Company delivered 4S Rn and
Appersona to lta agenta In Oregon.
Washington and Idaho. Thla number
Is part of the 2i0 machines F. W. og
ler. president of the company, ordered
while In the Es recently to be ship
ped to the Northwest as soon as freight
cara are available.
The general trade here Is experienc
ing the same prosperity. While In most
Instances the dealers can get as many
rara aa the demand call for. some
have found It hard to get enough ma
chines to satisfy their customers and
there are few who cannot dispose of
all the autos. both pleasure and com-m-rrcrai,
tney contracted for.
-If you can relax while driving a car
going 79 miles an hour over the road,
then you stand a good chance of win
ning trophies." said Ralph Mulford.
Vanderbllt cup race winner. In a
recent Interview. "I attribute most
of tnv success In the past two yeara to
the fact that I relax my muscles at
every opportunity. The driver who Is
keyed up to a high tension all the time,
who grips the wheel tightly and who
j,a a tendency to nervousness la the
man who Is most likely to wind up In
a smaahup." -
Colonel E. ltcfer. of Salem, made an
Interesting address dealing with the
good roads legislation problem at the
annual tnetinr of the Portland Auto
mobile Club Wednesday ntsht. Mr.
Mofer. who baa been a close student
of economics for years, aald that the
good roads men will have to ch-tnge
their tactics before they can achieve
results. He said they do n..t pay
enough attention to the political side
of the question and that before they
ran get any legislation through they
must made a more thorough study of
conditions surrounding the passage of
any bills.
Fire fctir Speedwell Men.
Consternation reigned at the Speed
well house Friday morning, when an
overheated pipe started a email blaie In
the basement of the garage. The source
of the smoke ami heat could not be
discovered for some time and "Bob"'
Thompson sent In a hurry call for the
tire department. The men with the
hose and axes dallied around the auto
mobile house for an hour before they
set at rest the feara of Nation and
Thompson, the Oregon -agents for
Speedwell pleasure cars and trucks. No
damage was done.
City Engineer Kerr, of Ottawa Ont..
Is getting prices on an automobile
street sprinkler.
BAD ROADS NO BARRIER
TO PORTLAND AUTOISTS
Bert Peterson nd H. A. Jones Make Tirst Trip of Season Between Port
land and Medford.
73-
ivv A
-, ;-tt- i .. .v.:..-- -
JSC. Janes Jj'x':- JVoTf Cr.
O o
ZVl r Xr.r-t
OIR of the first trips made In a
motor car thla year from Portland
to Medford waa aecomplishe last
week by Bert Peterson and II. A. Jones,
of the Michigan Motors Company, In a
Havers "Six." According to accounts of
the motorists, the roads were anything
but Ideal. At many points they were
advised to turn back, but they were
determined to complete their Journey
at all haxards. and their success was
due. In a large measure, to the car
they were driving and their deternined
spirit. ,
"Some roads we went over were al
most bottomless and the severest kind
of a strain was put on the car," said
Feteraon In discussing the trip. "e
were warned several times that we
would not get through. But we kept
on and arrived In Medford without
serious Incident.
"Although the trip waa a hard one.
I..., Vnnvinir
we had tne sn-v"
"that we made It earlier In the year
than It was ever mane pciorr,
did not have to make a single me
chanical adjustment -on the whole
Journey."
The Havers "Six" Is a new car to the
Northwest. It has Jbe en represented
here only a short time. One of the
objects of the gruelling tour was to
publicly demonstrate that the machine
is made of the right stuff and that it
Is fully able to negotiate the country
highways. The machine waa demon
strated to prospective purchasers In
Southern Oregon.
Another machine will soon leave for
Northern Washington and British
Columbia and another for Kastern Ore
gon. These trips are planned with
The same view as the one to the south
ern part of the state.
One of the advantages the Havers
Six" had In making the long trip to
Medford was the unit power plant with
Inclosed fly wheel. The far waa part
ly submerged fording the numerous
streams encountered and the construc
tion feature noted proved of Immense
'"While the roads In Southern Oregon
are far from Inviting and naturally
prove an obstacle to selling automo
biles there, prospecta for good bus ness
In that part of the state are exceed
ingly bright, according to Mr. Jones,
lie says that the dealers he ta ked to
were quite enthusiastic and all look
for a banner year.
CAB SHORTAGE IS TENSE
MAKEItS WOnniEI OVEK SEKI
OfS RAILROAD TIF.ITP.
Dealers and Bullilera Asked to Co
operate to Relieve Scarcity
of Equipment.
The seriousness of the situation among
the automobile factories of tee Vnlted
States, occasioned by the shortage or
automobile freight cars, is so alarming
that active campalgna have been In
augurated by all of tho railroad com
panies and the larger automobile fac
tories toward keeping automobile
freight cara moving and reserving
them for the automobile traffic.
Among the leadera In the campaign
Is the Bulrk Motor Company, of Flint.
Mich., and circular letters
branches have been iaaued. describing
the situation as follows:
The serious shortage of automobile
freight cars makes It very Important
that such cars be sent bac to the
home roada as rapidly as possible. Cars
should be unloaded immediately by
your deslers. so that they can be put
Into further service.
Notwithstanding the general rules
and the efforts of railroads to cover
these points, we believe you can do
much good, if you will notify your
dealers of the serious conditions con
fronting automobile shippera and ask
them to promptly unload any carloads
that might be shipped and bring It to
the notice of your local agent, asking
their co-operation toward returning au
tomobile cara for automobile loading.
"When an automobile freight car Is
unloaded at Its destination, the freight
agent Is liable to give It a load that
will keep It out 01 me ui..i"-"..-
Ice indefinitely. The disposition of au
tomobile cars when empty Is an im
portant point, and dealera can get re
ports on same from the agents enjoy
ing their patronage and report back to
you or direct to us at the factory when
roads refuse to give this equipment
such attention that will tend to keep
It In the automobile service. -
"Agitation of this matter through
dealers will reach directly freight
agents at the points where automo
bile cam are and will help greatly to
ward relieving the situation here.
Therefore, if you will bulletin your
dealers to report to you promptly when
the iar are unloaded and the disposi
tion the local agent makes of same and
you advise us. It may help a lot in re
lieving this congestion."
Salesmen Hold Convention.
Representing every district In fhs
T'nited States except the extreme Pa
cific states, the traveling sales force
of the Regal Motor Car Company came
LITTLE SCOUT" IS LATEST ADDITION TO AMERICAN FAMILY.
. ,, - -J. y-mVB-r-',,, - - J?r
" IP
My
Greatest Succe
By R. E. Olds, Designer
Trainloads of
Reo the Fifth
In the past 23 years, a dozen
modelS of mine have become tho
season's sensation.
Apain and ajrain I have seen the
factory swamped, and men paving
a bonus to get my Jatest creation.
But Reo the Fifth has broken all
records. I never saw a demand
which compares with this.
Five cities at this writing have
trainload orders with us orders
for forty carloads each to go in a
single shipment.
But the demand is just begin
ning. Very few men have yet dis
eovered this car.
Soon there will be 10,000 cars in
(he hands of 10,000 owners. Ten
thousand men will be telling otbers
how Keo the Fifth performs.
Then will 'develop the real de
mand for this final car of mine.
Other seaon sensations have
Not a Passing
Sensation
come and gone. New cars and bet
ter came out to displace them.
Those days are over now. Reo
the Fifth comes close to the limit in
motor-tar engineering. It embod
ies the final results of my 25 years
of experience. In every detail it
marks the best I,know.
There is no probability that we
shail ever see a materially better
car. The years can bring only
minor changes. '
It Deserves It
This car deserves popularity.
That is my satisfaction.
The men who buy it get the ut
most of which I am capable. Th.;re
will be no regrets none to say I
misled him. And none will ever see
a car which gives more for the
money.
The steel in this car is all ana
lyzed. Every vital part is put to
radical test.
Parts are ground over and over,
to get utter exactness. Inspection
is carried to extremes.
There are big margins of safety.
The bearings are Timken and Hy
att roller bearings, in place of the
usual ball bearings.
The tonneau is roomy, the wheels
are large, the car is over-tired. Tiia
carburetor is doubly heated.
The body is finished in 17 coats.
The upholstering is deep, the lamps
are enameled. Even the engine is
nickel-trimmed.
Every part of the car shows the
final touch the avoidance of pet
ty economies. I am proud of it.
Not an iota has been omitted which
could add to the worth of this car.
Center Control
No Side Levers
Then here, for the first time, we
pet rid of all side levers. All the
gear shifting is done with this cen
ter cane handle done by the right
hand. It is done by moving this
lever less than three inches in each
of four directions.
Both brakes are operated by foot
possible in
pedals, one of which also operates
the clutch. So the entrance in
front, on either side, is clear.
.This arrangement permits of the
left-side drive. The driver sits, as
he should sit, close to the passing
i nil 1
cars on the up sicie or me roaa.
Heretofore this was
electric cars only.
Thus we have solved the !ast im
portant problems in designing. '
Price Still $1,055
The price of this car remains f t
$1055, though subject to inst-tnt ad
" vance. This price is too low for a
car like this. It leaves no adequate
margin.
But we shall continue this price,
in all probability, until materials
on hand arc exhausted.
1000 Dealers
Reo the Fifth is shown by deal
ers in A thousand towns. VTc will
direct you to the nearest when you
send for . our catalogue. Please
write for it now. It shows the va
rious bodies. Address
R.
M Owen & Co., General Sales Agents for Reo Motor Car Co., Lansing,
. Canadian Factory, StNCatharines, Ont.
Mich.
30-35 Horsepower
Wheel Base 112 inches
Wheels 34 Inches
Demountable Rims
Speed 45 Miles Per Hour
Made With 2, i and
5-PaBsenger Bodies
...
" r' i a'Birr.y;-
Reo the Fifth, $1055
Top and windshield not included in price. We equip this car with mohair top,
P side curtains and slip cover, windshield, gas tank and speedometer
all for$10a extra, SELF-STARTER, if wanted, $20 extra.
C. P. Boss & Co.
Phone Marshall 4022
Agent Portland, Or.
Northwest Auto Co.
Distributers for Oregon, Washington, Idaho
615-17 Washington Street
l
' . r i
to(teth-r at Detroit for a Joint session
with the factory sales managers, last
week. Starting with an informal meet
Ins; In the factory offices Monday aft
ernoon, the two-day conference con
tinued with an elaborate banquet In
tha evening. The evening; proRramme
closed with a conference at the fac
tory, addressed by General Manager
Fred WV Haines.
CLUB Kli FIGHT
STICKEti BIM. IS riXAI.LY
TASSED BY SENATE.
VIslllnR Motorists Now Can Tonr in
New Jersey Without New
State l.lcnse.
Automobile reciprocity will be a real
Itv In New Jersey, after all. The Stlckel
bill, passed overwholmlna-ly In the
Hous of Assembly and defeated by a
margin of one vote In the Senate, was
called up for reconsideration In the lat
ter body last week and went through
by a vote of 11 to 9.
In passing the measure, the. Senate
added an amendment raising the rates
for domestic registration, but as these
had been very moderate heretofore,
this phase of the bill did not meet with
any opposition from the automobile
forces.
The course the measure will now
take Is first to go back to the Assem
bly for ratification of the increase In
fees, and when ratified it will go to
Governor Wilson for signature. As the
Governor has already signified a favor,
able attitude and as no obstacles are
to be anticipated In the Assembly, the
prospects are exceedingly bright.
The Stlckel bill provides for 15 days
free entry of the state by automobllists
who have fulfilled the demands of the
statutes of their home states. It wipes
out the noxious power of attorney
clause of the old law by which the vis
iting motorist was obliged to designate
a certain state officer as his legal at
torney to accept service for him In case
of any alleged Infraction of the law
during his visit.
AITO ROW IX SPRING FINERY
Three Dealers Change Place of
Business Uurlnff Week.
That part of Automobile How lo
cated on Alder street was out in all its
Spring finery last week to welcome the
new season. Overhauling, painting and
general "clean up" work is finished,
and the result brought a great change
for the better.
Several changes were also made in
th A IHer-street part of the business.
The Brush agency moved from the
Landy establishment to Seventeenth
and Alder streets, the place formerly
occupied by the United Auto Company.
The latter company moved to the cor
ner of Sixteenth and Alder. This place
has been the home of the Portland
Motor Car Company for a long time.
These two concerns are occupying the
building Jointly until the new home of
the Wlnton agency. Twenty-third and
Washington. Is completed
lvins sections of the state had been
made by automobiles. When these ar
rived at the cemetery gates there was
nothing to do but to allow them to
enter.
A recipe good for keeping the mohair
toD in shape is soap and water occa
sionally applied, with a little sunlight
for drying purposes, a stiff brush, with
which the soap and water is applied,
will keep the top in perfect condition.
Tlire arf about 18 deaths for every birth
orrurlnir t Pa.
AUTO CHUG CHUGS
.-. .. ie Ant.i. fnr the grand prlx
race organized this year by the Auto
mobile Club of France. 33 are in the
light car and 25 in the unlimited class.
A large flour milling company at
Minneapolis haa decided to provide au
tomobiles for the salesmen throughout
the world, and has ordered IS Hup
moblles as a starter.
An order for a full-page advertise
ment in three Mexican newspapers re
cently placed by an American motorcar
firm arrived only after all three papers
had closed up shop owlrtg to the polit
ical upheaval.
In accepting the vice-presidency of
the New York Central Railroad, W. K.
Vanderbllt. Jr., has virtually dropped
his hobby of promoting motor races,
although he still uses a machine ex
tensively for personal uses.
The touring information board of the
American Automobile Association has
got out a revised map of Virginia. The
map is supplemented by local charts,
showing the best ways into, through
and out of the principal cities and
towns.
In many foreign countries it is the
custom of the automobile agents not to
quote prices openly. Each automobile
sale is the subject of special dickering
and, barter. Some of the returning
travelers to the United States tell rich
stories of the enormous prices that for
eign agents for American cars are get
ting in many Instances.
It is astonishing how far the life of
the steering gear depends on the skill
of the driver. A heedless or nervous
operator usually yanks the steering
wheel unnecessarily, bringing severe
Btralns on the connections and causing
needless wear on the front tires. It
pays to learn to drive skillfully, even
though not pursued as a means of live
lihood. The Fairmount Cemetery at Newark,
X. J., has decided to permit motor
driven vehicles within Its gates. Mem.
bers of the association controlling the
cemetery said that during the past year
manv funerals from New York and out-
WORLD'S GREATEST ENDURANCE MOTOR CAR.
Stearns Silent Knight
$3650 F. O. B. Portland
The choice of royalty. The motor that has supplanted the
master engines of the world. Will you be among the first
with the new type, or among the last with the old?
STEEL & EASTMAN
61S-617 Wuhinrtoa
Street
Maraha.ll
lUWliaiS """" Ll"
A Thousand Thousand
Have Been Used
A million tires used on some 200,000 cars
have taught the world that tire bills can be cut
in two.
And the tires which proved it No-Rim-Cut
tires have come to outsell all others.
If you pay tire bills, please find out what these
200,000 know.
Now King of Tires .
In 24 months the demand for
this tire has multiplied six
times over.
In the last 12 months we have
sold half "a million.
No Rim-Cut-Tires have be
come the sensation. But. we
spent 13 years in ceaseless im
provement to give you a tire
like this.
'The Savings
No-Rim-Cut tires end rim-cut-
forever. Statistics show
23 per cent of old-type
tires become rim-cut.
No-Rim-Cut tires are 10 per
cent over the rated size. . They
give you that
added capacity.
And 10 per
cent oversize,
with the aver
age car, adds 25
per cent to the
tire mileage.
this
cent.
i the average saving from
patent tire is 23 plus 25 per
No Extra Price
ting
that
These patent tires now cost
no more than other standard
tires. The savings are entirely
clear.
200,000 motorists have already
come to them. 127 leading mo
tor car makers have this year
contracted for the Goodyear
tire.
One-third of all show cars
were this year equipped with
them.
Won't you find out why?
GoODiEAR
No-Rim-Cut Tires
With or Without Non-Skid Treads
Our 1912 Tire
Book, based on
13 yeara of tire
making, ia filled
with facts you
should know.
Ask us to mail
it to you.
THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio
npan7 nam no ronnw:tiu '-- win
iber concern whlcu uses tbe Goodyear name.
PORTLAND BRANCH
62 Seventh Street
PHONES PACIFIC 2190
HOME A 404S
I, t- IT W1IKKI. OF SKW iiUlt'.l IUAlJ.STl:lt.