1
THE SUNDAY OREGOXIAX, PORTLAND. MARCH 24. VJ12.
AUTO'S GROWTH IS
GENTURYS MARVEL
Value of Output of Factories in
Ten Years Increases Over
4000 Per Cent.
FALL OF IMPORTS HEAVY
JIIe of Bimlncs Without Tarmltrl In
Industrial HlMory Statistic
Tell Story or rhcnoni
rnal Growth.
In 1IJ the rain of the tnlal prod
itrta of the automobile factories of the
fntt1 Slates we I4.749.AOO. Ten years
HISTORT' Or-MOTOH-fAR- Bl'SI
INE.Vt IN HGI RM.
Value of output In 1M. I4.T4S.
000; In IOC. 14.7?2.BC0; In It'll
ctlmtJ ). IIOO.OOO.OOO.
I RACES EXCITE FANS
!f?sumaieaf. a-.u.wv,v
Number of cars m
Number of cmra manufactured In
119. ST2S; in 1JKV4. SS.830; in inofl.
K7.:?; in (estimated). 300,000.
Capital Invnted In 104. 1-1"
0S4.UO0; In I.. I17J.SOO.000.
Number f knlomobllM exported
In I'joa. .oo.ooo; m 110. ll.ooo.
000; la 111. IM.OOO.OoO.
Value f automobiles Imported In
irvxt. $S.oo.).iiO; In 10O9. I3.7iO.0U0;
In 1911. eiloo.ooo.
J 5
u. ...ii.r-lii 1B04. 11.230: la
1I"!. 4.i4: in 1911 estlmated.
6.00.
Waco and salaries paid In 190.
$:,S.l.ooe).
and clerks on salary totaled 9133. The
aggregate aalary paid them waa 19.475.
ooo. In that year 743 planta were op
erating. How does this vast business affect
the workman?
That point haa been a-one Into thor
oughly, livery 14000 car that la placed
on the market mesne that one man haa
been employed by the manufacturer for
City
Prepares to Entertain
100,000 Visitors.
HOMES TO BE THROWN OPEN
Indianapolis Residents Respond to
Call for Rooms to House Rec
ord Crowd Expected to
View Events.
INDIANAPOLIS. Ind.. Maroh
Thirty-four aquare miles of floor space
In one hotel Is what visltora to the
second annual 500-mlle International
sweepstakes race will find when they
come to the Indianapolis motor speed
way next Memorial day. May 30. This
entire city Is being; formed Into a mon
ster hostelry to care for the 100.000
visitors expected here to witness the
FOREST SUPERVISOR HAS AID OF AUTOMOBILE IN FIGHTING FIRES.
White Motor
CarO
wners
HOMER ROH.a AT TIIK WHEEL OK 1113 DVICK.
Homer Ross, of the Forest Service of the Department of Agriculture, located at Prlnewllle aa Forest
Supervisor of the Ochoco National Forest Reserve. bel!vea that bis automobile la of Inestimable value In
preventing- widespread destruction by flrex Mr. Rosa aaya he can go almost anywhere In his roadster, and
that many times It haa proved Ita worth whon' he haa been called upon to battle against huge fires.
later. In 1909. this flarure had Jumped
to f I94.722.00. This was an Increase
of 4001 per rent.
In 1911. It la estimated that the total
value of the output waa 1:50,000.000.
That, briefly, la the emry of 13 years
pf automobile history. It haa no par
allel In the Industrial world. Behind
It Is the story of a business that started
out to provide a luxury. The luxury
oon became a necessity. Improve
ments rame so fast that each year's
model differed radically from the car
that seemed ta have reached the helaht
of perfection only 13 months before.
The motor rar now la becoming stand
ardised. Its salesmen talk oniy facta
and figures. They Invite comparisons
with any other form of locomotion on
earth. In fact, the manufacturers of
commercial motor trucks recently made
tests to prove that the power wsgon la
cheaper means of transportation than
the electric railroad and almost aa
cheap aa the ateam railroad. The rail
roads have begun to wince aa the re
aulta of these tests are ahown to them.
Ia4astry la Healthy .Uat.
It aeems to be almost Impossible to
find a word that will adequately ex
press the magnitude of the Industry
and Ha unparalleled and meteoric
growth. Mucients of Industrial devel
opment a few years ago would have
scoffed at the Idea of an Industry at
taining Ita full growth In a decade,
yet the past 13 years haa seen tha au
tomobile Industry growing from an
Infant to a giant, with untold possi
bilities before it. Nor ran It ba aald
that It la at Ita senltb, for those who
l ava watched motor-car builders de
rlara tha surface has only been
scratched ami that attll greater ex
pansion must come to meet ' tha de
mand for both so-called pleasure an J
commercial vehlclea.
The possibilities of tha automobile
business are still Infinite. The story
of th past history la still a wonder
tale.
In 1S99 the total number of ma
chines manufactured In this country
was 3.733; In 1904. 33.030: In 1909. 1:7.
19. . The per rent of Increase for the
ten-year period was 3319. A writer re
cently estimated the output for 1911
t 300.0o. This Indicates that there
Were well over (00.000 cars In use In
.-ie United States In January. 1913.
:f EspOTta TVtal S-O.ot,000.
Here are the exact flgurea to show
the growth In another direction: In
1904 the capital Invested In the bus!-
tess was S-'3.U! 4.000. In 1909 this had
eached f 173.sOO.ooo. The Increase was
i3 per cent In five years.
J Now. let us attack the problem from
4e angle of Import a and exports to
see how the American manufacturer la
taring In foreign markets. American
ars went to every corner of the globe
In 1911. In payment for them the
foreigners sent f:o.ooo.000 to the United
Ftatea. In 1910 the value of exported
tars waa 11.000.000: In 1909. tS.OOO.
000. The Increase from 1909 to 1911
?i J33 per cent.
The high-water mark In the value of
Imported cars waa reached In 190
When Government statistics showed
t!at a total of 1".. 000.000 worth had
been brought to this country. In 109
t"ila figure waa reduced to S3.7S0.0OO.
In 1911. only two years later. It was
brought down to I3.i00.000. The' de
crease Is Just 100 per cent In five years.
In other words, while the value of ex
ported cars had doubled, the value of
Imported rare . haa decreased a like
amount. Thla la a vindication of the
American manufacturer. It showa that
the domestic rar la now able to com
pete In any market In the world and
that It Is able to hold the home market
against encroachment by foreigners.
Vast Amy Esaglayea.
ail isv. ii.iiBiiii iniiw mil iJ.JU
men were In the employ of automobile
manufacturers. In 1909 this number
had Increased i41 per rent. A total of
$4,934 were on the list of paid em
ployes. A writer In a recent number
of a National magaalne estimated that
In 1911 374.000 persons were employed
In manufacturing and selling - auto
mnhllcs. The 1910 census gives other exact
statistics along this line. The total
nanther of employee In shops that year
waa 73.731. The aggregate wages to
those men waa ti.94.OO0. Officials
one year. That Is the average. Thus
of one company's output for a year
were 600 14000 cars. It would mean
that E0O men had been given employ
ment during that period. One Mich
igan company employe 7500 men.
Possibilities Are Great.
Automobile factorlea rover acres of
ground. They demand huge buildings,
(structural Ironworkers, concrete-mixers,
bricklayers, carpenters and other
members of the 'building trades thus
find employment.
The Investment of the automobile
companies in tools and machinery la
enormous. Thus the manufacturers
and employes of the manufacturers of
these are kept busy.
With the growth of the business an
ever widening field for skilled ma
rhlnlsts and other expert workmen Is
being developed. The wagea In many
lines have been . advanced aolely
through the demand created by the au
tomobile business.
More Important than all Is the ata
blllty of the Industry. While It may
be a erase with a few halr-bralned
maniacs to travel at a mlle-a-minute
speed all the time, the automobile is
a staple product, with a steady and
continuous demand, aa proven by the
extraordinary number of sales In the
post few months.
Polld facta at the close of each year's
business so far have gone beyond the
wildest guessea of the moat optimistic
The much-worn statement that the
automobile business Is here to stay
haa been discarded. The world has ad
mitted It- The wonder now Is where
Its field ends.
HEAVY SALES RECORDED
ADVENT OF GOOD WEATHER IS
BOOX TO AITO TRADE.
L. K. Crowe Sees Unusual Demand
for Touring; Cars of Light Type,
Country Agents Active.
Spring, with all Its alluring smiles
and call for outdoor recreation. Is with
us. we are Informed on every hand.
No class of business men appreciate
this fact more than the motorcar'
dealers and their thankfulness is of
the sincerest kind. With the advent
of the balmy weather, the spirit of mo
toring takea a firm hold on those who
have been contemplating the purchase
of an automobile and consequently the
sale of pleasure cars rises with great
rapidity.
An awakening of business generally
was notlcable last wek and this par
ticularly appllea to the country divi
sion of the automobile buslneaa. Ac
cording to L. K. Crowe, of the Crowe
Automobile Company, the out-of-town
agents are beginning to stir and their
cries for cars ran be heard on every
hand. Mr. Crowe haa the Oregon
agency for the Marlon, Rambler, Stutx
and K-r-l-t pleasure cars and the Mais
truck.
"The automobile business, both lo
cally and outskle. took on an air of
marked briskness during the past
week." said the distributer of the "car
that made good In a day." "Naturally,
with auch glorious weather, the aale
of motorcara la bound to Increase with
considerable force. During the past 10
days, we have dlaposed of a large
number of touring cars. This has made
necessary the ordering of a special
shipment of machines, for the sudden
heavy demand haa nearly exhausted
our stock.
"Indications point to this Spring- be
ing an unusually good one for light'
touring cars. They have Jumped Into
great popularity of late. There are
many good reasons for this, principally
because of thrlr small cost and the fact
that they will give Just as good serv
ice aa the larger machines. It also
aa If 1913 will be a good year for
roadsters."
world's greatest motor contest, and
thousands of the best private homes of
the Hoosler capital are being merged
into one great lodging-house for the
motorists who will come from other
parts of the country.
The Speedway haa organized a de
partment known aa the room bureau,
which is listing the rooms and arrang
ing them in the name manner as a ho
tel keeps records of Its accommoda
tions and guests. Thousands of rooms
have already been obtained for the
nights of May 39 and May 30, and reser
vations are being made through the
Speedway by auectatora who will come
from every state.
10O. DOS Visltora Expected.
The Indianapolis hotelkeepers In a
recent meeting arranged to co-operate
with .the Speedway management and
to provide every, person with accom
modations, whether In their hotels or
In private homes. Every hotel office
will be a branch of the Speedway bu
reau and will have rooms assigned to
It from the main office at Speedway
headquarters. It Is estimated that the
full 100.000 visitors can be accommo
dated easily In this manner.
The city government of Indianapolis
will also work to give aid to the visit
ing throngs. Police will be assigned
as guides to show the visitors to their
apartments and acores of messengers
will be engaged In addition to help In
housing the clty'a guests. A system
has been arranged at the Speedway so
that every visitor who makes request
for reservation In advance will he ad-
Owing to the local conditions, Mr.
E(. W. Hill, formerly representing
the White Co. in the Northwest, has
been placed in charge of the Port
land agency. Having secured the
old home of the White Cars, at 6th
and Madison streets, the business
will be conducted from that loca
tion. Every attention and conven
ience will be afforded White owners
by competent men in charge of each
department. The garage and repair
dep't will be open about April 10th
Demonstration May Be Arranged for by Phoning Main 692
Cars Now in Portland Ready for Immediate Delivery
E. W. Hi!!, Agent
Phone Main 692
Sixth and Madison Streets
Phone Main 692
vised before he starts for Indianapolis
Just where he will be located.
Aivasce Seat Sale Heavy.
Filing systems have proved efficient
In this part of the task and duplicated
carfla are furnished to the visitors and
the owners of the homes In which they
will be accommodated. Full directions
for reaching their assigned rooms are
furnished at the same time. It is be
lieved this will relieve the congestion
which wss attendant upon handling the
vast crowd last year.
In . 1911 hundreds arrived at the last
minute and failed to get the best ac
commodations, so the task of doing
away with thla unpleasant feature has
been atarted three months before the
date of the race. Those who are In
tending to witness the race should
communicate with some of the Indian
apolis hotels or with the Speedway
room bureau as soon as possible so that
they have the best the city offers.
' The advance seat aale for the race
indicates that the crowd this year will
surpass that of last year. The seating
capacity at the Speedway la more than
E0.000 and about 10.000 seata have been
reserved already. There are 14 entries
In for the race, with tentative entries
from IS more. The field Is to be limit
ed to 30 starters.
Outlook Bright for Trucks.
Portland continues to loom as the
best city west of Chicago for the motor-car
business, according to L. A.
Harding, the new Oregon agent for
Alco trucks, manufactured . by the
American Locomotive Company. Hard
ing was, until recently, in partnership
with Henry Jagger In the Nob -Hill
Auto & Garage Company, having the
agency for the American pleasure cars
and Alco trucks. Harding sold out to
Jagger, who continues to handle the
American.
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A Pathfinder increases
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T
The Pathfinder is a re
lief on hot Summer
Nights.
IH
mJk ski
Have a safe investment
for years, not one or
two seasons.
r3
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parts, Service dept.
IT J A J
1P.IT
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Send for Catalogue Distributed by
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Seventh and Oak Streets, Portland, Or.
T I RE 8
Consider' these' facts, Mr. Chauffeur
"VDUR worth to the man whose
car you drive is measured not
only by your skill in driving, but
by your ability to buy his supplies
and maintain - his , car. economi-;
cally.'
C Tire expense " is T the largest 'single
item in the cost of running a car : there
is only one way for you to keep your
tire bills down to a minimum, and that
is by buying Diamond Tires and sticking
to them.
There is only one basis on "which you
should buy tires to use end that is on a Quality
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means buying: Diamond Tires.
L The most important point about a tire is quality,
the type is secondary. Diamond Tires are made
in all types, all sizes, and to fit every style of rim.
You can get in Diamond Tires any type that you
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you will get what no other tire can give you
the Greatest Mileage and the best service that can
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In idlHn JtptmJmUt italtn rvrryakert, Mere are
FIFTY-FOUR Diamni Strait Staittu. Dianamd Strvict
asaea - sear Masi merely setting Hm it aim taking tar
mf CHmnnd Tirt mm.
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The Diamond Store,
Seventh and Burnside Streets, Portland.
The JMaiitciid tubfcer (oinpaiijj
AKRON, O.
WE COULD BUILD THEM CHEAPER, BUT WE WON'T
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.1
Is causing favorable
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No longer a reckless
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the car that has it.
IT"
Electric L i g hted and
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DC
AUTOMOBILES
Northwest Distributors
Stoddard-Dayton
Auto Company
688-690 Washington St.