PORTLAND, FEBRUARY 25, 1912.
PORTLAND MOTORISTS ENJOY TOURING IN SUNNY CLIMES
REIGN OF ANNUAL
MODEL HEARS END
Fifty Per Cent Increase
in Business Says An
Owner of a
WARREN
DELIVERY CAR
IT'S -THE USUAL
VERDICT
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So Are Our Ads Read Them Every Week g
' :
.vV-A; -
v V
Makers Decide to Abandon
Use of Term to Desig
nate Machines.
Archer & Wiggins Company
Oak Street, Corner Sixth
Purveyors of Auto and Sporting Goods
ft; '
SENSATIONAL ERA PASSED
4 OIK SUNDAY OREGOXIAy, FOKTLADt FEBKUAK X zo, xvi.
i
H .'Roses Are RecF
Apbiirn Motor Car Co.
ROBT. SIMPSON, Mgr.
505-7 Burnside Street
A 7339. Main 2674.
..jr.
3 j'S
atfcnafactarr lut Oct Lo to
Krai Baalnraa Metbod If They
Want to Bo Success
ful, Sa js Dealer.
bt pact. J. mi.r.
Exit tha annual model. It baa ra-cat-d
tha official taboo. It w
rruabad and put out of amlatanca far
rood at tha laat maaUac of tha Auto
noblla Board of Trada. Haraaftar. ac
cording to tha rutin-, thara wlU ba no
or 1I modala. Whatarar changes
ara Incorporated by tha manufacturar
will ba dralcnatad br a aertea of lat
tara. nombara or atmllar daal-cnatlon
rafarrtna- t" mac haa teal changr. lr
raspactlTa of data.
la making thla mo. tha manufse
tarara hava aceadad to a demand teat
ha baas Incraaaina; rapidly In popu
larity racsetly. Amona- tha proRrrraiTa
motor car makera tha annual rnoUd
ii hald aa uaalaaa. Thay worked
hard for Ita abolition. Tha olr or
thla la clear, ainca tha actual data of
tha car la tha day It la put In acrvlro.
and tha rolleasa It haa mad la aa Im
portant aa tha data.
Tlm-s fcaa rhannad. ar.d thinita ara
rartatnly not Ilka thy uaad to b. ,Tha
folly of yearly modala baa ban proven,
and. harms; bn ahown tha llarht. tha
manufi-turra haa at laat d.cltlrd to
ahoot at tha riant tarret.
It haa been tha contention of tha
dealers th-: tha d-slrnatlnc of model!
by tha year and brlnctntr thm out
only onre a year, haa caused tha un
initiated to believe that tha Ufa of a
motor car amounted to 11 or 1 month.
Than, according to the mythical raa
annlnc create J by tha yearly horn I
about tha annual model. It waa not
fit for a real motorist.
Fuch la far from true In tha cue of
a raputabla car. Thara ara plenty of
machine running here which bava baan
oparated for four and Ba year. They
ara In rood condition. Thay ara an
tiqua In body dealitn only. They rlv
tha owner just aa much pleaaura aa a
saw car would.
"Many automobile manufacfurara
bava put behind them much of tha Tool
buslneaa that aurrounded tha Induatry
In yeara rona by." aald H. TU Keata In
commentlnr on the action of tha Auto
mobile Board of Trade. "They know,
and tha public know, that tha day for
foollnr and humbugging tha public haa
tone by the old daya of ploneersMp,
which ware loved ao wall and which
carried with them startling announce
ment and premium for car, are no
longer with us.
"If tha aalca and advertising depart
ment cannot ret alonr without the
continuance of the old methods of mis
representation In order to market car,
then the business department will soon
be called upon to close up the factories.
"Merit, quality and aarvlce count, and
will count as always. In line of manu
facture. "Misrepresentation will Inevitably
end In failure.
"If It la a rood ad to call the cars
'111 models.' why la It not even better
to call tbam 1111' or '11J.' since the
yearly model arrives five and six
months la advance of the data It car
ries? One of thaae days eoma ambl
ttoua fellow will announce his cars In
February, or even January, ami the
situation will be somewhat embarraaa
Inr. If aa attempt Is made to disregard
aantlment and continue to cllnr to the
annual . modal. It would be very easy
ta do and would cost nothing.
"Take the buying public Into Tour
confidence. The public will alia up
the situation correctly, anyway, wheth
er you do or not.
"Does not the prospective purchaser
of a motorcar know that tha manufac
turer goea on month after month re
fining, experimenting, building. Just
the mum, rerardleee of sales of cars as
1U or 1111' or by any other car
mark or eerie?
-Why call any model by year at all?
"Why not deala-nate the currant modala
aa just wit thay axe. by name, titles,
eerlee or number, and glra the dealers
and buyers the beet possible value that
a good organisation, larre capital and
experience of a big factory are In a
position to do?"
a e a
Advertising In National publications
often brings humorous results to au
tomobile dealers. The parent sale or
ganisation placaa the advertising copy,
wnlca Invariably haa request that the
reader write for cataloguea and de
scriptive matter. If repllea are re
ceived, tha name and address of the
"prospect" are turned over to the dis
trict distributer In whose territory the
applicant resides,
stales managers aa a rule have a rath
er funny Idea of the geographical con
ditions existing In Pregon. One Port
land dealer, for Instance, recently re
ceived a letter from the head of the
sales department of tha company ha rep
resents asking If ha were keeping tab
on the "prospect furnished him by the
home office. He suggested a personal
canvass. The man in the Kaat seamed
to think that railroad and highway fa
cllltlra here are the same a In Ohio
and that tha towns are correspondingly
close. The prospective purchasers were
scattered all over tha state.
The dealer, being In a Jocular mood,
dictated tha following paragraphs In
his reply:
"This Is a mighty big state, and It Is
not pleasing to ride elihr on a cayuse
or a stage JO miles to find your "pros
pect Is an Indian or a halfbreed. who
wants tha catalogue to cut out the
pictures so that he may decorate his
wigwam a la white maa'a den.
"So we write first, and If the anawer
romes bark In hieroglyphics written on
skin, why we Just turn It over to a
postcard concern, thereby reaping a
email commission from same."
It Is not Infrequently that requests
for catalogues, "those with pictures In
them." are received from youngsters.
The dealer generally follows tip all re
quests for Information concerning bis
rar received from out-of-town folks and
the discovery tliat he haa been sending
literature to a lad of II or 11 yeara ta
often made.
People who buy automobiles are at
tracted a great deal by the glitter of
highly polished metals' or beautiful
body lines. This fact was aptly dem
onstrated In a Portland salesroom
where several different makes were on
exhibition last week. One car had Its
hood lifted, displaying the motor. A
prominent part of the engine one of
the pipes as rosted with rust. Al
though scores of people thronged the
salesroom, rarely any one stopped to
cxamlns Into the car In question. The
I , ve':? VSV:- r':A ' ;
Pijii 'it- sg,,,m
I
While O.-egon motorists ara bemoaning the fata wmch sends copious buckets of water and makes the roads
unfit for motoring. Mr. and Mrs. Frank Kobertaon. of this city, ara enjoying tha balmy climate of India. The
picture of them shown above waa taken near Calcutta.
Another party of Portland auto enthusiasts. Mr. and Mrs. John B. Teon, Mr. and Mrs. 1L L. Keats and E. E.
Coovert, recently enjoyed a long tour In Southern California, where the climate at thla time of the year Invites
plenty of outdoor recreation. ,
A vivid contrast of weather conditions Is shown in the pictures. Even In Southern California, "Winter wraps
are ncry to comfort while automoblllng. The picture of Mr. and Mrs. Robertson shows that they are wear
ing helmets to shield them from tha aun. v
ether machines clsUned. all their at
tention. A salesman, noticing tha condition,
suggeated that the pipe be plated with
nlckeL This was done. When tha car
waa placed on exhibition again It at
tracted Just as much attention as any
other machine on the floor.
DOVGLAS COCXTY TRADE GOOD
Roe-rbarg Auto Dealers Looking for
Big Business Daring 1913.
Prosperous conditions reigning In
Douglas County presage a good year
for automobile dealers of Roseburg, de
clared A. T. Marshall, a prominent
motor rar dealer of that city, while In
Portland last week. Mr. Marshall says
that deposits In Roseburg banks total
far above those of tha other principal
cities of Southern Oregon Ashland,
Med ford and Uranta Pass.
"Roseburg, a town of less than (OOt
people, has over to automobiles and
there ara IS or 20 roachlnea within a
few miles of ths city," said Mr. Mar
shalL "During the coming year there
will be at laaat (0 motor cars sold
there.
"Douglaa County at present Is In tha
best of financial health. Merchants and
farmers are prosperous. This condi
tion foreshadow a good year for tha
automobile trade there.
"Roseburg merchant are thinking
seriously about the light delivery motor
wagon. I placed two Reos last week
and there ara prospects for . several
more"
Mr. Marshall la the Douglaa County
agent for the Reo, Apperson. ftearna i
and Premier care. j
I
GARAGE SYSTEM WINS
NEW FLAX RED VCtS REPAIR
COST, ACTO COMPANY SATS, j
EpeclalUt Idea Introduced In San
Francisco Establishment Brine
Good Results In Quick Work.
A unique plan which bids fair to
better the system of garage manage
ment In thla country baa been evolved
and put Into practice by the owner of
a Urge garage In San Francisco. Tha
system, aa advocated by the Regal Mo
tor Car Company, and at present prac
ticed by their representative, la said
to reduce the upkeep and running ex
pense of automobiles to at least one
half tha present cost.
The new method consists of an of
ficial tester, who. upon the arrival of
a machine to be repaired, tries out tha
car In various ways to ascertain ths
trouble. Once It Is determined, ths re.
pairing. In moat cases, can b quickly
accompllahed and thus save tha auto
mobile owner one-half the jnoney that
he would ordinarily pay under tha old
system of shop supervision.
The machine Is turned over to a
man who Is particularly qualified i for
the particular clasa of work needed,
with the result that there Is no chance
of a mechanlo spending time or wast
ing energy on something ha does not
understand.
A special point In tha plan la to en
gage none but thoroughly first-class
mechanics for the different parts of
the work. Carburetor trouble Is looked
after by a man proficient In the adjust
ment and repairing of carburetors.
Each part of the repair work has its
specialist. The result is that by this
method customers can be rendered the
best possible service at a minimum
cost- Furthermore, each owner Is en
abled to have his machine ready for
business la one-half tha time required
by the old system.
Tb oaa of old tin cana aa a eourre af tla
was not extended. Tha coat of collecting,
transportation i-hrir- and Inability to dis
pose of tha old black plata from which tha
ttr. la wholly or partly removed are tha prin
cipal rimm riven why mora old tla cana
ar not utilised.
af T. 3 1
.....
1 Alii . . ut x:w.
ROADS MEN ACTIVE
Auto Clubs Plan Campaigns
for Better Highways.
GLIDDEN ROUTE COMING UP
Contest Board to Select Course of
Famous Annnal Endurance Con
teat Vext Month Sew
Orleans Leads.
Of tha several cities mentioned as a
starting point of tha ltlS American
Automobile Association's National re
liability tour, formerly the Olldden
tour. Indianapolis Is tha first one to
file a formal application for the honor.
Samuel L. Shank. Mayor, has written
the following letter to Robert P.
Hooper, president of the American Au
tomobile Association, which communi
cation will be considered at the next
meeting of tha executive committee:
"Tha people of Indianapolis will ba
very much pleased If you can arrange
to have the 1911 team contest tour
start here. In view of the fact that
we have the greatest automobile speed
way In ths world and ara second to
none In the quality of cars manufac
tured, wa think thla an Ideal starting
point for this great event. Of course
we stand ready to extend the glad
hand and do what we can to make the
affair a big success.
Alabaasa Oart far Tver.
Governor Emmet O'Neal, speaking
for Alabama, bellevea that the proper
route of the American Automobile As
sociation tour, in caae New Orleana Is
decided upon aa the terminus, ahould
be by way of Montgomery, and ao ex
presses himself in a letter to President
Hooper:
"I understand that the route for tha
lfll American Automobile Association
tour will aoon be determined and that
the terminus will likely be New Or
leana. I wish to extend an Invitation
to the tourists to come by Montgomery.
Our people will rive them a glad wel
come, and on behalf of the cltlsens of
our capital city, I. aa Governor of tha
state, extend them a warm Invitation.
I will appreciate, your calling the at
tention of the committee to thia Invi
tation." At-the March meeting of tha Amr
lean Automobile Association executive
committee tha subject will coma up
for decision. Every Indication Is that
thla event will be more successful than
ever before In lta history. Charlea J.
Glldden, donor of the famoua trophy
bearing his name, haa filed entry No. 1,
and thus becomes the first amateur to
place himself on record as being a
positive contestant for the American
Automobile Association $5000 National
trophy.
Malae Aetelsts Active.
It is Inevitable that the 1911 event,
like that of 1911. will give a great
Impetus to good roads enthusiasm In
ths country through which the tour
passes. In like manner the tours of
various American Automobile Associa
tion state associations will bring sub
stantial results of ths same kind. One
of the newest of the associations to
consider a good roads reliability run Is
tha Maine State Automobile Associa
tion, which Is furthering In great de
gree highway Improvement In the Pine
Tree state. Chairman Hoearg, of lta
contest board, outlines the Maine plan
In these words:
"Our Idea is to run a tour ef from
two to four day" duration, with a bat
tery of good roads speakers, to hold
good roads rallies at night. During the
dy we will endeavor to hold meetings
with the County Commissioners and
- 1 XT .
road commissioner along the route,
and In every way possible boom the
rood roada movement."
Both the Minnesota and Wisconsin
stste associations, which have made
pronounced successes of good roads
tours In the past, will repeat their ef
forts during the coming Summer, with
vastly Increased fields and a super
abundance of Interest. From all parts
of the country Information comes tt
the American Automobile Association
as to events of this character wherein
amateur owners are participants and
the competition Is of a sufficiently
strenuous sort to add sest to the dally
travel schedule.
Michigan Salesman Returns.
J. T. Campbell, of the Portland
branch of the Michigan Auto dc Buggy
Company, returned last week from an
extended trip through Southern Ore
gon. He reports the outlook bright for
many Michigan sales In that part of
the state. While at Baker Mr. Camp
bell closed deal with Frank Cary
whereby the latter will act as tha
Michigan agent for ths territory sur
rounding Baker. Nine cars full of
Michigan are due to arrive here thla
week.
SPEED KINGS TO MEET
"VOTED PILOTS OP EAST AD
WEST WILL JOIN RACES.
National Latest Company to Enter
Famous 500-Mile International
Sweepstakes on May SO.
INDIANAPOLIS. Ind.. Feb. H- (Spe
cial.) When 10 of the world's speediest
racing cars line up at the tape next
Memorial day to compete In the world's
greatest race over the motor apeedway
here, two of these space-eaters will be
blue National flyers, entered by the
National Motor Vehicle Company, of
Indianapolis.
Four pilots who have stood the cru
cial test In track, road and hlll-c limb
ing events will alternately sit behind
the wheels of the cars and pit them
selves against probably the greatest
field that ever faced a atarter, that
they may bring home another victory
to the camp of the National In the 500
mlle International sweepstakes and In
cidental! v win part of the SS0.000 of-
GLIDDEN 1 OUR WINNER
WE GIVE SERVICE
Maxwell owners do our advertising. More than 500
satisfied owners now in Oregon.
MAXWELL MESSENGER $ 675
MAXWELL MASCOTTE .$1200
MAXWELL SPECIAL .$1550
EQUIPPED
UNITED AUTO C0. s
MOTORCYCLES
INDIAN AND EXCELSIOR
BALLOU & WRIGHT, 80-82 Seventh Street, Cor. Oak
Quick delivery service is what
pleases. If you are first in
your district to use an Auto
Delivery Wagon your com
petitor will Have to hurry to .
hold his patronage.
l?"l''Ofv.
S - ' .-TV I
-. fl-
$1450 FULLY EQUIPPED,
PORTLAND
Phone or call for demonstra
tion. Portland-Detroit
, Auto Co.
J. E. Maxon, Manager.
Fourteenth and Couch Sts.
Phones :
Marshall 1565, A 2103.
fered aa a reward for almost seven
hours of driving.
Harvey Herrlck. the Californian, who
holds the world'a road racing record,
and Charley Merz, the National driver
who first became prominent when he
set a 24-hour record in 1905 will come
out of the West to vie with Herr and
"Handsome Howdy" Wilcox, who has
been turning fast laps and miles at
tha track this Winter while otner rac
Ins: tllots were hibernating, and Don
Herr. winner of the Illinois trophy race
at Elgin, will represent the East in the
National camp.
HaDDV Johnny" Aitken, a former
pilot, will be the team manager. This
will be Altken's first season behind the
nit wall for be has retired and is
now assistant to W. O. Wall, the N
tlonal engineer.
A woman uffraga association of Franca
has increased Its membership 60 per cent
during layt l? momns. .
Is Your
Compression Poor?
You can find the cure in
mm
Polarine Heavy pos
sesses all the essential lu
bricating qualities that
make the regular Polarine
Oil the best auto oil on
the market for general,
use ; but it is specially
prepared to meet condi
tions that call for a heavier-bodied
oiL
Where cars have been sub
jected to severe service, and
cylinders and piston-rings are
worn, Polarine Heavy furnishes
a film of just the right "body"
to prevent escape of the expand
ing gas and deliver the full
power of the engine.
Jt you hava any doubt which brand
of Potarnm to us on your car. call or
cortra. any agency.
y Standard Oil Company
( I&corporated )
BALLOU 8 WRIGHT
Largest Stock
Automobile Accessories
M. & W G. & J. and Hartford
Tires, Monogram Oils
80-82 Seventh St, Cor. Oak. Portland, Or.
Atterbury Truck
Colombia Carriage & Auto Works, Agta,
209-211 Front Street. Phone Main 2892.
General Anto Repairing. Bodies and Wheels Built to Order.
BOWSER
storage:
Crowe
Sixteenth and
RAMBLER STUTZ
MAIS TRUCK (Gear Driven,
The Best American-Made Truck
Distributers for Oregon and Southern Washington.
ii HITalL Best for the Money
Ford Motor Car Agency
A. J. Edward, See. and Har. Eli 8th aad Hawthorne Aitnne. Phone Eaat 848.
Vulcanising; Tt Retreadlnc. R. E. BLODGETT, 28-31 IV. 14th. Mala TOOS.
OVERLAND CARS
J. W. LEAVITT & CO.
B29-B31 Waahlna-ton St.
Dlatrlbntora for Oregon, Washington, California and Nevada.
THE AMERICAN
1012 DSDERSLl'XG.
A Car for the Dlaerlinlnatlna; Few The Safeat Car oa Earth.
GARAGE STORAGE HEPA1HING.
Nob Hill Garage & Auto Co., Inc.
90.a Kearney St., Between Tweaty-flrat and Twenty-second.
APPERSON STEARNS REO
NORTHWEST AUTO CO.
DISTRIBUTORS
F. W. VOGLER, President
Fifteenth and Alder Sts. Phones Main 7179. A 4959.
PREER CUTLERY & TOOL CO.
Headquarters for Shop Supplies
and Automobile Tools
74 SIXTH AND 311 OAK STREETS
Schacht Motor Car Co.
COMMERCIAL AND PLEASURE CARS
COR. FIFTH AND HOYT STS.
Oar Motto: "Quality and a Square Deal."
Western Hardware & Auto Supply Co.
SEVENTH AND PINE STREETS
Vulcanizing:, Hardware and Auto Supplies.
Phone: Main 8S28. Hnmp A 201fi.
"Your Money Back" Tire Guarantee!
Pennsylvania Vacuum Cup Tires will not skid in any direction and are guar
anteed for 40C0 miles actual service. They carry
the most liberal guarantee of any tires ever sold.
A. J. WINTERS CO., Agents
67 6th Street, Bet Oak and Pine
The Best Place to Buy Auto Supplies, Hardware,
and to Have Tires and Tubes Repaired.
GASOLINE and OIL TANKS
systems for public and pkj.
VATB GARAGES,
: D. Stoddard. Act, 303 Coluna bla tJIds;. Mala 147a
Auto Co.
Alder Streets
MARION
K-R-I-T
JOHN DEERE PLOW CO.
Northwest Distributors,
EAST MORRISON AND SECOND STS.
Phones: E. -3887, B 1625.
The car that comes fully equipped
TIRES
A