ell
HOWARD HAS FAITH
axw
'REWARD!
IH AUTO'S FUTURE
Winner of 1912
Glidden Tour
Equipped With Top Wind
Shield and Speedometer
Pacific Coast Distributor
Shares Optimism of Other
Dealers.
We will give the above amount to charity if we
cannot prove the ABSOLUTE TRUTH
of the following: statements:
That Our First Special Trainload of
This great horsepower of the new Maxwell Special is unmatched by any other
car within $500 of its price. .
This 36-horsepower plant Is big enough to produce all the speed and power you
will ever need and then leave some or emergencies.
AGENT'S RISE IS RAPID
$10,000.00
q2)vQ)p
frtory of Motor Car Man' Sucre In
Wry I Read Like Romantic
Chapter Krom Fairy
Tale.
rim. j. ttvlt.
It anyone doubta the stability of the
future of the automobile business on
tho Pacific Coast, a few minutes' cbat
with Charles 8. Howard will change
th hue of the pessimistic proj-nosU-cater
forecast. Howard haa unlim
ited faith In the motor car business of
the West and particularly tha North
rn portion of it. 111a la a conserva
tive optimum.
Howard la ona or tho most powerful
tgurra In tha Western aotomoblla
world. Ho la tha gonial pruldlnr aplrlt
of tho Howard Automobile Company of
Fan Francisco, and haa tho Paclflo
Coast distribution of tho Bulck and
National pleasure cars. Ha la oonsld
erad one of tha shrewdest men In tha
motor car business. Ha virtually
-roads- tho Bulrk car on the Pacific
Coast. He haa accumulated upwards of
fTiO.AOO during- his six yeara In tha
business.
Therefore ha haa a right to ba op
timistic Who wouldn't ba under tho
same circumstances? Ho baa made a
wonderful success la his field and haa
forged ahead when others, with Ilka
opportunity, remained la tha groove
of stagnation.
-I alwara have bad faith In tha au
tomobile buatnesa In the West, and I
look for the present prosperous condl
ttona to continue each year." said How.
ard. Just before ba boarded tha train
to rush back to hta headquarters In
tha Exposition City yesterday. These
figures probably will give the beat Idea
why I bava ao much confidence In tha
future."
Hero the Bulck distributer produced
a list showing the number of cars he
has handled, year by year, since his
advent Into tha business. Tha cen
tury mark appeared opposite the year
Hit. In his estimate of tha sea
son he bad 100.
ISO. 100 cars; 111. 3000. Quite a
Jump. Isn't It ?
-In placing the 111 estimate at J000
I don't think I am exaggerating In tha
least." continued Howard "To date,
wo have received and distributed to
our branchea and agenta more than 100
cara. It la true that seven and a half
months of tho season haa slipped by.
But wo have the real selling end before
us. Prior to this year, we never re
ceived more than ISO cara up to this
time of the year. Our biggest months,
from a delivery standpoint, are April.
May and June. 1 will have a trainload
of 22S Bulcka an the wsy to ran rrmu- -eiaca
bv February 10. and I aspect to
bare them disposed of before tha
Spring rush opens up."
At this Juncture. Howard laid special
stress npon the wonderful development
of the Northwest aa an automobile
field. In proof of hta contention that
this particular part of the Pacific Coast
Is destined to take rank with, the lead
ing seetlona of the country, as far aa
Bailing motor cr are concerned. How
ard cited flgurei applying to the Port
land branch of his company.
-During the 111 searon we disposed
of ISO Bulcks In the Northwest." said
Howard, "and we estimate that It will
take 600 to supply the demand for tha
seaaon.
This growth Is not confined to any
particular car. either. The whole busi
ness Is In a healthy.' flourishing condi
tion, wltn the brightest kind of pros
pects for an Indefinite continuation of
existing conditions.
-The demand for motor cars in the
Northwest will never grow less. Each
car that la sold nowadays Is doing
missionary work. Each machine la
paving the way for one or more sales.
-There Is a wonderful territory still
to be worked up here. It is the coun
try districts. The organisation of the
selling forces In the small towns Is
something that the big distributers
must pay special attention to. It la
from this source that expansion must
come. Handled In the right manner,
the small towns of Oregon. Washing
ton and Northern Idaho will produce a
great number of sales."
Like other successful automobile
men. Howard Is an enthusiastic cham
pion of the service system and attrib
utes his success to a large extent to
that score. He not only believes In tha
theory, but puts It Into practice.
Too many new men' In the automo
bile buslnrft make the mistake of for
getting their customers." said Howard.
"The deal does not end when the sale Is
completed. Or at least It should not. To
be successful, the automobile dealer
must keep the owners satisfied. The
satisfied owner Is the greatest booster
a mschlne can have. I believe there
are aa many satisfied Bulck ownera
on the Pacific Coast aa any other class
of motorists. That Is why we do not
have much trouble in selling the cars."
Howard's pioneer day In the auto
mobile business were fraught with stir
ring events. In 10. the Bulck waa
little known in the West. Howard re
cites the following tale In this connec
tion that aptiy Illustrates tha popular
ity of the car In San Francisco at that
time:
One day I sought out a "prospect
who already owned a car and who was
thinking of buying another. I told
him the car I was representing. He
listened attentively "while I expounded
Its superior qualities. When I finished
he made this reply:
-Well. I've no doubt but that your
car Is a good one. but I don't believe in
buying Imported stuff: an American
machine Is good enough for me!'"
Howard made his dehut In the auto
mobile business In March. 1904. It
was only a month later that San PVan
cisro was literally wiped out by fire
and earthquake. Strange to say. those
automobile dealers who were fortunate
enough to save their machines fell
heir to rush-hour business. Motor
car were at a premium Immediately
following the conflagration. Keady
money was plentiful when the Insur
ance kale came rolling In and the deal,
ers -received fancy prices for their
warea
-I managed to save all my machines."
said Howard, "and could have sold
three times the number If 1 had them."
Howard's success with the Bulck in
Northern California led the manufac
turers to give him the entire California
agency for the car In 107. From that
time on. hls'success has been rapid and
today he stands forth as one of the
leaders In the automobile business on
the Pacific Coast.
With an expansion In territory, How
ard's aatee irei.s MlltT was given
Automobiles
.hipped from Flint, Mich., January 25th. contained 224 BUICK AUTOMOBILES.
That the value of this shipment was S295.270.
That we paid the sight draft for the entire trainload on arrival.
That the Buick Motor Co", will ship us SPECIAL TRAINLOAD NO. 2 on February 20th
(subject to possible small delay owing to railroads' difficulty m gathering the necessary
iutomobile freight cars), containing 225 BUICK AUTOMOBILES, sight draft against
bill of lading.
That the value of these cars f. o. b. San Francisco is $298,125. '
That these shipments are the greatest shipments of first-class freight ever made, accord
ing to railroad officials.
The total value of these two shipments, made within thirty days to the Howard Automo
bile Company is $593,395-close to TWO-THIRDS OF A MILLION DOLLARS.
We are prompted to offer this reward on account of statements
which we understand are being made by some of our small
and unscrupulous competitors, who can not appreciate the
Vast Volume of Buick Business
Howard Automobile Co.
Mel G. Johnson, Manager
Seventh and Couch Streets Phones
Main 4S5S
A25SO
chance to exert itself. In ! he
was ;lven the entire Pacific Coast
agency for the Bulck- He now haa
branch houses In Los Anireles, Oakland
and Portland, supplying these districts
from his warehouse in ean f rsncu.
IOZIFJI COMPANY EXPANDING
Tonr Branch Houses and SS Afen
clea Established In Short Time.
With the establishment of a Losler
i a -KiMvn in rtaMmhitp. a. vear
of remarkable expansion In Losler rep
resentation was brought to a close.
Purine; the paat sis months a greater
number of now agencies were estab
lished than at any corresponding period
slnca Uie company began tha manu
facture of motor cara.
Losler branch housea now are locatea
v va.w fhiim RAitaii Cleve
land. San Kranelsco and Detroit. Four
of them were created during 1911.
Among Important cities In when the
Losler Is represented are 'Baltimore.
Brooklyn. Dallas. Tezaa, Denver. Des
Moines. Indianapolis. Kansaa City, Los
Angeles. Memphis, Milwaukee Minne
apolis. Omaha, Philadelphia, Pittsburg.
Kochestnr. Seattle. St. Louis. Wash
ington. IX CL. and Portland. Agencies
have been placed with reputable con
cerns In 2i smaller cltloa In tha past
few months.
In Canada tha Losler company is rep
resented at Montreal. Toronto and Win
nipeg. Foreign cities In which tha Lo
sler Is sold through local agenclea are)
Buenos Ayrea. Mexico uy. Mooteviuew,
San Juan, San Paulo. Brazil. Negotia
tions are under way to arrange for tha
sale of Loiters In tho Far East and
with the present rate of progress, the
car will soon be on sale In all parts
of the globe.
Stoddard CatalogTi cs Here.
Artistically designed catalogued pro
fusely Illustrated, describing tha 11J
models of tha Stoddard-Dayton. were
received last week by the Stoddard
Dayton Auto Company. Oregon agenta
for this car. The booklets show thor
oughly tha different types of tha Stoddard-Dayton.
from the little Savoy
model to the big six-cylinder "Silent
Knight" machine. A complete detailed
description of each model Is given.
IS
OLDSMOBILE MAN SEES BRIGHT
FUTURE IXtR NORTHWEST.
Portland Picked aa Leading Auto
mobile Center and Oregon
aa Beat State.
After a two months' Investigation of
the Northwest aa an automobile terri
tory. George 8. Morrow. Western rep
resentative of the Oldsmoblle Company,
of Lansing, Mich- returned to Portland
last week, enthusiastic to a marked de
gree over tha situation that presents
itself In this section. While Investi
gating conditions. Morrow placed an
agency In Seattle for the Oldsmoblle
and renewed contracts with dealers In
Tacoma and Spokane. He will place an
agency In Portland before leaving.
"To get a comprehenalve Idea of the
worth of the Northwest from an au
tomoblla man's viewpoint. It la neces
sary to visit the small towns and sea
first hand the enthusiasm of tha little
dealers." said Morrow yesterday. "Pros
pects are much better than I expected,
and I had glowing reports of tha coun.
try before I came here.
"From my investigations, which ex
tended throughout the whole North
west. I found that not only Portland
and Oregon, but Western Washington.
Northern Idaho and British Columbia
loom up a a beacon to motorcar deal
era Business Is great for this time of
tha year. In this. I am not speaking
alone for tha Oldsmoblle, but for tha
vast majority of reputable cars repre
sented here. Portland, however, seems
to be away ahead of any other city In
this section of the Pacific Coast, and
Oregon far outranka Washington, Idaho
or British Columbia as a whole."
Mr. Morrow Is accompanied by Will
iam Folberth. apeclal service man from
the Oldsmoblle factory. Folberth haa
the Paclflo Coast territory. He travels
about, periodically Inspecting every
Oldsmoblle In his district.
PLANT to
BE
. ENLARGED
VI SITING AUTOMOBILE MEN SEE PB0SPER0TJS FUTURE FOE
NORTHWEST MOTOR CAS DEALERS.
3
V.
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I ; , I
IsO&XJ
Stevens-Duryea Company Acquires
4 (-Acre Tract.
Tha most significant announcement
made by an automobile factory for a
long while la that the Stevens-Duryea
Company haa acquired) a tO-acre tract
of land In East Springfield, Mass., and
will build a large new plant, part of
which la expected to ba In service by
June.
The announcement, which was made
by President W. H. Whiteside, of tha
Stevens-Duryea Company, haa general
Interest because of what It Indicates as
to the progress of the motor car Indus
try In this country. Tha Stevens-Duryea
waa ona of the first successful
American ga0,'na cars, and. though It
haa been a pioneer in the development
of Its kind of vehicle, the concern has
alwaya been a conservative one. It
never has been a "boom" enterprise.
"The expansion of the plant now an
nounced la not a sudden exploitation of
a factory." aays President Whiteside,
"but Is the result of growth which by
degrees haa compelled an enlargement
of ona department after another until
now there Is no room for further en
largement In the present premises. Un
til the now buildings are completed and
the company's plans for all of the en-
MAXWELL .
MASCOTTE
IS-passenger, equipped
witfl top, wind shield
and speedometer,
$1200 '
MAXWELL
MESSENGER
Equipped with top,
head lights and gener
ator, S700
PRICES PORTLAND
DELIVERY
Big, Powerful, Stylish
36 hp. Maxwell
THE) new Maxwell Special
in addition to liberal
power has the high -class
style of expensive cars. It is
truly of the aristocracy, with
its new ventilated fore-door,
flush -side vestibuled steel
body, with inside control, the
Columbia Honeycomb type
radiator, new designed bon
net and rich finish.
Look up its record.
The extraordinary price !i
realized through the large
manufacturing and purchas
ing economies of the United
States Motor Co.
Compare with other cars near
this price 5it. If you can
not conveniently come to us,
we will bring the car to you
at your home or office.
Write today for catalog.
UNITED AUTO CO. !r41
larged facilities it has In mind are
worked out. the additions in the new lo.
cation will supplement the old factory,
which employe 1S00 men."
Curiously, the new tract Is within a
very short distance of the barn In which
J. Frank Duryea, now vide-presldent of
tha Stevena-Durvea Company, built his
first motor car. in 1891. and completed
the car with which he won tne nrsi
American automobile race, at Chicago
in 1895.
In addition to the advantages It of
fera for constructing a scientifically ar
ranged plant, the new location affords
the company better railroad facilities,
and. particularly with the growth of its
foreign business, easy loading of cars
crated for long-distance shipment. Is
an. Important consideration.
GREAT ST. BERNARD COMIXC
Handsome Dog to Be Brought Into
America for Kennel Shows.
' NEW YORK, Feb. 17. Another great
St. Bernard Is to be brought to this
country to signalize the revival of the
breed at the coming Westminster Ken
nel Club show and the return of Col
onel J. J. Jtuppert, Jr., as an exhibitor
in the "monks breed."
This Is the rough-coated 6t Bernard
bitch champion. Queen of Pearls, re
garded easily aa the best rough or
Bmooth of either sex In Great Britain.
FACTS
f
FEATURES
The Cole has stood up as good, is
as economical, as easy riding, as
quiet running, up-to-date and as
handsome as any car made.
Cole owners' have been taken
care of just as good as any oth
ers in the city. "Ask Them."
We are not overburdened with
overhead expense, that they must
pay. We have the best of me
chanics at their service, and they
are all happy. Send for complete
list
Prest-O-Self-Starter, simple and
efficient.
Electric-Dynamo lighting, posi
tively guaranteed.
122-inch wheel base; allows am
ple body room; you don't want
less.
Nickel trimmings, refined ap
pearance; eliminates polishing.
Unit power plant, the acknowl
edged correct construction.
Timken full floating axle the
recognized standard. Bosch dual
ignition. 36x4 tires, easy riding.
Twitchell Motor Car Company
Distributors
15th and Washington Streets Phones Marshall 4266, A 326S
MOTORCYCLES
INDIAN AND EXCELSIOR
BALLOU & WRIGHT, 80-82 Seventh Street, Cor. Oak
and so valuable to the breed there
that the news of the sale was received
with surprise throughout the British
fancy. Queen of Pearls arrived on the
Cameronian. the first trip of that
steamer for the Cunard line. The trU
Colonel Ruppert bought three month'h
ago. Young Stormer. rouprh, and the
smooths, Splendidus and Princess Nan,
were also on the Cameronian.
No-Rim-Cut Tires
(10 Per Cent Oversize)
Upkeep Reduced
$20 Per Tire
Statistics show that 23 per cent of all ruined clincher
tires are rim-cut. .
Experience proves that 10 per cent oversize, under aver
age conditions, adds 25 per cent to the tire mileage.
' Goodyear No-Rim-Cut tires end rim-cutting entirely.
They average more than 10 per cent oversize, measured by
air capacity. . ,
This double saving, after years of experience, is estimated
by us at $20 per tire. ,
That means average saving. It is affected, of course, by
misuse and abuse. It varies with different sizes.
Whether more or less, it means millions of dollars to
motorists each year.
900,000 Tested Out
i.. OnO.nnO nf these tires have
been sold. Their enormous advantage
is settled now beyond any possible
question.
In two years - the demand has
multiplied six times over. Last
year's sales exceeded the previous
12 years put together.
For this year, 127 leading motor
car makers' have contracted for
Goodyear tires.
When a tire thus outsells every
tire in existence it must be the tire
for you.
Same Price
The curious fact is that No-Rim-Cut
tires now cost the same aa
other standard tires. They used to
cost one-fifth more.
The enormous demand has cut the
cost of production.
Now thesetires which can't rim
cut cost the same as tires that do.
These oversize tires cost the same
- as smaller tires.
The saving is clear.
Our Patent Tire
We control by patents the only
way to make a practical tire of this
type. .
That's why the demand tor tires
which can't rim-cut centers on Good
year tires.
Then back of these tires are 13
years spent in tire making.
Every formula and fabric, method
and process has been tested out by
us on tire testing machines.
After 13 years of this constant
comparison we have brought these
tires close to perfection. In all
probability, tires can never be made
any better.
Add to such tires the No-Rim-Cut
feature add the oversize fea
turethen think what tires you get.
And you get them, remember, at
the price of the ordinary when ydu
insist on Goodyear No-Rim-Cut
tires. . ....
How can any man question which
tires he should buy?
Our new Tire Book based on
13 years of experience is filled
with facta you should know. Ask
us to mail it to you.
No-Rim-Cut Tires
With or Without
Double-Thick Non-Skid Treads
THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio
This company has no connection whatever vrith any other rubber
concern vruich uses the Goodyear name,
Portland Branch, 62 Seventh Street. Phone, Main 2190, A 4046.