The Sunday Oregonian., February 11, 1912, SECTION FOUR, Page 8, Image 54

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TIIE STJXDAT OREGOXIAX, PORTLAND, FEBRUARY 11, 1912.
FEDERAL AID IS
SURE, SAYS KEATS
Wide Interest Aroused in Goo
Roads Cause by National
Convention.
INCLOSED BODIES POPULAR
.bolitlon of National Automobile
Show Mar Come as Result of
Heavy Eipense of 191S
Exhibit.
Nd of Federal aid for rood roads Is
ot enly necessary, but Imperative, de
rlmi H. L. Krtli. the Portland auto
mobile dealer, who attended the recent
v.iixmi riHid roads convention In
Wahlnton. IX a Mr. Keata returned
last week after a month's, absence, our
In which time he visited the New York
automobile show, the factorlea or me
Tope-Hartford. Peerless and Chalmers
companies and toured Southern Califor
nia with Mrs. Keata and Mr. and Mrs.
John B. Teon. of thla city.
-Federal aid Is inevitable." aays Mr.
Keata. "Before the Washington con-
v..ti I did not realise that the mat
ter was being considered seriously by
h. v.tinn' lawmakers. Now. how-
Ttr. I know how they feel toward It and
I am satisfied that a law win o r en
acted making; It possible for the Federal
Government to share a portion of the
cost of bulldlnr highway and in their
maintenance.
It la significant that 21 Governors. 17
boards of trade. 13 -food roads organi
sations, two finnrn' clubs and it auto
mobile associations were represented at
the convention, showlnr that me mai
ler of good roads Is not only af Interest
to the automobile industry, dui m mrn
In every walk of life. Less than one-
hir at the delegates present repre-
. sented automobile interests. Real ln-
t.r.ir In that matter seemed to ne laaen
more by farmers, representative of
boards of trade and good roaaa organi
sations. "Thirty-five Congressmen and Sena
tors, each of whom had a, bill prepared
to be Introduced at this session, ap
peared before the convention and ex
plained their measures, each with the
hope that the convention would Indorse
his particular bill or plan.
"Each bill differed widely. All sorts
of methods were suggested for raising
funds and expending the money to the
best advantage of all. However, all
agreed that the National Government
should give financial aid In building
road, and each man pledged himself to
do everything possible to further the
plan."
e
Considerable opposition bss been
stirred up against the annual National
automobile ahow. Agitation for Its abo.
Ittloa was started before the 111 ahow
waa closed, and the forces behind the
movement have been consistently ad
vocating the acceptance of their stand
ever sine
The annual cry raised against the big
motor car exhibit waa not taken seri
ously at first, but now aeveral manu
facturers have It under consideration.
- -Considerably over II. 000.000 waa
spent by the manufacturers who exhib
ited at the New Tork show thla year.'
saya Mr. Keata. "and the makers feel
that the returns were far lesa than the
expenditures. It coat every producer
from IJS.000 to 150.000 to be 'among
thoee present.
"The volume of business done as a di
rect result of the New York show was
very small. The claim haa been ad
vanced that whatever sales were made
while the show waa in progress would
have been closed Just aa well If there
had not been any exhibit.
"There was some talk of replacing the
preeent Madison-Square Oarden build
in r with an office block, but the deal
fell through. The manufacturers will
hare a place next year If they wish to
keep up the annual "white elephant."
Although dead set against the Na
tional motor car show. Mr. Keats Is a
firm believer in local exhibits. Like the
other progressive automobile dealera of
Portland. Mr. Keats wanted to have a
show here this Winter, but after an in
vestigation found that there waa no
building available to accommodate the
demand.
"While the local ahow works a hard
ship on the dealer In the way of dlaor
Esnlxlcg his sales for a month and
causes a heavy expense. I think the re
sults pay amply for this trouble, pro
viding, of course, that the right kind of
a show la held.
"In order to make a success of It. a
building must be secured that la large
enough to make the display attractive.
Where the cars are crowded the effect Is
lost and the dealer gets little Individual
good."
'Inclosed bodies made one of the
greatest features of the New York
show." said Mr. Keata. "Heretofore few
bodlea of thla type were shown. Thla
year, however, they are taking up con
siderable space at the exhibits.
"Advancement made along this line in
the last year haa been maxveloua. There
were few companlea that are not ahow.
Ing coupea or limousines, acd the strik
ing manner in which they are finished
hsa rused no end of Interest. It Is ap
parent that there Is a decided tendency
toward inclosed bodies, especially la the
Fast, where weather conditions are
such that they greatly enhance the
pleaaura of motoring."
In mentioning Eastern weather. Mr.
Keats took occasion to express his
pleaaura In being home. Although no
big bltxsards raged while he waa there,
the cold was Intense and ha declares, It
made him plna for Oregon.
"For the first time In 30 years, the
Hudson River was coated with a thick
layer of Ice." said Mr. Keats. "One of
the moat unique automobile rides I ever
bad was over the lea of the Hudson
River near Tarrytown.
Turlng ahow week In New Tork the
weather was anything but Ideal, yet
Madison-Square Oarden waa packed
every afteraooa and evening. The chilly
atmosphere did not seem to dampen the
enthusiasm of the people.
see
.Fred W. V. Forbes, of the salee de
partment of the Portland branch of the
Howard Automobile Company, returned
last week from a trip through Chehalls
County. Washington, and reporte brisk
business In thst section. He delivered
two Bulcks and placed orders for aev
eral more while on hie two weeks' Jour
ney. "Road conditions throughout Che
halls County are surprisingly good,
considering the mid-winter season,"
said Mr. Forbes on Ma return. "I had
no difficulty In driving from Aberdeen
to Kim, a distance of 20 miles, through
a heavy rain, in one hour, Zf minutes
without effort to make a record.
"One of the pleasures of the trip,
which wss made la company with
Oarles Allison, of KIma. wss a rare
with a train over the long trestle lead
ing out-of Aberdeen toward Monte
sa.no. The train was easily distanced."
NEW COMPANY ENTERS FIELD
Famous Automobile Maker to
Launch "Knight" Machine Soon.
tioa of the Edwards Motor Car Com
pany by C. G. Stoddard, rormer vie
prealdent of the United States Mot
Pnmnanv mnA If J. Edwards. Who J
ranlll railnuul his OOSltlOn at Chi
engineer of the United Stales Motor
Company, haa Been ronowea oy in
M.tiivA statement that the new com
pany will market a Knight motor
pleasure car and also will bring oul
full line of commercial cars, varyl
from the light wagon o me nravi
Mr. Stoddard. It Is definitely known,
Mas an option upon an American ncp
SERVICE IS NEEDED
Ice-
or
re
ef
In
ense
FAJdOrs RACING DRIVER
JOI.tS SAI.KS FORCE OF
AITO FIRM.
:, ; r
it
- 4
i
.A
i
I A
Fraik Niehota.
Portland'a automobile frater
nity now boaata of a racing driv
er of National reputation. He la
Frank Nichols, who Joined the)
Howard Automobile Company
last week In the capacity of
salesman, coming here from
Butte.
By his success with the 6tanley
learner and National cars In the
East and In Montana, where he
established most of the state
road and track records, Nichols
attained National fame.
Nichols probably will be heard
from In the Spring. He will enter
any races or hill climbs that may
be promoted In the Northwest. It
Ja not unlikely that he will try to
break a number of road records
already established in Oregon and
Washington.
to utilise the Knight type of valveless
engine, and after his resignation as
vice-president of the big company he
selxed upon the golden opportunity to
establish a company that would have
one of the limited licenses for the
United States Under the terms of the
agreement entered Into between Charles
Y. Knight, Inventor of the sleeve valve
engine, and his European licenses, the
Ines in the United States are firmly
drawn.
Mr. Stoddard's resignation in no way
affecta his holdings In the United States
Motor Company. In which he contlnuea
a director. Hia withdrawal from
the vice-presidency does not affect the
position of the 8toddard-Dayton l orn
pany la the United States Motor Com
pany.
ATHFINDERS NEAR GOAL
TRAIL-BLAZERS ARE EXTENDED
WELCOME BY NATIVES.
Cadillac "30" Covers Roadless
Country on Hard Trip to End
of Pacific Highway.
The most important and significant
automobile trip of modern years la
Bearing its end. The Cadillac "10"
pathfinder, which, under the auspices of
the Pacific Highway Association, is
blazing the first trail from Los Angeles
to the City of Mexico, haa reached the
beautiful City of Tepic, in the southern
portion of Mexico.
In less than Ave days the car ahould
bo at the Mexican capital and the mea-
aages of greeting from high officials of
the United States will be delivered to
President Francisco I. Madero. Then
there will bo launched a movement to
construct an automobile highway from
the northernmost point of the Pacific
Coast to the City of Mexico, extending
4000 miles In length.
Probably no automobile trip ever un
dertaken during the comparatively
short life of the gasoline vehicle haa
done aa much to demonstrate to civili
sation the value of the modern time and
distance annlhllator aa has this won
derful trip of the Cadillac pathfinder
through a country heretofore almost
unknown, except to a very few pioneers
who, recognizing almost at a glance the
wonderful resources of the west coast
of Mexico, have spent millions of dol
lars In mines and agriculture and
reaped tenfold.
The automobile haa invaded every
portion of the globe, and the American
tourist. In his endless search after en
tertainment, haa driven his gasoline
wagon through every tollgate In Eu
rope. Asia and Africa, and has left un
touched the most picturesque country
in the world the west coast of Mex
ico. The Cadillac Is demonstrating beyond
a doubt that It la possible for an auto
mobile to Journey In comfort from Ioa
Angelea to the CUy of Mexico. The
crew haa been welcomed all along the
route by Americans and Government
officials, who. recognising the value of
a highway along the west coast of Mex
ico, have extended every possible aid to
the pathfinders.
NEW SALESMAN STARTS WORK
J. A. Ware Join Staff of Stoddard
Dayton Auto Company.
J. A. Ware, a recent arrival from
Alabama, where he sold Overland ma
chines, haa Joined tk.e sales force of
the Stoddard-Dayton Auto Company,
which has the Oregon distribution for
the Stoddard-Dayton. Pathfinder and
Paige-Detroit pleaaura cars and Fed
eral trucks.
During the past two months, the
business of the Stoddard-Dayton com
pany has Increased to such an extent
that the addition of two new men be
came necessary. President Gerllnger
has hopes of doubling his 1911 busi
ness. Since moving Into his new sales,
room on Washington street, Gerllnger
has had pronounced auccess.
April 15 law thr wr in the fnlt4
S' II.-.fuo ibttp. ef which T.071.Ss
ware la la. Heuih.
Owners Entitled to Care After
Car Is Bought.
"AD" POLICY IS OUTLINED
Head of Cole Selling. Agency Says
Dealer Most Look to Needs
of Owners If They
Want Success.
Automobile manufacturers are learn
ing that Intrlnslo value alone cannot
be relied upon to create or maintain a
demand for a product. The auccessfu
manufacturer of the future will go
in more heavily for the right kind of
advertising and the establishment of
service departments for the benefit of
users This is the opinion of Charles
P. Henderson, president of the Hender
son Motor Sales Company, the Indian
apolis organization that markets the
Cole car and has placed It In Its pres
ent position In the motor world.
In Mr. Henderson's opinion the most
Important essential to the success of
the automobile manufacturer is the
maintenance of well-conducted service
departments by distributors and larger
agents, backed up by first-class me
chanical experts from the factory, who
are specialists on that particular car
and can be of great benefit to local
mechanics.
Service la Great Seed.
"Owners of cars are coming to see,"
says Mr. Henderson, "that It is a reck
less waste to trade In their cars each
year at such a heavy loas, when by
taking proper care of the car, and with
the help and aupport of the manufac
turer, years of use can be had with the
minimum cost of upkeep. By rendering
the proper aupport to the user, the
manufacturer secures the hearty en
dorsement of the user, which may be
come a strong adjunct to the right kind
of newspaper advertising, and will. In
a measure, solve the second-hand car
problem. In fact a rightly-conducted
service department can well be main
tained In conneotlon with the sales de
partment, if the distributors and agents
are brought to the proper kind of co
operation, and may easily become the
most effective part of the selling or
ganization.
"There should be great satisfaction
to the honest manufacturer In render
ing honest service to the user of his
car. Wa all know that in years gone
by the automobile owner has simply
taken his chances, knowing that for
every little breakage he was sure to be
held. p, and that It cost him not only
time, which Is often very valuable, but
a lot of money for replacements, some
of which represent such little intrinsic
value that it has been hard for the
owner of the car to stay on good terms
with the manufacturer or -dealer after
paying such extravagant prices - for
parts and paying all expenses of trans
portation and replacement.
Advertlslag Also Important.
'It Is natural, therefore, that pres-
end-day car owners should look about,
on purchasing another car. In the hope
of finding a car backed by a manu
facturer whose Interest In the car con
tinues after It gets into the user's
hands.
"So firmly am I convinced that the
right kind of t service in connection
with the right kind of advertising la
necessary to the auccess of any car,
that hereafter the two will go hand In
hand with the Cole policy, and deal
era that are alow to recognise the im
portance of Cole service and are dis
posed to give the owner the hard end
of the deal, will be looked upon with
disfavor by our company. In this way
we will gradually bring ail or our
a areata to see that It. paya to aerve
Cole ownera In the Cole way."
Mr. Henderson is a thorough believer
in newspaper advertising, and In di
viding their allotment for the 1912
season haa given newspapers a much
larger proportion than in previous
In this, too, tne coie policy requires
of the dealer hia co-operation by writ
ing Into every contract an agreement
to expend a certain amount In local
newspapers, same to be paid Jointly
by the Henderson Motor Sales Com
pany and the dealer.
The New Tork nnbllc service commlaslAn,
Second district, holds that a railway com
pany Is not required to refund rash farea
paid br a holder of a commutation ticket
when such person falls to present his ticket j
for t as ease.
Practical Points About Practical Cars
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You are going to buy "an automobile, possibly it is your first one, or may be your second or third.
If it is the first, it will pay you to weigh well. the following; or, if you have owned a car before,
you will appreciate these facts even more readily.
An automobile, to be a success nowadays, must be practical. To be practical, it must be
economical in operation. So far so good. But how do you determine the points?
Your own good judgment at once suggests that the practical, economical car must be light;
but, of course, it also follows that it must be strong and durable. It must be simple in its de
tails of construction, free from all complications and sensitive, delicate appliances. It must
have ample room with easy riding qualities. It must, of course, have ample power to take you
'there and back" with the least effort. These points it must have, and beyond this, as a matter
of your personal pride, this car must be of a practical design, up-to-date lines, well proportioned,
well finished and upholstered, and fully equipped; last but not least, this car must have these
features at a practical price.
But you must not stop here. There is another point of equal importance to any of the
above, and that is service. This, in fact, is the most essential feature in selecting,your prac
tical car.
Service, in the broad sense in which it is offered through our own direct branches, is tho
latest move towards putting the automobile business, as well as the automobiles themselves, on
a sound business basis; or, in other words, to make the automobile practical. This new depart
ure is the latest feature to be developed, and completes the chain supplies what has heretofore
been the missing link. v
Through the largest automobile sales organization in the world, the Studebaker Corporation
of America offers to owners of E-M-F "30" and Flanders "20" cars the service system without
which no automobile can be thoroughly practical.
When you buy an E-M-F "30" or a Flanders "20" car, you deal directly with the manu
facturers, receive from them a bond guarantee, the broadest of its kind ever given with any auto
mobile regardless of price; and more, you deal with an organization without a peer for financial
and moral stability one which you know will always have a personal interest in your car a year,
two years, or even ten years hence.
The practical features of the cars themselves are apparent at a glance. Our owners can
best tell you of the practical side of our service organization, and the satisfaction of driving
these popular cars, and the proof of all is your bank balance.
In short the E-M-F "30" and Flanders "20" cars are practical automobiles at practical
prices, and are sold on practical terms through practical methods.
The Studebaker Corporation of America
- Portland Branch
L. H. ROSE, Manager
Chapman and Alder Sts., Portland, Or. Phones, A 2436, M 5969
NEW HOME DEDICATED
TWO AUTOMOBILE COMPANIES
MOVE INTO BUILDING.
Structure Costing $12,000 Has One
of the Finest Showrooms on
Paclflo Coast.
Another elaborate automobile build
In was dedicated last week, when the
Northwest Auto Company and C. L
Boss & Co. moved Into their new home
at Twentieth and Washington streets.
This building:, constructed at a cost of
$12,000. will be the future home of the
Silent Knight-Steams, Beo. ' Premier
and Apperson cars.
No expense was spared In fitting: up
the Interior, and the result is one'of
the finest showrooms on the Pacific
Coast. One of -the features of the spa
clous salesroom Is the beautiful white
tile floor, which lends a tone of ele
gance to the place. The woodwork Is
mahogany. In carrying out the effect
of the finish, all office furniture In
stalled Is mahogany.
In order to afford the best possible
view of the exhibits from the street,
not a post was placed in the showroom.
This gives the dealers an excellent op
portunity of displaying their machines
In the most attractive manner.
The rear portion of the ground floor
is devoted to the offices of the two
companies. The basement will be used
for the storage of cars and parts.
The Northwest Auto Company Is the
Northwest representative of the Keo,
Annerson and Premier, and has the
Oregon distribution for the Silent
Knlght-Stearns, doing a wnoieeaie Dul
lness exclusively. C. I Boss & Co.
haa the Multnomah County agency for
the cars.
FIGURES SHOW GREAT GROWTH
Over 8,000,000 Tires Sold in Five
Years.
An Idea of the marvelous growth of
the motor car industry and its auiea
Interests may be gathered from an es
timate of the number of tires that have
been manufactured in this country In
the past five years. Such an estimate
has been made by H. H. Farr. manager
of the Portland branch of the United
States Tire Company.
"I figure," says Mr. Farr, "that since
the beginning of 1907 the tire-makers
of America have marketed in the
neighborhood of 8.000.000 pneumatic
tires, the annual output Being aa ioi-
lows: 1907, 900,000; 190S. 1.050.000; 1909,
1,350.000; 1910, 1,800.000; 1911, 2,900.000.
"While 1911, as It will be observed
from these figures, proved the biggest
year for the makers In the history of
the industry there is no question but
1912 will beat It. In fact, we are look
ing for a demand that will approximate
4.000,000 tires. And when you get to
circulating tires in millions, as manu
facturers must do at the present time,
you gather an idea of the sizable pro
portions of the industry."
Missionary to Be Honored.
Miss Jennl Hughes, a lecturer and
missionary in China, will be tendered a
reception by the Standard-Bearers of
Portland district, tonight at 8 o'clock.
In the Centenary Methodist Church.
Miss Hughes is considered as one of the
most eloquent woman speakers in tha
missionary field.
The nutritive value of milk as compared
with buttermilk is not near so great as
some appear to think. It is about as 20 to
IS. Tou get about as many energy units
out of a pint and a quarter of buttermilk
as you do out of one pint of sweet milk.
Besides, the bacteria of typhoid tend to die
out In buttermilk because of its aridity.
More Than a Million Miles
Individual owners have put their Winton Six cars to a test of strenuous
service covering, in four years, more than a million miles.
Sworn statements of 170 owners show that:
Fifty Winton Sixes ran 744,426.2 Miles on total repair expense of $170.27,
averaging 22.8 cents per 1000 miles, the world's lowest record.
All these 170 Winton Sixes ran 1,873,
791.8 miles on total repair expense of
$2,249.22, the whole repair expense
averaging just $1.20 per 1000 milesV
less than one-eighth of a cent per mile.
This was the most exhaustive auto
mobile test the
world has ever
known.
It is the only
kind of test
that proves
anything for
individual buy
ers the test of
service in the
use of the
owner.
We have pub
lished all the
figures in de
tail in our. Up
keep book and
The Winton Co. guarantees every statement made in
Winton Six advertising to be true without qualification.
Portland Motor Car Co.
Sixteenth and Alder Streets, Portland, Or.
Main 2583. A 4944.
shall be glad to send you a copy. This
book is full of interest for every man
who owns a car and pays repair bills.
The $3000 Winton Six has a 48 H. P.
self-cranking motor (fifth year of suc
cess), 130-mch
wheel base,
spacious and
comfortable
four-door body
with operating
levers inside,
electric dash
and tail lights.
Booth De
mountable rims
and 36x414,
inch tires all
around. Com
pare it with
cars costing
$5000 or more.
No car ever built can com
pare with the latest model
GCkff Detroit
ipiUU 5 -Passenger, 32 h. p.
Dulmage & Smith
Distributers for Oregon and
Washington
46-48 N. Twentieth Street
White Motor Car Co.
Motor Trucks and
Touring Cars
-ALL SIZES
Corner 19th and Washington Sts.
MOTORCYCLES
INDIAN AND EXCELSIOR
BALLOU & WRIGHT, 80-82 Seventh Street, Cor. Oak
6