7
TTIE SUNDAY OREGQyiAy, rORTXAyP, FEBItTJART 11. 1913. ,
J I
Aetoinobile ShowinOurNew
BuMding All This W
1 I
eels.
V
(This Week, the Opening Show on Reo the Fifth in Our
New Building the Finest Auto Show Rooms in America
My Ideal of a Car
By R. E.. Olds, Designer
Reo the Fifth My Farewell Car in every detail marks the
best I know. And I've built cars for 25 years. If any man
can build a car better he's a better man than I.
To the Men Who
Have Faith in Me
Automobile makers say it is sim
ply impoMible to pive the best in a
ear for $10o3.
I agree with them.
Thi price, I believe, cannot be.
continued. Our contracts with deal
ers provide fur advance.
But I promise you this:
Reo the Fifth, while I direct the
making:, will embody the best of
which I am capable, regardless of
price er profit.
Men Look to Me
Tens of thousands of men, in the
past quarter century, have used ears
of eny designing.
They bv eome to have faith ia
ate. They believe that I know.
Reo the fifth b my finest ear, the
ean-shtai of my career. And myr
iads of men wjl remember ma by it,
whatever new ears the Reo plant
may bring out.
Yea who look to me eaa rest as
turei that this ear marks my limit.
The Final Touch
I have spent 18 months in design
in? this Farewell Car.
I searched the whole motor-ear
world for ideas for it. In it I em
bodied the best I had learned from
the 23 models which I built be
fore it.
I never before pave such eare to
a ear. Nor has any other man, I
think.
Never have I 6tood for such big
margins of safety-never insisted on
such careful inspection.
Never before have I gone so far
to get the final touch.
Look for Yourself
The lines of the car show its up-to-dateness.
The body is finished with 17 coaU.
The lamps are enameled. Even tin
der the hood you'll find the engine
nickel-trimmed.
Note the deep upholstering, made
of genuine leather, filled with gen
uine hair.
Note the car's roominess. Note
the big wheels. The car U over-tired.
Note the absence of petty econo
mies. The Parts Which Tell
But the parts which tell in the
long run are the hidden parts of a
car. Men's final judgment will de
pend on them.
I use Nickel Steel in the axles and
driving shaft, and I make them much
-larger than necessary. I use Vana
dium 6teel for connections.
Each lot of steel, to make sure of
it, is analyzed before I use it.
The gears are tested in a crushing
machine of 50 tons' capacity.
The mapneto is tested under con
ditions which very few can stand.
The carburetor is donbly heated,
to avoid the troubles due to low
grade gasoline.
Roller bearings are used Timken
end Hyatt where ball bearings once
sufficed. There are only three ball
bearings in this whole car, and two
are in the fan.
So in every part. AH the precau
' tions taught me by experience are
employed ia this Reo the Fifth.
New Center Control
No Side Levers
Then here, for the first time, is
cane-handle control. All the gear
shifting is done by slightly moving
this lever in each of four directions.
Both brakes are operated by foot
pedals, and one pedal also operates
the clutch.
So there are no side levers there
is nothing in the way of the front
doors.
This arrangement permits the left
side drive, heretofore possible in
electric cars only. The driver sits
as he should sit, close to the cars he
passes and on the up-side of the
road. -
These are conveniences found to
day in Reo Fifth alone.
Come and See
This car is the season's sensation,
and, every motor-car lover should sea
it. See at the same time our mag
nificent showroom.
This is our Opening Week out
Show Week. Come tomorrow,
Northwest Auto Co.,
Distributer for Oregon, Washington
and Idaho.
and C. L. BOSS & Co.,
Portland Agency
Phone: Marshall 4022; A-4959 615-617 Washington St
Reo the Fifth
$1055
4 wf.i.kl.Id a bdiM Ik arte. We eqala tbla ear wltk mohair , M enrtalaa mu lslls cover.
wkleleVas TuuSTIld epecdojaeter-- aU for SIM extra. SeU-atarter. U Tnated. 30 xtxa.
The Great Apperson
Line of Automobiles
READ THIS LETTER ON ITS POWER
. Nov. 25, 19U.
C. L. BOSS & CO.,
CI T Wacrnnorm St.-
Portland, Or.
Gentlemen:
The other day, 'Mr. Edgar Ap
person had occasion to have one
of the standard 4;x5-in- motors,
which ia the engine used in the
$2000 Touring Car, placed on the
block in our testing department,
and was experimenting upon
carburetors with it. He attached,
it to a dynamomter, and gave it
the regular horsepower test. You
know we rate this engine as de
veloping 55 H. P., but under this
test it showed 68 full H. P., and
at that speed was running as
perfectly and smoothly as a
watch. Then we did the same
thing with the HoxS-in. Motor,
which is the one used on the
$1600 Touring Car, and we found
that, although it is only rated at
45 H. P., it will easily develop 52
H. P. Every Apperson engine is
tested for horsepower before be
ing put into a car.
We thought we would give you
this information to use in your
sales work. Very truly yours,
APPEBSON BROS.
AUTOMOBILE CO., ,
By T. E. Jarrard. i
C. L. Boss & Co.
Phones: Marshall 4022 615-617 Washington St
A-4959 Portland, Or.
DEALERS ARESUHPR1SED
r-ECOXD TRArJSXOAD WITHIN
MOXTH OACSES STIR.
bSA Cars Total of Aato Ordered
by Paciflo Coaat IMstr looting
Firm in Short Time.
bt faui. J. naur.
Not content with creatine: furore In
Padfte Coast automoblledom br plac
ing aa order for J 15 rare to b. shipped
la th. am. train, the Howard Aato
mobll. Company, which hag the Pacific
Coast distribution of th. Bulck and
National carat, slipped over another aur
prtsa package last week with th. an
nouncement that a acond order of 31$
mechlnea baa been placed with th.
Bulck Company, to be shipped not later
than February 20. Considering- th. fact
that th. first mammoth order baa not
reached Its destination yet. th. second
on. sarrea as a climax rapper that has
caused the other automobile dealers to
It o and peep about.
Th. amount of business being don.
by the Howard comjtanx Im not so-won
derful aa th. two orders would Indl
rate, for th. firm has th. entire Pa
cific Coast territory and tha two or
ders probably will not be duplicated
for many months to com.. The Bulck,
of court. Is on. of tb. most popular
ears In Its field and considering th.
territory covered, th. Howard company
at present Is only dolns; a volume of
business that shews but an anrtfi
Increase over Its 1111 trade.
Howard believes In satisfying- th.
demand at th. time It la mad. In
stead of stringing out hla orders. Bat
tles; th. same number of cars In two or
three months, h. bunched them. His
aub-egenta clamored for machines In
cessantly and he took th. mean, stated
abov. to atlll their kicks.
One commendable feature of th.
Howard policy Is th. progressiva, allve-to-the-lssu.
spirit that te displayed.
Automobile dealers are frank to ad
mit that b. Is "renins; th. business,"
bat they also are firm la th. belief
that he Is "tsklng a bit of a gamble."
In piecing- th. large orders that h.
has. Howard unquestionably has put
th. Bulck In th. calolum's glare
throughout tb. Pacific Coast. Competi
tors d eel are that b. Is taking a chance
of th. demand, created by th. large
orders, eating up th. stock he will have
oa hand.
To th. disinterested observer, how
ever. It looks as If th. odds are ail la
hla favor. This may not be true, but
tba I apt jmelna t&et haa Droveg
himself to o. about the llvest wire in
th. motor car Business in ins vooi.
see
In a discussion relative to th. merits
of several automobiles, the question of
a motor-car salesman's veracity cam.
up. It bas been said that these men
would rather trifle with th. truth than
tell th. plain, unadulterated, oven If
th. latter would win their point. Th.
-outsider- admlttsd that there are
plenty of truthful automobile sales
men, but qualified bis admission by
saying they ara dead.
That serves. In a general way, to
explain th. declaration, of the dealers
concerning th. number of cars they will
handle. After awhile, on. gets to
glv. their figures a 40-per cent dis
count, and even then It la an open
question -whether the right mark has
been bit. Th. Howard Company olalma
that th. entire 236 cars In the first
shipment have been disposed of and that
th. order of a second tralnload was
necessary to supply the Howard
branches with a sufficient number of
Bulcks to meat their Immediate de
mands, and that these cars will b.
taken almost as soon as they arrive.
Yet someone said that there la small
humor In our modern business methods
and but little Inherent wit is mixed
op In th. turmoil of the battle for su
premacy. Don't wake them up: th.
wear, of a dream Ilk. this Is too
precious a thing to b. snarled and
tended by any rush of facta.
Howard and &la able UeuUsans,
fcnwAv hmii ih Yiat wishes af their
competitors for making a grand clean
up on their startling move.
v
A chock of $387,000 will be needed
to meet the shipment of th. train of
SO cars. This is th. same amount that
Howard haa to put up before the first
train left tho factory at Flint. Mich.
This train, by tho way. passed through
Qreen River, Wyo.. Friday and should
reach Ban Francisco thla week.
Thla second tralnload will be almost
a duplication of Its predecessor. It will
be made up of 65 runabouta and 25
touring cars of tho smallest model of
tho Bulck; SO roadsters and 90 touring
cara on a 80 horse-power chassis and
2S touring cars In the 40 horse-power
class.
Mel G. Johnson, director of th.
Northwest Interests of tho Howard
company, scouts the assertion that his
company will have difficulty In getting
rid of tho machines.
"Why, we have th. first tralnload
sold out already," snapped Johnson,
"and It will take us only a few weeks
to do the same thing with the second
one. after It arrives. Business Is great.
Th. Northwest branch Is giving far
better results than expected and if the
California end keeps apace with us,
thor. won't bo any "holdovers." "
see
Soma Interesting statistics concern
ing tho performances of motor cars In
all the sanctioned meet, held during
the 1911 season are contained In an ar
ticle) in, .the uxrea4Mu.a fit one of XhA
trade magaslaee. A tabulated list
gives th. names of th. cars that fin
ished one-two-thr. Ia all .vents, to
gether with the distances, the time and
th. average ap.ad malntaJnd.
A final resume giving all th. oars en
tered In sanctioned meets during the
season, the number ot starta made, and
their records aa to position in which
they finished. If within .the money, has
been carefully compiled, and shows that
the National cars, out of 203 starta,
finished first 83 times, second 48 times
and third SI times.
The Bulck was second with 7 starta,
21 firsts. 10 seconds and IS thirds.
The third winning car was the Pope
Hartford, with nine firsts, 1 seconds
and II thirds out of 4 tries.
All other ears started less than 40
times during the entire season and 41
of th. 72 othsr ears mentioned as
starters faced the flag les than 10
tiroes, while the remaining 32 ranged
from 10 to 3 starts.
Cleone Haa Fever Epidemic.
C LEONE. Or., Feb 10. (Special.) An
epidemic of smallpox and scarlet fever
has had th effect of eloslng th. publlo
schools here and quarantining aeveral
families, while numerous other persona
have been exposed to both diseases,
with a fair prospect that many mora
cases will be known of in a few days.
After attendance at a mixed party Of
young persona last Friday night there
were alx cases of scarlet fever reponv
Ad-Ue-a men iiaaxefi iafflUiea
WEMME MAYING PLANS FOR
SPRING WORK.
Active Season in Irfne of Improving
Highways Is Forecasted by
Automobile Boomers.
E. Henry Wemme, Portland's cham
pion of the good roads cause, is out
lining bla early Spring campaign for
the Improvement of Oregon's roada and
few County Judges and road supervi
sors have been overlooked . by him.
Wemme, probably more than any other
person in the state, baa the most com
prehensive Idea of the roada In need of
immediate repair. (Jslng thla kno-l-edge
and knowing what most of th
counties are going to do In the way of
making better highways, the dean of
Oregon automobile owners Is endeavor
ing to get concerted action so that
soma tangible resulta will be received
from th. annual outlay.
One of Wsmme'B present road pets is
th. "Portland-Hood River," or "East-
niKsaMn" biguwajfj Ja. . sitet ia
complete this road It will be necessary
to connect several strips of highway.
Multnomah County has about 14 miles
to put In. which will cost in the neigh
borhood of $80,000. Hood River County
will work mors than 20 miles, which
will mean an expenditure of approxi
mately $75,000. Multnomah officials
are willing to do their share, providing
some definite assurance can be gained
from the heads of Hood River County
that they will build their share, con
necting from Hood River to Lost Leg.
In an effort to get a definite state
ment In regard to Hood River County's
intentions. Wemme dispatched a letter
to County Judge .Culbertson, of Hood
River, yesterday, asking him for In
formation regarding the project.
Wemme also advised tha official that
h had an offer of a $10,000 subscrip
tion to th fund to build that county's
part of the road.
Another letter written by Wemme
yesterday in regard to the same prop
osition went to Jonathan Bourne, Ore
gon's senior representative In the
United States Senate. Wemme solicit
ed the oo-operatton of Senator- Bourne
In having th. Hawley bill, now before
the House, passed. The bill provides
for the appropriation of $150,000 for
th construction of a road from Lost
Leg to th. Barlow toll road. The Hood
River county road will connect at Lost
Leg and the "Portland" road will be
finished to th. toll road.
One of Berlin's insenlous engineers has
constructed a soctabls swlauniag bath.