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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Feb. 11, 1912)
7 TTIE SUNDAY OREGQyiAy, rORTXAyP, FEBItTJART 11. 1913. , J I Aetoinobile ShowinOurNew BuMding All This W 1 I eels. V (This Week, the Opening Show on Reo the Fifth in Our New Building the Finest Auto Show Rooms in America My Ideal of a Car By R. E.. Olds, Designer Reo the Fifth My Farewell Car in every detail marks the best I know. And I've built cars for 25 years. If any man can build a car better he's a better man than I. To the Men Who Have Faith in Me Automobile makers say it is sim ply impoMible to pive the best in a ear for $10o3. I agree with them. Thi price, I believe, cannot be. continued. Our contracts with deal ers provide fur advance. But I promise you this: Reo the Fifth, while I direct the making:, will embody the best of which I am capable, regardless of price er profit. Men Look to Me Tens of thousands of men, in the past quarter century, have used ears of eny designing. They bv eome to have faith ia ate. They believe that I know. Reo the fifth b my finest ear, the ean-shtai of my career. And myr iads of men wjl remember ma by it, whatever new ears the Reo plant may bring out. Yea who look to me eaa rest as turei that this ear marks my limit. The Final Touch I have spent 18 months in design in? this Farewell Car. I searched the whole motor-ear world for ideas for it. In it I em bodied the best I had learned from the 23 models which I built be fore it. I never before pave such eare to a ear. Nor has any other man, I think. Never have I 6tood for such big margins of safety-never insisted on such careful inspection. Never before have I gone so far to get the final touch. Look for Yourself The lines of the car show its up-to-dateness. The body is finished with 17 coaU. The lamps are enameled. Even tin der the hood you'll find the engine nickel-trimmed. Note the deep upholstering, made of genuine leather, filled with gen uine hair. Note the car's roominess. Note the big wheels. The car U over-tired. Note the absence of petty econo mies. The Parts Which Tell But the parts which tell in the long run are the hidden parts of a car. Men's final judgment will de pend on them. I use Nickel Steel in the axles and driving shaft, and I make them much -larger than necessary. I use Vana dium 6teel for connections. Each lot of steel, to make sure of it, is analyzed before I use it. The gears are tested in a crushing machine of 50 tons' capacity. The mapneto is tested under con ditions which very few can stand. The carburetor is donbly heated, to avoid the troubles due to low grade gasoline. Roller bearings are used Timken end Hyatt where ball bearings once sufficed. There are only three ball bearings in this whole car, and two are in the fan. So in every part. AH the precau ' tions taught me by experience are employed ia this Reo the Fifth. New Center Control No Side Levers Then here, for the first time, is cane-handle control. All the gear shifting is done by slightly moving this lever in each of four directions. Both brakes are operated by foot pedals, and one pedal also operates the clutch. So there are no side levers there is nothing in the way of the front doors. This arrangement permits the left side drive, heretofore possible in electric cars only. The driver sits as he should sit, close to the cars he passes and on the up-side of the road. - These are conveniences found to day in Reo Fifth alone. Come and See This car is the season's sensation, and, every motor-car lover should sea it. See at the same time our mag nificent showroom. This is our Opening Week out Show Week. Come tomorrow, Northwest Auto Co., Distributer for Oregon, Washington and Idaho. and C. L. BOSS & Co., Portland Agency Phone: Marshall 4022; A-4959 615-617 Washington St Reo the Fifth $1055 4 wf.i.kl.Id a bdiM Ik arte. We eqala tbla ear wltk mohair , M enrtalaa mu lslls cover. wkleleVas TuuSTIld epecdojaeter-- aU for SIM extra. SeU-atarter. U Tnated. 30 xtxa. The Great Apperson Line of Automobiles READ THIS LETTER ON ITS POWER . Nov. 25, 19U. C. L. BOSS & CO., CI T Wacrnnorm St.- Portland, Or. Gentlemen: The other day, 'Mr. Edgar Ap person had occasion to have one of the standard 4;x5-in- motors, which ia the engine used in the $2000 Touring Car, placed on the block in our testing department, and was experimenting upon carburetors with it. He attached, it to a dynamomter, and gave it the regular horsepower test. You know we rate this engine as de veloping 55 H. P., but under this test it showed 68 full H. P., and at that speed was running as perfectly and smoothly as a watch. Then we did the same thing with the HoxS-in. Motor, which is the one used on the $1600 Touring Car, and we found that, although it is only rated at 45 H. P., it will easily develop 52 H. P. Every Apperson engine is tested for horsepower before be ing put into a car. We thought we would give you this information to use in your sales work. Very truly yours, APPEBSON BROS. AUTOMOBILE CO., , By T. E. Jarrard. i C. L. Boss & Co. Phones: Marshall 4022 615-617 Washington St A-4959 Portland, Or. DEALERS ARESUHPR1SED r-ECOXD TRArJSXOAD WITHIN MOXTH OACSES STIR. bSA Cars Total of Aato Ordered by Paciflo Coaat IMstr looting Firm in Short Time. bt faui. J. naur. Not content with creatine: furore In Padfte Coast automoblledom br plac ing aa order for J 15 rare to b. shipped la th. am. train, the Howard Aato mobll. Company, which hag the Pacific Coast distribution of th. Bulck and National carat, slipped over another aur prtsa package last week with th. an nouncement that a acond order of 31$ mechlnea baa been placed with th. Bulck Company, to be shipped not later than February 20. Considering- th. fact that th. first mammoth order baa not reached Its destination yet. th. second on. sarrea as a climax rapper that has caused the other automobile dealers to It o and peep about. Th. amount of business being don. by the Howard comjtanx Im not so-won derful aa th. two orders would Indl rate, for th. firm has th. entire Pa cific Coast territory and tha two or ders probably will not be duplicated for many months to com.. The Bulck, of court. Is on. of tb. most popular ears In Its field and considering th. territory covered, th. Howard company at present Is only dolns; a volume of business that shews but an anrtfi Increase over Its 1111 trade. Howard believes In satisfying- th. demand at th. time It la mad. In stead of stringing out hla orders. Bat tles; th. same number of cars In two or three months, h. bunched them. His aub-egenta clamored for machines In cessantly and he took th. mean, stated abov. to atlll their kicks. One commendable feature of th. Howard policy Is th. progressiva, allve-to-the-lssu. spirit that te displayed. Automobile dealers are frank to ad mit that b. Is "renins; th. business," bat they also are firm la th. belief that he Is "tsklng a bit of a gamble." In piecing- th. large orders that h. has. Howard unquestionably has put th. Bulck In th. calolum's glare throughout tb. Pacific Coast. Competi tors d eel are that b. Is taking a chance of th. demand, created by th. large orders, eating up th. stock he will have oa hand. To th. disinterested observer, how ever. It looks as If th. odds are ail la hla favor. This may not be true, but tba I apt jmelna t&et haa Droveg himself to o. about the llvest wire in th. motor car Business in ins vooi. see In a discussion relative to th. merits of several automobiles, the question of a motor-car salesman's veracity cam. up. It bas been said that these men would rather trifle with th. truth than tell th. plain, unadulterated, oven If th. latter would win their point. Th. -outsider- admlttsd that there are plenty of truthful automobile sales men, but qualified bis admission by saying they ara dead. That serves. In a general way, to explain th. declaration, of the dealers concerning th. number of cars they will handle. After awhile, on. gets to glv. their figures a 40-per cent dis count, and even then It la an open question -whether the right mark has been bit. Th. Howard Company olalma that th. entire 236 cars In the first shipment have been disposed of and that th. order of a second tralnload was necessary to supply the Howard branches with a sufficient number of Bulcks to meat their Immediate de mands, and that these cars will b. taken almost as soon as they arrive. Yet someone said that there la small humor In our modern business methods and but little Inherent wit is mixed op In th. turmoil of the battle for su premacy. Don't wake them up: th. wear, of a dream Ilk. this Is too precious a thing to b. snarled and tended by any rush of facta. Howard and &la able UeuUsans, fcnwAv hmii ih Yiat wishes af their competitors for making a grand clean up on their startling move. v A chock of $387,000 will be needed to meet the shipment of th. train of SO cars. This is th. same amount that Howard haa to put up before the first train left tho factory at Flint. Mich. This train, by tho way. passed through Qreen River, Wyo.. Friday and should reach Ban Francisco thla week. Thla second tralnload will be almost a duplication of Its predecessor. It will be made up of 65 runabouta and 25 touring cars of tho smallest model of tho Bulck; SO roadsters and 90 touring cara on a 80 horse-power chassis and 2S touring cars In the 40 horse-power class. Mel G. Johnson, director of th. Northwest Interests of tho Howard company, scouts the assertion that his company will have difficulty In getting rid of tho machines. "Why, we have th. first tralnload sold out already," snapped Johnson, "and It will take us only a few weeks to do the same thing with the second one. after It arrives. Business Is great. Th. Northwest branch Is giving far better results than expected and if the California end keeps apace with us, thor. won't bo any "holdovers." " see Soma Interesting statistics concern ing tho performances of motor cars In all the sanctioned meet, held during the 1911 season are contained In an ar ticle) in, .the uxrea4Mu.a fit one of XhA trade magaslaee. A tabulated list gives th. names of th. cars that fin ished one-two-thr. Ia all .vents, to gether with the distances, the time and th. average ap.ad malntaJnd. A final resume giving all th. oars en tered In sanctioned meets during the season, the number ot starta made, and their records aa to position in which they finished. If within .the money, has been carefully compiled, and shows that the National cars, out of 203 starta, finished first 83 times, second 48 times and third SI times. The Bulck was second with 7 starta, 21 firsts. 10 seconds and IS thirds. The third winning car was the Pope Hartford, with nine firsts, 1 seconds and II thirds out of 4 tries. All other ears started less than 40 times during the entire season and 41 of th. 72 othsr ears mentioned as starters faced the flag les than 10 tiroes, while the remaining 32 ranged from 10 to 3 starts. Cleone Haa Fever Epidemic. C LEONE. Or., Feb 10. (Special.) An epidemic of smallpox and scarlet fever has had th effect of eloslng th. publlo schools here and quarantining aeveral families, while numerous other persona have been exposed to both diseases, with a fair prospect that many mora cases will be known of in a few days. After attendance at a mixed party Of young persona last Friday night there were alx cases of scarlet fever reponv Ad-Ue-a men iiaaxefi iafflUiea WEMME MAYING PLANS FOR SPRING WORK. Active Season in Irfne of Improving Highways Is Forecasted by Automobile Boomers. E. Henry Wemme, Portland's cham pion of the good roads cause, is out lining bla early Spring campaign for the Improvement of Oregon's roada and few County Judges and road supervi sors have been overlooked . by him. Wemme, probably more than any other person in the state, baa the most com prehensive Idea of the roada In need of immediate repair. (Jslng thla kno-l-edge and knowing what most of th counties are going to do In the way of making better highways, the dean of Oregon automobile owners Is endeavor ing to get concerted action so that soma tangible resulta will be received from th. annual outlay. One of Wsmme'B present road pets is th. "Portland-Hood River," or "East- niKsaMn" biguwajfj Ja. . sitet ia complete this road It will be necessary to connect several strips of highway. Multnomah County has about 14 miles to put In. which will cost in the neigh borhood of $80,000. Hood River County will work mors than 20 miles, which will mean an expenditure of approxi mately $75,000. Multnomah officials are willing to do their share, providing some definite assurance can be gained from the heads of Hood River County that they will build their share, con necting from Hood River to Lost Leg. In an effort to get a definite state ment In regard to Hood River County's intentions. Wemme dispatched a letter to County Judge .Culbertson, of Hood River, yesterday, asking him for In formation regarding the project. Wemme also advised tha official that h had an offer of a $10,000 subscrip tion to th fund to build that county's part of the road. Another letter written by Wemme yesterday in regard to the same prop osition went to Jonathan Bourne, Ore gon's senior representative In the United States Senate. Wemme solicit ed the oo-operatton of Senator- Bourne In having th. Hawley bill, now before the House, passed. The bill provides for the appropriation of $150,000 for th construction of a road from Lost Leg to th. Barlow toll road. The Hood River county road will connect at Lost Leg and the "Portland" road will be finished to th. toll road. One of Berlin's insenlous engineers has constructed a soctabls swlauniag bath.
