TITE SUNDAY OKEGOXfAX, rORTLANT), JANUARY 28, 1912.
GOVERNOR ISSUES
G00O ROADS GALL
Voters Urged to Give Serious
Consideration to State's
Most Imperative Need.
'GOOD ROADS WEEK' NAMED
flft Sat Highway ImproTrmfnt
MiM B Expedited If Rich Bi
rd Districts Are to
Be Pere loped.
SALEM. Or, Jam. 27. (Special.) In
proclamation issued yesterday. Got
rnor Oswald Writ makn an earnes
plea for the advanrement of the good
roads notimtnL pointing out the ne
eeaaity of the people of the entire state
giving thia subject careful considers
tlon and enacting laws favorable to
highway Improvement. The Governor
baa aet aside February 4-1 aa "Good
Roads week." and calls on the voters
t stady this Important question and
fara the Imperative necessity of pass
ing th laws that will be placed before
them at the November election. . The
proclamation follows:
"Oregon l on the eve of a great
awakening. The morrow will brine the
Panama Canal, and with It will come
unbounded opportunities, with their
attendant Influx of population and con
sequent commercial and Industrial
growth, advancement and prosperity,
"Our Creater In the beginning molded
our state with kindly hands. When we
think of her delightful climate, her
hundreds of ml lea of irolden beach, her
lofty mountain and rushing streams.
rrystal lakes and beautiful harbors.
her magnificent forests and rolling
prairies, fertile valleys and roamlnc
herds, of her wavtng icraln and luscious
fruits a land dotted with prosperous
cities and productive farms we must
admit that nature has fully performed
her part. The Federal Government, too.
haa treated ue fairly In the way of
appropriation for the development of
our waterways, and even the railroad
have awakened to the realisation of
our needs and their opportunities and
are checkerboarding the state with
band of steel.
"In vlw of these things we are
prompted to ak ourselves what should
we do la the way of co-operation with
these several agencl for the develop
ment of the state. It la true that we
hire given good laws, good govern
ment and good schools and many other
desirable things to those who have
come within our borders, but much of
this good ha been nullified by some
of the things we have failed to do. and
chief among these Is our neglect In the
matter of the construction of good
roads.
Better Reads deeded.
"Without good road there can be no
great development and no great prog
reea. What we need most Is mora peo
plemore people In the rural districts.
And tn order to attract people to the
rural districts we must make rural
life pleasant and attractive. You can
not maroon a new settler and his fam
lly on a farm In an ocean of mud, no
matter bow beautiful the spot, and ex
pect to find him happy and content,
lie demands good roads leading to the
church aad the school and good road
leading to the markets, and he la go
ing to locate In that section where
these advantage are to be found.
"It la not only our duty but It la In
keeping with good business to build
good roads. Money spent for good
roads la money well spent. When wa
speak of spending aeveral millions of
dollar during the next few years In
road construction, many are staggered
by the proposal and the figure. They
apparently are not aware that the aev
era! counties In this state spent over
1 10,000.009 during the past six year
for road work, much of which waa lost
through lark of system and knowledge
mm to sclenttflo roadbulioing.
"The question of good road ha been
fairly well discussed of late, and we
have learned more about roadbulldlng
during the past few years than we
ever knew tefore. but we still have
much to learn and still have much to
do before we undertake on a large
scale the construction of a system of
highway In this state.
Highway Head Fevered.
"We need first: the passage of mod
el good road law. Second: a compe
tent man at the head of the highway
department. Third: fund sufficient to
carry on the work.
"These things will com only through
united effort, and united effort will
come only through a clear understand
ing of the whole question by the whole
people of thla state. This understand
ing will coma only through Ut atudy
by and education of the whole people.
"Numerous bills are about to be In
itiated or presented to the Legislature
' by the friends of good roaj In differ
ent parts of the state: and.
"Whereas. It la moat Important that
the people of Oregon should give deep
and thoughtful attention to the consid
eration, study and discussion of thee
measures:
"Now. therefore, L Oswald West. Gov
ernor of the Etate of Ore gun. by virtue
of tb power and authority la me vest
ed, do hereby proclaim the week begin
ning the 4th day of February, and end
ing the 10th day of February, aa Good
Hoed a week, and I do hereby earnestly
recommend to the people of thla state
that during thla period the question of
good roads legislation be given careful
thought and atudy through public and
private discussion and through the col
umns of the press. In order that knowl
edge pertaining thereto may be In
creased, public sentiment crystallised
and effective legislation secured."
COAST HEM) IXOrRISHES
Conditions on Pacific Slope Sarpriee
Manufacturer.
' INDIANAPOLIS. Jan. 17. The Pacific
Toast Is rapidly becoming a genuine
Mecca for motor cars, according to H.
O. Smith, president of the Premier Mo
tor Company, of Indianapolis, who has
Jut returned after passing three weeks
with Premier representatives on the
Coast and at Intermediate points. Mr.
Smith waa especially Impressed with
the motoring In California, where he
say It has become almost universal.
The good effects of this general use of
the motor car are everywhere appar.
ent. One beneficial result Is noticeable
In the health and general appearance of
the motorists, who constitute a large
portion of the population. The com
plexion of both the men and women
a a result of the time passed In motor
cars In the open are clear and fresh,
motoring having proved a panacea for
many Ills.
"It Is little wonder that one Imme
diately becomes enthusiastic over
Southern California." said Mr. Smith,
"when we can leave our Inclement un
settled weather, and In a few day find
ourselve In a country where the ther
mometer 1 probably ranging between
75 and US, and balmy sunshine almost
every dsy.
"With this delightful climate and it
possibilities It l not surprising that
those who are thrown In these sur.
rounrllngs seem to turn their thought
to the Idea of getting out Into the air
more than In other sections, and the
best proof of this Is found in the fact
that In Loa Angeles there Is said to be
one automobile for every 10 Innaoit
ants. Including men. women and chll
dreo, and In spite of this great number
of cars In use the buying Interest In
Los Angeles Is great aa Is to b
found anywhere. In fact, they seem to
have learned better how to use a motor
car to advantage. However, the motor
car business Is practically as good In
Northern California. Even In San
Francisco, they are entirely free from
severe Winter weather, and the auto
mobile Is used as a year-round convey
ance and but few enclosed bodies are
to be seen.
"California Is steadily demanding a
sturdier and higher class car. While
their roads are beautiful. It la never
theless true that on a tour of any
great extent hill of considerable stxe
are encountered, and with the great
possibilities of using a motor car every
day of the year the owners are Degin
nlng to realise that eervlce I what they
are seeking, and th best and the most
durable car 1 most economical In tb
end.
"I was very much Impressed with th
great amount of business which Is be
ing done on the Pacific Coast with mo
tor delivery wagons. I do not believe
that the Coast has taken up th heavy
truck nulte aa seriously a la true In
some of our Eastern cities, but the de
livery wagon capable of carrying a loaa
of half a ton to a ton and a half la
used much more extensively than la
true In the East, and yet thla la only
an Indication of what w can expect
throughout th country, a th motor
nrooelled deltverr wagon 1 rapidly be
coming a much of a necessity with th
progressive merchant aa the electric
streetcar aa comparea wim ine nr
drawn streetcar, or th automobile with
th horse-drawn vehicle for pleasure
and family service.
ECONOMY DROPS PRICES
MAXtTACTUKE OF ATTO NOW
nROtGHT TO SCIENCE.
Needle Expenses Contracted li
Former Years Eliminated by
Keen Competition.
"The bell ha been rung on th frenzied
manufacturing methods practiced by
many factories In the daya when suc
cess waa simply a question of getting
out the cars," say F. R. Humpage. of
the Thomas Motor Car Company. "Th
automobile builders of today must era
ploy the same methods, th same care
ful scrutiny of expense and the same
economic that ar In vogue In every
manufacturing success.
"Th material entering Into the
make-up of a motor car are many
and varied. Experience Is the prime
factor In th successful assembly of
materials and accessories. Gone ar the
day when a salesman could walk Into
a Dlant and cheerfully tell th purchas
ing agent that on such and auch a data
he could give him one-halt the quan
tity of caatlnga he had pacified, and
tnat such a condition haa now com
about speaka volumes for the continu
ance of the automobile Industry aa a
profitable manufacturing proposition.
For. naturally, the owner paid th
freight on all the poor materials bought
at a high price. Extravagance in man
ufacture were always added to th ulti
mate price of th car.
"The firm that are building car on
a aane and conservative manufacturing
basta are today giving more value for
the purchase price of the car and ar
building better car than waa possible
under th old methods for about half
the price auch a car could have been
old for under the old methods.
"In leading automobile factories
thing are so systematized that th
closest watch la kept In every depart
ment, so that th most economical
methods of manufacture are made pos
sible. At the same time more rigid
tests for quality are applied, so that
nothing which I not absolutely up to
atandard can get past the Inspector.
"And this Is where the owner bene
fits. Competition forces quality up and
economical manufacturing method
fore the ultimata price down.
PLEA MADE TO VOTERS
GOOD ROADS BILXiS' FATE TO
BE DECIDED AT POLLS.
Highway Development Association
Will Wage Wide Campaign for
Better Road In Oregon.
Copies of the eight bills regarding
the good roads Issue, which will be pre
sented to th voter at the general elec.
tlon In November, are being sent out to
the newspapers, commercial and civic
organisations. County Judges and Com
missioners and all those Interested In
the betterment of Oregon' highways
by th Oregon Association for Highway
mprovement. within th next month
or two a general campaign for th paaa-
sage of all the bills will be Inaugurated
by C. T. Frail, president of the assocla.
tlon. i
Good road enthusiast ar optimistic
aa to the fat of the measures at the
hands of the voters, president Prall
declares that every one will easily pass,
taking thla view because of the activ
ity manifest throughout th slate. II
aays that Oregonlana have come to a
realisation of the manifold benefits to
be derived from highway Improvement
and that they ar anxious to do all In
heir power to expedite the work.
Farmers generally have changed their
vlewa regarding thla subject, he adds.
and Instead of fighting what they for
merly believed to be a movement In be
half of motorist, they ar working
hard for road Improvement of all aorta
George F. Rodger, of Salem: Judge
Grant B Plmlck. of Oregon City, and
Mr. Prall, who comprise the Capitol
Highway Commission, appointed by
Governor West to select a route from
Salem to Portland, have met with much
ncouragement from County Judgea and
Commissioners. The route haa been
aid out between Salem and Oregon
City, but from the latter town to Port
end the line of travel haa not been se
lected. That, however. 1 of minor Im
portance, and will not be decided upon
or some time.
Construction work on the Capitol
Highway will begin early In March.
F.arh. road district will do It own work.
with state aid. and all districts, accord
ing to Commissioner Prall. are only too
nxloua to have It completed. It will
ak at least a year to do the work.
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A Practical Comparison
ail
This Forty-Five Horsepower Touring Car $1500; Equipped with Self-Starter Only $20 Extra
EVERY man likes to mmke every dollar
he spends go as far as possible. He
won't exchange it for seventy-five cents
worth of merchandise, from one man, if another
offers him an even dollar's worth for a dollar.
Ten cent soap is worth ten cents not fifteen.
Any automobile manufacturer can talk to
you in a general way about the unheard of value
his car represents. But general statements do
not count for very much. They are meaning
less. They prove nothing.
While most of the advertising writers are
trying to get your attention by flat, general, mis
leading statements in an effort to cover up the
high prices on their cars, we want to talk to
you on the sane and practical comparative basis
of facts and figures.
When we make the claim that our big forty
five horsepower five-passenger touring car at
$1500 is the equal of any $2000 car on the mar
ket, we can prove this to be an actual fact. The
better you are acquainted with automobile con
ditions, cars, prices, specifications, etc.; in fact,
the more you know about the automobile indus
try the more you will realize this to be true.
What do cars of this type usually sell for ?
You find them for $1700, $1750, $1800 and $2000
and some higher. But why should you pay the
higher price ? You will find these higher priced
cars are no better no larger no more power
ful no more comfortable, than this car for
$1500. So why pay more ? You will find the
motor no larger the seating capacity no greater
the finish and appointments no finer. So, if
you get no more, why on earth should you pay
any more ?
" How can you make car of this size and
power to sell for $1500 when other makers get
$2000, and more, for cars that are almost iden
tical ? " you ask.
It is possible for the very practical reason
that we are the largest automobile pro
ducers in the business. We make 25,000 cart
where the average standard maker produces
but 5,000 and less. Having five times the man
ufacturing facilities, we are actually able to pro
duce an automobile at from twenty to thirty
per cent, less cost. And this difference is found
in our price to you.
So much for figures. Now, let's get down
to the specifications, for the specifications repre
sent the real intrinsic value of any automobile.
This car has a powerful forty-five horsepower
motor; the wheel base is one hundred and fif
teen inches, the transmission is selective, three
speeds and reverse, fitted with the F & S annu
lar bearings, which are used on the most expen
sive cars in the world. The gear and crank
casings are of pure aluminum. ' The control is
in the center. The front axle is a drop forged
I-section fitted with the finest Timken bearings.
The rear axle is full floating, also fitted with
Timkens. The frame is of pressed steel with
a double drop. Tires are 34 x 4. It is equipped
with a Bosch magneto. Body is of dark BrerfZ
ster green, ivory striped. All of the bright
parts are heavily nickel plated. Lamps are
finished in black enamel and nickel. If you
wish, we will equip this car with a self-starting
system for only $20 additional. Our starter is
the simplest and safest on the market. It starts
the car ninety-nine times out of a hundred and
a child can work it.
This brief synopsis of the specifications
gives you the main facts covering this $1500 car.
A car of any other make, with like specifica
tions, cannot be found for less than $2000.
Right now the Overland is outselling any
other similar car in the world. Would this be
possible if we did not give more car, and a bet
ter car, for less money than any other maker in
the industry?
By.all means see this car before you buy.
It surely should not take much to convince you
that the purchase of a car for $1500 which gen
erally sells for $2000 is good business. And wo
can prove by a point for point comparison that
our $1500 car is the part for part equal of any
$2000 car in America. It will give you the com
fort, speed, power, seating capacity, service
and wear.
Write us, or ask our dealer, for a big free
catalogue, which gives you all the facts and
specifications of not only this car, but the entire
Overland line. You can see this car at once at
the address below.
The Willys-Overland Company, Toledo Ohio
J. W. Leavitt & Co., Distributers
529 Washington Street, Portland, Oregon.
Wheel bate. 11$ Inches : body. 5-paiseoger fore-door touring; motor, 4X x 4M : horsepower
45: Bosch magneto : tlrei, 34 x 4 Inch Q. D.: finish. Brewiter green. Ivory stripe, sll bright pans Vs.
, ,- aicksl-plated; 3 black and aickel oil lamps: 2 black and nickel gas lamps. Price, $1500.
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LACK OF CARE DECRIED
ROSE TELLS WHY GLOSSY FIN'-
I SII DOES XOT LAST.
Klamath Debater Gala Decision.
KLAMATH FALLS. Or.. Jan. J7.
(Special.) Th Klamath County High
School debating team arguing for a
protective tariff, tonight won the de
bate from th Jarkson County High
Hrhonl trio from Ashland, which op
posed the proposition.
Rich Surface Soon Lost When Owner
Fall to Take Pain In Clean
ing" Automobile.
Why la It that th average man's
motorcar of popular price class so
oon lose th glossy finish which it
wear when he buys it?
This I a question which - many an
owner-driver ask during hi first
month of experience. When he bought
hi car It waa as bright and shiny as
anything which th showrooms along
th local automobile row had to ex
hibit. Tet, he 1 forced to note, ex
pensive cars bought at about the same
time have retained a 'considerable share
of their gloss and make the driver
owner' car look dull In comparison.
Nine times out of ten the puxzled
man evolves th theory that his own
popular priced car was not finished as
carefully as that which commanded the
higher price. This explanation may be
true In eome cases. It Is not always
correct, however.
'Finish," say L H. Rose. Northwest
manager of the Studebaker Corpora
tion. "1 a matter that 1 really op to
the man who takes care of the car. On
the E-W-F '10' and Flanders '20.' for In
stance, we use the best paint and var
nish that money can buy. We use as
much of It for each car as th car will
stand. Addition of more coats would
not Improve It one whit. We hand-rub
the finish as often and as thoroughly
as any manufacturer In th business.
The cara look as well when they leave
our plants.
"Then we go up against our handi
cap. The ownera of our cars usually
house them In their own private
garage and themselves giv th car I
what care they need. These owner are
busy men and can't afford to spend
much time fussing with the cars. To
keep the tanks full la about all the at
tention that most of them get. with an
occasional wash, Saturday afternoon or
Sunday morning.
"Of course, there Is no finish In the
world which will retain gloss with such
treatment a this.
"An expensive car, on the other hand.
with finish not aHlt better at the start,
will be cared for. a a rule, by a man
who ha little else to do. He washes
the car Intelligently and keeps a bit of
polish handy;' He know the need of a
soft rag and he never uses the same
one twice, unless It has been thorough
ly washed free from grit and dirt. As
a result, his car keeps It finish for a
long time.
"We know that this is a fair aample
of what actually takea place. Were
further proof necessary, we could point
to the example of many of our cars
which, with reasonable care, have dem
onstrated the lasting qualities of bur
finish."
Oregon Banks Increase Capital.
SALEM. Or., Jan. 27. (Special.) In
creases of capital stock were filed with
the corporation department today by
the Lebanon State Bank, from 125.000
to 35,000, and by the People's Bank of
Filverton. from $23,000 to $33,000.
AUTOMOBILE FUNERAL CAR
Now being built for the Edward Holman Undertaking Co.; the finest type of
Automobile Hearse built in the United States. All lamps, etc., silver mounted.
"Nothing But
PoIarineOilforMe"
Daytona, Fla., April S3, 1911
Standard Oil Company:
Today I lowered my world's rec
ord I for the kilometre and milet
also established a world record
for two miles. Kilometre, 15.88
Seconds i mile, 85.40 seconds; two
miles, 51.28 seconds. Used Po
larine Oil in practice and in final
trials and it helped me break the
records. Nothing but Polarine for
me from now on.
" When examined carefully after
the trials, the Blitxen Benx was
fonnd to be in as perfect condition
as ever." New York Times.
These performances again
prove POLARINE is the best
automobile oil yet produced.
You will get more power,
longer wear, out of your car
by using it.
Writ ford PoUrimt hU,t: na rt-rH.
Standard Oil Company
(Incorporated )
i