ris SUNDAY QREGOXIAX'. PORTLAND, JANUARY 31, 1912. J a
SCARS OF BATTLE
WORM BY AUTOIST
ground to the i
surreto officers,
"Things were looking pretty black
when a I nlted States cavalry oritur,
A "CHASE" GUARANTEE MEANS SOMETHING
who happened to be personally ac
ASK US ABOUT THE "CHASE" GUARANTEE
quainted with my friend, chanced to
ride by. lie Identified the doctor, and
In fluent Spanish, soothed the excited
inaurrectos. Anally persuading them
that the physician's services were ur
gently needed In Blsbee and that we
must Instantly be released: then he In
tlmated to us that we had better crank
J. L M. Shetterley Has Close
Call While Watching Mex
icans Fight.
up and be off without further loitering.
We had no desire to linger and the rate
at which we trundled through the sage
brush on the return trip was not slow.'
PESSIMISTIC VIEWS KOCTED
tIMactlon the In- .
I a
IB
CHASE
3600
v
BULLET HITS WIND SHIELD
With Mayor of Bisbe, Arizona, He
Gne to Scene of Conflict at
Ago a Prirta Insnrrecto
Iut Two ITndcr Arrest.
To friends at the Commercial Club,
J. L. M. Shetterley, manager of tho In
trrnattonal Mercantile Bond Com
pany. recently explained the origin of
certain email scars on his hands, fore
arm and face.
Those are icira of battle, gentle
men." he said, "honorable blemishes
that I proudly cm.rry as souvenirs of
Auto Business Sound to the Core
Says Noted Authority.
Every little) while tho cry goes up
that tho automobile business Is on the
wane and that the bottom Is about to
drop out of It. Just as It did In tho bl
cycle industry. But those who have
studied the problem realise that tho
call for motor cars of the standard nlgn
crada auality is steadily increasing.
Tho companies that have been in tho
business since the early years 01 me
industry and that have built up a repu
tatlon for -honest values In high-grade
products, find no difficulty In market
In all tho cars their factories are
carable of producing.
"Tho demand for high-grade auto.
mobile will never rrow less." declares
U K. Wrlsht. vice-president of tho
Knox Automobile Company. In discuss
ins- this Dha.o of thei business. "Aside
from the health and pleasure motoring
affords, there Is a strong economic rea
son which will always Insure a liberal
OK Or FIRST MOTORCYCLES OF 1912 MODEL TO ARRIVE t
IN PORTLAND.
ft ' ' S- 'S.
k J
RAV TKHPIETOX HIDI0 HIS II ARLE Y-D AVIDSO.X.
the recent Mexican revolution. I had
the pleasure of being present when
Aqua Prleta was taken by the Insur
rectos. and was privileged to view the
battle from the front seat of an auto
mobile. The scars? Well, you see,
there's alkali dust along the Arizona
border, and we wore our windshield
up that day: a Mauser bullet came our
way and splintered the glass. I had
the misfortune of stopping a few hun
dreds, more or less, of those piece of
glass, that's all."
Car DHm to Seeaje.
When pressed for a more detailed
account of his unique experience. Mr.
Shetterley said that he was In Blsbee.
some 2 miles north of the border, when
the insnrrectos attacked Aqua Prleta,
which Is separated from Douglas. Arl
sona. by the Mexican border. The noise
of the battle could be heard at Blsbee.
through the clear, dry air. and Mrs.
Shetterley chanced to be motoring with
the Mayor of Blsbee, who was also a
physician and surgeon. The latter sug
gested that they take a run down to
louglas and "see the fun."
Tho car which the doctor was drlv
ing ploughed through the sand and
sagebrush, the firing and excited shout
ing of the federals and Insurrectos
growlnr louder and more distinct as
they advanced. They, crossed the bor
der and approached the Mexican half
of the town, venturing within half a
mil of the conflict.
"Then we circled around and watched
those excited little. Mexicans In ac
tion." said Mr. Shetterley. "getting a
good view of the outer skirmishes.
There wasn't much killing done, you
know, but there waa a tremendous lot
of shooting and shouting. For a mini
mum of bloodshed and a maximum of
racket a Mexican revolution Is entitled
to all the honor.
Belllgereata Cbas Raek Other.
"We moved up pretty close to the
outside lines, and presently out rushed
a bunch of 31 or 40 federals, pursued
by as many lnsurrecto.. the latter firms
wildly and shouting ferociously: after
sprtntlng ahead of the enemy for about
inn yards or so, the Federals suddenly
stopped, turned, and began firing, them
selves, whereupon the Insurrectos
turned and fled, with the federals In
pursuit. This peculiar process waa kept
up for some time, each party taking
turns at chasing the other. It reminded
me of the frolics we used to have at
school when It snowed, one crowd of
youngsters chasing the other and fir
ing snowballs until Its ammunition was
exhausted, and then returning and
gathering more snow for more balls
while the other crowd chased them and
bombarded them with snowballs.
"We were Intensely Interested, of
course, and pressed In pretty close with
our automobile. Occssionaly a bullet
would wMstle and sing pretty close
by. but this didn't bother until sud
denly one hit our windshield and shat
tered it to hits. For a moment I
thought I had been peppered with a lot
f blrdshot. I had got the force of the
flvlng glass on my side of the car. and
as I wore no gloves and had the sleeves
of my soft phlrt rolled up. I carry most
of the cr on my forearm. Pretty
soon the fellows we had been watch
ing disappeared around a group of
adobe huts and Doc began to pick
class out of me and bandage me up.
AaKrtata Are Arrraferf.
"We weren I bothered mueli by the
incident, and our interest was still
keen, so we kept trundling the car up
' closer and closer as the noise and fir
ing began to quiet down. Then sud
denly a Mexican officer walked out and
put us under arrest. The Insurrectos
had raptured the town, and the fed
erals run over the border Into neutral
territory. The officer bombarded ua
with questions In Spanish, which we
could not understand, and our Knglish
explanations were unintelligible to him.
so he started off with us and the car
to the guardhouse.
"For the next hour or so we had
visions of being entertained Indefinitely
under Mexican hospitality, and 1 won
dered why I had left the clean, com
fortable accomodations of the Ameri
can hotel at Blsbee. Meanwhile my
frtend waa frantically endeavoring to
get messages through to someone, any
one, who might know him and Identify
him before nightfall. He had exhaust
ed all his supply of Spanish without
explaining our presence on the baulc-
nse of thes'e time and space savers.
This reason Ilea In the fact that the
dally struggle Is tc enlarge the sphere
of human activity; to do more; that we
may get more, and live better.
"The human race has waited many
centuries for a swifter means of loco
motion which will save time and. as
we say. time Is money.' Thus It great
ly enlargea our field of activity the
goal toward which we always have
been striving. The motor car does this
to such an extent that It Is Its province
to be bought to be purchased in con
stantly growing numbers for nothing
can approach, in many years, its tre
mendous advantages.
WEST'S LURE IS STRONG
REGAL MAX QUITS NEW YOR3
nRAXCII FOR COAST.
After Three Months Handling Kat
cm Trade, B. S. Bingham Re
nme? WcMern Duties.
The lure of the Weet proved too
strong for B. S. Bingham, and he has
resumed his office of Pacific Coast rep
resentative of the r.egal Motor Car
Company, of Ietrolt Bingham was the
first man to handle the Kegal trade in
the West. Subsequently he was trans
ferred to the New York office, assum
ing command there several months ago.
"I stood the Kast ae long as I could."
explained Bingham, who visited Port
land last week. "Trade conditions, of
course, are better In New York, but I
would rather have the Taclfic Coast
end of It. When I left New York, plans
already were concluded for the two
monster automobile ahows to be held
there in January. Even with the two
exhibits, the promoters have not ac
commodated all tho applicants. The
coming shows will '. the largest and
most euccessful. I think, that ever have
been held."
In speaking of the wonderful
changes that are being wrought In the
automobile business year by year,
Bingham declared that It would be Im
possible to produce the Regal that la
selling for IM00 this year under I1S00
two years ago.
"And this proportion of economy In
production extends to all reputable
manufacturers." declared Bingham.
'Maeh"nee that now are selling for
Siooo. iisoo. i;nno and llioo would
have cost fully a third more In -130b.
"Just before I returned to the Pa
cific Coast. I made a tour of several of
the leading factories. A wonderful
change hss taken place there in re
tent years. Jt used to be that one
would see two or three workmen Idling
about In every corner with never a
thought of work. It is different now.
The factory help hae Increased In num
ber tenfold, but every man has his
work laid out for him and he is busy
from the time he starts to work until
the quitting whistle blows. '
"Everywhere and In everything It Is
economy. Department manager are
cutting rxpc.ses to the bone. Of ne
cessity this must come about. The mo
tor car buyer of today wants value for
every cent he pays out."
In keeping with the opinions held by
the foremost automobile men of the
country, Bingham inclines to the belief
that In a few years the Industry will
be controlled by companies which can
produce and dinpose of an output of not
less than li.ufto.
"It Is a rase of the survival of the
fittest." said Mr. Bingham, "and unless
the manufacturer's product Is merttorl.
ous and will bear the siege of time, he
must go under. The only way that a
company can keep In the business Is to
put out a substsntial product: some
tnlng that will make the owner of the
car a booster for the machine. And un
less he has the capital to back an enor
mous output, the auto maker must quit
or go to the wall. The way it is now.
one must figure on a email profit off
ea-h car and a large revenue off the
aggregate "
Testify to the absolute reliability and economy of the Chase
Commercial Cars. Some of the biggest and most widely
known concerns in the United States are using the
Chase Motor Wagons. No matter what line
of business you are engaged in there
are men in a similar line using
CHASE MOTOR
FOUR MODELS
1500 Pounds 2000 Pounds
3000 Pounds 4000 Pounds
Prices $1025 to $2375
ajs .... , tj!r..R T-7r"T
..yf
4H-
r
S4 Tjl ACi m
Two-Ton Chase, $2375 F. O. B. Portland
The Citv of Seattle is using six Chase Motor Wagons and has
ordered six" more. The Citv of Butte, Mont., uses the Chase Motor
Wagons. There are nearly 300 Chase Motor Wagons in Los
Angeles. One firm in Pittsburg, Pa.,' has 56 Chase Motor Wagons.
The Emporium, of San Francisco, uses Chase Motor Wagons ex
clusively. 12- II. Macy & Co., of New York, probably the biggest
department store in the world, uses Chase Motor Wagons. United
States Navy Department purchased Chase Motor Wagons. Mr..
W. L. Dutton, of the Philadelphia Suburban Gas & Electric Com
pany, says the Chase is the simplest and most nearly fool-proof
of any motor wagon ever brought to his notice. To quote Mr.
Dutton, we print the following:
"We have been using motor cars and trucks for several years,
and the writer selected the Chase to test out because of a belief
that it was the nearest Tool-proof truck that has ever been devised
and its operation would be economical."
As a further proof that we were right, I have before me
statistics from truck and car users in use by 100 gas companies in
the country, which data I am using to construct a paper for the
4s ;r
1500-Pound Chase, $1175 F. O. B. Portland
next Gas Institute, and I find nothing among the records that will
equal the performance of the Chase.
Mr. Business Man, you can't dispute such evidence as this.
Now, what we want to do is to have you give us a few minutes
of your time and let us show you and demonstrate how the Chase,
with our guarantee, will greatly reduce the cost of your delivery
and generally facilitate a better and more business-like method
of handling the transportation end of your business.
We have a man who does nothing but talk Chase Motor
Wagons a man of wide experience in this line of business, espe
cially familiar with conditions in Portland.
Then, too, the prices of the Chase Motor Wagons in the various
capacities are from $200 to $700 cheaper in first' cost than any
other commercial wagons offered.
We will give you any style body you desire. If the wheel base
of the Chase isn't long enough, we will make it longer, or vice
versa. Any change desired will be made in the Chase.
The' Chase Motor 'Wagon is built for business purposes for any
and every business, and is made to conform to that need.
A "CHASE" GUARANTEE MEANS SOMETHING. We will be glad to show you letters from 500 Chase owners received
before we took on the Chase agency. ASK US ABOUT THE "CHASE" GUARANTEE. Chase simplicity means economy. WE
GUARANTEE THE "CHASE" TO DO IT CHEAPER. Weather conditions do not dictate to the "Chase."
L. KEAT
AUT
O
CO.
Main 5368
Burnside, Seventh and Couch Sts.
A 1170
WEATHER CONDITIONS DO NOT DICTATE TO THE "CHASE"
WE GUARANTEE THE "CHASE" TO DO IT CHEAPER
ALCO
Motor Truck
and
Pleasure Cars
Interesting literature will
be mailed upon request.
Nob Hill Garage
& Auto Co.
690-2-4-6 Kearney St.
Main 299 A 2411
THE efficiency of the Auto
mobile you buy is measured
by the kind of service you receive
J The kind of service rou will receive after 3-ou have paid your money and the
dealer has pocketed his profit, the kind of service he gives you when you have to
go back to him for some minor adjustment, a little help on this thing or that
and remember tdiere is always a time when every piece of machinery needs at
tention. The automobile is no exception.
J The Service Insurance is about as important as fire insurance and you
wouldn't think of going unprotected very long from loss b,v fire. Insurance is no
good after your car has been burned and likewise it is a mighty good plan to
look into the Service Insurance before you decide upon the automobile you are
going to buy. -
J Walter E. Flanders, at the head of the great Studebaker Corporation, build
ers of E-M-F and Flanders cars, believes that business is something more than
mere selling and delivering goods and living up to the letter of the contract.
He believes that to build a great business one must study the needs of his cus
tomers, must recognize the vital fact that without the consent of. these same
customers we could not be in business.
The E-M-F Northwest Company
Direct Branch Studebaker Corporation, L. H. ROSE, Manager, Chapman and Alder Sts. Main 5969, A 2436
8