TT1E SFXD.YY OREGOMAX. TORTLAXD. SEPTEMBER 24, 1911.
II -.
TRUGKTRADEHERE
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Commercial Vehicle Industry
Shows Phenomena! In
crease in Year.
IS BEST ON PACIFIC COAST
u m ho r or Power Wagon in I'ort
land Creater Than Any Otl-r
orlhr-irrii Oly tan
llo-l Of.
Inferejtins; statlstirs hare hn rnm-
rl1 showlna; Portland to he on of
Ihe teadlna- rltte In the tnlte1 State
jn me number of rommrclMl motor Te
Ulcus in operation. The (latum also
how that proportionately the Oregon
metropolis la far In the Wd of all
other Northwestern rltloa In thla r-
peet. There are rlumt to S0 commer
cial vhKira now belna; uxed In Tort
Jnd. while catt:. tor Instance, falls
short or the century mark.
rue t'urtiani tutnes men are
keenly altre to the economical value of
the power waaron. the rapid strides
tnad In thla particular branch of the
automobile buMnea la due. In a great
measure, to the ner-etlc men who
represent the auto truclt manufactur
era In thla city. Portland, aa la recoc
vwzea inrouxnoul the country, haa aomo
or tho mopt proirrstve automobile
dealer In the Went. They In turn have
lieutenants of marked ability, men whi
are capable of sjntns; Into the f.eld and
making salea when another would fall
down.
While the automobile Industry la by
no means an old one, the trurk depart
ment la really still in an Infantile state.
.Although It bas passed tho experi
mental staa-e, it la not so much an es
tablished trade as the touring car de
partment and of necessity there must
come many Improvementa. Because of
Ita newness, the motor truck gains are
more noticeable. in many Instances)
they are astounding. It ran be readily
seen that the motor truck la an Impor
tant factor In the commercial activity
of the country and Is on that has coma
to stay.
ftera; Vwwvtm Worthy.
Careful compilation of statl.itics fur
nWhed by motor truck owners haa en
abled C. H. Williams, who Is it Ibi
head of the truck tire department of
the local branch of the IHamond Tire
Company, to furnish some Interesting
data concerning the operation of the
pomer wagona here, it la proven that the
1-trge motor truck covera an averaae of
i miles a day. or thrice the distance
of the day's Journey of a team of
heavy dray horsr. The cost of main
tenance, too, he finds, la greatly below
the expense of feeding two healthy
horses.
According to the figures In Mr. Wli
llama' possession, the tire cost haa
been cut d.own to a minimum, the av
erage cost a mile for all Hi tlrea on
the live-ton trucks being but S cents.
Thla la a substantial reduction over
the coet of three rears ago. and Is
made possible by the arrangement of
the rear tires, by which the average
mileage la boosted to 7000. Those on
the front wheels often run more than
13.009 miles without replacement.
"The motor truck business In Port
land haa shown a phenomenal Increaae
the past year." says Mr. Williams. "It
Is better than any other city on the
Pacific Coast. Three years ago a
commercial vehicle was almost a curi
osity: now tha number has reached
bout S00."
Healthy business conditions, the en
erraous amount of paved streets and
the good roads surrounding the city
sre reaaona given by Mr. Williams for
ths advancement.
Trwek ladaatry Ynu.
"In my judgment the surface of tha
commercial field In the Northweat baa
hardly been arratched." continuea the
TMamond representative. "I'p to this
time, we have hern paasing through a
campaign of education among the
business men of this territory. That
ronaervatlve tendency, which la pre
dominant among the Oregon business
leaders, has Inclined them to look Into
the commercial motor vehicle with ex
treme care before concluding to take
the radical step of eliminating the
well-tried horse-drawn wagon aystem
from their business. Hut the time haa
now arrived when these business men
hsve been convinced of the many
pointa of advantage in the use of the
automobile trurk over the horse-drawn
vehicle.
"There Is hardly a concern of any
size In the Northwest which la not at
present studying the motorcar situa
tion with a great deal of Interest. I'p
to date those who have ventured to
take the atep have been carefully
watched by their competitors, and the
tin Is now ripe when those competi
tors have com-Hnied that In order to
compete fairly they must also Inror
porate motor trucks Into their busl
ness.
"While It is a fact that on the mile
age proposition the motor vehicle la ra
leas expensive than the horse-drawn
means, eliminating thla factor on th
time-saving advantages alone, the auto
truck Is. of so great a enaterial gain to
a big business concern that none In
any way progressive can now afford to
be long without them.
"As an Illustration of this point, let
me tell you of the experience that be
fell a truck-selling friend of mine re
cently. He had a demonstration to give
In sn Eastern city of about 1S.000. In
that town were two Germans, each con
ducting a grocery atore. They were o
the usual stolid type who never gave
a thought to anything other than trie
regulation horse and delivery wagon
Coming into town, the salesman met
the delivery boy of on of the stores.
His wagon had broken down. He h
a load of groceries to deliver, and
didn't know how he was going to get
out of the difficulty. The salesman
consented to help the lad. and in lesa
than no time had the orders delivered
"Next day. when he waa talking to
the German grocer, he asked him to
let him give a demonstration of the
power wagon. The merchant consent
ed. He was so wrought up over the
auto that he could not wait for one. He
Insisted that the one being used be
delivered to him. It was..
"Refer leaving the- town his com
petitor was Interviewed. He wouldn t
hav anything to do with the proposi
tlon. No amount of arguments could
convince him. So the salesman went
away, firm In. the belief that there waa
ro I banrv to sell him one.
Some two weeks later th stubborn
one came Into the salesroom. H want
ed an auto delivery wagon In a hurry.
He told the salesman that his custom
ers were quitting mm: in no one
would buy anything- from him because
It wssn't delivered In an automobile.
"Go Into the business frame aistncta
of any of our great cities and witness
the countless hundreds of horse-drawn
vehlclra which are now In use In hand
ling our commerce: tben follow this
prediction: Within th next eight yeara
the majority of thee will b aupplant-
ed bv motor trucka.
The reputable truck manutacturera
who are producing vehicles of a proper
standard and giving good value for the
monev are going to secure this busi
ness, competition is censm
keen, but In my -opinion there la room
for all who ar ready to give fair valu
for a business man a money. .
MEDFORD IS BUSY CITY
GOOD ROADS ACTIVITY 11.KT
MARKED AT PRESENT.
In Rome River alley statistic
Show That 100 Car Are Owned.
Ho nd Issue Add Interest.
MKDFOTin. Or.. Sept. 1. Speclal.
Medford. believes she has a record
both for automobiles and for good
roads activity..
According to Bob Flynn. a Medrora
auto enthusiast who has recently com
piled auto statistics In - Medford and
he Rogue I.lver valley, mere are i
automobiles In Medford and TOO In the
Itogue Klver Valley. One hundred new
machines have come Into Medford dur
In the last two years. These figures,
which can be verified by license statis
tics at Salem, are believed to give
Medford the distinction of having th
greatest number of autoa per capita
f any community in in country.
There la a machine her for every 1
people.
The majority of in cars ar in in
tlOOt class, although there ar many
heaper cars and soma 40 or o ears in
he 15000 and $00 class. There Is
scarcely an orchardlst In th alley
without an a4ilo and aome of them
are three and four. Auto dealers
say there Is a decided movement to
ward th purohase of higher-priced
cars because of the reduced cost of
maintenance.
With ao many autolsts It la natural
here should be great interest In good
roads, though with th approaching
lection In Jackson for a bond Issue of
11.500.000 for the construction o
manent highways the Interest
confined to autolata bv any me
Every night this week there haa been
line of autoa packed to th running
boards, leaving Medford after the of
fice have closed, to attend mass meet
ings through th county to boost for
good roada and the proposed bond
Issue. Good roads bills are dropped
along the way and pasted In conspicu
ous places throughout the villages and
settlements.
It is no exageratlon to say that
Jackson County Is good roads mad.
Kveryone Is talking good roads and
the proposed bond Issue. No on Is
opposed to good roads.
Mass1 meetings have been held in
Ashland, Central Point and Woodvllle,
and will be held In Sams Valley,- the
Applegate and other points through the
county. On Saturday next. Just one
week before the election, a final wind
up will be held at a mass meeting In
Medford. when SamueJ Hill and Gov
ernor West will come with a moving
picture outfit aren highway engineers
to demonstrate the value of good roads
In other climes, and point out the les
son that Medford and Jackson County
hsve no greater need than good roads
today. -
Ask to. See-List of 1912 Purchasers
" " (Top txtra) ' 8Sti .
3
J.
w
1
e are
now ready
te demonstrate
1912 -s undisputed leader )
We are ready to prove to your complete satisfaction that the new
Maxwell Special big, stylish; powerful,- 36-h.p., five-passenger
touring car is unequaled by'any car within $500 of its price.
We want you to see this car inspect it ride in it compare it in
Power, in Style, in every waywith the best $1800 cars for 1912.
The big, stylish, 36-hp
Maxwell Special, $1 280
if
-A
The new, ventilated fore-door,
flush-side, vestibuled steel body,
inside control, Columbia Honey
comb type radiator and new de
signed bonnet help to make the
new Maxwell Special an aristo
crat in appearance. When you
ride in this big 36-h.p. car
you will appreciate its great
speed and abundant power.
The explanation of the remarkable
price $1280 is foundin the great
purchasing and manufacturing
economies of the United States
Motor Company.
Don't delay Your inspection
of the Maxwell Special if you
cannot conveniently call, let
us wait upon you at your
home or office. Write to
day for pur new catalog.
13
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rmt'Ks k. o. it. KAcronr.
United Auto Co.
Distributers for Oregon
Maxwell, Columbia anil Sampson Truck,
PHO.M:S Mala 4337 A 7171
534-6 ALDER, ST, PORTLAND, OR.
si
mU. OF TIRE IS 1810
EASTERV TIRE EXPERT GIVES
INTERESTING LECTURE.
Pictures Show Staking d Most Im
portant Accessory of Automobile
From Start to Finish.
Taking; th rubber industry from the
time the sap Is taken worn the giant
trees of South America until the fin
ished product I turned out at Akron.
O.. F. M. Tllllsch, of the B. F. Good
rich Company, gave a most Interesting
and Instructive leeture to a representa
tive audience at the Hlli Theater Fri
day night. Motion pictures depicting
th tire through all its various stages
Illustrated the talk of the Eastern expert-
The lecture Is given In three parts,
the first dealing with the gathering of
the rubber. The pictures show the na-
SILENT MOTOR CREATES MUCH INTEREST AMONG PORTLAND ATTTOISTS.
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tlves tapping the trees and preparing
the milk by boiling and cuuilng for
shipment. The trees are opened with
an ax and small cups placed beneath
the Incisions. The sap Is then taken to a
camp, where native women boil and
then cool great quantities of it by a
constant rolling motion.
There are millions and millions of
trees In the great rubber producing sec
tion of the Amazon as yet untapped,
said Mr. Tilllsch. These offer a great
problem. How to reach them, and get
their product on the market Is a ques
tion In which users are much Interested.
The second part shows the arrival of
the rubber at the factory. They take
the spectator through every part of th
mammoth plant. The rubber Is shown
running through various machines,
which eliminate the dirt and perform
many other offices trecessary to its
preparation for use -on the motor ve
hicle. .
One of the most Interesting facts In
connection .!1h the making of the tire
Is the use of cotton fabric, made so
carefully that It. costs more than many
valuable silks. This cotton Is carefuljy
selected and woven. It must be perfect
In order to mix properly with the ruh-
ber and form a compact fabric.
To be prepared for the road the rub
ber first goes through a process mat
eliminates all dirt and grit. In this it
is washed countless times In constantly
circulating hot water and pressed be
tween heavy Iron rollers, which pul
verize and foreign substance that re
mains from the first washing.
The rubber Is then rolled, rerolled.
and rolled a few times more, perforated
and sulphur and other substances
necessary to Its strength for road work
added. Machines cut the rubber and
cloth Into strips of proper size for
building the tire. They are cut so that
the strain of use on- the rim may fall
the correct way with the grain of the
material.
Some practical advice to tire users
was given by Mr. Tilllsch. Many a tire
la ruined because Ita owner allows
small cuts on the surface to go un-
cared for, allowing sand, grit and dirt
to work Jn and destroy the fabric
finally causing a disastrous blowout
He advised a "stitch In time" . with
each cut by a careful washing and
filling with plastic, which hardens
overnight, filling the incision and pfe
venting consequent damages.
Motorist had their first opportunity of Inspecting a silent Knight motor last wek. when the 1913
ttarn arrive 1 at th Northweat Auto Company. Th Ftearn. OB of th three American makes to embody
t . allrnt Ope of power. Is the first to arrive ob the Pacific Coast, and naturally caused a great deal of com
mmt. A rl.se la th Steams will readily convince on that Its claim to silence la wll founded. While the
r-l' f a running engine la palpable, ther la so much difference than In other type of motors that It Is
plainlv noticeahl. Ther ar bo ram, no valv stems or timing gears. Inalde each cylinder are two sleeves,
sh.llnc smootMy up and down and bathed In a film of oil. With a total travel of only 1 Inches these
M-evr produie valv openings for Iniet and exhaust gases of a kind and six probably Impossible to obtain
itn pxppet vaivea.
Tr,e Silent Kntsht motor I not new th strictest sense of th word. While this Is the first year that
American manufacturer have accepted It. It has been used In foreign machines for the past two years.
Practical Books Automobilists
Dj-ke's Automobile Encyclopedia. $3.25 -Iloman's
Automobile Educator. .$2.0O
Diemer's Automobiles. ........ .$1.50
Brooke's Automobile Hand Book $2.00
Tour Book 1 $2.00
Gill's Road Map of Oregon $1.00
.
Other Books of Interest
Seeing Europe bv Automobile (Lee '
Meriwether) ..." $2.00
Five Gallons of Gasoline (M. B. Wells')
for ,$1.25
Mv Enemy the Motor (Julian Street)
."for $1.00
Pertlaad's
Popalar
Book
And
Btattoaery
Ktsre
5
I T RRU.IBIUTT!
Systenutiacrs
Office
Furniture
And
Specialties
Cerner Third
And Alder
ob X IK. Gilt Co. M-
In 8SOA
A SOWS
mil mil,.
Archer & Wiggins
AUTOMOBILE SUPPLIES
Wright & DiUon Athletic Goods, Guns and
Ammunition, Fishing Tackle
N. W. Corner Sixth and Oak Streets
J
BALLOUSWRIGHT
Largest Stock .
Automobile Accessories
M.&.W. tires
MONOGRAM OILS
' S3 Sixth SU, Portland, Or.
BOWSER
GASOLINE and OIL TANKS
storage: systems FOR PIRLIO AM) pri
vate GAIUVCS,
S. D. Stoddard. Act 3US Columbia llldK. Main 1476
Braly-Du Bois Auto Co.
l saalf jiMiisnssaaiiisssniji ml "ill'
- ' ' IMMEDIATE DELIVERY
Phones A 3881, Main 4880 Seventh and Davis Streets
JOHN DEERE PLOW CO.
Northwest Distributors,
EAST MORRISON AND SECOND STS.
, Phones: E. 38S7, B 1625.
filfetf iT TIRES
Vsdeaatastea; Rerrendin. R. EL BIODOICTT, Bl Alder . ataln 7000.
m WENS-DUFvYEA
CiKAl-lAIVl MU1UK LAK CO.
W as ningto n ana lotn streets, roruand, CJregon
OVE'LANS WWttM
ssrrai rM
J.W.LEAVin&CO.
629-531 Washington St.
Distributor for
Oregon, WashiDgton, California
and Nevada.
Schacht Motor Car Co.
COMMERCIAL AND PLEASURE CARS
COR. FIFTH AND HOYT STS.
NEATE & MCCARTHY, Inc.
Main 6874 A 7577
694 Washington Street, Corner King
Onr Motto: "Quality and a Square Deal"
Western Hardware & Auto Supply Co.
SEVENTH AND PINE STREETS
Vnlcanizing, Hardware and Auto Supplies.
Phones : Main 8828. Home A 2016.
Ati to R
epairiiig
BY EXPERTS
Some of the most particular and exacting people in Portland
have their work done exclusively by us. This is significant.
Automobile machine work is in charge" of factory experts.
Crawford & Yoder
N.-W. Cor. Fourteenth and Couch Sts.
. Over Portland-Detroit Auto Co.
White Tr ocks
Reliable Economical
All Sizes for Any Business
...';
White Motor Co.
Sixth and Madison Streets
MOTORCYCLES
INDIAN AND EXCELSIOR
BALLOU & WRIGHT, 86 SIXTH STREET