The Sunday Oregonian., July 16, 1911, SECTION FOUR, Page 7, Image 47

TOE SUNDAY OREGONIAN. PORTLAND, JULY 1G. 1911.
Here Are Two Astooocling Values
for
Next
Year
The Self-Starting Chalmers "Thirty-
So W
.
A New Exquisitely Finished, Luxuriously Equipped, Up-to-the-Minute Car
Long Stroke Motor Four Speeds and Reverse Compressed Air Starter
Thirty-Six by Four Wheels Bosch Dual Ignition Continental ,
Demountable Rims Lamps, Prestolite and Tire Irons
Sells in Portland for $1950
IN 1909 CHALMERS STARTLED THE WORLD by announcing
the first real four-cylinder automobile for $1500. Other makes
followed the lead and rushed to the front with all kinds of motor
cars at prices around $1500.
DURING 1910 AND 1911 you have seen nearly every kind of a
motor car offered at prices from $1000 to $1500 all due to the
extraordinary success of the Chalmers car of 1909.
FOR TWO YEARS THE CHALMERS ENGINEERS have been
working to better the Chalmers car details of construction, ma
terials little Improvements here and there all to five the user
the BEST motor car In the world at the price.
THIS YEAR THEY GIVE YOU LUXURY This year they have
turned their attention to giving you the luxury. . The exclusive
features the conveniences heretofore only offered on the Five
Thousand Dollar car are now all possessed by the Chalmers
Thirty-six.' Compare these features with the high-priced cars,
and then think if there Is any OTHER car that gives you such
Talue for $1950.
IT'S A SELF-STARTING CAR It starts every time, just by press
ing a button. It's the Chalmers Patented Compressed Air Sys
tem. No monkeying with delicate electrical motors or other
junky devices.
-IT HAS POWER It has the power you need for our hilly country.
The motor, AxSyi, is a long-stroke type ; .ball-bearing crank
shaft, of course so you get all the power that it generates.
FOUR FORWARD SPEEDS No high-powered car is RIGHT
without four forward speeds,,but who before ever offered it on
anything but the HIGH-PRICED cars? Four speeds in the
mountains send you flying up the grade, where the other fellow
can't make it on the high gear and his second speed is too slow.
Unless you have actually driven a four-speed car, you cannot
realize what this means.
".VENTILATED FORE DOORS AND INSIDE CONTROL. Fore
doors have proved themselves a luxury but in this climate, in
summer, are too hot unless thoroughly ventilated. You can regu
late this air on this new car.
DASH ADJUSTMENT FOR CARBURETOR. No more raising
the hood mixture is' now regulated by a needle valve on, the
dash. You don't have to stop your car to change the mixture,
DEMOUNTABLE RIMS, OF COURSE Another luxury taken
from the HIGH-PRICED CARS. We furnish Continental (the
standard) Demountable Rims.
THE CHASSIS is the same general type as used for the past three
years. Motor en bloc ball bearings throughout multiple disc
clutch enclosed fly wheel unit power plant two bearing
crank shaft all brakes on rear wheels.
ELECTRIC LIGHTING SYSTEMS. Two systems of electric
lighting are offered at a slight additional cost. Electric side and
tail lamps and 100-hour storage battery for $25 or, for One
. Hundred Dollars, you get the Vesta system of electric search
lights, side and tail lamps. A dynamo on the engine constantly
charges the battery which supplies this equipment. No expense.
No trouble. Press a button and you always have a light.
LUXURY OF FINISH. This year all cars will be more beautifully
finished. But the Chalmers, again, sets, the pace. For beauty of
finish, soft, springy upholstering, fineness of detail, artistic de
sign and exquisite beauty of appointments no other car can
compare. No picture shows the workmanship the attention to
minute details. You must personally examine this car it will
be a revelation to you.
And Here Is the Fully Equipped Chalmers "Thirty " at
This New 1912, Car Equipped With Magneto, Mohair Top, Glass Front,
Prestolite and Lamps, Ventilated Fore-doors, Inside Control Which
Heretofore Sold for $2000 Equipped As Above; By a
Tremendous Increase in Manufacturing Facilities
Is Now $1650 Here
THIS IS TUB STANDARD "TTmtTY" The car by which all other
cars are judged. So great has been the success of this car, so
satisfactory has been its relation of power to size, that a new
1913 car embodying the general standard features of the "Thirty"
has been designed, and by s tremendous increase of factory
facilities can now be marketed at a price which puts a Chalmers
within reach of everyone.
YOU CAN NOW BUY A' CHALIIERS FOIt $1650 in Portland;
equipped with magneto, Prestolite lamps, best mohair top, glass
front, fore door ventilated body ready to run.
THE FORE-DOOR TOEPEDO IS THE SAME PRICE. We now
furnish the Fore-Door Torpedo, the Fore-Door Roadster, or the
Fore-Door Standard Touring Car at the same price $1650 fully
equipped. '
And the 1912 Cars Are Now on Their Way to Portland
Ho- Lo ECeafe Apto Co0
Burnside, Seventh and Couch