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Speedwell Semi-Racer, with toy tonneau, 4-passenger, $2700
Standard Speedwell chassis has 50 H. P. motor, 121-inch wheel base
For four years the Speedwell has been solidifying: public opinion
against a higher price than $3000 for the most perfect possible
motor car.
It was inevitable that a reaction should come,v
Motor cars are bought, for the most part, by hard-headed business
men: who have been uneasily conscious, for a long time, that they
were taking a great deal for granted in the prices they have paid.
The Speedwell, by the self-evident
lavishness of its construction and
appointments, has crystallized
that uneasy conviction.
It has hastened the day of the Na
tional awakening which is close
at hand: and the doubt of the
buyer is fast becoming a cer
tainty. Wherever the Speedwell has been
sold it has sowed discontent in
the minds of men owning cars
which cost more money.
They could see nothing tangible in their own cars to justify the dis
crepancy and only the intangible element of social prestige to
excuse it.
That fact irked and secretly annoyed them.
And when a goodly share of this same sociaj prestige began, in
turn, to be conferred upon the Speedwell it was a foregone con
clusion that public opinion would compel a new maximum price
for the highest motor car quality.
So. the beautiful Speedwell has been the leaven which has spread
enlightened dissatisfaction and intelligent inquiry.
Wherever and whenever the individual was persuaded to make
close comparison, the result was inevitable.
Here Is a Car No Man Has Ever Worn Out
No car costing more money can withstand such a minute compari
son and justify itself for a price higher than the Speedwell price.
Wherever the Speedwell is intrenched there the sales of cars
costing more than $3000 begins to wane.
These individual conversions have now attained an aggregate so
large and so influential that it may be set down as a foregone
conclusion that the Speedwell will replace hundreds of costlier
cars in every community in the
country.
In the light of these assurances
in a spirit of unbelief, if you like,
in our ability to give you the ut
termost possible value at Speed
well prices seek a Speedwell
demonstration at the earliest
possible moment
In view of the prices which you
otherwise must pay to secure
... , . an equal degree of elegance and
efficiency, the Speedwell is un
the greatest motor car offering in this country
doubtedly
today.
If it were possible for you to buy, at the Speedwell price, any of
the cars costing moire than $3000, your investment would notbe
; so fortunate, for the reason that the Speedwell more than
matches the merit of these cars.
We make this latter stipulation because the Speedwell, in our
opinion, is the most beautiful car in America and one whose
distinction of design is not even approximated in any of the cars
to which we have; referred.
Come in tomorrow and see the Speedwell; put our promises up to
the car and the dealer for verification.
533 Alder Street, Portland, Oregon
The Speedwell Motor Car Co., Dayton, Ohio
NATION & THOMPSON
Distributors for Oregon -
Phone Marshall 1358
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