THE SUNDAY OREGOXIAN. PORTLAND. MAT 28, 1911.
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Model 36-B, Five-Passenger Touring Car, 50 H. P. $1750 -
Go to your Elmore dealer tomorrow and he will prove to you that the progress of the
Elmore engineering principle has produced to sell at $1750 an amazing efficiency
not to be found in the costliest six-cylinder car.
How and Why this $1750
Elmore surpasses the'
costliest 6-cylinder
. Understand, pleas, that we are comparing, here, the service qualities of the
$1750 Elmore and the service qualities of the costliest six-cylinder.
The four-cycle manufacturer ues six cylinders in order to escape the jerky
motion which is roost pronounced hi the single cylinder; a little lesa pro
nounced in the two-cylinder; a little less pronounced in the four-cylinder;
and modified as much as it ever can be in the four-cycle, when six cylinders
are used.
The use of six cylinders permits the power impulses partially to overlap; and
this, in turn, produces evenness of power application and easier riding
qualities.
To boil the whole thing down into a single sentence the $1750 Elmore gives
you greater continuity of power than the best four-cycle six-cylinder ever
built.
This is due to the action of its valveless High Duty Engine.
The chief comfort you get from a six-cylinder arises from the fact that its
flow of power does not stutter or hesitate as much as in cars of four
cylinders.
In the $1750 Elmore the flow of power never checks, stops, hesitates or
stutters.
Your dealer will show you, tomorrow, that even when the engine is running
idle, the impnlses are as regular and rhymthic and steady m the action
of a government-regulated clock
Upgrade or down on the hills or on the straightaway this $1750 Elmore
is as smooth as velvet and as steady as the steadiest stationary engine,
from morning to eight
Yihen the Elmore dealer takes you out for a demonstration or you sit at the '
wheel yourself, you will quickly see that there is little for you to do but let
the engine run.
There is no need for you to manipulate or jockey with the spark and throttle
levers. Just let them alone, except for purposes of acceleration, and your
ear will tell you that the action of the impulses never varies a hairsbre&dth.
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The best six-cylinder you can buy will
give you an overlap of one-sixth of
an impulse, coming when the pow
er stroke is almost exhausted.
The $1750 Elmore will give you
an overlap of a full half im-
se, coming when the power-
stroke is full and strong.
you increased your six cyl
inders in the four-cycle
type to eight cylinders,
you might get the El
more overlap of power,
but you would not get
. any more smoothness
or luxury than yon
get .in the $1750
Elmore.
There is no doubt that the six-cylinder car is the acme of
luxury and comfort of the four-cycle type.
If proof of this were needed, it has just been furnished by
one of the foremost manufacturers of the four-cycle
i type of car. From this plant comes the announcement
( of a six-cylinder model although the management has
! repeatedly said that the company would not build a car
of that type.
The six-cylinder, we repeat, is the acme of luxury in the
four-cycle type but that luxury can only be obtained
at a very high price. This, to the minds of a great many
people, is in its favor. But a great many others, who
would like to enjoy its luxurious 'qualities, cannot af
ford to pay the price.
The only alternative left to them is to buy an Elmore; be
cause the Elmore is the only car on earth which not only
equals, but surpasses, the advantages of the best and
costliest six-cylinder ever built.
We realize the importance of the statements we have just
made.
We realize that we are holding out to you a promise which
at first glance seems almost impossible of fulfilment.
We realize that you probably consider a six-cylinder car
.". the highest type of efficiency.
It is associated in your mind with the highest possible
price a price, .perhaps, beyond jrour means.
And now to are promising you that we shall surpass the
efficiency of the best six-03Tlinder car ever built in an
Elmore which we sejl you for $1750.
We are ready, however, for the test ready tomorrow for
its immediate demonstration.
The Elmore dealer in this city has been advised in advance
of the precise wording of this announcement.
It does not give him the slightest uneasiness. He knows ,
the invincible soundness of our position as every El
more dealer, and every Elmore owner in the United
- States, knows it. . . : .
He kno'ws that in the progress of the unique principle in
corporated in the Elmore High Duty Valveless Engine,
. results more and more amazing are being developed
every day.
He is serenely conscious of his ability to prove to you tomorrow,
if you like that the Valveless High Duty Elmore at $1750
accomplishes all that the costliest six-cylinder car tries to ac
complish. In another column we point out a few of the privileges which the
Elmore owner alone enjoys. These privileges come to him and
to him only; in excess of all the comforts which can ordinarily
be bought by paying the highest price for any other car.
The Elmore Manufacturing Company, Clyde, Ohio
. DULMAGE & SMITH
Distributers for Oregon Phones
Portland Salesroom 335 Ankeny, Cor. 7th Menkail 1699 A 1299
Some of the consequential
advantages of the
$1750 Elmore
The smoothness of the six-cylinder four-cycle car (with all of its complica
tions and cost of upkeep), while it does not equal the smoothness of the
$1750 Elmore, is still a luxury worth paying for.
But it carries its own punishments.
On every four-cycle cylinder there are twenty-five to fifty delicate, moving
parts, each one indispensable to perfect action.
Multiply these parts six times and you will have an index to some six
cylinder troubles.
When you start out with your $1750 ElmoTe, you may dismiss these one hun
dred and fifty trouble-making parts from your mind ; because you will not
find them on the Elmore.
The heaviest charge which your garage makes for upkeep of your car, every
month, comes from the time spent in making valve adjustments.
If you drive a $1750 Elmore, you will know nothing about these charges,
because the Elmore engine has no valves.
If you drive a six-cylinder or any other type of four-cycle car, you are con
stantly harassed by. carbon deposits. .
You will know nothing about carbon deposits if you drive a $1750 Elmore,
because it is free from carbon deposits.
The Elmore engine does not choke up with carbon, and it is self-cleaning as
well as sweet-running. '
Time was when critics of the Elmore, after trying in vain to explain away
all of its advantages, took refuge in the assertion that the engine sometimes
"missed" on the down grade or when running idle.
If your dealer cannot show you that the exact reverse is true, tomorrow, he
will not urge the other advantages
of the car.
Necessarily we are giving you here
only the barest outline.
A ride in the $1750 Elmore will
reveal so many amazing ad'
, vantages that you will marvel
that you have been kept in
ignorance of these things.
Remember, our challenge to .
your consideration is
clear, broad and sweep
ing better service
, from the $1750 El
more than from
the best six-cylin
der ever built.
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