TITE SUNDAY OREGOXIAN PORTLAND. MAY 28, 1911.
6
GREAT RACES NEAR
Famous Speed Men to Com
pete at Indianapolis.
$25,000 IN SWEEPSTAKES
Six Foreign Cars Will Hater Contest
for Biff Prises on Decoration Itaj,
Toicether Wllh American Who
Hue Made Their Mark.
rrie of the greatest durability Tare
meets erer arranged In America Is
scheduled to take place at Indianapolis
on Tuesday. recoratinn day. This will
be a 00-mlle International sweepstakes
.rent. Followers of the racing arame In
Portland are Interested and there Is
much speculation here as to which one
nf tne famous entrants mill win the
?S.000 sweepetakes to be contended
for.
With the details of the event now
about perfected. there have been
.otered 4 speed creations by various
factories and private owners. The
drivers Include practically all of the
famous American racing teams and ln
ltrtduala.
Six foreign cars will compete In the
race and every car. with one excep
tion, will have a worldfatnous pilot
at the wheel. The forclun cars entered
are one Mercedes, two Flats and three
flni racers.
Competition Will B eKeen.
Looking over the field It Js evident
that one of the greatest struggles for
jiupreroscy between men and mechanic
cai wonders will take place. '"Wild
Bob" R urn am. who won the title of
world's speed king for capturing th
records for one mile and tun mites and
one kilometer at Daytona Beach, will
pilot a Bens.
Two young millionaire sportsmen
I'aleb Brass, who gained International
fame by beating Barney Oldneld at 1-os
Angeles while an amateur pilot, and
lavtd Bruce-Brown, winner of tha
grand prise at Savannah last Novem
ber will steer a pair of the famous
Italian cars.
Fitted against Ihla array of foreign
talent from the beet factories In Eu
rope will be the cream of the Amerlcsn
WtO"l. Not a car that has become
famous through Its work on tha trsck
Kill be absent. Harry (.'rant, twice
wmns of the Vanderbllt cup in an
AN-o. will drive the uma 10S car m-lth
which he twice won the Long Island
classic. Iwls Strang will be captain
of a team of three Case cars, and Leals
will sit behind the wheel himeelf. with
Jageraburger and Will Jones as team
mates. louls IHbror Will Be There.
Iuis fnahrow will pit his now fa
mous Pope-Mart ford "Hummer" against
t'ie tleM V'rcd v. Belcher will drive a
Knot six." and C. R Baldwin will
pilot the Muncie-made Inter-State.
Arthur Chevrolet, brother of the famous
l-oule. snd I'harlrs Basle will manipu
late two Btilfks. tt'alter Jones and
v. H. Turner are scheduled for a pair
of the Aniplex cars. The Jackson team
wltl come here with three cars, with
t'obe. Ellis and Tower as drivers. Tha
Mercers will be drtven by tlughle
Hughes and BIgelow. Howard HaJL one
of the mechanical genii who construct
ed several of f'urmsn's famous Bulck
winners, and tilbbons will drive the
two Velles. Two Italphs. IV Palma
and Iteardaley. will sit behind tha
wheels of the Simples entries, and De
Talma will give some of the drivers a
run for their money with the speed
that the big specials can show when
oupled Willi skill and daring.
.oiler Drivers famous.
Tha Ioater team will come with two
of the greatest drivers in this coun
try men who h.ive been particularly
prominent In the laet two seasons
Ualph Mill ford and Teddy Tetllaff. A
third Ixler car In the race will be
driven by Van tlorder.
r'rank P. Ko. the veteran driver, will
he eeen at the wheel of a Pope-Hartford.
"'Happy Johnny"" Altken. Charley
Mers and "Howdy" Wllcov will make
up the threa tlrlvers (or the National
bine flying squadron. Ray llarroun
and Joe I Hi w son hold the fortune of
the yellow Marmon cars In their hands.
Hsroun driving the famous Wasp.
"Farmer Bill" Endlcott and Johnny
Jenkins will drive green Coles. Endl
cott wt'.I hold the wheel of a big spe
cial known as the Cole Wizard, and
Jenkins will drive a 30. I. vile, one of
the pioneer d-ivers of racing cars, will
appear at the wheel of an Apperson
"J vie i:abblt."
HK.HWAV IS MOST IMPORTANT
California Lead In Construction of
ItoacU.
That the P.v-lfl.- Highway project Is
an undertaking that means much to
I'rrgon. Washington and California Is
the belief of C. H. thute. a business
man of Phsco. Wasru. who arrived In
Portland Tuesdsy In Ms new Overland
-.- from Seattle. Mr. Chute declared
that the llslattirra of Washington
and Oregon made a mistake when they
felled to indorse and aid the project, as
the plans for building the highway
from the California tine to the Cana
dian border would thereby be held up
two more y r. r .
"California Is ahead of the two
Northern slate. In gnd roads." said
Mr. CUute. "The people there realise
the Importance- of modern hlghwava.
and are spending millions of dollars
l-i road construction. The California
part of Ine Pa-'ifi-- Htghwav will pror
ahly be completed to the Mexican bor
der bv the time the plans In Oregon
snd Wsshtngton csn be well started.
The route between Seattle and
Portland passes through many Inter
esting sections, hut the road at present
Is In a frightful condition. The worst
stretch lies around Toledo, where the
mud Is very deep and It is almost Im
possible to drive through with a car
It took me four hours to travel 100
) arris at Martin's point.
"When I was In Seattle, the Pacific
ll ghaav Association received many In
quiries from Southern California aa to
the rondttlon of the roa ts In Oregon
and Washington. This Is taken to In
dicate that California tourists are con
templating trips up to Portland and on
to Puget Sound this Summer. If the
highway were completed now. there la
no doubt that thousands of motorists
would travel this way from California
d irtng the S'jram-r months"
yr. Chute shipped Ms car as fsr as
T.yle. Wsh snd from that point drove
to his homo at Pasco.
TO
HAVE
cxiia
Week l-i Lumheon Profiosew by An
lonanhlle Men,
Portland automobile dealer, are plan
rtes aa organisation similar to the
Tort land A4 Men a dub. Tho mova-
ment was talked about last week and
representatives, of the trade who were
approached on tha subject gave the Idea
their approval.
-With tha hundreds of dealers and
tha Immense amount of capital Invested
In the automobile Industry in Portland,
it is believed that It will be to our
common interest to meet at a luncheon
onco each week, said Arthur A. Gra-
l ham.
"It has been suggested that we call
it the Flat Tire Club. That suggests
a puncture: still It would mean that
there would bo no air. hot or other
wise, connected with the organisation.
It is a good Idea and I am heartily In
favor of such a club.
H. M. Covey believes that many ben
efits would ba derived from such an or
ganization. "Such a club. as has been proposed
would prove to be sort of a family
gathering for the dealers." said Mr.
Covey. "Meeting at a noon lancbeon
once a week, wa would not only ba en
tertained, but we would bo given
many splendid opportunities to hear
talks along lines that would benefit all
of us. An organization of this kind
tends to eliminato petty jealousies that
sometimes exist among dealers."
Monroe Goldstein visited the different
dealers last week and annonncea that
tha movement la meeting with favor.
It Is expected that a meeting of the
dealers wlU ba held soon to discus
plans of organising the club.
GRHTWUGGESTED
WEST PLACE FOU EXDCKAN'CE
TEST. SAY MOTOK1ST&.
Trip From .Mexican to Canadian
Boundaries Would Afford Vari
ety of Bond and Scene.
"Judging from reports that' we ara
receiving from tha different branches In
the West, hundreds of automobile own
ers on the Coast, both north and south,
are going to make the run to the Port
land Rose Festival in automobiles." said
C A. Eastman, state manager for the
White Company, last week.
"From these same reports I get Infor
mation Indicating that tn automobile
tour designed to be for the Pacific Coaat
what the (.Hidden tour la to the motor
ists of the East Is being planned by en
thusiasts tn tha leading cities on tha
Pacific Coast.-'
That tha West has grown In import
ance until It has reached a point where
It la entitled to have a blue-ribbon tour
that will mean aa much to its thousands
of motorists aa the annual Glldden tour
Is to the dealers and manufacturers on
the Atlantic Coast, is the opinion of
prominent Portland motorcar agents.
Speaking of the proposed tour. Mr. East
msn said:
"The time haa come when wa do not
have to depend on the East for import
ant automobile event. In parta of the
West we have tha best roads In tha
world, and scenery that cannot be ex
celled, and as California ranks next to
New Tork in the number of mschines
owned, there la no reason why we
should not hsve an automobile endur
ance or durability tour on the Coast that
will be even more Interesting than tho
famous Ultdden tour.
"The route I would suggest for such
a tour would be from the Mexican to tha
Canadian borders, via San Dlcgo. Ixs
Anselee. San Francisco. Sacramento,
I-ortland and Seattle.
This trip would be about 100 miles
snd would give a greater variety of
roads and scenery than could be had
over the aama distance In any part of
the world. It would do much to devel
op a sentiment for better rosds on this
coast and would be of great benefit to
the agents throughout this territory. A
great many owners undoubtedly would
take the trip, as It would give them an
excellent opportunity to see the sights
of their own country."
MACADAM IS URGED
Farmer Cries for More Roads
Than Railways.
COST IS FAR LESS TODAY
Itrydea IVult growers Join.
TRY DEN. Wash., May ' 2T. tSpeelal.)
At a recent meeting of the Pryden
Fruitgrowers' Cnlon. It was voted to
renew membership In the Northwestern
Fruit Exchange, with headquarters at
Portland. . A. A. Prince, of Portland, rep
resented the exchange In the negotia
tions. The officers of the union are:
President. Archie 8mlth: vice-president.
T. J. Sherman: secretary and manager,
Paul Ilttman: treasurer. W. M. McKln
ney. F. B. Loomls. of Ellensburg. hss
contracted with the Northwestern Fruit
Exchange for the marketing of his 1911
fruit crop
Good. Hard - Surfaced Highways'
Leading From Arlculturi
Land to Searest Station Badly
Needed, Sy Mr. Russell.
With rha railroads meetlnr the trans
portation problem with general satis
faction in tho Willamette Talley. it la
conceded by students of tha situation
that a network of macadam roads. will
do more to develop tha upper part of
the valley than additional trolley lines.
The argument is heard that good roads
are just aa essential to a community
as steam and electric lines and that
they form the two greatest factors in
the upbuilding of a district abounding
In natural resources.
However, what benefit, it la asked,
accrues to a farmer llvlns; five to ten
miles from an electric lino when he la
compelled to carry bla producta over
such a road as that, for Instance, lying
between Tlgardville and Rex. in Wash
ington County. It la pointed out that
the farmer receives but little advantage
relatively unless there are good hard
surfaced roads leading from his land
to the nearest station.-
"A system of good macadam roads
throughout the Willamette Valley Is
our greatest present need." said Lewis
RusselL a prominent autoist, the other
dsy. TTrunk lines leading to the busi
ness centers with a network of feeders
built along modern lines, would be of
infinitely greater value to the public
than trolley lines covering tne same
places. A trolley road costs about tli.-
000 a mile while a good road can ba
built for 16000 a mile. A railroad Is a
damage to the land It touches, ordln
srlly. while macadam adds value to the
entire district through which It passes.
"However. It Is said the trolley will
bring In garden vegetables, milk and
products to market. So will the ma
cadam as we learn more and mora how
to use modern-built roads. We are
necessarily slow to learn because all
useful knowledge Is only obtainable at
the cost of experiment. We have been
hundreds of yeara advancing from the
ox cart to the motor-driven vehicle.
The motor truck and the passenger car
solve the use to which the macadam
road can be placed.
But roada wear out. they tell u.
So doea the sun. so scientists agree. If
we get good roads, we must make pro
visions for maintenance funds. Many
01 the states are up against this problem.
"There is a popular, but erroneons
Idea that the automobile Is a great
road destroyer. Nothing Is farther
from the truth. It Is the narrow-tired
vehicle and the horses' shoes which
grind the macadam into powder and the
automobile scoops it away. A road
well-built. In the first plsce and kept
well oiled would last forever If used
exclusively by automobiles.
"The good roads question Is one of
the greatest before the people of tha
Willamette Valley and ' Western Ore
gon. It means mnch to Portland, It
will mean more to tha people In tha
Upper Valley to have good roads. So
let us all work for good roads."
Utlcanl Settle Suit, Then Eight.
ORES HAM. Or- May 57. When Q. F.
. !..-mnA Andrew McOregor BD-
peared with their witnesses In Justlca
sn4r o Mr f I a eontroversv over
a leasehold, the principals came to an
understanding and the case was dis
missed. IjUer McGregor and Balher-
ner became lnvovea in an altercation
a i , v. . JUniit, IlrRr,rnr
then hunted up a justice of tha peace
and paia a nominal unw oi .
fighting. Following this Incident. Uis
attorneys In the case acted aa peace
makers and again effected an adjust
ment of differences between the princi
pals. Balherner and McGregor now
declare that tlisy are bolter friends
than ever.
i-R' era. i.tesfiH;
$2100 f. o. b. Portland
FcUy Equipped, for This Powerful Fore Door, 40 E P. Car
The car that is so noticeable that it
cannot be overlooked ainl so impressive
that it cannot be forgotten. The car
that is finished like the work of art.
Let us climb the hills for you. Try
the easy-riding qualities. Test the
powerful and reliable motor.
The Auburn Motor Car Co.
Main 2674
507 Burnside
30.000
Why You Should Buy an E-M-F "30"$1G00
THIKTY THOUSAND OF THEM, a composite, living, over-
whelming argument. Each reason reason enough, con
vincing and satisfying, yet, were it possible for you to in
vestigate, question, prove each separate reason, you would
probably find some new point of interest to rivet your at-
'"V tention and create in your mind a like desire to own the car
.that could stir up such enthusiasm and scatter broadcast
such satisfaction.
' IT IS EASY TO WRITE UPON PAPER mere statements, to
waste the public's time and abuse its patience by weari
some reiteration of platitudes that have been dished up
in rhetorical display over and over agfjin, talking the merits
of this and that car,, with th same old jaded adjectives
But, in the name of the great Automobile Industry, let ns
get down to the tangible, , living thing that has the red
blood of sincerity in-it, the personal gripping interest that
shines in the eyes of men as they talk face to face about
the great thing they have put their hearts and faith in.
REASONS CLOTHED IN FLESH AND BLOOD. And there
is no argument like unto this argument produce any
man, no matter what his birth or breeding, whether he
moves in high society or not, so long as he be honest in
his opinions, 6trong in. his convictions, has stood the test
of experience and found out that it is infinitely better to
"know" than to "believe"; that man has a right to stand
ijpon his feet and have his say, and, what 's more to the '
point, the world will surely listen.
PROUDLY AND CONFIDENTLY we introduce you to thirty
thousand such men. In a moment, as it-were, we can usher
you into the charmed circle of a great living friendship that
with thirty thousand tongues will affirm one concrete ab
solute fact, in thirty thousand different methods and words
of expression, each and every one enthusiastically indors
ing the same truth a unity of "reason why" such as the
commercial world has never before seen.
THIRTY THOUSAND E-M-F "30" OWNERS. They are
our reasons. Kach one a thinking, separate personality
each one with likes and dislikes that differentiated him ffom
all the others, for no two out of all that immense number
approached the question of "shall I buy" or "I will buy"
an E-M-F "30" from quite the same reasoning point. One
had to weigh carefully the question of first cost; another,
the "after-buying cost" of upkeep. One, never considered
price, but was attracted by quality; another, having a bent
toward mechanics, saw quickly the perfected chassis. One,
considered the financial stability of the Company behind
the product; another that same Company's good faith, and
. so on ad infinitum.
BUT THEY ALL REACHED THE SAME CONCLUSION.
There was some unanswerable argument presented: some
fact of mechanical supremacy that could not be denied,
Rome record of enduring quality that appealed, some en
thusiastic owner that "boosted," which compelled each and
every one of these 30,000 men to buy an E-M-F "30."
Through the maze of all other rival cars for sale they
found their way to the one ca4" that expressed to thern in
terms of power, speed, reliability, comfort and service
ability the "ideal" each and every one possessed. That
in buying an E-M-F "30" they proved their judgment to
be correct, is now a matter of record.
THESE MEN ARE REPRESENTATIVE of all that is best
and constructive in our great commonwealth. E-M-F "30"
owners form a democracy of varied interests, among them
being Bankers who know the value of money and its pur
chasing power Lawyers who are skilled in discovering v
the weak points in any argument Tradesmen, who know
.how to buy for profit Farmers, who, as a class, are the
most careful purchasers of automobiles Business men in
the great populous centers, who had every opportunity to
draw comparisons and weigh the merits of rival cars
Doctors who demand the kind of car that must be always
ready at a moment's notice to go anywhere over any
kind" of a road every trade and profession millionaires
and men who live upon modest incomes are all represented
in the great army of E-M-F "30" owners.
BUT THERE IS ONE REASON why YOU should buy an
E-M-F "30" that is greater and more convincing than any
one of those 30.000 reasons that made men choose an
E-M-F "30" rather than any other car at any other price.
And this, what we call "the unanswerable reason," has
been getting stronger and bigger every day, from the time
the first E-M-F "30" passed into the hands of the first
owner, until this very moment; in fact, now, it is like some
irresistible power, moving all over the land and sweeping
everything before it; we call this invincible "reason" by
a simple name everybody knows.
"SATISFACTION." That's it. Each and every man who
owns an E-M-F "30" is satisfied. They are all subscribers,
as it were, to the enthusiasm and interest about that proved
enduring quality and record-breaking price, which have
made the E-M-F "30" the most talked-of automobile in
America, perhaps in the world because and we say this
without fear of contradiction there is no car made upon
which so many men absolutely agree. These 30,000 satis
fied owners will tell you one story, simple and convincing,
that they own a car they are proud to drive, to "boost," to
indorse, a car that not only backs their judgment, but,
above all, taught them the lesson that it isn't necessary to .
decorate a check book with a lot of fancy figures and rob
a bank balance to buy an automobile whose quality is in
the chassis, where it belongs.
THE HISTORY of this universal satisfaction which, by the
- by, will sell another 10,000 E-M-F "30" cars this year,
is" the history of the E-M-F Company, an organization that
revolutionized the automobile industry.not alone in values,
but in methods of manufacture; that gave the buying
public a car which has literally defied competition and sold
itself. The E-M-F Company has always been a year or two
in advance of the times. We make practically every part .
of .our car, cast our own cylinders, forge, stamp and heat
treat our own steel and make our own bodies. Mr. Flanders'
forecast, published in March, 1908, that "we can manu
facture more automobiles of a better quality at a lower
.. cost than any other concern now in existence," was a
prophecy that has been magnificently fulfilled.
"WHY? Why 'was Flanders' prophecy fulfilled? Ask any
one of the thirty thousand owners of an E-M-F "30." lie
will show you his car and say, "There is the reason." S?
you look at it, examine it, ride in it, listen to the owner
recounting its prowess, its mileage, its speed, what it has
done and the magnificent way it has stood -the "gaff."
Because an E-M-F "30" is such a glutton for service, it
s"ort of lures a man on to give it hard usage. Automobiles
have their particular kind of personalities. You get to
' "know" a car what ma,' be expected of it under certain
conditions and an element of pride and friendship, is es
tablished. So when Mr. Flanders' determination "trxmake
a better quality ear at a lower cost" than any other
concern made or sold-, took shape in an E-M-F "30,"
then also was created "the "reason" of the enormous saleiv,.
and colossal growth of the E-M-F Co. The car fulfilled '
the prophecy. That's why you can't purchase a second- .
hand E-M-F "30.'.' Men don't sell "automobile satisfac
tion" when they "know" they own it.
WE WTLL VISUALIZE IT FOR YOU. There it stands! A
five-passenger touring car, graceful in body lines, with
that "straight-away look" which is a symbol of strength,
elegance and comfort. Not a fad or furbelow to cumber
it with useless appendage. Under the hood, a 30 horse
power noiseless motor-that has won distinction upon race
track and road. A motor so perfectly adjusted in power,
weight and balance to the rest of the chassis that it cre
ates an absolute unit of mechanical efficiency. To the
expert engineer the chassis of an E-M-F "30" suggests
the limit of scientific construction ; to every owner it has
proved it -proved it by enduring service, for no E-M-F
"30" has ever been worn out. The ninth car built, shipped
by us a little over two years ago, has traveled some 73,000
miles, which means nearly 15 years of actual life crowded
into the thirty months of its existence, and it is mechanically
ready for 73,000 miles more. The life story of "Bullet,"
this famous car, can be had for the asking. When you buy
an E-M-F "30," the confidence you put into your pur
chase is returned to you a hundred-fold.
THE INVESTMENT OF $1000 in an E-M-F "30" will be the
wisest expenditure you ever made, whether you own an
automobile or not. The most you can get for your money
would be 6 to 8 per cent interest. But here is the car at
the price any man can afford. And to own a car is the
amlrition of every man. The automobile is a tremendous
factor in our everyday life. Aside from its utility there
is the pleasure it freely gives, the sense of freedom it im
parts. It brings the country to- the city, and makes every
dwelling place a country home. At' a moment's notice it'
is ready to whirl j-ou and your family upon the sunlit,
open road into the world of green fields the country's
life-giving "out of doors." It means health to the wife
- and children, and binds the family in closer ties. It is a
1 tonic, nerve builder, it trebles the value of time ; it means
-' recreation, the banishment of the doctor and capacity for
the duties of the day in short, it is a necessity. An E-M-F
"30" will meet this necessity and excel any expectation you
may now possess in the purchase of a car.
THE OTHER DAY we read in an advertisement that "you can buy
a real automobile now for as low a price as $1-500." We can take
$-00 off that price and say the same thing fift- you can buy an
E-M-F "30" five-passenger Touring Car, standard equipment
which means Magneto included for $1000, and that's the "real
est" automobile value you can buy anywhere.
The Strongest Guarantee Ever Placed on an Automobile Is Given With
the Purchase of Every E-M-F "30" or Flanders "20"
The E-M-F "SO" Five-Passenger Standard Touring Car, $1000 Fore-Door, Full Vestibuled Body Touring
Car, $1100 Roadster "30" $1000 Detachable Demi-Tonneau "30" $1050 Coupe "30" $1450
Flanders "20" Fore-Door, 3-Speed $800 Suburban $750 Roadster $750 Runabout $725.
-
The Basis of a Good Reputation
IS ALWAYS GOOD SERVICE .
THE E-M-F NORTHWEST.-CO.
(
M 18S3
A-2436
Direct Branch
The Studebaker Corporation 1
E-M-F Factories J
L- H. ROSE
Manager
E-MF Building, Chapman and Alder Sts.
Portland, Or.
a. a trMQlt of th recent rmnt d-
t th L'ntte-d Stat and Mexico. whr
by pcw wlhln as much mm 11 pound
a- DurrhMlnc mny art idea in th. In tied
ats wbtcn tby wera formerly u nab la to
obtain.
nerrhanta of Ttmpl'-O
Xnr of tha cities of Germany have well
orcaniied port clubs which encouraa-e all
porta tha year round. The one at rarlabad
ia the mof important In western Bohemia,
and ia called the International Sport -K lub
Karlsbad. It fa eompoaed of flv sections,
aa follows: Golf, ternle, fenclns, football
and Winter ports.
At Kisa;sr& Falls electric power is used
in a factory which produces graphite in an
electric furnace. Its production in Hos was
7.3R5.51 1 p mnds, valued at $002. 667. the
aversye pri'-e belnjr .H cents per pound, as
compared with tt.."90.CHK pounds, valued at
1431. 2."9. tha averace nrice belnc 7-3 cents
1 per ooond.
There are 1230 electric railwsya In the
United States. They operate 33.0 mll
of slna-la track. 75.000 cars and carry H.
00O.00O.00O passengers a year. The gross
annual income of those roads la .
fMMi their capitalisation is $4. 000,000.000 and
thr employ J5.0Mt persons, nhose pay
amounts to 150,OO0,00 a year..