The Sunday Oregonian. (Portland, Ore.) 1881-current, May 28, 1911, SECTION FOUR, Image 54

The Sunday Oregonian., May 28, 1911, SECTION FOUR, Page 6, Image 54

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Newspaper Page TextTITE SUNDAY OREGOXIAN PORTLAND. MAY 28, 1911. 6 GREAT RACES NEAR Famous Speed Men to Com pete at Indianapolis. $25,000 IN SWEEPSTAKES Six Foreign Cars Will Hater Contest for Biff Prises on Decoration Itaj, Toicether Wllh American Who Hue Made Their Mark. rrie of the greatest durability Tare meets erer arranged In America Is scheduled to take place at Indianapolis on Tuesday. recoratinn day. This will be a 00-mlle International sweepstakes .rent. Followers of the racing arame In Portland are Interested and there Is much speculation here as to which one nf tne famous entrants mill win the ?S.000 sweepetakes to be contended for. With the details of the event now about perfected. there have been .otered 4 speed creations by various factories and private owners. The drivers Include practically all of the famous American racing teams and ln ltrtduala. Six foreign cars will compete In the race and every car. with one excep tion, will have a worldfatnous pilot at the wheel. The forclun cars entered are one Mercedes, two Flats and three flni racers. Competition Will B eKeen. Looking over the field It Js evident that one of the greatest struggles for jiupreroscy between men and mechanic cai wonders will take place. '"Wild Bob" R urn am. who won the title of world's speed king for capturing th records for one mile and tun mites and one kilometer at Daytona Beach, will pilot a Bens. Two young millionaire sportsmen I'aleb Brass, who gained International fame by beating Barney Oldneld at 1-os Angeles while an amateur pilot, and lavtd Bruce-Brown, winner of tha grand prise at Savannah last Novem ber will steer a pair of the famous Italian cars. Fitted against Ihla array of foreign talent from the beet factories In Eu rope will be the cream of the Amerlcsn WtO"l. Not a car that has become famous through Its work on tha trsck Kill be absent. Harry (.'rant, twice wmns of the Vanderbllt cup in an AN-o. will drive the uma 10S car m-lth which he twice won the Long Island classic. Iwls Strang will be captain of a team of three Case cars, and Leals will sit behind the wheel himeelf. with Jageraburger and Will Jones as team mates. louls IHbror Will Be There. Iuis fnahrow will pit his now fa mous Pope-Mart ford "Hummer" against t'ie tleM V'rcd v. Belcher will drive a Knot six." and C. R Baldwin will pilot the Muncie-made Inter-State. Arthur Chevrolet, brother of the famous l-oule. snd I'harlrs Basle will manipu late two Btilfks. tt'alter Jones and v. H. Turner are scheduled for a pair of the Aniplex cars. The Jackson team wltl come here with three cars, with t'obe. Ellis and Tower as drivers. Tha Mercers will be drtven by tlughle Hughes and BIgelow. Howard HaJL one of the mechanical genii who construct ed several of f'urmsn's famous Bulck winners, and tilbbons will drive the two Velles. Two Italphs. IV Palma and Iteardaley. will sit behind tha wheels of the Simples entries, and De Talma will give some of the drivers a run for their money with the speed that the big specials can show when oupled Willi skill and daring. .oiler Drivers famous. Tha Ioater team will come with two of the greatest drivers in this coun try men who h.ive been particularly prominent In the laet two seasons Ualph Mill ford and Teddy Tetllaff. A third Ixler car In the race will be driven by Van tlorder. r'rank P. Ko. the veteran driver, will he eeen at the wheel of a Pope-Hartford. "'Happy Johnny"" Altken. Charley Mers and "Howdy" Wllcov will make up the threa tlrlvers (or the National bine flying squadron. Ray llarroun and Joe I Hi w son hold the fortune of the yellow Marmon cars In their hands. Hsroun driving the famous Wasp. "Farmer Bill" Endlcott and Johnny Jenkins will drive green Coles. Endl cott wt'.I hold the wheel of a big spe cial known as the Cole Wizard, and Jenkins will drive a 30. I. vile, one of the pioneer d-ivers of racing cars, will appear at the wheel of an Apperson "J vie i:abblt." HK.HWAV IS MOST IMPORTANT California Lead In Construction of ItoacU. That the P.v-lfl.- Highway project Is an undertaking that means much to I'rrgon. Washington and California Is the belief of C. H. thute. a business man of Phsco. Wasru. who arrived In Portland Tuesdsy In Ms new Overland -.- from Seattle. Mr. Chute declared that the llslattirra of Washington and Oregon made a mistake when they felled to indorse and aid the project, as the plans for building the highway from the California tine to the Cana dian border would thereby be held up two more y r. r . "California Is ahead of the two Northern slate. In gnd roads." said Mr. CUute. "The people there realise the Importance- of modern hlghwava. and are spending millions of dollars l-i road construction. The California part of Ine Pa-'ifi-- Htghwav will pror ahly be completed to the Mexican bor der bv the time the plans In Oregon snd Wsshtngton csn be well started. The route between Seattle and Portland passes through many Inter esting sections, hut the road at present Is In a frightful condition. The worst stretch lies around Toledo, where the mud Is very deep and It is almost Im possible to drive through with a car It took me four hours to travel 100 ) arris at Martin's point. "When I was In Seattle, the Pacific ll ghaav Association received many In quiries from Southern California aa to the rondttlon of the roa ts In Oregon and Washington. This Is taken to In dicate that California tourists are con templating trips up to Portland and on to Puget Sound this Summer. If the highway were completed now. there la no doubt that thousands of motorists would travel this way from California d irtng the S'jram-r months" yr. Chute shipped Ms car as fsr as T.yle. Wsh snd from that point drove to his homo at Pasco. TO HAVE cxiia Week l-i Lumheon Profiosew by An lonanhlle Men, Portland automobile dealer, are plan rtes aa organisation similar to the Tort land A4 Men a dub. Tho mova- ment was talked about last week and representatives, of the trade who were approached on tha subject gave the Idea their approval. -With tha hundreds of dealers and tha Immense amount of capital Invested In the automobile Industry in Portland, it is believed that It will be to our common interest to meet at a luncheon onco each week, said Arthur A. Gra- l ham. "It has been suggested that we call it the Flat Tire Club. That suggests a puncture: still It would mean that there would bo no air. hot or other wise, connected with the organisation. It is a good Idea and I am heartily In favor of such a club. H. M. Covey believes that many ben efits would ba derived from such an or ganization. "Such a club. as has been proposed would prove to be sort of a family gathering for the dealers." said Mr. Covey. "Meeting at a noon lancbeon once a week, wa would not only ba en tertained, but we would bo given many splendid opportunities to hear talks along lines that would benefit all of us. An organization of this kind tends to eliminato petty jealousies that sometimes exist among dealers." Monroe Goldstein visited the different dealers last week and annonncea that tha movement la meeting with favor. It Is expected that a meeting of the dealers wlU ba held soon to discus plans of organising the club. GRHTWUGGESTED WEST PLACE FOU EXDCKAN'CE TEST. SAY MOTOK1ST&. Trip From .Mexican to Canadian Boundaries Would Afford Vari ety of Bond and Scene. "Judging from reports that' we ara receiving from tha different branches In the West, hundreds of automobile own ers on the Coast, both north and south, are going to make the run to the Port land Rose Festival in automobiles." said C A. Eastman, state manager for the White Company, last week. "From these same reports I get Infor mation Indicating that tn automobile tour designed to be for the Pacific Coaat what the (.Hidden tour la to the motor ists of the East Is being planned by en thusiasts tn tha leading cities on tha Pacific Coast.-' That tha West has grown In import ance until It has reached a point where It la entitled to have a blue-ribbon tour that will mean aa much to its thousands of motorists aa the annual Glldden tour Is to the dealers and manufacturers on the Atlantic Coast, is the opinion of prominent Portland motorcar agents. Speaking of the proposed tour. Mr. East msn said: "The time haa come when wa do not have to depend on the East for import ant automobile event. In parta of the West we have tha best roads In tha world, and scenery that cannot be ex celled, and as California ranks next to New Tork in the number of mschines owned, there la no reason why we should not hsve an automobile endur ance or durability tour on the Coast that will be even more Interesting than tho famous Ultdden tour. "The route I would suggest for such a tour would be from the Mexican to tha Canadian borders, via San Dlcgo. Ixs Anselee. San Francisco. Sacramento, I-ortland and Seattle. This trip would be about 100 miles snd would give a greater variety of roads and scenery than could be had over the aama distance In any part of the world. It would do much to devel op a sentiment for better rosds on this coast and would be of great benefit to the agents throughout this territory. A great many owners undoubtedly would take the trip, as It would give them an excellent opportunity to see the sights of their own country." MACADAM IS URGED Farmer Cries for More Roads Than Railways. COST IS FAR LESS TODAY Itrydea IVult growers Join. TRY DEN. Wash., May ' 2T. tSpeelal.) At a recent meeting of the Pryden Fruitgrowers' Cnlon. It was voted to renew membership In the Northwestern Fruit Exchange, with headquarters at Portland. . A. A. Prince, of Portland, rep resented the exchange In the negotia tions. The officers of the union are: President. Archie 8mlth: vice-president. T. J. Sherman: secretary and manager, Paul Ilttman: treasurer. W. M. McKln ney. F. B. Loomls. of Ellensburg. hss contracted with the Northwestern Fruit Exchange for the marketing of his 1911 fruit crop Good. Hard - Surfaced Highways' Leading From Arlculturi Land to Searest Station Badly Needed, Sy Mr. Russell. With rha railroads meetlnr the trans portation problem with general satis faction in tho Willamette Talley. it la conceded by students of tha situation that a network of macadam roads. will do more to develop tha upper part of the valley than additional trolley lines. The argument is heard that good roads are just aa essential to a community as steam and electric lines and that they form the two greatest factors in the upbuilding of a district abounding In natural resources. However, what benefit, it la asked, accrues to a farmer llvlns; five to ten miles from an electric lino when he la compelled to carry bla producta over such a road as that, for Instance, lying between Tlgardville and Rex. in Wash ington County. It la pointed out that the farmer receives but little advantage relatively unless there are good hard surfaced roads leading from his land to the nearest station.- "A system of good macadam roads throughout the Willamette Valley Is our greatest present need." said Lewis RusselL a prominent autoist, the other dsy. TTrunk lines leading to the busi ness centers with a network of feeders built along modern lines, would be of infinitely greater value to the public than trolley lines covering tne same places. A trolley road costs about tli.- 000 a mile while a good road can ba built for 16000 a mile. A railroad Is a damage to the land It touches, ordln srlly. while macadam adds value to the entire district through which It passes. "However. It Is said the trolley will bring In garden vegetables, milk and products to market. So will the ma cadam as we learn more and mora how to use modern-built roads. We are necessarily slow to learn because all useful knowledge Is only obtainable at the cost of experiment. We have been hundreds of yeara advancing from the ox cart to the motor-driven vehicle. The motor truck and the passenger car solve the use to which the macadam road can be placed. But roada wear out. they tell u. So doea the sun. so scientists agree. If we get good roads, we must make pro visions for maintenance funds. Many 01 the states are up against this problem. "There is a popular, but erroneons Idea that the automobile Is a great road destroyer. Nothing Is farther from the truth. It Is the narrow-tired vehicle and the horses' shoes which grind the macadam into powder and the automobile scoops it away. A road well-built. In the first plsce and kept well oiled would last forever If used exclusively by automobiles. "The good roads question Is one of the greatest before the people of tha Willamette Valley and ' Western Ore gon. It means mnch to Portland, It will mean more to tha people In tha Upper Valley to have good roads. So let us all work for good roads." Utlcanl Settle Suit, Then Eight. ORES HAM. Or- May 57. When Q. F. . !..-mnA Andrew McOregor BD- peared with their witnesses In Justlca sn4r o Mr f I a eontroversv over a leasehold, the principals came to an understanding and the case was dis missed. IjUer McGregor and Balher- ner became lnvovea in an altercation a i , v. . JUniit, IlrRr,rnr then hunted up a justice of tha peace and paia a nominal unw oi . fighting. Following this Incident. Uis attorneys In the case acted aa peace makers and again effected an adjust ment of differences between the princi pals. Balherner and McGregor now declare that tlisy are bolter friends than ever. i-R' era. i.tesfiH; $2100 f. o. b. Portland FcUy Equipped, for This Powerful Fore Door, 40 E P. Car The car that is so noticeable that it cannot be overlooked ainl so impressive that it cannot be forgotten. The car that is finished like the work of art. Let us climb the hills for you. Try the easy-riding qualities. Test the powerful and reliable motor. The Auburn Motor Car Co. Main 2674 507 Burnside 30.000 Why You Should Buy an E-M-F "30"$1G00 THIKTY THOUSAND OF THEM, a composite, living, over- whelming argument. Each reason reason enough, con vincing and satisfying, yet, were it possible for you to in vestigate, question, prove each separate reason, you would probably find some new point of interest to rivet your at- '"V tention and create in your mind a like desire to own the car .that could stir up such enthusiasm and scatter broadcast such satisfaction. ' IT IS EASY TO WRITE UPON PAPER mere statements, to waste the public's time and abuse its patience by weari some reiteration of platitudes that have been dished up in rhetorical display over and over agfjin, talking the merits of this and that car,, with th same old jaded adjectives But, in the name of the great Automobile Industry, let ns get down to the tangible, , living thing that has the red blood of sincerity in-it, the personal gripping interest that shines in the eyes of men as they talk face to face about the great thing they have put their hearts and faith in. REASONS CLOTHED IN FLESH AND BLOOD. And there is no argument like unto this argument produce any man, no matter what his birth or breeding, whether he moves in high society or not, so long as he be honest in his opinions, 6trong in. his convictions, has stood the test of experience and found out that it is infinitely better to "know" than to "believe"; that man has a right to stand ijpon his feet and have his say, and, what 's more to the ' point, the world will surely listen. PROUDLY AND CONFIDENTLY we introduce you to thirty thousand such men. In a moment, as it-were, we can usher you into the charmed circle of a great living friendship that with thirty thousand tongues will affirm one concrete ab solute fact, in thirty thousand different methods and words of expression, each and every one enthusiastically indors ing the same truth a unity of "reason why" such as the commercial world has never before seen. THIRTY THOUSAND E-M-F "30" OWNERS. They are our reasons. Kach one a thinking, separate personality each one with likes and dislikes that differentiated him ffom all the others, for no two out of all that immense number approached the question of "shall I buy" or "I will buy" an E-M-F "30" from quite the same reasoning point. One had to weigh carefully the question of first cost; another, the "after-buying cost" of upkeep. One, never considered price, but was attracted by quality; another, having a bent toward mechanics, saw quickly the perfected chassis. One, considered the financial stability of the Company behind the product; another that same Company's good faith, and . so on ad infinitum. BUT THEY ALL REACHED THE SAME CONCLUSION. There was some unanswerable argument presented: some fact of mechanical supremacy that could not be denied, Rome record of enduring quality that appealed, some en thusiastic owner that "boosted," which compelled each and every one of these 30,000 men to buy an E-M-F "30." Through the maze of all other rival cars for sale they found their way to the one ca4" that expressed to thern in terms of power, speed, reliability, comfort and service ability the "ideal" each and every one possessed. That in buying an E-M-F "30" they proved their judgment to be correct, is now a matter of record. THESE MEN ARE REPRESENTATIVE of all that is best and constructive in our great commonwealth. E-M-F "30" owners form a democracy of varied interests, among them being Bankers who know the value of money and its pur chasing power Lawyers who are skilled in discovering v the weak points in any argument Tradesmen, who know .how to buy for profit Farmers, who, as a class, are the most careful purchasers of automobiles Business men in the great populous centers, who had every opportunity to draw comparisons and weigh the merits of rival cars Doctors who demand the kind of car that must be always ready at a moment's notice to go anywhere over any kind" of a road every trade and profession millionaires and men who live upon modest incomes are all represented in the great army of E-M-F "30" owners. BUT THERE IS ONE REASON why YOU should buy an E-M-F "30" that is greater and more convincing than any one of those 30.000 reasons that made men choose an E-M-F "30" rather than any other car at any other price. And this, what we call "the unanswerable reason," has been getting stronger and bigger every day, from the time the first E-M-F "30" passed into the hands of the first owner, until this very moment; in fact, now, it is like some irresistible power, moving all over the land and sweeping everything before it; we call this invincible "reason" by a simple name everybody knows. "SATISFACTION." That's it. Each and every man who owns an E-M-F "30" is satisfied. They are all subscribers, as it were, to the enthusiasm and interest about that proved enduring quality and record-breaking price, which have made the E-M-F "30" the most talked-of automobile in America, perhaps in the world because and we say this without fear of contradiction there is no car made upon which so many men absolutely agree. These 30,000 satis fied owners will tell you one story, simple and convincing, that they own a car they are proud to drive, to "boost," to indorse, a car that not only backs their judgment, but, above all, taught them the lesson that it isn't necessary to . decorate a check book with a lot of fancy figures and rob a bank balance to buy an automobile whose quality is in the chassis, where it belongs. THE HISTORY of this universal satisfaction which, by the - by, will sell another 10,000 E-M-F "30" cars this year, is" the history of the E-M-F Company, an organization that revolutionized the automobile industry.not alone in values, but in methods of manufacture; that gave the buying public a car which has literally defied competition and sold itself. The E-M-F Company has always been a year or two in advance of the times. We make practically every part . of .our car, cast our own cylinders, forge, stamp and heat treat our own steel and make our own bodies. Mr. Flanders' forecast, published in March, 1908, that "we can manu facture more automobiles of a better quality at a lower .. cost than any other concern now in existence," was a prophecy that has been magnificently fulfilled. "WHY? Why 'was Flanders' prophecy fulfilled? Ask any one of the thirty thousand owners of an E-M-F "30." lie will show you his car and say, "There is the reason." S? you look at it, examine it, ride in it, listen to the owner recounting its prowess, its mileage, its speed, what it has done and the magnificent way it has stood -the "gaff." Because an E-M-F "30" is such a glutton for service, it s"ort of lures a man on to give it hard usage. Automobiles have their particular kind of personalities. You get to ' "know" a car what ma,' be expected of it under certain conditions and an element of pride and friendship, is es tablished. So when Mr. Flanders' determination "trxmake a better quality ear at a lower cost" than any other concern made or sold-, took shape in an E-M-F "30," then also was created "the "reason" of the enormous saleiv,. and colossal growth of the E-M-F Co. The car fulfilled ' the prophecy. That's why you can't purchase a second- . hand E-M-F "30.'.' Men don't sell "automobile satisfac tion" when they "know" they own it. WE WTLL VISUALIZE IT FOR YOU. There it stands! A five-passenger touring car, graceful in body lines, with that "straight-away look" which is a symbol of strength, elegance and comfort. Not a fad or furbelow to cumber it with useless appendage. Under the hood, a 30 horse power noiseless motor-that has won distinction upon race track and road. A motor so perfectly adjusted in power, weight and balance to the rest of the chassis that it cre ates an absolute unit of mechanical efficiency. To the expert engineer the chassis of an E-M-F "30" suggests the limit of scientific construction ; to every owner it has proved it -proved it by enduring service, for no E-M-F "30" has ever been worn out. The ninth car built, shipped by us a little over two years ago, has traveled some 73,000 miles, which means nearly 15 years of actual life crowded into the thirty months of its existence, and it is mechanically ready for 73,000 miles more. The life story of "Bullet," this famous car, can be had for the asking. When you buy an E-M-F "30," the confidence you put into your pur chase is returned to you a hundred-fold. THE INVESTMENT OF $1000 in an E-M-F "30" will be the wisest expenditure you ever made, whether you own an automobile or not. The most you can get for your money would be 6 to 8 per cent interest. But here is the car at the price any man can afford. And to own a car is the amlrition of every man. The automobile is a tremendous factor in our everyday life. Aside from its utility there is the pleasure it freely gives, the sense of freedom it im parts. It brings the country to- the city, and makes every dwelling place a country home. At' a moment's notice it' is ready to whirl j-ou and your family upon the sunlit, open road into the world of green fields the country's life-giving "out of doors." It means health to the wife - and children, and binds the family in closer ties. It is a 1 tonic, nerve builder, it trebles the value of time ; it means -' recreation, the banishment of the doctor and capacity for the duties of the day in short, it is a necessity. An E-M-F "30" will meet this necessity and excel any expectation you may now possess in the purchase of a car. THE OTHER DAY we read in an advertisement that "you can buy a real automobile now for as low a price as $1-500." We can take $-00 off that price and say the same thing fift- you can buy an E-M-F "30" five-passenger Touring Car, standard equipment which means Magneto included for $1000, and that's the "real est" automobile value you can buy anywhere. The Strongest Guarantee Ever Placed on an Automobile Is Given With the Purchase of Every E-M-F "30" or Flanders "20" The E-M-F "SO" Five-Passenger Standard Touring Car, $1000 Fore-Door, Full Vestibuled Body Touring Car, $1100 Roadster "30" $1000 Detachable Demi-Tonneau "30" $1050 Coupe "30" $1450 Flanders "20" Fore-Door, 3-Speed $800 Suburban $750 Roadster $750 Runabout $725. - The Basis of a Good Reputation IS ALWAYS GOOD SERVICE . THE E-M-F NORTHWEST.-CO. ( M 18S3 A-2436 Direct Branch The Studebaker Corporation 1 E-M-F Factories J L- H. ROSE Manager E-MF Building, Chapman and Alder Sts. Portland, Or. a. a trMQlt of th recent rmnt d- t th L'ntte-d Stat and Mexico. whr by pcw wlhln as much mm 11 pound a- DurrhMlnc mny art idea in th. In tied ats wbtcn tby wera formerly u nab la to obtain. nerrhanta of Ttmpl'-O Xnr of tha cities of Germany have well orcaniied port clubs which encouraa-e all porta tha year round. The one at rarlabad ia the mof important In western Bohemia, and ia called the International Sport -K lub Karlsbad. It fa eompoaed of flv sections, aa follows: Golf, ternle, fenclns, football and Winter ports. At Kisa;sr& Falls electric power is used in a factory which produces graphite in an electric furnace. Its production in Hos was 7.3R5.51 1 p mnds, valued at $002. 667. the aversye pri'-e belnjr .H cents per pound, as compared with tt.."90.CHK pounds, valued at 1431. 2."9. tha averace nrice belnc 7-3 cents 1 per ooond. There are 1230 electric railwsya In the United States. They operate 33.0 mll of slna-la track. 75.000 cars and carry H. 00O.00O.00O passengers a year. The gross annual income of those roads la . fMMi their capitalisation is $4. 000,000.000 and thr employ J5.0Mt persons, nhose pay amounts to 150,OO0,00 a year..