For Other Store News See Page 5, Section 3 Principal Portland Agents for Vudor Porch Shades and Clobe-Wernicke Bookcases
Special Shoppers' and Business Men's Lunch Served Daily in Our Restaurant From 1 1:30 to 2Service a la Carte A Splendid Menu
"The Broad Highway" $1.35
FD7TH 'FLOOR, SEW BUILDING. ORDER BT MAIL. "
JUST arrived "The Broad Highway," by Jeffery
FarnoL a new novel about which eveiiyone will soon
be talking. A delightful story of England and the English or
people, with not a dull page from cover to cover. Priced at V
Our Enlarged Book Department is now situated on the fifth floor.
We're ready with the city's most complete assortment of every wanted
kind of books. Seven direct elevators. "
To 65c Stamped Towels 42c
THIRD FLOOR, JtAIX BIHJJIXC ORDER BT MAIL.
FOR the leisure Summer hours at the seashore spe
cial on Stamped Linen Huek Towels in a large as
sortment of new iesijrns, ready to be embroidered. Wortli from A 0(
Uc to ti'ie each. On special sale tomorrow at low price of, eachv
Our Keedlework Section is readv with new Shirtwaist patterns,
Aprons, Xiphtgnwns, Corot Covers, Chemise, etc, to be embroidered;
also Ik-a.Is or ail sorts, Koyal oocieiy pacKBgrs, eic.
lessons daily from 2 :30 to 5.
Free needlework
Great Pre-Easter Sale off Silks
o
First Floor, Both New and Min Building Order by Mail
Ult four big Fiece Goods Sections unite tomorrow in a great Pre-Easter Sale that
sets new records for value-giving this earl in the season!
Thousands of yards of beautiful, shimmering Spring Silks. .Smart, new Spring
To $2 Dress Goods 98c
Bolt after bolt of handsome, new All-Wool Spring Dress
Goods, taken from $1.50 to $2 lines, for tomorrow's sale
at 9Sc !
All the new Spring weaves and patterns, such as brown
and tan. blue and pray, lavender and pray, preen and
pray combinations and the more-popnlar-than-ever Ilome
cpuns. Not a yard worth less than $1.50 and Q
more of the lot best $2 grades. For this 4 J
v. . r y I - i . 1 J
preai iTe-.easier oaie are pru-t-u ai, me j a
83cNewShepherd Check
Suitings, the Yard. 67c
Another Sprinc favorite in
Press Goods reduced for to
morrow's phenomenal sale!
New 4t-inrh Shepherd Check
Suitings in all sized cheeks.
Positive S grade, spe- fZ7n
eially priced, the yard
$1.25 Peter Thompson
Serge at. the Yard, 98c
ITandsome, hard-t w i s t e d
Serges for dresses, gymnasium
suits, bathing suits, etc. Col
ors are blue, green, gray and
tan; 48 ins. wide. BestQQ
Big Pongee Silk Specials
One of Fashion's most petted Spring Silk favorites are
these lovely new imported Chinese Natural 'Pongees
and tomorrow 's sale brings astonishing savings on four
of our best grades! Every yard woven on native hand
looms, which assures perfect finish and long wear:
$1.00 Chinese Natural Pongee Silks, 24 inch, at only 79
$1.25 Chinese Natural Pongee Silks, 26-inch, at only 93
$1.35 Chinese Natural Pongee Silks, 34-inch, at $1.09
$1.50 Chinese Natural Pongee Silks, 34-inch, at $1.29
R
$1.25 grade, at, the yd.
v man w unoiav x -.i v. ; m.
. . jssvatv 0",W
$1.30 New Plain Silk
Marquisettes at 98c
Another of the season's most
fashionable Silks sensationally
underprieed for this great I're
Kaster Sale tomorrow. Rich,
filmy 44-inch I'lain Silk llar
quisettes in navy, brown, gray,
pink, black, white, cream, light
bine, reseda, gobelin, apricot,
Alice. Positive QQ
quality, special at, yd. OC
200O Yards New $1.00
Silk Foulards, 79c
From Paris to Hongkong the
tremendous vogue for Foulards
is the talk of the SUk World!
For tomorrow's great Pre-Easter
sale we offer a special pur
chase of 2000 yards of beautfc.
ful $1 Silk Foulards in scores
of lovely new patterns of navy,
brown, tan, grays and '7Qf
greens, tc; the yard I
'A 11 VWrW V''WQ V V
Woolen Dress Goods fresh, crisp,- new Spring and Summer Colored Wash Goods and
snowy White Goods at prices bound to attract money-wise women from far and wide.
With "Easter rlosfi at hand, there's no time to lose in planning new wardrobes.
Bead every item below. See big Fifth-street window display today.
50c Seco Wash Silks 33c
Portland never before bought these famous, new 50c
Seco Wash Silks, right at the season's beginning, for 33o
a yard!
Full 27 inches wide in scores of the fashionable Foulard
designs, such as dots, rings, coin spots, on fc
all colored grounds. Positive 50c grade Pre- C
Easter Sale price tomorrow' at only, the yard
60c Tab Silks on Sale
. at Yard, 44c
A big saving on new, wanted
36-inch Tub Silks in dainty
white grounds, with black,
blue, lavender or pink stripes.
Our regular 60c qual- Atf
ity, tomorrow, the yd. 1
75 c Poplins for This Sale
Only, the Yard, 66c,
Handsome, new imported
Poplins in all the new shades
of blue, pink, old rose, brown,
lavender, green, apricot, cream
and white. Regular 75c CC
quality, special, yardv"-'v'
Imported D mi ties at the
Yard 22c
A special price on charming,
new imported Irish Dimities,
28 inches wide, in new figured
designs of all colors. Special
Pre-Easter Sale at theOO
low price of only, yard
$1.25 Imported Voiles
Special at 94c
Our finest $1.25 line of im
ported Voiles in beautiful silk
striped designs of ail colors.
Makes the prettiest sort of
Summer wash frocks. CkA
Pre-Easter Sale, at, yd. 'tt
1 5c White Goods 1 1 c
Two big bargain tables piled high with these 15c snowy,
new Summer White Goods tomorrow- at 11c 1
'Plain white Nainsooks,, dainty mercerized Dimities,
Batistes, .Embroidered Swisses and other wanted kinds
in dots, checks, stripes and figures, for waists 1
and dresses. Positive 15c grades priced at only 1 1C
40c Cotton Foulards.
Special the Yard, 29c
New Figured Cotton Fou
lards in designs copied from
high-priced silk 'foulards.
Stripes, checks, coin spots,
dots, rings, etc., in all OQn
colors; 40c grade, yard"''
25c White Batistes at
Special the Yard, 19c
New White Batistes, 40 ins.
wide the kind that's going
out every day by hundreds of
yards for new Spring waists
and dresses. Extra 1 Qf
good 25c quality, yard
25c Dotted Swisses, Sale
Price the Yard, 15c
Save exactly 10c a yard to
morrow on these dainty, new
White Swisses. The grade in
high demand for new Spring
waists and dresses. Our 1 C
reg. 25c quality, yard
To 75c White Goods
Sale Price, Yard 39c
Special extraordinary in a
lot of beautiful White Goods
worth 50c to 75c a yard ! Fine
Marquisettes, Batistes and
- fancy Waistings mOQ
lovely new designs, yd.
Ihe Garment SaloiaS, Aglow With Easter Charm
SKCO.NO FLOOR, MAI.-V BII1.DI.NQ. ORDER BY MAIL.
ADIANTLY beautiful is this vast assemblage of exquisite Spring Outer
Garments which besDeaks the last word of Paris' and New York's
style-creators!
It's an ever-changing display each day's express brings reinforce
ments to fill the gaps caused by our tremendous business. With Easter
barely three weeks away, you've no time to lose. News of special in-,
terest tomorrow that no one can afford to miss. Read on
New White Serge Skirts
New Long Coats $12.50
iiimiuiini v. roita of cloth of mid materi
al. Kun Irnirth. mt - rutin tvle. neatly
IrlmmM tn braid. Sailor collar and cuffs fin
ished to nutctu txtra apeclal at (19 Cf)
only. - vaww
X Now Silk Drruct. 20
...
l Host oi. cuaruiiug uivuejs jusi uut ui iuci4
New York wrappings. One-piece Silk Dresses of
Foulards, Taffetas and Habutais, in navy, black,
reseda and modish fancy striped de- 0 CF
signs. All the latest style features.
New Tailored Suits, $25
A line of smart, new Tailored Suits which splen
didly demonstrates our value-giving supremacy I
Handsome models of Serges, Cheviots, Worsteds,
Tweeds. Mannish 24 and 25-inch coats, strictly
tailored or novelty effects All COC f(
new shades. Special tomorrow at V W
New Wash Dresses, $7.50
Dainty, fresh, new Wash Dresses in a dwzen
different models, of Madrases, Zephyr Ginghams,
Chambrays, etc. Some with cool Dutch necks.
V others have lace yokes and high collars. .Many
with the new kimono sleeves. Extra C?7 Efi
ues, on sale tomorrow at this price '-"-'
Nothing prettier for Spring wear than a White
Serge Skirt. We're showing a big line of them in
all the new Spring models. Plain gored panel,
plain and plaited flounce effects. Some hand
somely braided and embroidered. CO C ff
On sale at prices from $6.50 up to iCicJ,yU
New Lingerie Waists
Big line of beantifnl new Lingerie Waists, some
exquisitely hand-embroidered in floral and eyelet
designs. Others trimmed with real Irish and
Cluny laces. High or Dutch Necks 1 110
with short sleeves. Special at $7 toP M.fJ
To $6.50 Silk Kimonos, $3.95
A stirring special tomorrow on handsome new
Figured Silk Long Kimonos. Made with loose or
Empire back, trimmed in satin bands, side plaits,
three-quarters or kimono sleeves; our CO QC.
regular $5.60 to $6.50 Kimonos, only pOJ3
Great Sale of New Spring Hats
SECOXD FLOOR, IfBW BCTLDIN'G.
ORDER BT MAIL.
THE Big Store is proud of its superb
Millinery d i s p 1 a y and doubly
proud of the wonderful values offered in this
Pre-Easter Special tomorrow 1
Why there are Hats which were selling Sat
urday at $15, offered for $&.95, and positive $6
to $8 models at $4.95 1 A brief description fol
lows but the assortment is practically endless 1
At $4.95-
Both Dress and Tailored Hats, of chic silk braids,
chips and horsehair, beautifully trimmed in quills,
fancy feathers, ribbons and flowers. Turban ef
fects and the season's best styles; $6.50 l A QC
to $8.00 Hats, on sale at this price, each
At $9.95-
Gage, Hyland, Fisk and Phipps models, besides
many from our own expert milliners. Both dress
and Street Hats for women and misses, beautifully
trimmed. All the-most wanted shapes CQ QC
and colorings. $10.50 to $15 Hats, only P77J
f
See the Window
- Display Today
Muslin Underwear
$4 Combinations $2.28
SKCOMJ FLOOR. XEW t ILDISG. ORDKR BT MAIL.
A SAVING of practically 1-3 whea Spring
weather and the nearness of Easter em
phasize the need of lighter clothing.
Crisp, new Combination Garments in three
piece style Corset Cover, Drawers and Skirt,
of fine nainsook and cambric, daintily trimmed
in embroideries, laces, tucks and J?0 OO
insertions. $3 to $4 grades, now at p0
Children " Corset Waists,
of cambric or twill, with hose
supporters attached. Both
plain and lace-trimmed, neat
ly finished. Alt sizes. A Q
spcrial tomorrow for"''
Children ' Drawers, excel
lent quality nainsook, muslin
ami cambric. Neatly trimmed
in fine embroidery, lace,
tricks and insertions.
$1.2.V$1.50 Drawers, S3
Child's 75c Drawers. 40?
Children's $2.50 and $2.75
White Petticoats, of cam
bric, neatly trimmed in em
broidery, lares, tucks and in
sertions. Sizes 4 f rj q
to 10 years, each, &
Maids' $1.00 and $1.25
Aprons, with neat bib, dain
tily trimmed in fine embroi
deries and tueks;.onO
secial sale tomorrow OC
To 50c Ribbon
17c the Yard
FIRST FLOOR, Jf AIX BIILDIXG.
SPLENDID special lot of
Ribbons, comprising
fancy Dresdens, Persians and
Print "Warp Taffetas in stripes,
plaids and checks. Also plain All
Silk Taffeta and Moire Ribbons
in a splendid range of Spring
colors.
Come 5 to 6 inches wide, and
worth from 25c to 50c the yard
in regular stock. Special j
price for tomorrow, yard X C
Women's 15c to 25c Pure Linen
Handkerchiefs, with V& and
inch hems. Special for
tomorrow's selling at only X JL C
Women's $1.25 and $1.50
Gloves, of cape and lambskin in
black, white and all the season's
best colors. Priced for
tomorrow s selling, .pair
89c
Sale of Women's Sample
Swiss Ribbed Underwear
I
FIRST FLOOR, MAI.V BUILDING.
ORDER BY MAIL.
I'S true that The Big Store
sells more Underwear than
any three other stores in the Northwest
and because of our tremendous quantity-buying
manufacturers are willing to
sacrifice their sample lines to us. .
That's the story of these rousing sav
ings why, right at the start of the sea
son, women's Vests, Tights and Union
Suits are sold in some cases at less than
half what they would cost in . regular
stock.
Monogram Stationery Special
FIRST FLOOR, NEW BUILDING,
ORDER BT MAIL.
At 43c
Are 50c to $1 fine-ribbed
Vests, Pants, Tights and Union
Suits, in every wanted style.
Both Spring and Summer
weights in white only.
Sp'l. tomorrow, garmt. "-
At 98c
Lisle Vests, Pants and Union
Suits, some lace-trimmed, also
a few Milan Silk Vests in low
neck and sleeveless styles.
Would sell in regular stock at
$1.25 to $2.00 garment QQ
Special tomorrow, only'0
1911 Models in Cousins'
Spring Footwear Ready
THIRD FLOOR. SEW Bl'ILDIC ORDER BT MAIL.
EU Y one knows Cousin's Shoes for
years they hare set the pace for style
quality!
This year's assortments are larger than
ever High-Shoes and Low-Shoes are here
in every wanted leather and newest lasts.
Dainty Pumps in 1, 2 or 3-strap effects
or plain. Oxfords in a dozen new models,
and handsome Shoes in varied heights
-Prices $3.50 to $6
Av
The new
Cousins Vas- -J
sir Pomps, $4
HERE'S the most extraordinary spe
cial on Monogram Stationery ever
offered in Portland!
For the coming week; we offer a box
of Eaton-Crane's famous Highland Lin
en Paper, with two-initial die mono
gram. Paper comes in dainty tints of
The two-initial monogram may be stamped in gold,
pink, blue, gray or white.
silver or colors. (We retain die.)
It's an offer that can't be duplicated elsewhere under
unprecedented bargain here at the lowest price Portland ever knew,
We will also stamp a quire of Eaton-Crane's, Hard's, Whiting's or
Berlin's Paper in gold, your monogram on silver or colors for 1 9c.
An i- A
Cut Glass Bowls $3.89
FIRST FLOOR, SEW BUILDING.
ORDER BT MAIL.'
RICH, beautiful Cut Glass Bowls, in a hand
some assortment of patterns, tall 8-inch
size, of flawless glass. "Worth $6.00 d O Q Q
each. Special price for tomorrow PJ.O
$3 Cut GIas3 Nappies, varied patterns, -$1.8Q
$3 Dessert Sets of quadruple plated silver,
gold lined, with beaded edge. Me- Q O
dium size. Special at, the set Pi'0
$4.50 Comports, with open -work border ef
fect and neatly engraved center. Best grade
quadruple-plated silver. -Very spe- tfjO QQ
cial for tomorrow only, at each PU
Specials in New
ValencieiVs Laces
FIRST FLOOR, SEW BriLDIXG.
ORDER BT MAIL.
1 EN thousand yards of crisp,
new, round mesh and Erench
Val. Laces, in a charming array of
new patterns. Both edges and in
sertions, suitable for trimming ling
erie gowns, waists, etc.
35c to 50c Val. Laces, dozen 25
85c to $1.25 Val. Laces, dozen 69
15c to 35c Val Laces, the yard 9
Our New Corset Models
SECOXD FLOOR. SEW BUILD tVG.
SPLENDIDLY complete are the
assortments of 1911 Corsets in all
grades. Redfern, Warner Rust
Proof, Nemo, Successo every high
class Corset comprised in this show
ing each with a distinct specialty.
"We wish to call particular atten
tion to our splendidly complete stocks
of Madam Irene Corsets, for which
we are the only authorized Portland agents.
-$6.50 to $22.50
ORDER BT MA It.
Prices