THE, SUNDAY OEEGOXIAX, PORTLAND, .TUIiY 31, 1910.
Compamy3
Production in Large Quantities Enables Us to Build
Better Gars for Less Money
During the Second Quarter of 1910, According to Our Official Report Sent to the A. LA. M., We
Manufactured and Shipped 6594 Automobiles, Representing, in Cash More Than $6,500,000
The 1911 E-M-F "30"
Thirty horsepower,
der motor.
sliding gear transmission, four-cylin-;
Year's Guarantee With EverV Cai
. The E-M-F Company believes that a stage has been reached in the automobile industry
which -makes it the duty of every, responsible manufacturer to protect dealers and public
- by an absolute guarantee of his product.
, We accordingly announce that, beginning August 1, 1910, every car manufactured at
our plants WILL BE GUARANTEED FORGONE YEAR as absolutely free from defects
in material or Avorkmanship,. and-will replace, free of charge, any part 'of the car OR ITS
' EQUIPMENT-which proves defective in any such respect.
EVERITT-METZGER-FLANDERS COMPANY.
- Prasldent & General Manager.
The 1911 Flanders "20
STANDARD E-M-F "30" TOURING CAR Price. $1250.
Seating five passengers. Magneto,' five lamps, horn- and
J
generator included. This
cred at rate of -50- a day.
model is -now -being deliv-
NEW E-M-F "30" DEMI-TONNEAU Price $1250.
Magneto, five lamps, horn and generator included,
liveries on this model will begin in January, 1911.
Do-
NEW E-M-F "30" ROADSTER Price $1200. Magneto,
five lamps, horn and generator included. Deliveries on
this model will begin in 'January, 1911.
NEW E-M-F "30" COUPE Price $1650. Magneto, five
lamps, horn and generator included. Deliveries on this
model, will begin-in October, 1910. . - ,
THE SPECIFICATIONS
Our E-M-F "30" and Flanders "20" chassis remains
unchanged for 1911 and the same standard specifications
which have proven so successful, practical and economical
in operation will be the rule during the coming season.
There will be the same powerful motor, simple carburetor,
practical rear axle transmission, automatic oiling system,
safe steering apparatus and other practical features con
structed by the same superior workmen from the highest
class of materials. No necessity for changes appears in the
case of a product which has stamped itself as standard
and absolutely successful.
A STARTLING DEVELOPMENT in manufacturing, is it not? Yet it is one which
comes appropriately from the factory which was the first to give the public a satisfactory
car at a reasonable price, and the company whose policies have always been pre-eminently
original and progressive. "
, HOW CAN WE AFFORD TO DO IT? That is the question which is naturally: first
on the lips of the man unfamiliar with the E-M-F Company's progress and. the merits of its
output. There are several reasons, and here they are. ' The T3-M-F Company will furnish
absolute protection to its dealers and purchasers the first time any such promise has ben
made in the history of the industry because : -
! WE MAKE ALL OF OUR OWN CAR. The E-M-F Company alone can say and prove
, , the statement that every part which is assembled to build an automobile is manufactured
ihats own mammoth plants plants conceded the most efficient in the industry, with ma- '
V chinery more specialized and organization better systematized than any firm of its character.
WE KNOW OUR PRODUCT and we have confidence in it confidence born of years
of successful manufacture and nurtured by the severest tests to which motor cars can be put.
j WE BUILD 36,000 CARS A YEAR and are enlarging our capacity as rapidly as our con
tractors are able. Unlike some automobile manufacturers who say they aim to produce
:- only:a few cars of high quality and profess to believe that, the smaller their output, the
' better is each car, we maintain that the more cars we build according to our methods, the
better is each 'individual car and the less is its cost both to us and the purchaser.
PRODUCTION IN LARGE QUANTITIES ASSURES QUALITY in each item of '
' manufacture, according to E-M-F Company methods. It gives us the opportunitv of provid
ing,' at a ininimum price to each purchased of E-M-F "30" and Flanders "20" Cars the
most skillful engineers, the most efficient mechanical force and the most versatile array of
automatic machinery ever gathered for one purpose in a manufacturing enterprise. It en
ables us to add to our equipment a laboratory where we test every carload of raw steel which
enters into the manufacture of our cars. The purchaser of a car made at a smaller factory
must pay more for every department of manufacture or else far more likely he pays for a
product designed and manufactured by second-class men'provided with second-class facilities.
PROVE IT? WHY, OF COURSE 1 Does the housewife who wants a sewing machine
go rambling about the retail district, looking for a product made by hand in some small fac
tory and therefore supposedly superior to a Singer that comes from a factory where they
.. make a million machines a year and sell them through their -own branches'? Does the
hunter who wishes a good rifle search something superior to the product of the -Winchester -Company,
which, by quantitative production, has made rifle-manufacture a science? Does
the man who wants an adding machine ask for something better than the Burroughs and
believe it possible for another company to make a better machine because it manufactures
only a few score where the Burroughs manufactures by the thousand? Does the man who
wants to buy a watch shun the counter where he would find the Waltham, Elgin or South
Bend, and seek the little corner occupied by an obscure brand of timekeeper, manufactured
by a company compelled to sell at a higher price, though providing an article unproven and
comparatively unknown? Is the Steinway piano an unwelcome piece of furniture in the
home of a musician because, forsooth, the manufacturers build them in large quantities
which find a ready market at a reasonable and therefore popular price? Does the farmer
who needs a wagon waste his time looking for something better than the Studebaker,
merely, because, by the systematic manufacture of 200,000 vehicles annually, that firm has
made its product the standard article of the world? The answers are, of course, obvious.
. And the same course of reasoning is logical for the man in the market for a watch, a piano
or an automobile. There is a standard in each realm of manufacture and "Standard" is'
synonymous with "Excellence." .
A STANDARD ARTICLE; THAT'S IT! It has been the ambition of the E-M-F
Company to build that very thing. And why not a standard for automobiles ? The industry
is surely old enough; the universal manner in which the E-M-F "30" and Flanders "20"
cars are running in every city and almost every hamlet of the United States and Canada
makes the claim logical. We are the one company that is building automobiles as the Singer
builds sewing machines, as the Winchester builds rifles, as the Burroughs builds adding ma
chines, as the Waltham, Elgin and South Bend build watches, as the Steinway builds pianos,
as the Studebaker builds wagons and carriages in large quantises and by expensive ma
chinery which makes every part of every individual entirety of the' product available for
use in every other one. Standard? ; Why, of course, and therefore the most desirable.
THE SAME SQUARE DEAL we have always given our distributors throughout the
world will remain in force in the future, and we are now making contracts for the season of
1911. The work of distribution we believe will be facilitated by the establishment of a sys
tem of branch houses where dealers and owners may obtain supplies and extra parts. A
list of the branches appears below.
ANOTHER NEW POLICY which we are announcing today concerns particularly the relations between
the E-M-F Company and our agents. Several manufacturers are at present engaged in an endeavor to per
suade their distributers to handle the one line exclusively in 1911. In many cases such overtures have been
made to E-M-F Company dealers who. have handled other cars in combination, during 1910. As a result we
. have received hundreds of letters during the past month from dealers anxious ' to renew their- contracts,
asking if, for the coming year, we are expecting to ally ourselves with the exclusive-representation movel
meat.- To such inquiries we are replying emphatically . "No!" E-M-F Company distributers are free to
handle all the lines they believe consistent with their policies, whatever they may be.
WE WELCOME SUCH AN ARRANGEMENT. The E-M-F Company does not ask nor expect exclusive
representation. We are not dictating the business arrangements of our agents. We believe that they should
have the power to represent what companies they may elect. We certainly do not fear the competition of any
other line of cars and will genuinely appreciate the opportunity to show our cars on the same floor with any
others of their type. We shall stand by this policy and are ready to complete our arrangements for 1911 on
this basis.
Twenty horsepower,
cylinder motor.
sliding gear . transmission, four"
STANDARD FLANDERS "20" RUNABOUT Price $750. ':
Magneto, five lamps, horn and generator included. This -:.
model seats two passengers and has open rear deck for
ample luggage. DeliveriesajjL.aobcing made at h
rata -of-15 a--day. :tr,
FLANDERS "20" SUBURBAN' Price $790. Magneto,
five lamps, horn and generator included. This is the
popular four-passenger car. Deliveries .are now being
roade-at the rate -of 15 a iay.
FLANDERS "20" RACY ROADSTER Price $790,
Magneto, five lamps, horn and generator included. De
liveries are being -made at. the -rate of SO a day.
i . if-, 5 ;gT .
NEW FLANDERS "20" COUPE Price $975. Magneto,
.. five lamps, horn and generator included. Deliveries will
begin on this -model November, 1910.
THE EQUIPMENT
Although the price .of tires, raw material and the
cost of labor has materially advanced during the past, year,
the E-M-F Company will continue to furnish its cart
complete for the list prices noted. Bear in mind that
every E-M-F "80" and Flanders "20" is equipped at the
list price with a magneto, five lamps, tube horn ' and gen
erator, all of which are usually listed as extras by other
manufacturers. ' - .
We make our own parts and equipment and are able
to eliminate a considerable source of expense to the pur
chaser. Otherwise it would be necessary for us to increase
the prices of all our models or else to reduce the amount
of equipment provided as standard.
E-M-F COMPANY.
Automobile Manufacturers,
Licensed Under Selden Patent
9 Licensed Under Selden Patent JLVC ILIL UJiUL (L 1 V iiULlL Rm
The E-M-F Distributing Branch Contracting With Dealers for This Territory Is Studebaker Bros. Company, Northwest, Portland, Oregon
NEW YORK, N. Y.
CHICAGO. ILL.
PHILADELPHIA, PA.
BAN FRANCISCO, CAL.
BOSTON, MASS.
ATLANTA, GA.
SACRAMENTO, CAL.
OMAHA, NEB. -
ST. LOUIS,. MO.
CLEVELAND, OHIO.
COLUMBUS, OHIO.
LOS ANGELES, CAL.
E-M-F BRANCHES IN
BOISE, IDAHO. INDIANAPOLIS, IND.
MEMPHIS, TENN. ' LOUISVILLE, KY.
PITTSBURG, PA. SYRACUSE, N. Y.
SOUTH BEND, -IND. PORTLAND, ME.
OTHER CITIES:
DETROIT, MICH.
WASHINGTON, .D. C. FARGO, N. D.
MILWAUKEE, WIS. BUFFALO, N. Y
MINNEAPOLIS, MINN. . SEATTLE, WASH.
KANSAS CITY, MO.
SAN ANTONIO, TEX.
DALLAS, TEX.
OKLAHOMA CITY, OKLA.
SALT LAKE CITY, UTAH,
SIOUX FALLS, S. D.:.
SPOKANE, WASH. '
DENVER, COLO.