THE SUNDAY OEEGOX1AN. PORTLAM). JTJLT 31. 1910.
"RegsiF9 Qua
lifcy Folly losored hy Two MUllioim
Dollar
.of FiinL3 Factory Ecjoipmrneoltn
WOrtO
Easy to
Operate,
Simple in
Beautiful
in Design
and
Finish
EEGAL THIRTY TOURING CAR $1350 Y. 0. B. Portland,
with magneto and five lamps, and $1450 with glass front,
speedometer and top, all best quality.
Beautiful!
Comfort
able! Powerful!
Silent! .
Speedy!
Simple!
war' if
r. ScaL
REGAL THIRTY DETACHABLE TONNEAU $1350 P. 0. B.
Portland, with magneto and five lamps; $1450 with glass front,
speedometer and top, all best quality.
Will
Take You
As
Fast or
Slow as
You
Desire
to Go
PROMPT DELIVERY OF 1911 CARS GUARANTEED
Complete Factory Facilities
Four Years of Proof-
Regal Cars are manufactured cars made by one company, under one supervision.
Four years ago, when the Lamberts the -well-known capitalists of Detroit, Mich., and Fred W. Haines, the manufac
turer, first discussed producing a thirty-horsepower car of Regal excellence for twelve hundred and fifty dollars, they unan
imously decided that the mere assembled proposition would not do. The only way to make a car of such quality to sell at
such a low price was with complete factory equipment.
During the years sinceri this decision has been rigidly adhered to. The Regal plants have steadily grown from an output
of three cars a day in 1907 to thirty cars completely manufactured and shipped each working day in 1910. These three
years have been conscientiously devoted to the development of one model. Tools, machinery, buildings, organization, have
been untiringly improved, added to and changed in order that a perfect thirty-horsepower car might be produced for twelve
hundred and fifty dollars. The ultimate result is the 1911 Regal Thirty, the strongest, most durable, quietest and most hand
somely finished low-priced car made.
In the Regal factories it is not sufficient that each operation on each part be done with a special tool made for the pur
pose; each part after each operation is measured with a fine gauge made for that one operation, at great cost. If the mea
surement on any fine working part varies so little as 1-1000 part of an inch it is discarded as unfit.
Briefly, complete Regal factory equipment means to the purchaser of a Regal car this
That he gets high-grade construction and finish but does not have to pay a high price for it.
That he ean depend upon the manufacturers' and dealers' statements as to quality. The claims of the Regal manufac
turers are sincere because every part is made under their own personal supervision.
That extra parts can be quickly obtained at any time within one year or five years after the car is bought.
Automobile quality is proved by years of good service. The strongest claims and speculators cannot take the place of
such proof. y
Regal quality is insured by proper factory facilities, but beyond that is the strong, undeniable proof of time and service.
The Regal Thirty was the first low-priced car of such size and luxuriousness and power made in America. Four years
of factory experience and effort have seen it improved to higher and higher standards, with every feature, every item of
workmanship, every particle of material, tested and found true by thousands of satisfied owners. The price alone has re
mained stationary.
. . - It was the first 1910 'Regal Thirty that made the grueling run from New York City to San Francisco, and captured the
touring car record between those two points.' No car of cheap construction could have gone through such punishment and
" have arrived at its destination in good condition as did the "Regal Plugger."
It was a standard stock car, Regal Thirty, that won the cup in its class at the last Redlands, Cal., hill climb,
a nee, not claims, was needed, and the Regal stood the test.
When you purchase a Regal, you buy a motor that has proven its excellence through three years of bard usage,
bearings that are absolutely known to give long and good service. You get gears that have run without noise
great durability tor thousands of miles, iou procure the product of experience and certainty at low, cost.
It resolves itself into this
You may get good service from a low-priced car of another make.
But there is no other low-priced car of the size and power and appearance of the Regal that has so beyond question
proved its excellence and "durability and worth, as has the Regal.
Perform-
You get
and with
I nro A rranfc M a A f e want responsible representatives in all portions of Oreg-on to sell the "Regal"
i-ilVt: kgeilLb VY ctllLfcMJ. line of cars. Best possible terms griven. For detailed information write the
GRAHAM
Phone A 3268
fOM CAM c
Fifteenth and Washington Streets, Portland, Oregon
Phone Main 5468
LOZIEB CUBS HERE
Agency Will Be Established in
Northwest.
PORTLAND AUTOS MANY
TO BE GOOD CHAUFFEUSE
IS BEGINNER'S AMBITION
Mrs. W. A. Cadwell Is Recent Addition to List of Portland's Woman
Motorists Driving Their Own Cars.
J. R. Hall. Factory Representative,
Says Rose City Is Above Average
In Ownership of Machines.
Sign Posts Recommended.
That Portland Is one of the best auto- j
mobile cities on the Pacific Coast is the
belief of J, R. Hall, of the Losler Motor
Company, of New York, who was a
Portland visitor last week in the be
half of his company. Mr. Hall was
here trying to establish a Lozler agency
for Oregon In Portland.
An agency for this car was estab
lished with the Metropolitan Motor Car
Company but as' this company has dis
solved business a new agency must be
established. It was said last week that
Captain C- P. McCan and W. T. Sleddon.
cf the Tip-Top Automobile Company,
of Hood River, were the agents for the
toiler in Oregon and Washington, but '
this was not so. for no permanent
agency for that car was established in '
these two states although the oars were
handled by the Metropolitan Motor Car
Company of both Portland and Seattle.
Mr. Hall is a factory representative
and has been making a tour of the sub
agencies of the Losler Motor Company
throughout the Pacific Ooa&t and Is par
ticularly Interested In the future of his
car in the Northwest.
To that end he will probably install
agencies for his company in Portland
and throughout the Northwest. He has
had many offers to take care of the
interests of this popular car and may
accept one within a few days. At pres
ent he Is making his headquarters at
the Hotel Seattle In Seattle. He has
been on the Pacific Coast for some time
and Is much Impressed with the scenic
grandeur of the Western part of the
United States and particularly Portland.
The New York automobile man will
continue his Journey from Seattle to
Spokane. Salt Lake City, Kansas City.
Chicago and way points and on to the
home factory in New York. All along
the way he will Inspect the agencies
for his car.
Autos Gaining- Ground.
"1 am much impressed,' said Mr.
Hall, "with the automobile outlook on
the Pacific Coast and I think there is a
great future for the gasoline propelled
vehicle in the Western United States.
Particularly is this true In Portland. I
find the automobile Industry in its in
fancy. Here in Portland with Its fine
agricultural tributary territory, the
farmers are Just awakening to the
prospects of the automobile as a time
and labor-saver.
"In my estimation, "before many years
have gone by the horse and wagon as a
means of transportatlng their crops to
market will have been supplanted by
the automobile truck, many of which
are being sold to enterprising ranchers
tn California.
"One thing you need in this country
is sign posts to guide automobile par
ties throughout the surrounding coun
. ties. This has proved a big factor in
the automobile touring in the East and '
, "" it
is- . 5 . - V si' I
X , x wf'" I
t- - r- , - - - - -Vi -mniUli in 4
AN enthusiastic beginner In the
ranks of Portland's women mo
torists is Mrs. Cadwell. wife ot
W. A. Cadwell, the local real estate
broker, of S75 East Ninth street North.
Mrs. Cadwell. who has been rather
frail for a number of years, took VP
motoring a short time ago for her
health, and finds that the plan was a
very wise one.
"The pleasant hours spent in the
open air, combined with the keen in
terest of operating my fascinatingly
responsive car, have proved about the
best tonic I could have hit upon," said
Mrs. Cadwell to- an Oregonian reporter.
"I am sure I have found the surest
way back to robust health and
strength. I love the green woods and
fields, and it is so good to be able to
so speeaxiy reach and enjoy them, yet
be within a brief hour or so of one's
own comfortable city home. I am ven
turing on longer and more difficult
trips all tne time, and I am really lm
patient ror the day to come when I
shall feel skillful enough and strong
cuuugu iu jum uiose aeugntzui motor
ing cavaleades to Tillamook. Mount
Hood and such beautiful but distant
places.
Mrs. Cad well's car is a Chalmers
Detroit, 1810 model, and she is shown
at its wneei in tne accompanying nic
ture, posed for The Oregonian camera
man recently.
in California and should prove a good
Investment In this locality.
View From Crest Is "Liked..
"In Portland I find fully as many au
tomobiles in use as in any of the other
cities of the Pacific Coast, in proportion
to sise, and within the next few years
the number will be doubled or trebled
After an automobile ride to your Coun
cil Crest I was introduced to one of the
grandest sights I have ever seen In the
world. There I saw three snow-capped
mountains and two broad rivers in ad
dition to the broad expanse of green
virgin forest, of which my state. New
York, has been almost entirely depleted.
If we but had this scene in New York!
Ah, how the people would flock to it.
Nature has done much for your beauti
ful city. I hope to locate on the Pacific
Coast some day and Portland appeals
to me very much."
Mr. Hall said that the Losler Motor
Company has a gigantic new factory
under construction at Detroit, Mich,, to
help the output of the present factory
located at Plattsburg. N. Y. Owing to
the small facilities of the present fac
tory much trouble has been experi
enced by the Pacific Coast cities in get
ting their cars supplied but with the
addition of the new factory this win
be overcome. The new factory will be
opened in the early Fall and will
double the output by January. A num
ber of Lozler cars are in use in Port
land and Oregon.
Mr. Hall left for Seattle on Friday
evening and will remain there about a
week when he will visit the Inland
Empire on his- way East. The Pullman
ear will probably be handled In Port
land by one of the other automobile
agencies.
The Crowe Automobile Company sold
a 25-horsepower Overland runabout to A.
R. Fleming, a Portland man, last week.
Dr. G. "W. Tamiesie purchased an
Overland car last week from the Crowe
Automobile Company, local agents. The
car is a 38-horsepower toy tonneau.
The R. H. Thompson Auto Company,
Portland agents for the Speedwell car,
will move today into the building with
the Pacific Automobile Company at Elev
enth and Jefferson.
The Rose City Electric Automobile
Company recently had a new charging
plant and switchboard installed in Its
garage. The charging plant has a capa
city of charging 35 cars. The new plant
is equipped with devices' that make an
overcharge Impossible.
H. P. Christenson. a Portland business
man, while driving his automobile at high
speed along a road near Caotle Rock,
Waeh., ran into a rock which had re
cently come iown from the mountain side
and his car was hurled 60 feet over a
cliff. In the descent the car turned over
three times, but with the exception of a
bent guard no damage was done. The
car was run on Into town under its own
power. Mr. Christenson'ei only Injuries
were a few cuts and bruises and a dis
colored eye.
W. J. Clemens. Julius Meier and Lewis
Russell will probably leave today for a
trip to Astoria and Seaside. William
Warren's White gasoline car wae the
first to try the road between Portland
and the city by the sea.
Auto Chug-Chugs
rG. PLUMMER, ot the Northwest
Buick Company of Portland, was a
Mount Hood visitor .last Sunday. He
drove a model 16 Bulck and left Portland
on Saturday morning and returned on
Sunday. The night was spent camping
on the Sandy River.
Joseph McNary, manager of the Ore
gon Timber and Lumber Company of
Portland, has joined the ranks of the au
tolste. He purchased a Crojcton-Keeton
from the Hollenbeck Motor Car Company,
The Hollenbeck Motor Car Company
has established a subagency for the
Marmon and Croxton-Keeton cars, for
which it is the Oregon distributer, in the
Linklater building in Hillsboro, Washing
ton County.
George I. Lockwood Is making a tour
of the Willamette and Columbia River
Valleys, where he Is establishing sub
agencies for the Excelsior autocycle. He
is connected with the Hollenbeck Motor
Car Company.
O. Aargaard, a county official of Clark
County, who resides at LaCenter, re
ceived a Marmon car last week from
Morris Martin, on behalf of the Hollen
beck Motor Car Company, local distrib
uters. The East Side Automobile Company
has Just received -a consignment of the
famous Apperson "Jackrabbit" cars.
This car Is a new .one to the Pacific
Coast, although extensively used and
known throughout the Eastern part of
the country. An excellent record is
claimed for it.
It's easy enough to he pleasant.
When your automobile's in trim.
But the man worth while is the man who
can. emlle
When he has to go home on the rim.
It is proposed to make the 1911
Glldden tour an ocean-to-ocean race.
This will be a severe test for the ma
chines. For the Vanderbilt cup race, which
will be held oh the Long Island Motor
Parkway on October 1. three Benz.
three Marmons and three Fiat cars
have already been entered. Barney
Oldfleld and George Robertson will
drive Benz cars. Ray Harroun and
Joe Dawson will drive Marmons.
George H. Dammeier, of the Dam
meier Investment Company, toured the
Tillamook region last week in his
Jackson 60.
..Joseph H. Bramhall, a prominent
Portland timberman, is now riding
about the city in a seven-passenger
Croxton-vKeeton, purchased from the
Hollenbeck Motor Car Company last
week.
Almost every automobile man along
Automobile Row is either contemplat
ing a trip, is away, or has just re
turned. Miss Blanche Scott, the young wo
man who drove an Overland car all
alone from New York to San Fran
cisco, arrived at her destination last
Monday.
Victor Murdock, Congressman from
Kansas, who is a strong factor In the
fight against Cannonism, Is the owner
of a Waverly electric car. which he
uses at his home.
Dr. C. B. Brown, in his Speedwell
roadster, will leave this week for TU-
lamooK, wnere nis son la In camp at
a Summer school.
The "Only" car has opened up an
agency in Los Angeles and will prob
ably enter the Portland field before
long.
The Tourist factory at Los Angeles,
which has been closed for some time,
has been reopened under the manage
ment of Sam Johnson, an automobile
man of wide range ot experience.
Since the success of the Automobile
Club picnic was established by the
Franklin frolic last Sunday, other local
dealers are contemplating holding sim
ilar affairs.
Ed Hollenbeck, of the Hollenbeck Motor
Car Company, sold three Marmon cars
last week two in Astoria and. the other
one at Hood River.
Mrs. W. J. Van Schuyver recently pur
chased one of the prettiest cars seen in
Portland this year. Her new car is a
Babcock electric four-passenger coupe. It
is finished In gray upholstering and has a
special body finish.
(Mrs. A. Berry purchased a Babcock
electric Victoria from the - Rose City
Electric Automobile Company.
The Rose City Electric Automobile
Company last week delivered a four-pas-eenger
Babcock coupe to Mrs. H- C. and
Misa G. E- Gearen. The car was up
holstered in drab.
BOOTLEGGER GOES TO JAIL
Tillamook Man Is Also Sentenced to
Pay $500 Fine.
TILLAMOOK. Or.. July 30. (Spe
cial.) Edward Hadley, one o' the
bootleggers arrested yesterday, plead
ed guilty today and Justice Stanley
imposed a fine of $600 and So days in
Jail. This is the second time that
Hadley has ben convicted.
It is expected that several mora
bootleggers will plead guilty and get
the limit, as the county officials do
not Intend to stop their investigations.
A detective agency has guarantted to
furnish evidence in the future.
Polndexler Files Declaration.
OLYMPIA, Wash., July. 80. (Special.)
Miles Polndexter. of Spokane, today
flle4 his declaration of candidacy for
Republican preference as United States
Senator with the Secretary of State.
T i i it - rp-jjc-j
1r rrif--" -y--sw.
FLANDERS 20 SUBURBANS
Have arrived and we are now in position to furnish you the best real Automobile value ever
offered to the American public. Four cylinders, 20-horsepower, sliding gear transmission,
magneto and lamps free. Price of four-gassenger Suburban, delivered at Portland, .. .Jj5890
Runabout, seating two... $SoO Racy Roadster, Mating two......... 890
Get a demonstration at once.
S
TUDEBAK.ER
Garage and Salesroom, Cor. Chapman and Alder Sts.
Phones SI 1853, A 2-136. " ,
r