TOE STWDAY OKEGOXIAJf. PORTLAND. 3IARCII 14, 1009.
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MATILLA COUNTY has a greateri
per capita wealth than any other
county in Oregon, It abounds in op
portunities. The soil is of volcanic
ash and of great depth. Only a frac
tion of its land is in cultivation, yet it raises one-
third of Oregon's wheat. Sales of wheat, live
stock, wool and fruit amounted to more than
$6,500,000 last year. The great government
irrigation project and numerous private ditches
are opening up the land to the small farmer.
Fruits and berries grow to perfection. Potatoes
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cultivated. Thousands of acres are being brought under ditch. Sage-brush is giving away to fruits and
alfalfa, and still there is land. Great tracts are being subdivided. Wild land is being brought under the
plow arid there is water enough for all. Land is advancing rapidly as homes dot the valleys. Dairying
pays handsomely. There are plenty of good schools. Twelve banks in the county. Good county roads.
For further information address Secretary Umatilla County Publicity Committee, PENDLETON, OR.
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NOW, LISTEN!
MATILLA COUNTY is receiving a pronounced accession to its population, and admittedly
one of the most effective causes in producing such an influx of homeseekers is the well-known
SUNSET SERVICE. One of the most important points in this extraordinary plan for result-producing
publicity is the advertisement in SUNSET Magazine.
Mr. Business Man, of course you want your com
munity properly advertised. You don't want any
unnecessary experimentation. You want RE
SULTS. You want to get before the prospective
homeseeker at the proper time. You don't want to waste time and money telling your story to people
who already know as much about it as you do. IF this is true, then you want your community adver
tised in SUNSET magazine, whether you accept the whole Sunset plan or not. This is nothing but
common sense, BECAUSE Sunset goes to the prospective homeseeker. Don't forget that. Sunset
carries far more community advertising than any other publication in the world, and it would not
carry this advertising if it did not produce RE SULTS. That's plain horse sense.
ANOTHER THING!
SUNSET carries far more Western
advertising from land companies
and hotels than any other publica
tion in the world. If there isn't a
lesson in this for the land company that wishes to SELL its land, then we give it up. You ought to ad
vertise in Sunset because the proof of the pudding is in the eating of it every time. If you have land
to SELL and you are not in Sunset, you are missing your .opportunity. That is as plain as A-B-C.
We'll be glad to explain further if you will write
WELLS-FARCO BLPC, PORTLAND, OR. SUNSET MAGAZINE WELLS-FARGO BLDG., PORTLAND, OR.
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BEFORE
I R R I GAT I O N
A JNT D AFTER
IN U MAT 11 LA C O UN T Y