THE SUNDAY OREGOXIA", PORTLAND, OCTOBER 25, 1908.
s
FUND IS STARTED
FOR BIG FESTIVAL
E'S THE OPPORTUNITY TO WIN A PIANO
Magnificent Ghickering the First Prize in
a Novel Advertising Contest
Voluntary Subscriptions of
Nearly $10,000 Made for
Rose Celebration.
Also Numerous Other Valuable Awards
I HER
SPLENDID SPIRIT IS SHOWN
Portland Citizens Give Association
Hearty Support for Subscription
Campaign That Will Be Start
ed in Earnest Tomorrow.
B-tween $00 and $10,00 In sight!
Such ar the sinews of war with
"which the Portland Ron Festival will,
tomorrow, begin its third annual cam
paign for financiering1 th greatest
permanent civic demonstration ever un
dertaken In the- Pacific Northwest.
l,ess than two weeks ago, the offi
cials of the festival announced through
the local prss that It was about to
Inaugurate another raoney-raising cru
Mde for the purpose of perpetuating
the magnificent floral and educational
celebration which was bred and born
with such small beginnings only two
yars ago. The result was a spon
taneous response on every side to this
ralf Informal and half official appeal.
The fruits aa shown by the returned
pledges. Is gratifying beyond all ex
pectations for In some cases the busl
r Interests have contributed two
fold to what they gave last year.
Give More Than Last Year.
The same Is true In the Industrial
fields, in the many walks of citizen
ship. Many have given three-fold, and
a valiant number have set themselves
down with four-fold subscriptions.
Such early co-operation with the festi
val. In the minds of those who are to
guide the fortunes of the great en
deavor for the coming year, can spell
but one thing the unqualified success
of the venture success far beyond that
achieved last June when so many un
toward circumstances stood In the way
of the promoters.
Banks, hotels, restaurants, business
hounes of various kinds, are Included
In the list of those who have come gen
erously to the front. The letters which
accompany these voluntary subscrip
tions are couched In terms which can
mean only that the entire citizenship,
the entire commercial, financial and
business community. Is a unit In behalf
of the splendid exploitation movement.
Leading factors In Portland's prog
ress who have visited the East In the
past few months have returned with
the message that the Portland Rose
Festival has advertised this city far
more than the publicity department of
the Alaska-Yukon-Pacific Exposition
has advertised Seattle, and It must not
be forgotten that both these enter
prises will attract the multitudes from
other sections of the country to the
Pacific Norhwest during the Summer of
Portland will give her finest, keenest
and most honest efforts toward a cele
bration that will endure In fact for
but a week, but which should endure
for years In the memories of all who j
come and see. Portland expects to help
Seattle in bringing the greatest throng
of tourists and permanent population
to the Northwest that ever headed this
way. and assurance has been had from
the Sound metropolis that Seattle will
assist a41 It can to make the Portland
show a grand, spectacular and monu
mental success.
Two Cities Work Together.
Tn other words, the two great and
thriving cities are to work hand In
hand in the one great cause the up
building, the advancement In all pro
gressive lines, of the entire Northwest.
No such opportunity for united, con
centrated action will probably ever be
afforded again, and that Is the Impell
ing reason why the third annual Festival-
management urges and expects
the whole-souled indorsement of the
project.
Men on Head Committee.
The ways and means committee.
which consists of the following busi
ness mn. have selected a host of sub
committees to conduct the canvass and
they will begin their task tomorrow
morning: A. I Mills. J. C. Ainsworth,
F. AV. Leadbetter, H. H. Newhall, C N.
Huggins, I J. Wentwortk. W- D.
- "Wheelwright. A. P. Charlton, Herman
Wittenberg, A. H. Devers. J. M. Healey.
Sig. Sichel, P. O. Reed, P. J. Moore,
t harles F. Beebe. Ben Selling. A. B.
Ptelnbach. H. C. "Wortman. 11. C. Blge
low. The subcommittees Include every
line of business, every Industry, every
trade, every profession and they have
further districted the city Into sec
tions In such a way that all who desire
wtl have tae opportunity of display
ing civic pride and loyalty In a sub
stantial manner.
Reports will be made every few days
and the campaign will be carried on
until a sufficient fund has been pledged
to carry out the elaborate plana of the
festival. Many new and novel features,
which could not for want of funds be
embraced tn the 190S celebration, will
find place In the demonstration of June,
10. Daylight fireworks, electrical
floats, pageantry In which the cities
and towns of Oregon outside of Port
land will play the prominent part will
be new features.
Decorations and Illuminations elec
trical and otbermise will be on a far
grander scale than they were this year
for the management has learned much
by the experience of the past two years.
High Hope for Moral Feast.
Hopefulness and optimism unbound
ed sway the hearts of those behind
the third annual floral feast and that
this same spirit has taken hold of those
who are auppling- the means where
with the plans may be carried to full
realisation Is Indicated by the letters,
from leading business men and citi
zens who have sent their pledges In
without solicitation. Two subscriptions
of $1000 each have already been re
ceived, as follows, besides many smaller
ones:
Ralph W. Hot. President Portland Rose
Festival. Dear Hlr: On bhalf ot the First
National Hank t t&k pleasure In subscribing
to tbw Rose Festtal to be held next Jun
the sura of $10K.
Next rear- wilt be heM at Ssattle the
Alaska - Tukn - Psa JHc Exposition, whlca
doubtless ill attract many visitors from
tbe East: consequently evsry effort should
be mads for a beautiful and sucosesfui rose
festival. Tours very truly.
A. L MILLS. President.
R. W Hoyt. President Portland Kom Fes
ftval. City. Xar Sir: ftop.ytnjr to your call
for funis. It gives me pleasure to hsnswtth
band you our subscription of 91040 to your
association for the Rose Festival to be held
la June, 109. Tours very truir.
W M. LAPP.
President 1-mdd A Tllton's Bank.
Take your wife and sweethearts to
the Perkins Grill for Sunday dinner.
. Keats- Auto Co. is showing Chalmers ;
Study the long column showing instruments sold by E i 1 e r s Piano
House; then study the short column showing instruments sold by all
other dealers combined, during same length of time count the instru
ments shown, in whole or in part, and the correct or nearest correct re
ply secures first prize a Checkering Grand Piano. See the numerous
other splendid prizes to the value of $18,000 to be awarded in the order
named, according to merit, based on correctness of count, neatness and
legibility of "answer.
The most far-reaching, most impressive and most liberal advertis
ing we have ever undertaken.
sn?.i - - r'5i.
Chlckering Quarter-Grand,
First Prize.
WHY WE DO IT AND HOW
WE CAN AFFORD TO DO IT
We believe that the most effective
method of advertising Is to Impress
thoroughly upon every man, woman
and child, first, the Importance of
having rausio In the home, second,
the Ellen methods of musical In
strument selling, which has made It
possible for every home to be pro
vided with a piano or organ, no
matter how limited Its means.
We want to impress upon every
one what Eilers Piano House is ac
complishing, and what the Eilers
name In the music trade stands for
fair dealing, absolute reliability,
high quality and reasonable prices.
We want everyone who ought to
buy a pla.no, or a pianola piano, or
a talking machine, or an organ, to
know of Eilers Piano House, Its
magnificent line of Instruments, and
its money-saving methods.
Through the co-operation of some
of tho leading Eastern piano and
organ makers, which we represent
exclusively in the Coast States, we
are able to make a large appropria
tion to most thoroughly advertise
thl institution.
A fraction less than five per cent
of our total sales during the ensuing
two months will be devoted to this
moyt far-reaching advertising cam
paign, one-half being borne by us,
the other half by the respective
manufacturers.
LOOK AT TBE DRAWINGS.
As stated In the drawing, the
pianos to be seen In this advertise
ment represent the total number of
Instruments sold In a given length
of time by the entire Northwestern
Piano trade. The Pianos shown In
the long column represent the pro
portion of the total sold by Eilers
Pinna Hanse. The Pianos In the
little column represent the propor
tion sold by all other dealers com
bined. WHAT DOES IT MEAX t
Eilers Piano House, therefore,
handles nearly 80 per cent of the
total! What does this indicate? It
means that every one of the men
and women who have bought the
Instruments pictured, made careful
analysis of the situation, and they
favored Eilers Piano House with
their patronage because it was the
best concern to deal with.
IT IS EASY TO WIN.
If you want a piano, or a Pianola,
or an Organ, or Reginaphone, it will
pay you to go into this contest. It
costs nothing except a little time
and patience. No element of chance
enters into this great opportunity.
Merit alone tells.
Tho correct, or nearest correct,
reply secures the first prize. Pro
ceed carofully and you can win. The
number and variety and value of the
irlzes make it well worth while to
prla
try.
No firm exceDt Eilers Piano House
docs a large enough business to
warrant giving absolutely free so
many valuable prizes. If you do not
win the first prize, you may win
.the secord or third. Tou will sure
ly be able to win one of the certifi
cates good for a very substantial
amount toward payment of a fine
new instrument.
IMPARTIAL JUDGES.
The awarding of prizes will be left
to three disinterested parties. The
correct number of pianos or organs
or parts thereof shown in this draw
ing is kept under seal, and is known
only to one trusted Individual. This
number will be turned over' to the
Judges of the contest when the
awards are to be made.
WHAT YOU MUST DO.
To Impress npon every reader o
this advertisement the magnitude of
tbe Eilers business and the ad
vantage of dealing with Eilers
Piano Hoase, we have organised
this contest.
Count the pianos and organs that
appear, either In whole or In part,
In this drawing, send your reply
stating plalnlyt 1st, the number of
instruments or parts thereof shown
In the Ions; column, as soM by Eilers
Piano House. 2nd, the number of
Instruments or parts thereof shown
in tbe short column as sold by all
other dealers combined. 3d, the
total number of Instruments and
parts thereof shown lu the two
drawing's referred to.
Sign name and address plainly
attach the coupon properly filled out
and signed to your reply and send It
as soon as possible. The contest
posltlvery closes at o'clock. West
ern Union time, November 4th, 1908.
Be careful to observe the govern
ing rules. Tour success depends
upon a strict observance of them.
Neatness and legibility of your re
ply will decide, as well as correct
ness of count. Eilers Piano House.
RULES GOVERNING I
CONTEST
Any one residing In the Northwest
may send in one answer. Not more
than one answer will be received
from same party or family, and no
contestant or family will be entitled
to more than one prize. Where more
than one answer Is found as sent in
by the same party or family all will
be rejected. No employe of this
firm or any one engaged In the
piano business may enter this con
test. Winners of pianos in former
contests held by Eilers Piano House
are also debarred from participation
In the present contest.
The names of the six highest
prize-winners will be published as
soon after the close of the contest
as possible. In the event of a tie.
and only la this event, the replies
'which are tied will be judged ac
cording to neatness and general ap
pearance. If a tie still remains, the
value of the prize offered will be
equally divided between those tying
or a prize identical in character and
value of that offered will, at our
option, be awarded to each of the
persons.
All answers must be written plain
ly, giving results In words and fig
ures, also name and address; write
on one side of the paper only. Each
contestant must cut out and proper
ly fill out the coupon from the lower
part of tnls announcement and pin
same to the paper containing reply,
again signing full name, and home
address. All replies must be deliv
ered at one of our stores not later
than six o'clock. Western Union
time, on November 4th, 1908, or. If
sent by mail, must bear postmark
of date not later than November
4th. 1908.
This contest shall be determined
solely by the conditions named in
this announcement. We reserve the
right to reject any list where evi
dence of fraud or duplication is
shown. It is conditional upon enter
ing tae contest that contestant
agrees to abide by the decision of
the Judges, who are disinterested
parties and whose decision will be
final. Address envelope plainly , to
Contest Department, Eilers Piano
House, 353 Washington street. Port
lard. Or.
Kimball Piano, Sec
ond Prize.
Eilers Piano, Third
Prize.
9
Genuine Pianola,
Fourth Prize.
If T . i
I y-.v'M..r,i.uf7i,.ihj ;
Kimball Parlor Or
gan, Fifth Prize.
EXTRA COPIES
This advertisement will not b-e
published again. During the past
few days numerous communications
have been received by the contest
manager urgently requesting an ad
ditional copy. We are pleased to
announce that, to accommodate
those wishing to participate In this
contest we have had a number of
extra pages, printed which will be
furnished to any one asking for
same at Eilers Piano House, or by
mail. ,
To cover the cost of printing a
charge of five cents (seven cents by
mall, however, will be made for
each sheet. One copy will be sup
plied free, however, if you will send
three names and addresses of fam
ilHs who would like to participate,
and to whom also copies will be
promptly sent free of charge. Eilers
Piano House Biggest, Busiest and
Bert. 303 Washington street. Phone
Out this out and send with your reply to Eilers Piano
House, Counting Contest. 02
My favorite piano
Because
My favorite organ is
Because
I own a Talking Machine.
(Please insert "do" or "do not," as the case maybe.)
I am not engaged in the music business and am eligible
as a contestant according to your rules.
Name
Address
Ir. i r?.TZ.2 I -V ! -Tc;-J. t, V fcs I .
w .-g-rf.j. -.m. a - tt a. s m I rr
'1 n
Sixth Prize, the Reginaphone, the
Latest Talking Machine and
Music-Box Combined.
LOOKING BACKWARD
AND FORWARD
Less than ten years ago, at 107
First St., In Portland, the first
Eilers piano store was established
on the Pacific Coast. From this ob
scure beginning has grown the
great chain of Eilers stores now lo
cated in forty cities ot the States of
California, Oregon, Washington,
Idaho and Nevada.
Ten years have witnessed an
, astounding evolution in the musical
development of our people. Then a
piano was looked upon as a luxury
on'y within the means of the
wealthy. Today no home is counted
complete In which the piano has not
been provided for. In the lowliest
cottage, as in the most magnificent
mansion, the piano has come to be
the greatest source of that cheerful
ness and pleasure that go to make
the Ideal home environment, and
with it has come the keen apprecia
tion of the real value of good music
in making our lives better and more
wholesome and more happy.
It has been a period of wonderful
progress, but there is still much to
be done. There are still thousands
of homes with scarcely an idea of
whp.t good music really Is. where the
growing generation is entirely de
prived of this influence that goes so
far towards making better men and
Getter women. Until these homes
have been provided for with the
best of all musical instruments the
pano the work of the Eilers stores
will not have been completed.
Ten years ago pianos were
handled in comparatively limited
numbers. Prices were high, even
for inferior instruments. Through
modern methods, introduced and
fostered by the Eilers Stores, a good
piano no longer represents a little
fortune, but is within the means of
all. The Chicktring. the Hazclton.
the now famous Kimball, the beau
tiful Hobart M. Cable, the Lester,
the Decker, and even the most fas
tidiously extravagant of them all,
the Weber pianos owned only by
the wealthy in the early years
have now become household names
among the peoj.le.
The Pianola Piano, for music lov
ers who cannot devote the requisite
time to mastering an Instrument, is
now more easily obtained than an
ordinary piano was ten years ago.
Fair dealing, actually giving more
tor the money than could be ob
tained eUewhere, good service and a
definitely binding guarantee to pro
tect every patron, has been the
foundation of the growth of Eilers
Stores, and this will continue to be
Its policy In the years to come.