VIEXT TO ACQLmaiNG GOOD J FRIENDS, IS THAT Victor Hago Intellectual Biography, trans- IntH by George O'Rnurke. $1.-0. Funk fc "R'agnalls Co., New York City. So far as known, this Is the only work of prose written "by. Victor Hugo, the greatest of French novelists and poets, which has not previously been published In English. Sometime ago, It first made Its appearance In French as the chief memorial of the Victor Hugo centenary, and was received with surprise, -but with every mark of respectful commendation. "Written in exile and In the solitude of hta Island home, Hugo ordered that the manuscript be not published until some years after his death, his purpose ap parently being that he might with greater freedom than In life give his private conclusions on literature, philosophy, art and religion. None of Hugo opinions as now trans lated by Mr. O'Rourke are shocking. One moment sympathetic and the other ruled by sarcasm that really cuts, Hugo throws new light upon his literary processes, and emerges a greater teacher than be fore. The world has already set Its emphatic seal of approval on Victor Hugo ajid his works have been translated prob ably into every civilized language. Pop ularly, he U loved as a novelist, but cul tivated readers know that In his poetry his genius has achieved Us most sublime triumph. Jules JJemaitre pronounced i Hugo "the mightiest gatherer of words since the world began." Balzac calls him "a whole universe," and Mr. O'Rourke says that Hugo is to be ranked" 'in that supreme constellation of Orion whose four central orbs are Homer, Aes chylus, Dante and Shakespeare. To start with, Mr. O'Rourke gives an Introduction of 70 pages, in which ha deals critically yet appreciatively with the subject at issue, and then follows Hugo's message as he wrote It to be read by busy men and women after he was dead. What follows Is like an intellectual ocean beginning as a mountain stream and end ing in a mighty river, sweeping all before it. Here and there-the message Is tinged with melancholy, showing that the writer was human In his sympathies and had drunk of sorrow's cup. Here Is a barbed dart from Hugo's quiver: One day you --hall awaken in another bd. Tou shall live that great life that they call death. You aha 1 1 look and see darkness, nd. suddenly, the sun arising out of the Infinite will appear In nplendor above the horizon and a ray of light, of the true light, will traverse and lose Itself In the profound. Then you will be struck with wonder and will see In that band of ltght millions of unknown beings whirling pell mell, flying, brooding some celestial, aomo Infernal those Invisible brings that you now deny. And you shall feel wings unfolding at your nhpulders. and you yourself shall be one of those beings! About half of the volume Is devoted to literature and art, and other pages give Huso's convictions as to the soul, man's destiny and God. Then there Is a sheaf of detached thoughts, some of these be ing: Son. brother, father, lover, friend. There ts room In the heart for all the affections, as there Is room In heaven for all the stars. Oh. woman! Beings fashioned of all our sorrows, of all our Joys, of what is most in spiring within us. Veritable Kves taken from our sides. It was to madden us. to fill us w-lth rapture or despair. It was to draw ps frim words of flams, heart poems, wild deeds, that nd painted your eye brows in ihadow and gave you eyes ef fire. Without vanity, coquetry, curiosity In a word without he fall, woman would not woman. Much of her grace la In tier frailty. Goodness first, greatness next, happlnass last The wis man does not grow eld. but ripens Intelligence Is the wife, imagination the mU trees, memory the servant. A religion In a translation. My belief in God is direct. Peath is a change of garments. What la there beyond the pole? What la tber beyond the summits? Heaven. Death Is not the end of all. It but tha end of ona thing and tha commencement of another. At death man ends, the soul begins- The End of the (isms, by Arthur Hornblow. Illustrated. $1.50. G. W. Dillingham Co, New York City. Sensational enough to please t'ne most enthusiastic lover of melodrama at lo, 20 and SO cents. Roy Marshall, the hero, is both en tertaining: and interesting. He re sembles the cat that always came back. For Marshall there Is trouble to the minute but, like oil which floats to tne surface, he generally man ages to conquer all enemies but one himself. The tale ira just such a one that will bear dram" tisatlon In Lin coln Carter theaters and make money. The one weak chain in the construc tion of the atory is Mr. Hornblow'i ap parent contempt for newspaper work and workers. All the horrible odds and ends he can gather with his muck rake are presented In describing the newspaper offices where Roy Marshall worked, and tnese pictures are extreme and utterly absurd. Mr. Hornblow should try to make the acquaintance of newspaper men worth knowing and then, no doubt, he will be able to correctly write about the craft. Hero Marshall leaves newspaper work as If It were only tit for a leper and hifs to Pittsburg, where he gathers fame and shekels as a steel expert. In the strike scene Mr. Hornblow has used an Incident In the Homestead THB BBST ACQUISITION OF GOOD BOOKS." strike, where the Pinkertons had a shooting affray with the strikers and wre forced to surrender to them. Rich, dissolute Plttsburgers are pic tured and the novelist's Imagination runs riot In 'describing a Bacchanalian orgy misnamed a banquet given by these Fittsburgers in New York City, where one of the drunken toasts was: "Heres to our wives and sweethearts may they never meet." Part of the Corey divorce ease is also borrowed from, but It is to be hoped that Mr. Corey's end will be different from that assigned to his prototype, Roy Mar shall. Bird No tea Afield, by Charles Keeler. Ilua trated. 2. Paul Elder & Co., New York City. A new edition of a nature book that Is already an established favorite In this country, particularly in this sec tion. Fourteen chapters are given on the birds of the Pacific Coast, with a flela check list, much Of the space be ing devoted to the birds of California. In the new edition, note has been made In the changes of the established names of California birds and the new climatic forms distinguished In the section referred to. The illustrations are exquisite re productions of photographs, many of these pictures being created from the photographs of wild birds taken In their native haunts by Herman T. Bohlman and William I .Finley, of this city. The book will certainly arouse new interest in our feathered brethren and will bring on them the gare of many a friendly eye. One of the artistic features of the book la Us linen cover, decorated in brown. It is not only serviceable, but is a forerunner of the common sense natural history that is within. Writing for the Press, by Robert Luce. 0 rents. Cloth. Tha Clipping Bureau Press, Boston. An old friend with a new face. This book was first thought of when Mr. Luce was a desk editor on the staff of tho Boston Globe newspaper 'way back In 186, and when his soul was tried and he said things because of the wretched "copy" handed to him by correspondents, reporters, 401d Sub scriber," "X. Y. Z." and other writers for the press, the thought struck him to write an instructive manual showing- the erring the straight path to glory in type. The little book was a success, and since then so Insistent has been the demand that successive Issues have seen the light, each one improved, up-to-date and consequently better than its predecessor. The present edi tion can be profitably placed in the hands of newspaper men and repre sentatives of business houses who concoct advertisements for newspapers. The Hill of I reams, by Arthur Machen. fl.-ftQ. Dana, Estes ft Co., Boston. Impressionistic. This is the tale of one I-uclan Taylor, dreamer, and the scene is set In England. Morbidity neu rotic and at times unhealthy In senti ment, this novel of 80s pages Is written with such really powerful ability that one's curiosity is aroused to see how on earth the strange vision is to end. At Intervals, Lucian possesses a devil per sonality, and one description of his walk through London one drunken Sunday is marked by high realism. The book Is one that Edgar Allen Poe would have chuckled over. If at any time you swell with eel f -complacency read "The Hill of Dreams." It will tone you down like a shower bath and take you out of yourself. Gaining Health In the West, by George B. Price. $1. B. W. Huebsch, New York City. While not encroaching on the physi cian's field, this is a sensible little book worth the serious attention of those af flicted with tuberculosis and about to start out on the search for lost health amid the high altitures of Colorado, New Mexico and Ariiona. It treats fully of the different modes of living, compares the relative merits of life in a tent ranch, boarding-house jand sanitarium, and gives the . cost of each. The book is of course primarily designed for East ern readers. , Betide Still Waters, by Arthur Christopher Benson. $1.25. G. p. Putnam's fioaa. New York Ctty. Tranquil and meditative, this Eng lish story describing the life of Hugh Neville specially appeals to young men. It is -a protest against luxury and strong sensation, and is the eager apostle of the joys of peaceful, work and quiet helpfulness. Without being dull the plan of the book, is what is known as eminently useful in creating forces which mould character, and somewhat recalls the style of George Macdrnald. psychological Year Book, selected by Janet Young. 50 cents, Paul Elder Jc Co., New York City. A quotation Is given for each day in the year, selected from many authors. Including Balzac. Carlyle, Swedenborg, Henry Drummond. Ruskin, Prentice Muitord. etc., all arranged with some reference to their chronology. The little book ouaat to be an acceptable THE SUNDAY OHEGOXIAX, PORTLAND, JTJE 23, 1907. companion in words for a thoughtful young woman. J. M. Q. NEW BOOK RECEIVED. "Conflict." By Constance Smedley. $1.50. Moffatt-Yaxd Co.) f Along tha Labrador " Coast.' By C. W. Townsend, M. D. $1-50. (Dana-Est es.) "Text-Book in General Zoology." By Profes sor 'Glenn W. Herrtck, $1.20, and "Food, or How the World Is Fed," by Prank. 5. Carpenter, 60 cents. (American Book Co.) IN LIBRARY AND WORKSHOP. "The End of the Game," "Beside Still Waters." and "Conflict," were received through the kindness of tha J. K. Gill Co., this city. see Queen Klfzabeth of Jtoumania. "Carmen fiylva," has contributed a number of hand some volumes to tha Queen's fete In Lon don. In aid of crippled children. The next issue In the Macmlllan series of plays by Clyde Fttch will be "Tha Truth." In which Mrs. Clara Blood good appeared with, much success during the past season. Lofty purpose marks the lines of Sara King Wiley's, dramatic poem, "The Coming of Phllbert. Her art Instinct and gift of combining forces ana figures become more evident. No book ef the season is anticipated with greater Interest than "The Loves of Pellea and Ettarre," by Zona Gale. It la expected that this delightful story will be published In a few days. Arthur Hemlng's "Spirit Lake" la to be published this month. This human story of the Indians In the Canadian Northwest will be an especially attractive book, be cause of tha remarkable illustrations which Mr. Homing has prepared to accompany his text. Figures received from booksellers and tab ulated In the June Bookman show that "The Port of Missing Men" has been without Interruption since Its publication the best selling book In America, In recent years at least. And to tha contrary -no man knew eth. e e Three new volumes In the Macmlllan aeries ef color books are "Canada," text by Dr, Wilfred Campbell, Illustrations by T. Mow er Martin; "Cambridge," text by Miss M. A. K. Tuker, illustrations by Matthlson, and "Canterbury." text by Telgnmouth Shore, lu lustrations by Disco ni be Gardner. An Important contribution to the history of social theories is Dr. William B. Guthrie's "Socialism Before the French Revolution." Dr. Guthrie has made a thorough survey of the field indicated In his title, dwelling especially on such outstanding figurea as Sir Thomas More, Bacon and Campanella. The publication of William Sage's new romance of love and politics, entitled, "By Right Divine." Is announced. The book derives its name from the fact that the central character. Senator Fordyca, has controlled the politics of his State for so long that he has come almost to belleva that he has a divine, right to be its ruler. The second volume of the collected edi tion of the poetic works of W. B. Yeats will be ready for publication shortly. This volume will be devoted to his dramatic works in verse, and will contain. In addition to the plays which are already known to Ms readers, the new poetic drama entitled "Delrdre," which was produced In Dublin last Winter. e The last public writings of the late John Fiske were the "Essays Historical and Lit erary," which appeared in two volumes about four years ago. Some of these essays are amcng the most delightful and illuminating that Mr. Fiske ever wrote, and the success of the two-volume edition justifies the pub lishers in announcing an issue of the two volumes in one. There are at least 10,000 yachts which cruise yearly In foreign waters. Alexander Hume Ford, in the current number of Smith's Magazine, tells all about them, and also about a large number of fellow-citizen who spend a good part of their time afloat. He tells how a man can take a delightful cruise lasting for a whole year, and going around the world, for $1700. mm Brian Hooker, a young writer whose work has already begun to attract some attention, Is the author of the novelette which opens the July Smart Set. His story Is entitled "Steel" and deals in quite an original way with a love-affair on shipboard. A situa tion of great power Is revealed at the outset, and the unusual method with which th author carries his story along keeps, the reader's unflagging interest. . Were Fastolf and Fa 1 staff akin? It U an old contention, and Wallace Duthie hopes to throw new light on It In a volume of historical studies to be soon publlshedr Other personages of the past who figure in bis essays are Jack Cade. Pepys and Chateaubriand: The life ef the famous Frenchman forms a realtstlc romance, for at one time he was a starving exile, at an other hi country's ambassador to Eng land. a Bernard Shaw always throws in a little for good measure, and. as he aaya himself, ha sometimes give more than his admirers bargain for. In his new book. "John Bull's Other Island and Major Barbara," about to be Issued, he haa given, with the laviah nrss of his race, a splendid preface to each play. "A Preface for Politicians," a timely and pungent artlcle.cn Home Rule, intro duces "John Bull's Other Island." "Major Barbara" is preceded by some sage advice entitled "F1ist Aid to Critics," in which Shaw explains himself a little. Following and In a sense supplementing Professor Osgood's great work on the Amer ican Colonies, a book will be published next Fall on "British Colonial Policy, 1754-17oo," by Dr. George Louis Beer. Although the period covered by this book Is scarcely more than a decade, yet there years are so im portant, and tha Investigation has been so thorough, that the book practically fur nishes an account of the colonial policy of the British Ministers in the eighteenth cen tu It la founded entirely lip oa orucir 1 Il-" " rTf'L' riTTiiInni' '"""""I'll r i -" 2 - "t " i ' ' ": ' it ri n r - rrsr-sr-' fr"'"i 11 " " " ' " ' ' 1 ' 'n 11 1 1 TH&PMCONorMRI Well, sir. I don't go much on looks, But it doesn't seem jes' right Fer the Lord to load a feller With a face that's jes' a fright. Away back in the forties, When I firs' came to the West, I lived down on the river. Where I made a little nest Fer me an' Sue; she liked it well; An' it wasn't lonj till nabors ' Settled near us in the dell. One feller, Thompson was his name, Was the homeliest cuss I ever saw- Yet he had the purtiest wife That ever a feller looked at; An' her beauty made her famus All over the settlement The which stirred up some strife. Like most purty wimmen, she was vain An' we could see, like all the rest, She gave her husband pain Every now an' then By Uer posh-hanged flirty acshuns When she met good-lookin' men. Oae Winter, 'long in fifty, "Vlicn the land was locked in mist, An' we set aroun' the 6re till my wrist Get tired a-whittlin Sue said: "Si, the Thompsons are in trouble; The husban's sick a-bed; Misses Thompson's flirted 'roun' Till she's jes' turned his head; Seems like she's found a feller Better look in' than her man." An Sue kept on a-clatterin' material: Dr. Bwr haa worked In tha alate paper offirw at London and has made use of material which Is Inaccessible to most Amer icans and will probably remain so (or many years to come. - Professor Pierre Janet'a forthcoming work on 'The Major Symptoms of Hysteria" will appeal to many readeres outside of profes sional medical circles. Professor Janet has in abundance the peculiarly French faculty of writing brilliantly and entertainingly on a strlctlv scientific subject. He is perhaps the most distinguished French student of Jriveterla and kindred diseases, la the inves tigation of which the French are promi nent. Frederic Harrison wishes to correct the impression wtjleh many reviewers seem to have formed of his new work, "The Creed of a LAyman." that It contains only matter which has long been available to the public. He aends word that about a third of the book is entirely new. and that of the re mainder about a half had appeared only in the more or less private publications ot the Posltivlst Society. It may. therefore, be said that the greater part of the book Is now given to the general public for the first time. Although only Just past his 40th birth day. E. Phillips Oppenhelm is already the author of no less than 22 novels, and It is one of his objecta In life to add to them at tho rate of two a year. He is Just leaving Boston after a brief visit there, and ex pects soon to sail for his English home from New York. Mr. Oppenhelm, having married an American, is naturally thor oughly at home in thla country. Jn fact, ho Is an extensive traveler through all lands, and he U u reedy to dictate a novel to his secretary on a railroad train aa In the quietude of hla country home. Through the courtesy of the Bartlett-Orr Press. New York Ctty. a beautifully Illus trated book detailing the growth and devel opment ot the Pope Manufacturing Company, of Hartford. Conn., a concern that stands for "everything" In the manufacture of autoa and bicycles, has been received. ' The story told is a romance of business achievement and not only deal with the Hartford end of the corporation, but aleo describes its agencies in other towns, notably In the West. The book Is a fine specimen of the printer's rt- ' . . . For humor of tha subtler sort regarding the thou5and-and-on aspects of love mak ing that is the dawn of marriage, attention is drawn to William Dean Howell's novel of the New Hampshire hills- "Miss Bel lard's Inspiration." Its picture of quiet do mestie happinasa to eminently suited to the mood of a reflned family fro up enjoying vacation this Summer by ocean surf or mountain peak. The last book from Mr. Howell's pen, Throuh the Eye of the Needle," is a sequel to that socialistic fancy, published some 12 or 13 years a;o. ". Traveler From JUiruria." la which Till her tongue it fairly ran! Jes' then, up the valley, On the river bottom trail Leadin' to the ol' ford, f'sme ridin' man an' woman With their faces drawn an' pale, An' both was lookin' toward The Thompson cabin. Jes' then here came young Thompson, Ridin' like a gale. They seen him, an' they started Down the river's slippery bank, Urged their boss into the water. An' then he slowly sank. The river was a-ragin' An' a steamboat could have run Its nose clean up to HiUtown, Sura as I'm a sbn-of-a-gun. Well, the boss sunk in the water, Throwin' man an' woman in, Jes' as they was crossin' The threshold of their sin. The man .f ergot the woman, Watehin Thompson comin' on With his rifle n his shoulder, Lookin' like a ghost so wan. H. struck across the river, Swimmin' like a mallard duck, Leavin' Misses Thompson To depend on stren'th an' luck. Misses Thompson, she went under, 'Cause she couldn't swim a stroke An' when Thompson reached the river You'd a-thought his heart was broke. But he didn't waste a minnit; Took it all in at a glance ; Aristldes Homos comes from hia ideal home In that perfected social state, Altrurla, to observe the manners, eustoms and govern ment of the "world's great republic." which he finds to be and flatly and frank ly terms a plutocracy. In the present book, the experiences of Homos in New Tork society are continued, related by "him In letters to his friend in hi native land. e The second volume In tha New American Eocial Progress serlea will be "Standards of Public Morality." by President Arthur Twining Had ley, f Tale University. The subject is one of peculiar interest at the present time, and the author Is especially wall-fitted to discuss it. President Hadley represents, on the ona hand, the scholarly traditions that have always eurrodnded the presidency of a great university, and on the other the Independence and freedom of thought, the interest In the present and Us problems, which are characteristic of the best type of the modern university man. s sv Putnam "Weals, tha author of "Indiscreet Letters From Peking," which has recently been published, says of the manuscript or this book that: "I submitted a duplicate copy of "Indiscreet Lettera From Peking" to an informal committee of three people, who are my friends, a crown advocate, a high counsellor official and a woman of the world. I bad, therefore, the chance of hear ing how it struck a lawyer, a diplomat and a judge of good taste. Tha result was that one chapter (Chapter XX) and a num ber of passages which were looked upon as trivial; were struck out. The personality of tha supposed reader was also recommended to be changed, and the- amended preface showa this. After these corrections were made, my friends assured ne that they found the narrative of the highest interest. My books "Manchu and Muscovite." and "Tha Reshaping of tha Far East" have had a heavier sale in China than any books pub lished" at tha time dealing with East AsUtle questions, and I have found It always to be tha caae that local opinion In such matters Is ona of the beat criterion regarding tht nature of tha work done." e e In speaking ef David Oauley's picture of Charles Batten Ixomls, the humorist and author of "Foe's Raven In an elevator." tho New Tork Sun aays: "How should a humorist be painted? Isn't this question futile as asking hew a humorist should look in public? At home, naturally, he must look glum, and for many- reasons hla wife may refuse to laugh at his Jokes (the worm will turn l or the children may demand 'a real funny story, papa.' However, In, the case of such a head as that ef Charles Battel Loomls there is nothing to be done except to catch Its pervading gloom la proper tones, aureole the features with pessimism and the trick It finished. Tavid Gaulejr haa admirably caught the likeness and the general wistful air ef the boy humorist of North America. He lit quite simply set before us the features of a fun maker who even more than Simeon Ford has 'melancholy lathed to the mast to quote the harmonious phrase of Patricia O'Brien. The ateel-cray aalr-Hpeppar-and- Thompson's wmm Saw the feller hikin', swimmin', To save his life at any chance An' leave the woman strugglin' With the waters swirlin ' 'round, An' if it hadn't been fer Thompsan, Misses Thompson would have drowned. "Come back, you thief, an' save her," Thompson shouted to the cuss. But the rascal kept on swimmin' Seems he didn't want no fuss.. Then the husban' stripped his jacket, An' took a great big jump We could see his arms a-workin' Like an awtomatick pump. He reached the stranglin' woman, Fought the torrent runnin' wild, Reached the bank a-f airly steamin', An' -then, by Gosh, he smiled, An' 6aid, "Mary, I'll fergive you, If you'll only come back now, An' remember that I love you, An' alius did; an' how Hard I've tried to please you In our unlucky match Won't yout Won't you, Maryt Won't you help me lift the latch An' go an' see the baby As he lays there, fas' asleep, A-waitin' fer his mammy To hear 'his wakin' peepf" The woman's eyes oped widely, An' then, by Gosh, she wept, An' to the feet of Thompson - She piteously crept, . An' moaned, an' moaned, an' cried; salt. Mr. L-oomis describes it the long, sad Chopinesque mask, and the introspect 1 e gaze: these, with all the minor accruer! es of mouth, ears and nose, Mr. Gauley has painted with hi usual skill and verlsimt tude. The portrait will be on exhibition later. Mrs. Loomls thinks It is flattering and Mr. Loomls thinks that Mrs. Loomls is a humorist." Bern In 171 Harold Begble, author of Advertising Means of Continued and investors who -are seeking investments in the West. Astoria offers the best in ducements to capital that are now to be had anywhere in the world. Thla great port at the mouth ef the mighty Columbia River on the Pacific Coast is destined to be as John Jacob Astor. Its founder, thought and intended It should be. a second New Tortc. Yon who .nave been clerks for twsnty years, do you want to die clerks, or would you prefer to come out West and grow up to be real men and property. holders? Out West you can win a home, make a good living and be independent, a real cltlsen, with a chance to go to Congress or to the Senate, to be the Governor of a great state. All of the best Pacific Coast -timber grows adjacent to Astoria, and the cheapest of water transportation allows importation of all Philippine woods, making it. together with its incomporable ocean and river trans portation, the most Ideal spot for a wood working plant, of any kind, imaginable. One ef the moat valuable things that can be dons to belp boost all the Inter ests of a stats or city la to create the proper eeprlt de corps. There should be no knockers. - There should be no talking about some other atate or locality doing; a thing In a superior manner or produc ing; a thing; of a. superior quality. Let the dead past bury Its dead. Know that there is nothing greater In this world than an idea, that there ts nothing; but mind. The locomotive, the type-setting machine, the watch, everything; that has ever been Invented, first existed in tha Inventor's mind, are nothlnr but mind. "As a man thlnketh go la he." Therefore, first think aright as citizens, create a ihoulder-to-shoulder harmony In all pub lic enterprises. Believe your state, your city, will become great and lo! it Is soon great. Have different opinions about re ligion, about morals, about politics, but 11 I . Then Thompson smiled agen, -An' raised her to his level An' then an' then an' then He kissed her; 'twas a mighty pritty sight, But Sue an' I didn't likt it We thought it wan 't-quite right. An' then the man an' woman Started past our cabin door We asked 'em in to dry their clothes ; "Oh, no; we started o'er," The woman said, an' then she looked at him; Looked in his face; right in his eyes; An' then her own grew dim With tears; an' then the woman said: "My man ain't much fer handnome, But he's got a noble head An' heart; an' I know my lesson now, An' never agen '11 grieve him; Right here you bear my vow." An', strange as it may appear, The man, he took her back, An' they're livin yet, together, An.' they will, until the crack Of doom separates 'cm ; mighty queer What hearts these homely people have To cling to what is dear To 'em; but they alius pulled together, An' she settled down right th()e, An' f ergot about his homely face. They made a lovin' pair An' Misses Thompson alius says As she takes Thompson's part: ' ' Never mind your handsome men "I like a great, strong heart." "The Penalty," is a son of Bev. Mrs Ham ilton Begbte, a clergyman of the Chsrlei Ktngsley school. He comes of a distin guished military family; both of his grand fathers were Generals In the English army, and though Mr. Begbla haa rejected tn sword in favor of the mlghtter weapon, what's bred In the bone haa to come out in the ink. Like the majority of authors who begin early. Mr. Begble began as a pot. Oregon's Development From Page 2. have only one) opinion about your city and your state, and let that opinion be that Oregon's population . will increase a hundred fold this century and its wealth ten times a hundred fold; that it must, that it shall become, that it is, one of the greatest states of the Union. Don't abuse the oldtlmers, the old set tlers, by calling them narrow, by calling them "mossbacks." Remember that there would have been no city, no state, had not these old settlers come and paved the way for the more recent ar rivals. Remember that conservatism and radicalism make a good mixture In the proper proportions, although only an ex pert mixologist may know those propor tions. Don't encourage the newspapers of one city to abuse the newspapers or people of another city. Vituperation is a powerless weapon from the muzsle. L.ike the old fashioned army musket without the tra ditional copper cent In the breach, its kick Is more dangerous than Its shot, and all of us know who gets tha kick who have tried hunting with these antiquated firearms in our boyhood days. I have reduced these ideas to writing because the publicity expert depends more upon his Ideas than upon his ora tory. Advertising without Ideas is the world's most , ridiculous extravagance, Its- con summate foolikhness. An idea Is nowhere of greater price than in the market of advertising wares. Yet an orator is some times at least said to succeed without what his critics are pleased to term, a "discoverable idea-" And in closing allow me to add that If the things I have held up on your mental horizon are not ideas It follows that they are my best substi tute for them.