September 20, 2017
Page 5
Looking for seasonal Youth
Basketball Referee’s for
Portland Parks and Recreation Goldenball. Ages 14 and
Older are invited to join our training process. $25/game. Games
are Saturdays beginning January 6th. Pre-Season Saturday
requirements in December. Classroom Training
and Registration: October 9th – 11th at Mt.
Tabor Middle School; 5700 SE Ash St. 6pm-
8pm. On Court Training: Saturdays October
14th- November 18th at Mt. Tabor Middle School;
5700 SE Ash St. 9am-12pm. https://www.
portlandoregon.gov/parks/48527
BUSINESSGuide
Oregon retailers provide video lottery terminals inside their establishments. Officials attending a con-
vention of North American lottery representatives in Portland said there’s a need to stay relevant to
changing technologies and the new demographics of players to keep up with changing times.
Keeping Up with the Game
Oregon Lottery
shares ideas
on staying
‘relevant’
While big jackpots like last
month’s $758.7 million Power-
ball bring a lot of sales and me-
dia interest, the lottery industry
as a whole needs to innovate to
keep up and maintain a growing
interest in their games.
That was a message in Port-
land last week during for a
three-day conference of lottery
representatives from local gov-
ernments from across North
America meeting at the Oregon
Convention Center.
The American Association
of State and Provincial Lotter-
ies (NASPL) gathering was an
opportunity for lottery execu-
tives to share their experience
and ideas on how they approach
change in customer relation-
ships, product innovation and
marketing.
As is tradition, the ‘host
lottery’ sets the program for
the conference – and this year
theme’s “Shift Your Game”
was realized by the Oregon
Lottery.
“It’s really a recognition that
lotteries need to stay relevant to
changing technologies, new de-
mographics of players, and new
demands from the states that
support them,” said Barry Pack,
director of the Oregon Lottery.
While Oregon is not among
the largest lotteries in the nation,
it is unique in its games.
It’s really hard to compare
Oregon to other U.S. lotteries,
because there are only a handful
of us that have video lottery as
well,” explained Pack.
Of the 44 states and territo-
ries in the nation that have a
state-sanctioned lottery, most of
them operate solely with scratch
tickets and draw games, like
Powerball and Mega Millions.
But in Oregon retailers can
provide video lottery terminals
inside their establishments. In
fact, most of the revenue gen-
erated by the Oregon Lottery
comes from these types of video
games.
According to the NASPL,
in 2016, 3,465 Oregon retail-
ers generated over $1.2 billion
in gross sales of lottery tickets.
Over $225 million in prizes was
awarded to players, while the
economic activity of the lottery
generated over $572 million in
transfers to beneficiaries.
According to the Oregon Lot-
tery, 57 percent of its revenue
goes into public education; 27
percent to economic develop-
ment and job creation; 15 per-
cent to state parks and natural
resources; and one percent is
administered by the Oregon De-
partment of Human Services to
programs that treat gambling ad-
diction.
The Oregon Lottery was ini-
tiated in November 1984 when
voters approved an amendment
to the Oregon Constitution,
making the operation of a state
lottery legal.
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